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Smart Food Packaging Market worth $35.69 billion by 2029 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Jan. 10, 2025 /PRNewswire/ — The smart food packaging market is estimated at USD 26.42 billion in 2024 and is projected to reach USD 35.69 billion by 2029, at a CAGR of 6.2% from 2024 to 2029, according to a report published by MarketsandMarkets™.

The study ‘Active Packaging in the Food Industry’, published in October 2024, explores the growing significance of active packaging in response to changing consumer demands and market trends. Unlike traditional packaging, which is designed to be inert, active packaging interacts with the product and its environment to extend shelf life and maintain food quality. This can involve incorporating additives into packaging systems, such as oxygen and ethylene scavengers, antimicrobial agents, antioxidants, and flavor-absorbing or releasing compounds. Intelligent packaging systems, like time-temperature indicators and gas detectors, are also discussed, emphasizing the importance of consumer acceptance for the commercial success of these technologies. The study reviews key mechanisms used in active packaging, including oxygen scavengers, which reduce the presence of oxygen in food packaging by using iron-based or ascorbic acid-based systems. These methods help maintain product freshness by limiting oxidative damage. Carbon dioxide-generating systems are also used to suppress microbial growth, particularly in meat, poultry, fish, and cheese packaging. Furthermore, ethylene scavengers are vital for extending the shelf life of fruits and vegetables by controlling ripening processes.

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Other applications discussed include the use of flavor and odor absorbers/releasers, which enhance the sensory properties of packaged food, and antimicrobial packaging that inhibits microbial growth to ensure food safety. The potential of nanotechnology to develop new and more effective active and intelligent packaging solutions is highlighted, paving the way for further innovations in the food packaging industry. This study underscores the need for advanced packaging technologies to meet consumer demand for fresh, safe, and high-quality food products and their critical role in prolonging shelf life and improving food safety.

The Meat, Poultry & Seafood is the having a largest share within the application sector of the smart food packaging market.

Due to growing global demand, meat, poultry, and seafood accounts for the highest market share of application in the smart food packaging market. Its needs lie in extending shelf life, safety, and traceability. As per data provided by the USDA from October 2024, Brazil dominates global chicken meat exports during 2025 as the production will be 11.8 million tons. Australia’s poultry production will increase by 2 percent to 2.6 million tons, as high global demand is expected. Beef exports from Australia will also reach a record 1.9 million tons in the year, as its demand increases in the US. These trends point towards the increasing international meat trade and export opportunities.

Increased production and exports require more advanced smart packaging technologies, such as modified atmosphere packaging and active packaging, for freshness, less food waste, and greater safety. This will fuel innovation and adoption of smart packaging solutions, especially in global markets like East Asia and North America.

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The active packaging segment holds significant market share in the smart food packaging market during the forecasted period 2024-2029.

Active food packaging accounts for a major market share in the smart food packaging industry, which is mainly attributed to the quality improvement, safety, and shelf life that active packaging can offer. Technologies, including oxygen scavengers, moisture absorbers, and antimicrobial agents, respond to some of the most important consumer needs related to freshness and reduction of food waste.

It is primarily gaining adoption across key industries, including meat, poultry, seafood, and dairy, where growing concerns about global food safety and sustainability are driving growth. Additionally, increasing export of perishable food products, particularly in North America, Europe, and Asia-Pacific, further supports the increasing demand for active packaging. As manufacturers look for more innovative ways to meet their regulatory requirements and consumer demands, active packaging will maintain its position in the market.

Based on region, Europe has a significant share in the smart food packaging market.

The growth of the food and beverage industry in Europe is a major driving force for the smart food packaging market, which is motivated by the increasing demand for advanced packaging solutions that would ensure food safety, traceability, and extended shelf life. According to European Commission data (March 2024), the food and drinks industry generates ~USD 245 billion (€227 billion) in added value and employs 4.6 million people, making it the EU’s largest manufacturing sector in terms of jobs and value. SMEs are over 99% of businesses in this ecosystem. The sector has also recorded a food trade surplus, with exports doubled over the last decade to exceed ~USD 196 billion (€182 billion), contributing a positive balance of nearly ~USD 32 billion (€30 billion). These strong figures, combined with growing trade opportunities and EU Single Market benefits, are driving demand for smart food packaging technologies to support efficient, sustainable, and competitive food supply chains.

