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Zartico Launches Marketing Performance Solutions, Redefines Attribution and Invests in the Future of Technology and Travel and Entertainment

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2 years ago

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Zartico Launches a Transformational MarTech Solution to Provide Data-Driven Answers and Analysis to Travel and Entertainment Marketing Issues

SALT LAKE CITY, Jan. 22, 2025 /PRNewswire/ — Zartico, an emerging MarTech company based in Salt Lake City, Utah, has cracked the code to understanding the patterns of people and place, moving beyond data aggregation to applying its advanced data science and proprietary technology to deliver innovative marketing performance solutions for destinations, place-based businesses, and their agencies.

By transforming complex data into actionable insights, Zartico’s data and integrated product line have revealed the hidden patterns of people and places embedded within movement and spending signals, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency and communicate real-world impact.

“I focused on how this product creates a clear picture of what attribution looks like. And so, for us, using actionable geolocation, spending and lodging-powered insights will remove the guesswork of what we are trying to see as marketers. In 2025, I plan to look at how we optimize our campaigns in real-time, target high-value visitors through origin market analysis, and how we improve vendor performance evaluations,” said Timothy Bush, Chief Marketing Officer, Visit Lake Charles.

Zartico is introducing its new, industry-leading Digital Campaign Optimization (DCO) attribution product. Built and guided through a 6-month pilot alongside leading agencies that specialize in travel and place-based marketing solutions such as Miles Partnership, MMGY, BVK, and Noble Studios, DCO’s suite includes client-direct outputs, and an Agency Connect feed for advanced data modeling. Metrics are focused on performance and the ability to optimize campaigns for maximum impact and Return on Ad Spend (ROAS).

Impression metrics answer questions such as: Am I serving ads to the right audiences, at the right frequencies? And what is the optimal reach and frequency for conversions? Conversion metrics allow campaign optimization based on visitation and visitation purposes while also providing timing between ads and visits. Comparison metrics consider if campaign tactics are aligned with ad-influenced behavior if a campaign is distributing visitors throughout the destination, and if all marketing efforts combined are influencing quality visits and impact. Unlike other products that emphasize reporting or monitoring, Zartico’s DCO activates action and tactical strategy.

“In previous iterations of our media plan, we’ve had a good idea directionally. But now what we can do (with DCO) is understand if they were served an ad, did they show up in the market? How is that impacting spend and lift, and how do different channels support different parts of the funnel? With other tools we receive only a raw output. We don’t get to see how the information is flowing through the pixel. This new product from Zartico does a really good job of understanding the needs of both the agencies and their clients and creating solutions that speak to those things,” said Danni Winter, Performance Marketing Director, Noble Studios.

DCO complements Zartico’s integrated marketing solutions product line. Their solutions identify quality visitation through understanding the visitors who come, what they spend and how long they stay. Technology includes market indexing, profile building, impact reports, benchmarks, comparative analysis, and DCO’s twin product, Website Attribution, which provides access to walled-garden media as well as content performance.

“Data quality is the single most important component to attribution accuracy. This was the key finding to trust in our development and is the foundation for DCO. DCO and our integrated products serve our customers and their agencies the best tools available to generate the largest ROAS from their digital advertising and impact from their marketing efforts, targeted at the highest value customers,” said Nicole Brownell, COO of Zartico.

“As Zartico has put together their product, they’ve thrown out a lot of the assumptions. They’ve re-formulated what makes sense and where those quality benchmarks are that make the data more usable, not just from a pure quantity standpoint, but asking ‘is this actually an effective number to work with,'” Gray Lawry, SVP, Strategy and Insights, Miles Partnership.
Zartico’s advanced data modeling is carving the way to the company’s expansion beyond Destination Marketing organizations and into the broader travel and entertainment industries. Zartico now serves marketers and agencies promoting destinations, resorts, ski areas, attractions, and arenas.

“We’re in an ever-changing landscape, and for us to have resulted in real time, as opposed to months after, is going to make us a lot smarter in decision making. As a very weather-dependent destination, and having several different audiences that we are targeting, we’re constantly trying to pivot and shift our messages. DCO assists us in making those decisions as quickly as possible,” said Stuart Maas, Senior Director of Marketing and Business Development, Visit Lake Tahoe.

