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Guns.com Outpaces Competition in 2024, Surging Momentum Carries into 2025

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Online Retailer Continues to Revolutionize the Online Shopping Experience for Gun Owners, Manufacturers, and Local Dealers Nationwide

BURNSVILLE, Minn., Jan. 2, 2025 /PRNewswire-PRWeb/ — The future of online firearm sales is here, and Guns.com is leading the way. The fastest-growing online retailer in the firearms industry celebrates a record year in revenue with a 10% increase in customers, one of the highest growth rates in the firearm industry. More than a million new consumers shopped for the first time on Guns.com this year, on top of a strong base of loyal gun buyers. This achievement marks the biggest year for customers and firearm transactions on Guns.com since launching their retail operations in 2018. The leading online retailer has hit double-digit growth rates in sales every year since launch.

“The customer experience on Guns.com has become a benchmark in the industry. In addition to our cutting-edge technology, our success is largely due to the strategic partnerships with many of the industry’s best manufacturers and our growing network of 2,000 local FFL dealers nationwide.”

Guns.com’s leading technology provides the best online shopping experience the Second Amendment community has come to expect. With over half a billion dollars in sales since inception, local gun stores and manufacturers value a turn-key national marketplace to grow their businesses. More and more gun owners continue to prefer the innovative and modern way of buying and selling guns offered by Guns.com.

“In just six years, we have become one of the nation’s leading platforms for buying and selling firearms, suppressors, ammo, optics, and more,” says Greg Minkler, Co-CEO and CMO of Guns.com. “The customer experience on Guns.com has become a benchmark in the industry, and we are proud to be the best online shopping experience in the firearm industry. In addition to our cutting-edge technology, our success is largely due to the strategic partnerships with many of the industry’s best manufacturers and our growing network of 2,000 local FFL dealers nationwide.”

Gun owners value the ease and usability of Guns.com, finding the precise gun they want thanks to the hundreds of thousands of listings from their national network of local gun stores and manufacturers. Exceptional customer service helps gun owners through each transaction, from understanding regulations to handling paperwork and ensuring a smooth transfer experience at the customer’s FFL of choice.

Strategic Industry Partnerships

Groundbreaking partnerships with large and small manufacturers across the industry doubled in the past year as more top brands are seeing the benefits of the unique business model of Guns.com. With the ability to drive sales directly to brick-and-mortar FFL dealers, Guns.com helps manufacturers grow in-store sales through an e-commerce platform like no other company can. Challenges in reaching customers are a thing of the past for manufacturers as they partner with Guns.com to implement innovative and strategic marketing solutions with access to real-time data and monthly reports.

“Working with Guns.com has been a positive experience,” says Kamil Mroczka, director of sales at Colt’s Manufacturing Company, LLC. “Together, we combine innovative marketing with targeted sales strategies, driving growth and achieving lasting success through creativity and collaboration.”

Manufacturers can connect directly to consumers with industry-leading innovations, like in-cart instant rebates and the “Buy Now” button, linking customers directly from a manufacturer’s website to an accurate and in-stock product listing on Guns.com. Renowned manufacturers such as FN America, Colt, Glock, KelTec, Smith & Wesson, Taurus, Rossi, Heritage Manufacturing, Rock River, Ruger, Walther, B&T USA, Kimber, CZ USA, Savage Arms, and many more are capitalizing on custom-branded pages on Guns.com to enhance their presence and connect with a broader audience.

Additionally, Guns.com launched a partnership in 2024 with Silencer Central, the suppressor industry leader, to offer a growing list of suppressors to millions of customers. Featuring the award-winning BANISH® line, customers can now conveniently shop for suppressors in addition to firearms, ammo, and gear. When a customer buys a suppressor on Guns.com, the purchase is fulfilled through Silencer Central, including all required paperwork and ATF forms. Once approved, the suppressor ships directly to the buyer’s door, avoiding expensive transfer fees.

Powering Local Businesses

An expansive and fresh inventory of more than 30,000 firearms is made possible by a growing network of over 2,000 local brick-and-mortar FFL dealers and pawn brokers. Guns.com quickly connects these licensed and vetted businesses with millions of customers nationwide through a simple and powerful marketplace. Dealers are drawn to Guns.com’s low-cost, user-friendly platform, which makes inventory management, order processing, and customer service simple.

“For years, we’ve tried other listing sites, but none were as effective and easy to use as Guns.com,” says Tim Hensley at Towers Armory in Oregon, Ohio. “We partnered up with Guns.com in early 2022, and since then, we have gone from average in-house sales to an online powerhouse.”

