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Pricer redefines the retail aisle experience with Pricer Avenue™

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STOCKHOLM, Jan. 13, 2025 /PRNewswire/ — Pricer unveils Pricer Avenue™, a groundbreaking evolution of traditional electronic shelf labels (ESL) that redefines the aisle experience forever. With every detail meticulously reimagined, this cutting-edge system elevates shopper experiences and opens new possibilities for retailers. Combining Scandinavian design and modular technology, Pricer Avenue™ sets a new standard for shelf edge communication. Pilots launch in 2025.

Pricer is introducing Pricer Avenue™, a bold new system that redefines the traditional aisle experience for the global retail market. This state-of-the-art solution is a complete reimagining of what retail displays can achieve. Built to tackle the real challenges that retailers face today, the system combines sleek Scandinavian aesthetics by renowned Swedish industrial designer Nikolaus Frank, advanced modularity, and intelligent technology. It transforms miles of unused shelf space into a dynamic, first-class communication platform.

“We’re thrilled to unveil Pricer Avenue™, our game-changing shelf-edge communication system,” said Pricer’s Chief Product Officer, Finn Wikander. “With the sleekest, most advanced label on the market paired with a powered communication rail, retailers can connect with shoppers like never before – completely transforming the aisle experience.”

At the center of this breakthrough system is the powered communication rail that combines power and future-proof capabilities with data connectivity. This communication platform opens new doors and revenue streams for retailers, enabling them to enhance the shopper experience and create a branded aisle that completely reinvents how they engage with shoppers at the shelf edge. In collaboration with Epishine, Pricer has also integrated cutting-edge light-harvesting technology to power the rails. Epishine’s technology captures indoor light to make electronics self-powered, eliminating the need for batteries.

The streamlined and uniform Pricer Avenue™ labels elevate the aesthetics to a completely new level compared to today’s more traditional ESLs creating a cleaner visual experience on the shelf. The labels snap-and-lock to the rail and feature best-in-class readability, perfect contrast, and glare-free clarity that bring messages to life. The labels are designed to work seamlessly together, and when combined can unlock a dynamic Floating Canvas, transforming the shelf edge into a digital masterpiece.

“Pricer Avenue™ is not just a new ESL – it’s a reinvention of the shelf edge. We’ve created a platform that delivers value for retailers, elevates shopper experiences, and opens new opportunities for shelf edge communication. With Pricer Avenue™, we’re empowering brands and retailers to explore new possibilities at the shelf edge”, said Chris Chalkitis, Chief Technology & Digital Officer at Pricer.

Pricer, a leading global company within retail tech based in Sweden, is debuting this system at the National Retail Federation 2025 Expo in New York City. Pilots for Pricer Avenue™ will be launching in 2025.

Learn more about Pricer Avenue™ and Pricer at: www.Pricer.com/priceravenue

For further information, please contact:

Finn Wikander, Chief Product Officer, +46 705 233077, finn.wikander@pricer.com
Chris Chalkitis, Chief Technology & Digital Officer, +46 70 4849812, chris.chalkitis@pricer.com

info@pricer.com 

About Pricer

Pricer is a leading global company serving the rapidly growing retail tech market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit www.pricer.com.

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Wulcea Elevates Consumer Trust in Heated Apparel Through Multi-National Safety Certifications and Rigorous Technical Testing

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NEW YORK, Oct. 31, 2026 /PRNewswire/ — As smart heated clothing gains broader adoption, consumers are paying closer attention to the safety and reliability of the technology behind these products. Wulcea, a brand specializing in graphene-powered heated apparel, combines its flexible GrapheneNano™ heating technology with documented safety compliance and durability testing for its heating components and battery systems.

“Trust in smart heated apparel goes beyond warmth—it comes down to confidence in battery safety and heating element reliability,” said John C, Founder of Wulcea. “Our goal is to give users peace of mind through certified technical standards.”

Advanced Graphene Heating Elements Supported by Global Standards

At the core of Wulcea’s thermal architecture is its GrapheneNano™ heating technology. Engineered to eliminate garment stiffness, Wulcea integrates flexible graphene elements that deliver balanced warmth across key upper-body zones while preserving natural garment drape and full freedom of movement.