Zartico’s marketing performance solutions are designed to drive real-world results — precisely targeting the right customer with the right message, to bring them to a destination at just the right time. DCO evaluates opportunities to acquire high-value customers and enables users to act on the information quickly and efficiently by reducing waste and maximizing ROI.

“Zartico’s new DCO product is well positioned to support agencies and DMOs with detailed, actionable data around diverse visitor economies and website attribution to ensure the highest ROI media spends are occurring,” said Ryan Kruizenga, Zartico board member and General Partner at Arthur Ventures, a Minneapolis-based venture capital firm that led Zartico’s $20 million in Series A funding in September 2022 with deep expertise in B2B software.

About Zartico
Zartico is a leading marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries. By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers optimally, optimize marketing tactics to maximize effectiveness and efficiency and communicate real-world impact.

Zartico’s mission is to empower organizations to realize the possibilities of the world’s places through improved data intelligence and strategic decision-making. With a full spectrum of data science, benchmarking, and analytical tools, ZDOS® harnesses and streamlines complex data for destinations to use in marketing, growth management, and sustainability efforts. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, and destination and travel marketing.

To learn more about Zartico, visit: Zartico.com

Media Contact

Frank Tortorici, Marketing Maven, (908) 875-8908, frank@marketingmaven.com, https://marketingmaven.com/ 

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SOURCE Zartico

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Huawei Cloud Launches Agentic Infrastructure and CodeArts Agent OBT in Thailand, Accelerating Enterprise AI Innovation

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12 minutes ago

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July 24, 2026

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BANGKOK, July 24, 2026 /PRNewswire/ — Huawei Cloud hosted Huawei Cloud Summit Thailand 2026, bringing together leaders from government, business, industry partners, and the technology community to exchange views on how cloud and AI can support Thailand’s digital economy. During the event, Huawei Cloud announced “Huawei Cloud Agentic Infrastructure: Now Available for Thailand” and officially launched Huawei Cloud CodeArts Agent Open Beta Testing (OBT) in the country.

Mr. Sunny Shang, President of Huawei Cloud APAC, outlined the company’s commitment to working with customers and partners to build an AI-driven digital future for Thailand. Regarding the government’s direction, the Ministry of Digital Economy and Society emphasized the acceleration of digital transformation through national AI policies, public-sector adoption, and stronger public-private collaboration.

The public-sector highlighted how AI can improve government operations and make public services faster and more convenient. NECTEC also presented a Government AI case study covering the development of AI infrastructure and platforms, as well as AI chatbots and intelligent assistants designed to support government officials and improve services for citizens.

Building the Foundation for the Agentic AI Era

Mr. Surasak Wanichwatphibun, CTO of Huawei Cloud Thailand said Huawei Cloud will continue to strengthen its technological capabilities and build a robust computing infrastructure to drive AI innovation across enterprises.

At the center of the announcement is Agentic Infra, a new infrastructure designed specifically for developing and deploying AI agents. It supports efficient token generation, unified scheduling of general-purpose and AI computing resources, continuous learning, and secure and autonomous agent operations.

Mr. Surasak introduced four new features under Agentic Infra:

UnifiedBus-based AI Cluster Service (AICS), which supports highly efficient token generationAgentic Memory Storage Service (AMS), which delivers PB-scale memory storage to address a key bottleneck in agent memory, enabling long-horizon tasks and facilitating continuous learning.AgentSphere, which offers a secure and autonomous runtime environment for AI agentsCCE VolcanoNext, which enables unified scheduling of general-purpose and AI computing resources

CodeArts Agent OBT Launches in Thailand

Another major highlight was the launch of Huawei Cloud CodeArts Agent OBT in Thailand, giving local developers and enterprises an opportunity to experience Huawei Cloud’s coding agent and provide feedback before its wider release.

CodeArts Agent combines IDE functionality, autonomous development capabilities, and coding models. It supports project-level code generation, code completion, R&D knowledge Q&A, and unit test case generation.

The platform also applies Specification-Driven Development (SDD) to help development teams maintain code quality from the requirements stage through to final delivery.