By joining the Guns.com network, local brick-and-mortar dealers expand their consumer reach and increase their sales with a higher margin. Local dealers are at ease knowing they are not competing against big box stores, private FFLs, or non-storefront FFLs on Guns.com. Business owners and managers can also keep their firearms for sale in-store, eliminating the complexity and hassle of quarantining inventory.

Revolutionizing the Used Gun Market

Guns.com is the only online firearm retailer to offer Certified Used guns, giving customers confidence and trust when buying a used gun. All used firearms purchased by Guns.com undergo a rigorous 10-point inspection process before receiving the “Certified” badge and are listed for sale. Customers also benefit from free shipping on all Certified Used guns, and a “no questions asked” return policy.

Local firearm dealers nationwide are seeing record sales of used firearms in 2024 through Guns.com. Used and certified used firearm sales are up 12% year over year, with used firearms accounting for nearly 26% of dealer sales.

Additionally, gun owners are choosing Guns.com to sell their older or unwanted firearms to get cash or to upgrade their collection. Their innovative online system guides the gun owner through simple steps to share basic details, features, and images of their firearm. The secure and streamlined process takes gun owners two minutes to submit their firearms for appraisal on average. Once submitted, the Guns.com expert appraisal team will review the request and provide a cash offer within one business day.

“This past year saw an increase of 13% more offers made and paid to gun owners. Since launching our Gift Card payout option in July, we’ve issued hundreds of thousands of dollars in gift cards, with each customer receiving a bonus gift card up to $50. These cards can immediately be used to upgrade the gun they sold – allowing consumers to essentially trade in their old gun and upgrade to any of the tens of thousands of firearms for sale on Guns.com” states Senior Buyer for Guns.com, Mark Sims. “Our appraisal team has over 100 years of combined experience, providing hundreds of competitive offers daily.”

Guns.com invites you to experience the best, most innovative shopping experience in the firearms industry at https://www.guns.com/. If you are interested in partnering with Guns.com to elevate your business in 2025, please email marketing@guns.com.

About Guns.com

Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 30,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.

Media Contact

Dave Conlan, Guns.com, 1 8044860673, dave.conlan@guns.com, https://www.guns.com/

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/gunscom-outpaces-competition-in-2024-surging-momentum-carries-into-2025-302338139.html

SOURCE Guns.com; Guns.com

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Sapient Insights Group Reveals the HR Technology Solutions Ranking Highest in Vendor Satisfaction and User Experience for 2026

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Voice of the Customer badges awarded across 23 HR technology categories, based on 10,000 responses to Sapient’s 2026-2027 Annual HR Systems Survey

LAS VEGAS, Oct. 21, 2026 /PRNewswire-PRWeb/ — Sapient Insights Group today revealed the HR technology solutions ranking highest in vendor satisfaction and user experience in its 2026-2027 HR Systems Survey, now in its 29th year. This year Sapient awarded 630 Voice of the Customer badges across 23 technology categories and three company sizes. The rankings are based on responses from HR professionals representing 6,038 organizations.

Stacey Harris, Chief Research Officer and Managing Partner at Sapient Insights Group, presents the HR technology solutions ranking highest in vendor satisfaction and user experience for 2026.

To help buyers find the providers that fit their organization, the rankings are split into three company sizes: small, mid-sized, and enterprise. Respondents rate their satisfaction with their current solution in each technology category on a scale of 1 to 5, with attention to support and service. Sapient also ranks solutions on user experience. The top five solutions in each category and size earn a badge for vendor satisfaction and a badge for user experience. Three categories with smaller sample sizes (Time Labor Budgeting, Contingent Workforce Management, and Skills Management) are ranked in aggregate across all company sizes.

The survey continues to grow with the HR technology market. New this year, the survey adds Compliance Management to the HR Blueprint, application-level outcome questions, payment models for applications and AI, and finance applications covering Core, Expense, and Planning. It also asks more “why” questions throughout, so the results show not just what organizations are doing but the reasons behind their choices.

“Our Voice of the Customer rankings come straight from HR practitioners, with no sponsorship involved, which is why buyers and vendors both pay attention to them,” said Stacey Harris, chief research officer and managing partner at Sapient Insights Group. “This year we expanded the rankings to cover more of the HR technology landscape, which gives buyers a clearer view of how solutions perform for the specific work they need done, not just at the suite level. It also gives vendors honest feedback from the people who use their products every day.”

The highest-ranking solutions for vendor satisfaction are listed below. Rankings include point solutions, modules within technology suites, and in some cases service providers.

