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Fitness App Market , 31% of Growth to Originate from North America, Technavio

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NEW YORK, Jan. 2, 2025 /PRNewswire/ — The global fitness app market size is estimated to grow by USD 101.60 billion from 2025 to 2029, according to Technavio. The market is estimated to grow at a CAGR of 24.2% during the forecast period.

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Report Attribute

Details

Base Year

2024

Forecast period

2025-2029

Historic Data for

2019 – 2023

Segments Covered

Gender (Female and Male), Application (Lifestyle monitoring, Health monitoring, and Others), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

 

Key Companies Covered

Adidas AG, Alphabet Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH

 

Regions Covered

North America, APAC, Europe, South America, and Middle East and Africa

Region Outlook

North AmericaEuropeAsiaRest of World

1. North America – North America is estimated to contribute 31%. To the growth of the global market. The Fitness App Market report forecasts market growth by revenue at global, regional & country levels from 2017 to 2027. 

The North American fitness app market is a significant player in the global market, driven primarily by the United States and Canada. The large population in these countries with a focus on health and the ability to afford connected fitness equipment fuels the market’s growth. Age-related health conditions and the rise in chronic diseases, such as diabetes and cardiovascular diseases, have increased the demand for fitness apps. This trend has also led to an increase in annual health club memberships in the US. The market’s expansion is attributed to the growing awareness of health and wellness, as well as the convenience and accessibility of fitness apps.

For more insights on North America’s significant contribution along with the market share of rest of the regions and countries – Download a FREE Sample

Segmentation Overview

Gender 1.1 Female1.2 MaleApplication 2.1 Lifestyle monitoring2.2 Health monitoring2.3 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

Get a glance at the market contribution of rest of the segments – Download a FREE Sample Report in minutes!

Research Analysis
Fitness apps have revolutionized the way we approach health and wellness, offering convenient and customized solutions for users. These apps provide a wide range of features, from in-app fitness classes and online personal training to activity tracking and diet charts. Virtual fitness has gained immense popularity, allowing users to access workouts and training sessions from the comfort of their homes. Subscriptions offer flexible plans for unlimited access to these features. Awareness of fitness and mental well-being is at an all-time high, leading in demand for fitness apps. Regulatory frameworks ensure the safety and effectiveness of these apps, while smart devices, laptops, phones, and tablets make accessibility a breeze for smartphone users. Health and hygiene are prioritized with features like virtual classes and contactless payments. Personal training and group classes are available online, catering to various fitness levels and goals. Stay tuned for more updates from the dynamic world of fitness apps.

Market Overview

Fitness apps have revolutionized the way we approach health and wellness, offering advanced features like activity tracking, calorie counting, and diet chart monitoring. These apps cater to both in-home and virtual fitness experiences, allowing users to access workout routines and personalized fitness plans from their smartphones, laptops, tablets, and wearable devices. In-app education and nutrition guidance provide valuable insights into maintaining a healthy lifestyle, while machine learning and artificial intelligence help tailor plans to individual needs. Virtual fitness training offers convenience and flexibility, with personal training available online at lower costs than conventional studios or gyms. Mental well-being is also prioritized, with features promoting mindfulness and stress management. With the highest retention rates among mobile subscribers, fitness apps are the future of health and fitness, adhering to regulatory frameworks and promoting health and hygiene.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
12 Appendix

About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Quickplay Launches Live Operations, Bringing AI-Enriched Orchestration and Operational Control to Live Broadcast Channels

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Operators can now control distributed stations, enforce standards network-wide, transform newscasts into social and vertical content, correct station errors in real-time all via a single console

AMSTERDAM , Sept. 3, 2026 /PRNewswire/ — Quickplay, the Content to Value Operating System for media and entertainment, today announced Live Operations, a cloud-native, centralized management control plane for managing live broadcast and OTT channels. With it, operators can now manage scheduling, signal control, ad decisioning, clip production, and monitoring and observability from one console. AI is distributed across entire live broadcast workflows, enabling newsrooms to apply intelligence in completely new ways including across editorial. Quickplay will publicly debut Live Operations at IBC 2026, Hall 5.G86.