It is worth mentioning that this release also introduces the Agent Team mode, which can automatically form a development team, enabling multiple agents to collaborate concurrently and execute tasks simultaneously.

By reducing repetitive tasks, CodeArts Agent can help developers work more efficiently and allow organizations to bring digital products and services to market faster.

The OBT launch forms part of Huawei Cloud’s efforts to support Thailand’s developer community and make AI-assisted software development more accessible to organizations of different sizes.

Strengthening Security for Enterprise AI

Mr. Surasak also emphasized security, stability, and quality as key priorities for enterprise AI adoption. As cyberattacks become increasingly automated and AI-driven, Huawei Cloud has upgraded its security services in two areas: protecting AI systems and using AI to strengthen cyber defense.

Its model lifecycle security solution covers AI infrastructure, training data, model inference, and agent applications.

For enterprises concerned about data sovereignty and privacy, Huawei Cloud provides dedicated security zones that allow customers to independently manage their encryption keys while preventing platform administrators from accessing customer data. Software-hardware integration and hardware acceleration are also used to maintain encryption performance without compromising service efficiency. Huawei Cloud has also introduced Data Capsule technology, which ensures that data can only be used within authorized environments and automatically becomes invalid if moved outside a designated security zone.

Showcasing AI Use Cases Across Industries

Huawei Cloud Summit Thailand 2026 also featured AI and cloud use cases from organizations in Thailand. These included the development of AI platforms and intelligent assistants for the public sector, the use of AI coding and large language models in banking, and AI-powered learning and skills development platforms for the HR sector.

Huawei Cloud and its partners also shared how ecosystem collaboration can help solve industry challenges and accelerate AI adoption among enterprises.

About Huawei Cloud Thailand

Huawei Cloud Thailand is a leading cloud service provider committed to accelerating Thailand’s digital transformation under the mission of “In Thailand, For Thailand.” According to the latest report from Gartner, Huawei Cloud is ranked No.3 by revenue in Thailand’s Infrastructure as a Service (IaaS) market, solidifying its position as one of the most trusted and fastest-growing international cloud providers in the country.

As the first international public cloud vendor to establish local data centers in Thailand, Huawei Cloud now operates three Availability Zones, ensuring high reliability and low-latency connectivity for local users. Leveraging Huawei’s 30-plus years of expertise in ICT infrastructure, it integrates cutting-edge Artificial Intelligence (AI), Cloud-Native 2.0, and Big Data technologies to empower over 40 government agencies and thousands of enterprises across the Kingdom. By building a robust digital ecosystem and fostering local talent, Huawei Cloud aims to drive Thailand’s “Digital Economy” forward, bringing cloud and intelligence to every corner of the country for a fully connected, intelligent future.

For more information, please visit Huawei Cloud Thailand online at

https://www.huaweicloud.com/intl/th-th/ or follow us on:

https://www.facebook.com/HuaweiCloudTH

https://www.youtube.com/@HuaweiCloudAPAC

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/huawei-cloud-launches-agentic-infrastructure-and-codearts-agent-obt-in-thailand-accelerating-enterprise-ai-innovation-302833957.html

SOURCE Huawei Cloud Thailand

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Huawei Cloud Launches Agentic Infrastructure and CodeArts Agent OBT in Thailand, Accelerating Enterprise AI Innovation

Published

12 minutes ago

on

July 24, 2026

By

BANGKOK, July 24, 2026 /PRNewswire/ — Huawei Cloud hosted Huawei Cloud Summit Thailand 2026, bringing together leaders from government, business, industry partners, and the technology community to exchange views on how cloud and AI can support Thailand’s digital economy. During the event, Huawei Cloud announced “Huawei Cloud Agentic Infrastructure: Now Available for Thailand” and officially launched Huawei Cloud CodeArts Agent Open Beta Testing (OBT) in the country.

Mr. Sunny Shang, President of Huawei Cloud APAC, outlined the company’s commitment to working with customers and partners to build an AI-driven digital future for Thailand. Regarding the government’s direction, the Ministry of Digital Economy and Society emphasized the acceleration of digital transformation through national AI policies, public-sector adoption, and stronger public-private collaboration.

