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Vehicle RFID Tag Market to Grow by USD 3.20 Billion (2025-2029), Increased Tax Revenue Drives Growth, AI Impact on Market Trends – Technavio

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NEW YORK, Jan. 3, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global vehicle RFID tag market size is estimated to grow by USD 3.20 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of about 19% during the forecast period. Increase in tax revenue is driving market growth, with a trend towards growing popularity of rfid-based license plates. However, presence of alternative technologies to rfid poses a challenge. Key market players include Alien Technology LLC, ASSA ABLOY AB, Avery Dennison Corp., Beontag Group, CAS DataLoggers, FEDRIGONI Spa, GAO Group Inc., Hana Microelectronics Public Co. Ltd., Impinj Inc., Invengo Technology Pte. Ltd., Nedap NV, NXP Semiconductors NV, RFID Inc., Roper Technologies Inc., SATO Holdings Corp., Shenzhen Hopeland Information Technologies, SkyRFID LLC, Somfy Group, Star Systems International Ltd., Xerafy Singapore Pte Ltd., and Zebra Technologies Corp..

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Vehicle RFID Tag Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 19%

Market growth 2025-2029

USD 3203.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.6

Regional analysis

APAC, North America, South America, Europe, and Middle East and Africa

Performing market contribution

APAC at 76%

Key countries

US, Canada, China, Japan, Germany, India, UK, South Korea, France, and Italy

Key companies profiled

Alien Technology LLC, ASSA ABLOY AB, Avery Dennison Corp., Beontag Group, CAS DataLoggers, FEDRIGONI Spa, GAO Group Inc., Hana Microelectronics Public Co. Ltd., Impinj Inc., Invengo Technology Pte. Ltd., Nedap NV, NXP Semiconductors NV, RFID Inc., Roper Technologies Inc., SATO Holdings Corp., Shenzhen Hopeland Information Technologies, SkyRFID LLC, Somfy Group, Star Systems International Ltd., Xerafy Singapore Pte Ltd., and Zebra Technologies Corp.

Market Driver

The Vehicle RFID tag market is experiencing significant growth due to increasing demands for enhanced security and improved supply chain management in various industries. With Industry 4.0’s focus on smart manufacturing, RFID technology is becoming essential for real-time intelligence and response times. The market is driven by trends such as product traceability, asset tracking, and counterfeit product prevention in sectors like healthcare, pharmaceuticals, agriculture, and aerospace. Security threats, including theft and stockouts, are major concerns, making RFID tags an attractive solution. RFID readers and sensor networks enable quick identification and location of vehicles and goods, reducing response times and improving safety. High initial costs are being offset by innovations like NFC and uhf technology, and the integration of RFID with the Internet of Things and product licensing. In the aerospace industry, RFID tags help maintain intellectual property rights and ensure safety. In healthcare and pharmaceuticals, they ensure product authenticity and improve patient safety. In agriculture, RFID tags help monitor livestock and optimize farming operations. Overall, the market’s future looks bright, with continued growth expected in the coming years. 

RFID tags are utilized in the automotive industry for vehicle identification and toll payments. Traditional RFID tags are attached to windshields, enabling toll plaza readers to extract vehicle identification numbers for online transactions. Advanced RFID technology is integrated into electronic license plates, offering benefits such as tamper-proof registration, traffic management, and access control. European countries are testing these plates, while the Philippines is implementing them in on-road vehicles. In October 2019, Pakistan introduced RFID vehicle registration plates to meet international standards and enhance security against terrorism and auto theft. 

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Market Challenges

The Vehicle RFID tag market is experiencing significant growth due to the increasing demand for real-time intelligence and product traceability in various industries. However, there are challenges that need to be addressed. Security threats, such as hacking and data breaches, pose a risk to RFID systems. Industry 4.0 and the Internet of Things require faster response times, which can be a challenge for some RFID readers. Industries like aerospace, healthcare, pharmaceuticals, agriculture, and logistics rely on RFID technology for asset tracking and counterfeit product detection. However, high initial costs and intellectual property rights can be barriers to entry. The use of NFC and UHF technology in RFID tags is driving innovations, but the market also faces challenges like stockouts, theft, and safety concerns. Sensor networks and product licensing are other factors influencing the market. RFID technology provides real-time intelligence for supply chain logistics and stock movements, but the need for high-security RFID systems and sensors to detect temperature and humidity is essential. The market for RFID tags in the automotive industry is expected to grow, with a focus on improving safety and reducing theft. Overall, the market for RFID tags is dynamic, with continuous innovations and challenges shaping its future.RFID technology is widely used in electronic toll collection systems in major economies worldwide, except for Europe and Japan. However, RFID faces competition from DSRC and GNSS technologies, which are popular in Europe. Automobile manufacturers are focusing on delivering connected services to drivers, using DSRC and GNSS technologies for real-time traffic, weather reports, and road condition alerts. DSRC enables direct communication between vehicles and other road users without infrastructure involvement, ensuring secure and high-speed data transfer.