The report profiles key players such as Amcor plc (Switzerland), Mondi (UK), Sealed Air (US), Berry Global Inc. (US), Toyo Seikan Group Holdings, Ltd. (Japan), THE TETRA LAVAL GROUP (Switzerland), Crown (US), 3M (US), MITSUBISHI GAS CHEMICAL COMPANY, INC. (Japan), Multisorb (US), Huhtamäki Oyj (Finland), Timestrip UK LTD (UK), Stepac (Israel), Checkpoint Systems, Inc. (US), and Novipax Buyer, LLC (US).

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Browse Adjacent Reports @ Food and Beverage Market Research Reports & Consulting

Related Reports:

Food Traceability Market Size, Share, Industry Growth, Trends Report (Technology & Software) by Technology Type (RFID, Barcodes, Infrared, Biometrics, GPS), Software Type (ERP, LIMS, Warehouse), Software End User, Technology Application and Region – Global Forecast to 2025

Food Safety Testing Market by Technology (Traditional and Rapid), Target Tested, Food Tested (Meat, Poultry, Seafood, Dairy, Processed Foods, Fruits & Vegetables, and Cereals & grains) and Region – Global Forecast to 2027

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Hexagon Composites ASA: Eirik Løhre appointed permanent CFO

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May 5, 2026

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OSLO, Norway, May 5, 2026 /PRNewswire/ — Reference is made to the stock exchange announcement dated 11 November 2025, where Eirik Løhre was appointed interim CFO in Hexagon Composites.

The Company is pleased to inform that Eirik Løhre has been appointed permanently to the role of CFO in Hexagon Composites, effective today.

Eirik Løhre has been with the Company since 2021 and prior to his role as interim CFO, he served as EVP Corporate Development on the Executive Team.  

“Eirik has demonstrated strong financial leadership and execution, and he has been instrumental in strengthening our financial performance. I look forward to continuing our work together to develop and position Hexagon in this next phase of growth,” said Philipp Schramm, CEO, Hexagon Composites. 

For more information:
Berit-Cathrin Høyvik, Senior Director, Communications, Hexagon Composites
Tel: +47 988 92 161, berit-cathrin.hoyvik@hexagongroup.com

About Hexagon Composites ASA
Hexagon delivers safe and innovative solutions for a cleaner energy future. Our solutions enable storage, transportation and conversion to clean energy in a wide range of mobility and industrial applications. Learn more at www.hexagongroup.com and follow @HexagonASA on LinkedIn.

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LONGPORT Whale Enters Malaysian Market with Next Generation Trading Infrastructure for Local Brokerages

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May 5, 2026

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LONGPORT Whale, with proven track record across 100+ institutional clients in Asia, makes its Malaysia debut at Bursa Malaysia Stockbroking Trade Fair 2026

KUALA LUMPUR, Malaysia, May 5, 2026 /PRNewswire/ — LONGPORT Whale, a provider of AI-Ready securities trading infrastructure, is making its entry into the Malaysian market at the Bursa Malaysia Stockbroking Trade Fair 2026. The move comes as Malaysia’s Capital Market Masterplan 2026–2030 (CMP4) continues to hone in on local brokerages to modernise core systems, balancing investor experience, regulatory compliance, and operational resilience simultaneously.

Malaysian brokerages are increasingly confronted by a challenge that goes beyond front-end upgrades. Legacy architectures struggle to keep pace with digital-native investor expectations, rising cybersecurity standards, and the demand for multi-market expansion simultaneously. For many such brokerages, the question is no longer whether to modernize, but how to do so without adding complexity or disrupting the business continuity that clients depend on.

Zhong Hua, CEO, LONGPORT Whale, said, “Core trading infrastructure must support continuous evolution — in investor experience, compliance, and AI readiness — without adding unnecessary complexity. The brokerages that lead the next decade won’t be the ones with the best system today; they’ll be the ones whose systems are designed to keep getting better. LONGPORT Whale aims to bring its Asia-proven experience to help Malaysian brokers strike that balance.”