The public-sector highlighted how AI can improve government operations and make public services faster and more convenient. NECTEC also presented a Government AI case study covering the development of AI infrastructure and platforms, as well as AI chatbots and intelligent assistants designed to support government officials and improve services for citizens.

Building the Foundation for the Agentic AI Era

Mr. Surasak Wanichwatphibun, CTO of Huawei Cloud Thailand said Huawei Cloud will continue to strengthen its technological capabilities and build a robust computing infrastructure to drive AI innovation across enterprises.

At the center of the announcement is Agentic Infra, a new infrastructure designed specifically for developing and deploying AI agents. It supports efficient token generation, unified scheduling of general-purpose and AI computing resources, continuous learning, and secure and autonomous agent operations.

Mr. Surasak introduced four new features under Agentic Infra:

UnifiedBus-based AI Cluster Service (AICS), which supports highly efficient token generationAgentic Memory Storage Service (AMS), which delivers PB-scale memory storage to address a key bottleneck in agent memory, enabling long-horizon tasks and facilitating continuous learning.AgentSphere, which offers a secure and autonomous runtime environment for AI agentsCCE VolcanoNext, which enables unified scheduling of general-purpose and AI computing resources

CodeArts Agent OBT Launches in Thailand

Another major highlight was the launch of Huawei Cloud CodeArts Agent OBT in Thailand, giving local developers and enterprises an opportunity to experience Huawei Cloud’s coding agent and provide feedback before its wider release.

CodeArts Agent combines IDE functionality, autonomous development capabilities, and coding models. It supports project-level code generation, code completion, R&D knowledge Q&A, and unit test case generation.

The platform also applies Specification-Driven Development (SDD) to help development teams maintain code quality from the requirements stage through to final delivery.

It is worth mentioning that this release also introduces the Agent Team mode, which can automatically form a development team, enabling multiple agents to collaborate concurrently and execute tasks simultaneously.

By reducing repetitive tasks, CodeArts Agent can help developers work more efficiently and allow organizations to bring digital products and services to market faster.

The OBT launch forms part of Huawei Cloud’s efforts to support Thailand’s developer community and make AI-assisted software development more accessible to organizations of different sizes.

Strengthening Security for Enterprise AI

Mr. Surasak also emphasized security, stability, and quality as key priorities for enterprise AI adoption. As cyberattacks become increasingly automated and AI-driven, Huawei Cloud has upgraded its security services in two areas: protecting AI systems and using AI to strengthen cyber defense.

Its model lifecycle security solution covers AI infrastructure, training data, model inference, and agent applications.

For enterprises concerned about data sovereignty and privacy, Huawei Cloud provides dedicated security zones that allow customers to independently manage their encryption keys while preventing platform administrators from accessing customer data. Software-hardware integration and hardware acceleration are also used to maintain encryption performance without compromising service efficiency. Huawei Cloud has also introduced Data Capsule technology, which ensures that data can only be used within authorized environments and automatically becomes invalid if moved outside a designated security zone.

Showcasing AI Use Cases Across Industries

Huawei Cloud Summit Thailand 2026 also featured AI and cloud use cases from organizations in Thailand. These included the development of AI platforms and intelligent assistants for the public sector, the use of AI coding and large language models in banking, and AI-powered learning and skills development platforms for the HR sector.

Huawei Cloud and its partners also shared how ecosystem collaboration can help solve industry challenges and accelerate AI adoption among enterprises.

About Huawei Cloud Thailand

Huawei Cloud Thailand is a leading cloud service provider committed to accelerating Thailand’s digital transformation under the mission of “In Thailand, For Thailand.” According to the latest report from Gartner, Huawei Cloud is ranked No.3 by revenue in Thailand’s Infrastructure as a Service (IaaS) market, solidifying its position as one of the most trusted and fastest-growing international cloud providers in the country.

As the first international public cloud vendor to establish local data centers in Thailand, Huawei Cloud now operates three Availability Zones, ensuring high reliability and low-latency connectivity for local users. Leveraging Huawei’s 30-plus years of expertise in ICT infrastructure, it integrates cutting-edge Artificial Intelligence (AI), Cloud-Native 2.0, and Big Data technologies to empower over 40 government agencies and thousands of enterprises across the Kingdom. By building a robust digital ecosystem and fostering local talent, Huawei Cloud aims to drive Thailand’s “Digital Economy” forward, bringing cloud and intelligence to every corner of the country for a fully connected, intelligent future.

