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Splice & MIDiA Research unveil “Sounds of 2025”, 2024’s Genre Shifts Provide Key Insights Into What We’ll Hear in 2025

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What will the music of tomorrow sound like? According to the latest report from Splice, the global music creation platform, and MIDiA Research, the leading global authority in music, the creator economy and cross-entertainment, the answer is already being written.

NEW YORK, Jan. 22, 2025 /PRNewswire-PRWeb/ — What will the music of tomorrow sound like? Global music creation platform Splice and MIDiA Researchhave today released “Sounds of 2025,” a deep dive into the music trends of 2024 and the genres, sounds, and creative shifts that are set to define the musical landscape in 2025.

“Splice is uniquely positioned to see the sounds that are driving music production globally. This report gives us a sense of how music producers are bending and blending genres in real time and just what genres and regions will define what we hear in 2025 and beyond.” Kakul Srivastava, CEO of Splice

The “Sounds of 2025” report reveals that music will be characterized by genre fusions and global influence. Among the hundreds of genres across Splice, one is raising its volume louder than the rest: “pluggnb“. Fusing the trap sub-genre “plugg” with ’90s R&B and gospel harmonies, “pluggnb” is the fastest-growing genre on the platform with downloads spiking 342.8% in 2024. Unofficial “pluggnb” remixes dominated TikTok in 2024 and led to adoption of the genre by K pop heavyweights like LE SSERRAFIM and ILLIT.

The report also takes a look at the top sample creators on the Splice platform, where KSHMR and Oliver continue to be leaders. Grabbing the number one spot in the Top Ten Sample Packs of 2024 is Sounds of KSHMR Vol. 3. Oliver’s Power Tools series (which features prominently in the Julian Bunetta-produced Sabrina Carpenter hit “Espresso”) continues its reign with three volumes in the Top 10.

Creators in LA drive the most Splice downloads by far, 30.7 million in 2024, with New York creators driving roughly half as many, 15.2 million. And while American cities make up half of the ranking for Splice’s top ten cities, the Splice user base is increasingly global. Australia has both Sydney and Melbourne in the Top 10, while Tokyo and Berlin are also included.

According to Splice CEO, Kakul Srivastava, “Splice is uniquely positioned to see the sounds that are driving music production globally. This report gives us a sense of how music producers are bending and blending genres in real time and just what genres and regions will define what we hear in 2025 and beyond.”

“The music industry is always trying to get ahead of trends, but there is perhaps no more forward-looking cultural trend than sample usage,” says Mark Mulligan, Managing Director and Music Analyst, MIDiA Research, the leading global authority in music, the creator economy and cross-entertainment. “The sounds that producers use to create today give us a window not only into the genres that will be big tomorrow but also early indications of entirely new genres that will emerge from the process of mixing samples across styles and cultures. The genres that stand out in this report also underline wider trends: the growing importance of scenes and fan remixing in shaping the sounds of the future.”

Key Highlights The Leading Genres of 2025

● Pluggnb: The Fastest Growing Genre of 2024

Pluggnb—a fusion of trap’s plugg subgenre with ’90s R&B and gospel harmonies—rose an incredible 342.8% in downloads. Artists like Summrs and Autumn! are leading the charge, while Seoul has emerged as a key hub for this genre’s growth. TikTok and digital culture are driving its global rise, making it a key contender for the mainstream in 2025.

● Jersey Club: From Underground to Global Phenomenon

Jersey club, the high-energy hip-hop/house hybrid, saw exponential growth in 2024, particularly in Berlin, where it became the city’s fastest-growing genre on Splice. Its influence is growing worldwide, with artists like UNIIQU3 and Cookiee Kawaii bringing it to new audiences. Expect Jersey Club to continue its global domination as 2025 progresses.

● Rage: The New Sound of Hip-Hop

“Rage,” a harder, experimental offshoot of trap, made major strides in 2024. With nearly 1 million downloads, it’s clear that artists like JELEEL! and YoungBoy Never Broke Again are introducing this sound to the mainstream. This genre is likely to continue its rapid rise, blending intense energy with a more experimental, aggressive approach to hip-hop production.

● A New Era of Dance Music: Melodic House & Techno

As house music continues to thrive, its subgenre, “melodic house” has emerged as a growing force, with artists like Ben Böhmer and Solomun defining its softer, atmospheric sound. Similarly, “melodic techno” is expected to rise in prominence, with its minimal, cinematic approach gaining traction globally.

● Afro House and the Global South’s Influence

The global rise of “Afro House“, particularly from South African creators like Black Coffee, continues to push boundaries in 2024. As international audiences increasingly embrace the genre’s fusion of African rhythms and house beats, it’s expected to play a significant role in the sounds of 2025.

● The Rise of Drift Phonk in Brazil

In Brazil, drift phonk—a faster and harder-hitting style of the popular “phonk” genre—became the country’s fastest-growing genre on Splice. As this genre grows in popularity, it highlights the emergence of ‘Brazilian phonk’, which was made popular by European producers who fused “phonk” with the sounds of Latin America, and its reclamation by Brazilian producers.

The New Sound Capitals of the World

While Los Angeles and New York remain the top cities for Splice downloads, the rise of international hubs is undeniable. Tokyo and Berlin are two of the fastest-growing music production cities globally, with new sounds and genres emerging from these places.

● Los Angeles: Dominating trends like K-pop and pluggnb, LA continues to be a hotbed for genre experimentation and cross-cultural influence.

● São Paulo: Home to the rapidly growing drift phonk sound, this Brazilian city is becoming a critical center for phonk’s evolution.

● Johannesburg: As Afro House continues to soar, South Africa is establishing itself as a global powerhouse for innovative, rhythm-based music.

● Berlin: Jersey club’s unexpected rise in Berlin exemplifies the city’s place in the global music scene.

To read the full report – click here

Media Contact

John Vlautin, Splice, 1 818-763-9800, jv@spinlab.net, www.splice.com

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SOURCE Splice

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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October 25, 2026

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

2 hours ago

on

October 25, 2026

By

Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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October 24, 2026

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-security–technology-summit-unveils-month-long-program-of-activities-ahead-of-december-event-302918695.html

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