Wulcea supports its heating components with applicable compliance documentation for major markets. These include CE and FCC compliance documentation addressing relevant electrical and electromagnetic compatibility requirements, as well as PSE compliance for applicable products in Japan. RoHS compliance further addresses restrictions on specified hazardous substances in applicable electrical and electronic components.

Multi-Certified Battery System for Dependable Power

To power its heating elements, Wulcea pairs its heated apparel with rechargeable battery systems designed for convenient everyday use. Featuring a compact design and housed in dedicated interior pockets, the batteries provide portable power while maintaining a streamlined garment profile and comfortable fit.

Wulcea backs its battery options with comprehensive third-party accreditations. UL certification demonstrates that the battery system has been evaluated against recognized power bank safety requirements, covering key areas such as overcharge protection, short-circuit protection, and thermal safety. The battery systems are also supported by applicable CE and FCC compliance documentation, addressing relevant regulatory requirements for electrical and electromagnetic compatibility.

For daily handling and travel, RoHS compliance validates that the battery system meets stringent global standards for material safety. The battery models have also undergone applicable UN 38.3 testing, supporting compliance with international requirements for lithium battery transportation.

Real-World Durability and Practical Usability

Component compliance forms Wulcea’s foundation, but reliability is defined by real-world performance. Built for high-flex endurance, Wulcea’s flexible graphene heating elements are tested through 10,000 active flexing cycles to maintain steady thermal output through repeated bending and everyday body movement.

Everyday convenience is equally essential. Built for hassle-free care, Wulcea’s heating elements withstand 100 machine-wash cycles under standard care guidelines, maintaining internal conductivity and structural stability under repeated laundering.

Integrated NTC temperature sensors provide thermal monitoring and are designed to stop heating if temperatures exceed 131°F (55°C). Combined with runtime of up to 10 hours on the low setting and a discreet interior control button, these features support practical everyday use in cold-weather conditions.

Aligning Technical Standards with Everyday Warmth

By combining graphene-based heating technology with documented battery safety compliance and durability testing, Wulcea continues to focus on the technical foundations of dependable heated apparel. This approach reflects the brand’s emphasis on bringing together safety considerations, practical functionality, and everyday comfort for cold-weather use.

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SOURCE Wulcea

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NIDS Co., Ltd. Confirms CES 2027 Participation, Pursues Expansion of Global Supply Chain for Environmental Sensors

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Company introduced optical and gas sensors at SEDEX and is strengthening its composite sensor business for robotics, home appliances, automotive, and smart building applications

SEOUL, South Korea, Oct. 31, 2026 /PRNewswire/ — Environmental sensor manufacturer NIDS Co., Ltd. has confirmed its participation in CES 2027 and is moving to expand its global business-to-business (B2B) supply chain. Building on its experience supplying sensors to domestic and international home appliance and automotive companies, the company aims to secure overseas customers and extend its applications into smart building HVAC and robotics.

NIDS recently participated in the Korea Semiconductor Industry Association’s Sensor Pavilion at SEDEX 2026, held at COEX in Seoul, where it introduced its next-generation sensor modules. The company said the exhibition allowed it to raise awareness of its technology among domestic home appliance and electronic component industry professionals and to lay the groundwork for collaboration in the sensor field.

The company will use CES 2027 as its next stage. NIDS plans to firm up discussions on sensor module supply with global home appliance makers, HVAC specialists, and robotics companies. It aims to extend the industry contacts gained at the domestic exhibition overseas and to convert product introductions into actual supply opportunities.

Founded in 2000, NIDS develops and manufactures environmental sensors and air quality management solutions. According to the company, it has supplied more than 10 million sensors cumulatively to domestic and international companies, including Dyson, Samsung Electronics, and Hyundai Motor. Drawing on this supply track record, the company intends to showcase its precision sensing technology and mass-production capabilities to overseas customers.

Its main products include particulate matter sensors, optical gas sensors based on non-dispersive infrared (NDIR) technology, composite environmental sensors, and electronic nose sensor modules. The particulate matter sensors measure PM1.0, PM2.5, and PM10, while the gas sensor lineup targets carbon dioxide (CO₂), carbon monoxide (CO), and other gases. The electronic nose is used for detecting everyday odors, gas leaks, and fires. The company said it designs the core components required for air quality measurement in-house and has a system in place to mass-produce 5 million units annually.