For more information, please visit Huawei Cloud Thailand online at

https://www.huaweicloud.com/intl/th-th/ or follow us on:

https://www.facebook.com/HuaweiCloudTH

https://www.youtube.com/@HuaweiCloudAPAC

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/huawei-cloud-launches-agentic-infrastructure-and-codearts-agent-obt-in-thailand-accelerating-enterprise-ai-innovation-302833957.html

SOURCE Huawei Cloud Thailand

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Loomis Interim Report January – June 2026

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12 minutes ago

on

July 24, 2026

By

STOCKHOLM, July 24, 2026 /PRNewswire/ —

Continued strong growth and record operating margin (EBITA %)

President and CEO Aritz Larrea comments:

“We delivered another very strong quarter reflecting the continued execution of our strategy and the strength of our diversified model. Revenue reached SEK 7.9 billion with a currency-adjusted growth of 9.1 percent. Both segment USA and segment Europe and Latin America contributed to the performance driven by continued strength in our International and Automated Solutions business lines. Operating income (EBITA) exceeded 1 billion SEK and we increased our EBITA margin by more than 1 percentage point year–over–year to 14.0 percent.

Our financial position remains strong. Supported by robust cash flow generation and a solid balance sheet, we continue to invest in long-term growth opportunities, pursue value-creating acquisitions, and maintain our commitment to delivering attractive returns to shareholders.”

Quarter 2, April – June 2026

Revenue for the quarter was SEK 7,891 million (7,407). The currency-adjusted growth was 9.1 percent (4.8), of which organic growth was 6.7 percent (3.8) and acquisitions contributed 2.5 percent (1.0). Including the exchange rate effect, the total growth was 6.5 percent (-3.0).Operating income (EBITA) 1) for the quarter was SEK 1,102 million (944) and the operating margin (EBITA) increased to 14.0 percent (12.7).Operating income (EBIT) before items affecting comparability for the quarter was SEK 1,062 million (882) and operating margin (EBIT) before items affecting comparability was 13.5 percent (11.9).Income before taxes for the quarter was SEK 869 million (664) and profit for the period was SEK 608 million (478).Basic earnings per share for the quarter were SEK 9.09 (7.01) and diluted earnings per share were SEK 9.06 (6.99).Cash flow from operating activities 2) was SEK 683 million (550) in the quarter. The cash flow from operating activities for the rolling twelve months was 95 percent (105) of operating income (EBITA).Net debt in relation to EBITDA was 1.60 times (1.75) in the quarter.Loomis expanded its presence in Latin America through the acquisition of Transportadora del Interior in Argentina and the announced acquisition of Hermes Transportes Blindados in Peru.

1)  Earnings Before Interest, Taxes, Amortization of acquisition-related intangible fixed assets, Acquisition-related costs and revenue and items affecting comparability.
2)  Cash flow from operating activities is exclusive of impact from IFRS 16.

Report presentation today at 10.30 a.m. (CEST)

The report will be presented in a webcast conference today at 10.30 am (CEST) by President and CEO Aritz Larrea and CFO Johan Wilsby.

To follow the webcast, please follow this link.

The presentation materials and a recorded version of the conference will be available on https://www.loomis.com/en/investors/reports-and-presentations/ following the presentation.

For more information, please contact:

Jenny Boström
Head of Sustainability and IR
ir@loomis.com
+46 79 006 45 92

Fredrik Hammarbäck
Media and External Communications Manager
media@loomis.com
+46 76 311 56 29

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/loomis-ab/r/loomis-interim-report-january—june-2026,c4377246

The following files are available for download:

https://mb.cision.com/Main/51/4377246/4201809.pdf

Loomis Interim Report January – June 2026

https://mb.cision.com/Public/51/4377246/940bbe0a24c483c8.pdf

Loomis Interim Report January – June 2026 – press release

 

View original content:https://www.prnewswire.com/news-releases/loomis-interim-report-january–june-2026-302833961.html

SOURCE Loomis AB

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