Ideal for broadcasters and streaming operators running live-linear and FAST channels, news organizations managing distributed stations without full-time on-site engineering staff, sports rights holders with regional blackout requirements, and multi-channel operators running multiple simultaneous channels, Live Operations provides operational control at scale. At a time when broadcasters spend approximately 75% of their time on technical workflows, this capability unchains them from those responsibilities so they can focus on delivering the high-quality live programming viewers depend on.

Most operators manage live across a stack of tools that don’t share signals: scheduling in one system, signal control in another, ad break management in yet another, with clipping handled as a separate post-production workflow entirely. When something breaks, teams find out late and must work across multiple systems to fix it.

“Many broadcasters today use AI to do smart things in metadata, in packaging, in ad decisioning, each creating individual value, yet completely disconnected from the others. With live programming, the time needed to connect these dots is time operators simply don’t have. Viewers will have moved on, as will the revenue,” said Paul Pastor, Co-Founder and Chief Business Officer, Quickplay. “AI at a single step creates value. But AI orchestrated across every step, across an entire broadcast network, creates compounding value. At IBC, we’re showcasing the power of this live AI workflow and highlighting the success Television New Zealand (TVNZ) and Gray Media are seeing with it.”

What Live Operations Does

Live Operations is the operator-facing control plane inside the Content to Value Operating System. From a single console, operators control:

Scheduler and EPG Management: Enables operators to manage metadata, and build and manage all content from one, centralized location including live events, VOD assets, slates, and replays. Unscheduled gaps and schedules conflicts are flagged and corrected before going live.Live Channel & Signal Control: Gives users control over what’s on air at each moment including input switching, slate insertion, fallback triggering, stream acquisition, and channel start and stop operations, all from a single dashboard.Ad Break and SCTE-35 Management: Enables users to automate ad break timing through SCTE-35 cues. Users can also view real-time metadata to improve ad decisioning, a revenue protection feature for ad-supported channels.Live Disruption and Fallback: Delivers automated and manual fallback protection for signal loss and unexpected disruptions. When the live input drops below configured health thresholds, the platform automatically routes output to a pre-configured looped VOD fallback asset without operator intervention. Fallback at any time can proactively be triggered at any time, and is local to the Quickplay platform, never dependent on an external signal source.Live-to-VOD and Clip Factory: Transforms each newscast into a catalog of distributable content automatically. AI analyzes live event recordings and packages it into a series of branded short clips, complete with new metadata, ready for verticalization and syndication, removing the burden of responsibility from producers and reporters. Monitoring & Observability: Ensures real-time visibility into every layer of the live delivery chain via a unified dashboard.

“Live has no margin for error,” said Juan Martin, Co-Founder and Chief Technology Officer, Quickplay. “Live Operations challenges today’s status quo by eliminating the need for disconnected systems so that if something breaks down during a live broadcast, teams are notified and a fix is in process in real-time. No dead air, no missed SCTE cues, no failed signals. This is AI doing what it should do, backed by the assurance of a Content to Value Operating System purpose-built to support transformation.”

Live Operations is a part of Quickplay’s Content to Value Operating System which connects every step of digital media production and monetization into one smart system, built on five engines: Stream, Enrich, Activate, Engage, and Maximize. Live Operations lives within Stream, which delivers broadcast-grade, scalable streams for live, VOD, catch-up, and virtual channels. As a part of the larger system, Live Operations is inherently connected to other engines, bringing the value of true orchestration to the entire workflow of a broadcast network.

Quickplay will showcase Live Operations at IBC 2026 in Hall 5.G86. Schedule your meeting here.

About Quickplay

Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime.

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Breakaway Communications for Quickplay
QuickplayPR@breakawaycom.com
+19087054596

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L.A. Works Brings Angelenos Together for Week of Service Marking 25th Anniversary of September 11

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LOS ANGELES, Sept. 3, 2026 /PRNewswire/ — This month, L.A. Works will bring Angelenos together for a week of hands-on service opportunities marking the 25th anniversary of September 11, 2001, supported by the 2026 9/11 Day Grant Program, administered by the nonprofit 9/11 Day in collaboration with AmeriCorps.