Built on a cloud-native microservices architecture and trusted by more than 100 institutional clients in Asia, Whale’s platform is engineered by industry professionals and refined through years of first-hand operational experience. For the Malaysian market, it addresses four priorities: a best-in-class trading experience validated across competitive, highly regulated markets in Asia; system resilience and performance built for institutional scale, with high system performance and output, real time risk management, and low system latency; global market connectivity spanning Malaysia, Singapore, Hong Kong SAR, US, and Japan without requiring system rebuilds; and an API-first, data-unified architecture that gives brokerages a practical foundation for AI adoption.

Hong Kong SAR and Singapore, where Whale serves online brokers, traditional banking firms, banks and wealth management institutes in a stringent regulatory environment, serve as the primary reference market for its Malaysia expansion. The company said it aims to work with local industry participants as both an infrastructure partner and a contributor to broader conversation on responsible modernization under CMP4.

About LONGPORT Whale

LONGPORT Whale provides integrated securities trading infrastructure to brokers, banks, fund houses, wealth managers, and family offices across Asia. Its cloud-native platform supports multi-market, multi-asset trading across front-, middle-, and back-office workflows, with a deployment model designed for regulatory alignment and long-term scalability. Website: www.longportwhale.com

Media Contact
LONGPORT Whale PR Team
Email: media@longportwhale.com

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Thunes and Vodacom Tanzania Unite to Power Cross-Border M-Pesa Payments Across China and Uganda

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May 5, 2026

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Collaboration revolutionises trade & financial convenience for Tanzanian merchants and consumers

SINGAPORE, May 5, 2026 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, has joined forces with Vodacom Tanzania, the country’s leading telco company, to transform cross-border trade and digital financial inclusion with Vodacom’s new M-Pesa Global Payment solution. Thanks to the collaboration, Vodacom customers in Tanzania can now seamlessly pay merchants in Uganda and China directly from their mobile phones.

This milestone solution responds to growing demand from Tanzanian traders who engage in commerce with Ugandan and Chinese markets but often face challenges with costly, slow, and insecure payment methods. With this innovation, leveraging the Thunes Direct Global Network, Vodacom aims to bridge those gaps, offering secure, real-time digital payments across borders and reinforcing its leadership in mobile money innovation in Africa.

The solution supports trade with two key markets for Tanzania. For eight consecutive years, China has been Tanzania’s largest trading partner, with bilateral trade hitting $8.8 billion in 2024. In the same year, bilateral trade between Tanzania and Uganda reached approximately $2.23 billion, an increase of 64% on the previous year.

Epimack Mbeteni, M-Pesa Director at Vodacom Tanzania said: “This is more than just a payment feature, it is a catalyst for economic empowerment and a gateway for small and medium businesses and entrepreneurs in Tanzania to compete and thrive in regional and global markets. Through Thunes’ expansive and trusted Network we are enabling seamless, secure, and affordable cross-border payments that empower people, fuel trade and place M-Pesa at the center of Africa’s digital commerce future.”

Through Thunes’ Direct Global Network, customers can now send payments to merchants in Uganda using MTN MoMo and to Chinese merchants through the Alipay network, all through the M-Pesa USSD menu or the M-Pesa Super App. The process is secure, user-friendly, and eliminates the burden of traditional banking barriers for everyday traders and businesses.

Dawei Wang, SVP Network at Thunes, added: “Vodacom Tanzania joining the Thunes Direct Global Network to digitise cross-border payments is a game changer for local businesses. By combining Vodacom’s technology with Thunes’ trusted and proprietary Network, Tanzanian customers can pay partners in China and Uganda in real time. This innovation accelerates interoperability along with international trade and business growth and supports our vision of connecting the next billion end users to the global economy.”

This initiative stands as a strategic enabler for consumers and micro, small, and medium enterprises (MSMEs) who need reliable and quick financial tools such as mobile money. A 2025 GeoPoll survey on Tanzania Financial Services and Usage found that 94% of the survey’s respondents use mobile money.

The Thunes and Vodacom Tanzania alliance is set to transform the lives of millions of consumers by dismantling cross-border barriers. By hyper-connecting Tanzania to global powerhouses like China and streamlining intra-African trade, the collaboration is helping to build an inclusive economy and grow Tanzania’s role as a force in the global market.

About Vodacom Tanzania

For more information, visit: https://www.vodacom.co.tz/

About Thunes

For more information, visit: https://www.thunes.com/

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