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Segment Overview 

This vehicle rfid tag market report extensively covers market segmentation by 

Application 1.1 Passenger cars1.2 Commercial vehiclesType 2.1 Active RFID tag2.2 Passive RFID tagGeography 3.1 APAC3.2 North America3.3 South America3.4 Europe3.5 Middle East and Africa

1.1 Passenger cars- The passenger cars segment is experiencing notable growth in the global vehicle RFID tag market, with the Asia Pacific region leading the charge. The increasing demand for passenger cars in both developed and developing economies, such as India, China, and others, is fueling this growth. In 2022, India recorded its highest-ever passenger vehicle sales, with a total of 3.8 million units sold, a significant increase from the 3.34 million units sold in 2018. This trend is also visible in countries like China, the US, Canada, Germany, France, the UK, Spain, and more, where high disposable income and attractive financing options are driving the demand for vehicles. RFID tags are becoming increasingly essential for the automotive industry due to their convenience and safety benefits. For instance, they are used in automatic parking systems for contactless payment and in electronic vehicle registration for identification and data validation. Government mandates in emerging economies like India, China, Malaysia, and others are also pushing automotive OEMs to include RFID tags as standard features in new vehicles. The growing demand for passenger cars and the resulting need for added features will continue to boost the growth of the global vehicle RFID tag market through the passenger cars segment during the forecast period.

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Research Analysis

The Vehicle RFID tag market is witnessing significant growth due to the increasing adoption of RFID technology in various industries for asset management and supply chain optimization. RFID middleware plays a crucial role in enabling interoperability between RFID readers and applications. The return on investment (ROI) for RFID systems can be substantial, with benefits including real-time inventory tracking, improved productivity, and enhanced security. Implementation costs and system design are important considerations for RFID deployment. Compliance with industry standards and best practices is essential for successful implementation. RFID software and data analytics tools help organizations make informed decisions based on the data collected by RFID tags. High-frequency RFID tags are commonly used in vehicle applications due to their long read ranges. Semi-passive tags offer a good balance between cost and functionality. NFC technology, a type of RFID, is gaining popularity for its use in IoT solutions, IoT platforms, and NFC applications, including payments and access control. Asset management is a major use case for RFID in the automotive industry, with RFID tags used to track vehicles and their components. Warehouse automation and IoT devices are other areas where RFID is being used to improve efficiency and productivity. Data security is a key concern in RFID systems, with IoT security and NFC security being important considerations. Training and consulting services are available to help organizations with RFID implementation and integration into existing systems. RFID labels and IoT devices come in various sizes and shapes to suit different applications. The benefits of RFID include improved accuracy, increased efficiency, and reduced labor costs. In conclusion, the Vehicle RFID tag market is a dynamic and growing industry, with RFID technology being used in various applications to improve efficiency, productivity, and security. RFID middleware, software, and data analytics tools are essential components of RFID systems, and compliance with industry standards and best practices is crucial for successful implementation. NFC technology is a key trend in the market, with applications ranging from payments to access control. Data security is a major concern, and organizations can turn to training, consulting, and IoT security services for assistance.

Market Research Overview

The Vehicle RFID tag market is experiencing significant growth due to the increasing demand for real-time intelligence and enhanced security in various industries. RFID technology, which utilizes sensors and readers to automatically identify and track vehicles and assets, is becoming a crucial component of Industry 4.0 and the Internet of Things. However, the market faces challenges such as security threats, high initial cost, and intellectual property rights. The automotive industry, aerospace, healthcare, pharmaceuticals, agriculture, and supply chain logistics are major sectors adopting RFID technology for product traceability, counterfeit product detection, and stock movements. Response times and safety are key considerations, with UHF technology and NFC gaining popularity for their long-range capabilities. Innovations in RFID technology, such as sensor networks and real-time intelligence, are further driving market growth. However, concerns over stockouts, theft, and asset safety remain, necessitating continuous advancements in RFID technology and supply chain management systems.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPassenger CarsCommercial VehiclesTypeActive RFID TagPassive RFID TagGeographyAPACNorth AmericaSouth AmericaEuropeMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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