L.A. Works joins a nationwide movement to transform the anniversary of 9/11 into America’s Day of Doing Good, reclaiming the day as an annual moment of national reflection, unity, and action. With more than 100 million Americans now having little or no personal memory of September 11, 2001, local service projects ensure future generations remember not only the tragic events of that day, but also the extraordinary compassion, courage, selflessness, and spirit of unity that emerged in its aftermath.

Through projects supporting first responders and Eaton Fire survivors, L.A. Works is giving Angelenos a tangible way to honor those who were lost and those who responded to the tragedy while fostering a stronger sense of connection and shared responsibility across our communities.

The week’s flagship events include:

September 9: Beautification at the Frank Hotchkin Memorial Training Center for emergency service heroes with fire engine restoration, painting and plantingSeptember 13: Fire mitigation at Barnsdall Art Park by clearing high risk invasive plants and disposing of brush

“September 11 was a terrible day of loss, and twenty-five years later, we have an opportunity to honor those who were lost and put in harm’s way by choosing service,” said Deborah Brutchey, Executive Director of L.A. Works. “When people come together to care for their neighbors, we strengthen the connections that hold us in community. That’s something we can choose to carry forward.”

Learn more at www.laworks.com.

ABOUT L.A. WORKS
Since 1991, L.A. Works has united Angelenos and inspired action for a more equitable LA. As the only nonprofit in Los Angeles that mobilizes tens of thousands of volunteers each year across a wide range of interconnected issues, L.A. Works organizes and recruits volunteers to directly impact vulnerable communities while strengthening the fabric of civil society. In 2025, L.A. Works volunteers gave more than 175,000 hours of service, which represents $7,024,500 in added capacity for nonprofits across Los Angeles County. More at www.laworks.com.

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AI Transformation Firm SoftSnow Named an OpenAI Select Partner

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SoftSnow, an AI transformation partner that helps mid-market organizations build AI-first operating models, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network.

CHICAGO, Sept. 3, 2026 /PRNewswire-PRWeb/ — SoftSnow, an AI transformation partner that helps mid-market organizations build AI-first operating models, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network.

“Being named an OpenAI Select Partner reflects the way SoftSnow already works with clients: bringing OpenAI’s frontier models to organizations and building them around how each team already works,” said Reid Valfer, Co-Founder and Co-CEO, SoftSnow.

The OpenAI Partner Network is a global program for partners to build, sell, and deliver AI solutions with OpenAI. It brings together partners with deep industry expertise, delivery capabilities, and customer relationships while equipping them with resources, enablement, and support to help enterprises adopt OpenAI frontier models and products and turn them into measurable impact.

As an OpenAI Select Partner, SoftSnow will continue working with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively. This work will help organizations get more useful work from every token and stronger performance per dollar with GPT‑5.6, while using ChatGPT Work to turn ambitious goals into finished work. By integrating strategic planning, precise technical execution, and structured change management, SoftSnow transforms AI from concept into a tangible catalyst for measurable growth and lasting cultural change.

SoftSnow supports organizations across financial services, professional services, real estate, construction, marketing, and manufacturing as an embedded operator, building AI agents and workflows around how each team works and guiding adoption from there. Its work includes automating supplier pricing and estimating workflows for a construction products distributor and delivering agents for a marketing and advertising agency to speed up new-business responses, among other engagements.

Looking ahead, SoftSnow plans to expand its OpenAI-related offerings, invest in talent and enablement, and scale customer deployments, helping customers translate AI ambition into business outcomes.

Learn more about the OpenAI Partner Network: https://openai.com/business/partners/

About SoftSnow

SoftSnow is an AI transformation partner that helps mid-market organizations build AI-first operating models. Working as embedded operators, the SoftSnow team maps where AI creates the most value through its AI Opportunity Matrix™, then builds the role-specific agents and workflows that turn those priorities into daily work. The team also guides the change management and training that make adoption last. SoftSnow is headquartered in Chicago, Illinois. Learn more at https://www.softsnow.ai.

Media Contact

Gabriela Belli, SOFTSNOW LLC, 1 (312)848-8570, info@softsnow.ai, https://softsnow.ai/

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