Payroll
Dayforce – Enterprise
isolved – Mid-sized
BambooHR – Small

HR Management
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Benefits
Businessolver – Enterprise
Fidelity NetBenefits/PSW – Mid-sized
HiBob – Small

HR Service Delivery: Portal
Dovetail – Enterprise
Workday Help – Mid-sized
isolved – Small

HR Service Delivery: Content Management
Dovetail – Enterprise
DocuSign – Mid-sized
isolved – Small

HR Service Delivery: Employee Help Desk
Dovetail – Enterprise
ServiceNow – Mid-sized
isolved – Small

HR Service Delivery: Engagement Survey
Dovetail – Enterprise
isolved – Mid-sized
BambooHR – Small

Time and Attendance
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Absence Management
Darwinbox – Enterprise
isolved – Mid-sized
BambooHR – Small

Leave Management
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Workforce Scheduling
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Labor Budgeting
isolved – All sizes

Learning
Cornerstone – Enterprise
OpenSesame – Mid-sized
isolved – Small

Recruiting
Indeed – Enterprise
Greenhouse – Mid-sized
BambooHR – Small

Onboarding
Dayforce – Enterprise
isolved (ApplicantPro) – Mid-sized
BambooHR – Small

Performance
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Compensation
Dayforce – Enterprise
Payscale Payfactors – Mid-sized
Insperity – Small

Succession
Dayforce – Enterprise
Microsoft Glint – Mid-sized
Paylocity – Small

Rewards and Recognition
Awardco – Enterprise
isolved – Mid-sized
Gifted – Small

Analytics
Visier – Enterprise
Visier – Mid-sized
UKG People Analytics – Small

AI/ML
Visier Vee – Enterprise
Grammarly – Mid-sized
Anthropic Claude – Small

Contingent Workforce Management
ServiceNow – All sizes

Skills Management HiBob – All sizes

The complete Voice of the Customer results, including the top five solutions for vendor satisfaction and user experience in every category and company size, are available here (https://sapientinsights.com/top-vendors/).

Sapient Insights Group will publish detailed survey findings and analysis in its annual HR Systems Research Report on November 6, 2026. The report will be available to purchase here (https://sapientinsights.com/shop/).

About the 2026-2027 HR Systems Survey

Now in its 29th year, Sapient’s HR Systems Survey is the longest-running, most comprehensive survey of the HR technology landscape, and the only fully objective, non-sponsored study of its kind. This year, HR professionals representing 6,038 organizations around the globe took part. The survey now covers 23 technology categories. The annual report includes an in-depth look at each category, along with current and future adoption rates, customer retention, replacement plans, and projected vendor growth.

For more information about the survey and report, schedule a call (https://calendly.com/summerorellano/schedule-a-call-with-sapient-insights-group).

About Sapient Insights Group Sapient Insights Group is a certified women-owned, privately-owned consulting, research, and advisory firm. The company works with organizations in the areas of HR and finance technology; HR strategy and transformation; leadership and culture; change management; talent management; mergers and acquisitions; and project management. The company’s HR Systems Survey is the HR profession’s most trusted source for objective data on the HR technology market and insights to guide buyer investments and vendor product development and marketing. For more information, visit www.sapientinsights.com.

Media Contact

Allison Williams, Sapient Insights Group, 1 4043044748, Info@sapientinsights.com, https://sapientinsights.com/

View original content to download multimedia:https://www.prweb.com/releases/sapient-insights-group-reveals-the-hr-technology-solutions-ranking-highest-in-vendor-satisfaction-and-user-experience-for-2026-302915884.html

SOURCE Sapient Insights Group

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SAJ Debuts First CEC-Approved Systems under Australia’s New Battery Standard at All Energy 2026

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EK70 HS5 and EK90 HS5 on show at Stand M143, with Australia’s Strongest Man at Stand E01 and the SAJ range across three distributor stands

MELBOURNE, Australia, Oct. 22, 2026 /PRNewswire/ — SAJ will exhibit at All Energy Australia 2026 at the Melbourne Convention and Exhibition Centre on 28–29 October. At Stand M143, installers can get their first hands-on look at the EK70 HS5 and EK90 HS5, the first products approved under Australia’s new SA TS 5398 standard.

At 2pm on Wednesday 28 October, DEKRA and CCS will present SAJ with the CEC certificates for the EK70 HS5 and EK90 HS5 on the stand, making SAJ the first brand listed under SA TS 5398. SAJ and DEKRA will also sign a strategic cooperation agreement covering safety, quality and compliance.