The area where NIDS will expand development and supply going forward is next-generation composite sensor modules. The company has been pursuing a sensor business that responds to industry-specific demand in home appliances, automotive, and smart building HVAC, and is now concentrating its capabilities on markets such as robotics, industrial safety, and odor detection based on this technology. Building on its experience supplying individual components, NIDS plans to continue developing and supplying, on a B2B basis, modules that handle multiple types of environmental data.

The company will also highlight its sensor product lineup and its newly developed ultra-compact MEMS sensor technology at the exhibition. NIDS plans to introduce its optical and gas sensor lineup along with examples of their application in actual air quality management systems. By explaining both the measurement functions of its components and its experience operating sensors for finished-product services, the company aims to broaden the scope of partnership discussions.

NIDS explained that, because it owns its precision sensors, it can control sensor sensitivity and tune algorithms to suit the system in which they are applied. Drawing on this technical operating experience, the company plans to pursue partnerships with customers and to promote its business capabilities extending from sensor components to air quality and odor management and industrial safety management.

NIDS will also leverage its existing branch network in its overseas market development. Through its overseas bases in the United States, Japan, and China, the company plans to widen its touchpoints with buyers and seek new supply opportunities in conjunction with its CES participation. Its goal is to generate export results by combining exhibition participation with its local networks.

The company intends to keep expanding the global supply of sensor components as a core pillar of its business. Building on the supply experience accumulated in home appliances and automotive, it will broaden its partners to robotics, HVAC, and smart buildings, and respond to industry-specific air quality measurement demand through the development of next-generation modules.

“We plan to continue expanding the development and B2B supply of next-generation composite sensor modules needed across a range of industries, including home appliances, automotive, and smart building HVAC,” NIDS said.

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SOURCE NIDS Co., Ltd.

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Towards Buddha Co., Ltd. and ICP DAS Showcase iTLC Intelligent Traffic Control Solutions at APTA 2026 in Chicago

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Advancing smart intersection technologies and expanding international market opportunities through strategic collaboration

CHICAGO, Oct. 31, 2026 /PRNewswire/ — Towards Buddha Co., Ltd., an overseas distributor of the iTLC Intelligent Traffic Control System, joined its technology partner ICP DAS at APTA 2026 TRANSform & EXPO in Chicago, USA, to showcase the iTLC-9000 Series and its applications in intelligent traffic management.

The exhibition highlighted innovative traffic control technologies designed to support reliable, secure, and integrated smart intersection operations, while providing opportunities to connect with international transportation professionals and explore emerging market needs.

Innovative Traffic Control Solutions

Under the theme “Innovative Traffic Control System,” the exhibition featured the iTLC-9000 Series, highlighting four key capabilities: modular and redundant design, secure networking, traffic signal integration, and active alert systems.

These technologies are designed to support system reliability, communication security, and efficient traffic infrastructure management, addressing the evolving requirements of modern intelligent transportation systems.

As cities worldwide continue to modernize transportation infrastructure, integrated and adaptable traffic control solutions are becoming increasingly important for smart intersection development.

Strengthening International Market Connections

As an overseas distributor of iTLC solutions, Towards Buddha Co., Ltd. plays an important role in connecting traffic control technologies with international markets.

During APTA 2026, Towards Buddha Co., Ltd. and ICP DAS engaged with transportation professionals, system integrators, and industry representatives to introduce iTLC technologies, exchange industry insights, and explore potential business opportunities.

“APTA 2026 provided a valuable platform to connect with the global transportation industry,” said a representative of Towards Buddha Co., Ltd. “Together with ICP DAS, we look forward to expanding international awareness of iTLC solutions and developing new opportunities in intelligent traffic control.”

Looking Ahead

Building on its participation at APTA 2026, Towards Buddha Co., Ltd. will continue collaborating with ICP DAS to promote iTLC solutions, strengthen international partnerships, and explore new opportunities in the global intelligent transportation market.

About Towards Buddha Co., Ltd.

Towards Buddha Co., Ltd. is an overseas distributor of the iTLC Intelligent Traffic Control System, focused on international market development and connecting advanced traffic control technologies with transportation industry needs.

Media Contact

Towards Buddha Co., Ltd.
Contact: Michael Chen
Email: Towardsbuddhaincorporation@gmail.com
Website: https://www.towardsbuddha.com 

SOURCE Towards Buddha Co., Ltd.

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