On the stand

EK70 HS5 – the all-in-one home energy system, combining hybrid inverter, LFP battery and whole-home backup in one unit. Modular 6, 7 and 9 kWh battery blocks stack to suit the household.EK90 HS5 – the premium tier, with 12,000-cycle cells, nine-layer safety protection, edge AI and a 15-year warranty.B2S and H2 – modular storage and the latest from SAJ’s residential range.elekeeper 5.0 – SAJ’s energy management app, with AI-assisted design, five-minute app commissioning and remote diagnosis.C&I – SAJ’s latest commercial and industrial solutions.

Live demonstrations of the EK70 HS5 and EK90 HS5, elekeeper 5.0 and the C&I range run at 10am on both days and again at 3pm on Wednesday.

Visitors can also play the claw machine on the stand throughout both days to win tennis balls signed by SAJ brand ambassador Alex de Minaur.

Beat Australia’s Strongest Man of 2026 at Stand E01

At Stand E01, near the hall entrance, visitors can take on Bradman Houston, Australia’s Strongest Man 2026, on the high striker. Bradman will be there each day. Anyone who beats his score wins!

Bradman recently partnered with SAJ and Sydney Solar & Electrical on a video series about lifting technique and fitness for solar installers, now on SAJ’s Instagram.

SAJ across the floor

The SAJ range is also on show with the company’s three national distribution partners, for stock, pricing and account conversations:

One Stop Warehouse – Stand EE113, with the EK90 HS5 on displaySupply Partners – Stand L135Tradezone – Stand S113

“All Energy is where the industry sees what’s next, and for SAJ that’s the EK70 HS5 and EK90 HS5,” said Alan Li, the Sales Director of SAJ Electric Australia. “Installers told us they want one integrated system that’s faster to install and that they can stand behind. Being the first brand listed under SA TS 5398 is the proof. We’d love installers to see both systems up close at Stand M143, and to try their luck against Bradman at E01 while they’re there.”

Visit SAJ

Where: Stand M143 (Beat the Strongest Man at Stand E01), Melbourne Convention and Exhibition CentreWhen: Wednesday 28 – Thursday 29 October 2026More information: au.saj-electric.com

About SAJ

Founded in Guangzhou in 2005, SAJ (Guangzhou Sanjing Electric Co., Ltd.) is a specialist in smart energy storage, delivering integrated solutions across solar generation, battery storage, energy management and EV charging for residential and commercial customers. SAJ has operated in Australia since 2013 and works with three national distribution partners – One Stop Warehouse, Supply Partners and Tradezone – backed by local technical support and warranty infrastructure.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/saj-debuts-first-cec-approved-systems-under-australias-new-battery-standard-at-all-energy-2026-302915502.html

SOURCE SAJ

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Starvia Automotive Expands Used-Car Exports to Afghanistan and Iran

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GUANGZHOU, China, Oct. 22, 2026 /PRNewswire/ — Starvia Automotive has added Afghanistan and Iran to the destinations covered by its used-car export business, the company said on Oct. 21, as it focuses on used vehicles built to Chinese-market specifications. Buyers in both markets can now request an assessment of a specific vehicle before an order is confirmed.

What the review covers

For a used vehicle, the model name alone does not determine whether an export order can proceed. Year of manufacture, vehicle identity, condition, ownership documents and destination import rules are reviewed for each request, together with carrier acceptance, transit requirements and payment restrictions, according to the company.

Starvia cited two listings in its online used-car catalog as examples of the process: a 2023 Volkswagen Polo and a 2021 Volkswagen Tharu. The company said the listings show published stock and do not confirm that either unit is available or eligible for import into both markets. Stock, vehicle records and destination suitability are confirmed before a model is presented as an order option.

How an inquiry is handled

Inquiries are submitted through the company’s online form, which asks for destination city, importer details, preferred vehicle, quantity and purchasing timeframe. Starvia said the information is used to identify suitable vehicles, check documentation and seek a transport option, and that alternatives can be discussed if the first model does not meet the requirements.

An Arabic-language version of the site is available at https://www.starviaauto.com/ar?utm_source=prnews for buyers who prefer Arabic.

Any vehicle offer, freight estimate or shipment timing remains subject to commercial, regulatory and logistics checks, the company said. Buyers should obtain destination-side import approval before committing to a purchase.

About Starvia Automotive

Starvia Automotive is a Guangzhou-based exporter of new and used vehicles. Its online catalog lists used cars with vehicle history and inspection information for buyers in multiple regions.

View original content:https://www.prnewswire.co.uk/news-releases/starvia-automotive-expands-used-car-exports-to-afghanistan-and-iran-302915298.html

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