Connect with us

Technology

AI Tools are Revolutionizing Video Editing and Content Creation for Marketing and Learning, Explains Info-Tech Research Group in New Report

Published

on

A new report from global research and advisory firm Info-Tech Research Group highlights the transformative power of AI-driven video editing and generation tools and how it is enabling organizations to redefine how they create content. Research findings in the firm’s report, Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D, explain how, by automating complex workflows and providing unprecedented efficiency, these emerging technologies are transforming industries such as marketing, learning and development (L&D), and internal communications, and allowing teams to produce high-quality content at scale.

TORONTO, Jan. 27, 2025 /PRNewswire/ – The exponential rise of artificial intelligence (AI) is revolutionizing video editing and content creation, empowering organizations to meet growing demands for engaging, personalized content. With the increasing importance of video in both consumer-facing and internal communications, businesses are seeking innovative ways to enhance efficiency and creativity. To address these needs, Info-Tech Research Group has published its latest research, Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D. The firm’s recently released report details the disruptive impact of AI tools on video workflows and highlights key software solutions that are reshaping marketing strategies and learning and development (L&D) initiatives.

“AI has fundamentally changed how organizations approach video production,” says Hriday Gulrajani, Senior Research Analyst at Info-Tech Research Group. “By streamlining labor-intensive tasks and enabling greater creativity, AI tools are helping teams create high-quality content at a fraction of the time and cost previously required. This evolution is opening new opportunities for organizations to connect with audiences, drive engagement, and achieve their goals.”

The insights from Info-Tech’s report align with broader industry trends, showcasing how organizations are leveraging AI to address common content creation challenges such as scaling video production, maintaining quality, and enhancing personalization. As outlined in the firm’s report, organizations that are integrating AI-driven tools into their workflows can overcome barriers like skill shortages and high production costs, enabling them to stay competitive in an increasingly video-centric landscape. These tools also cater to growing audience expectations for tailored, dynamic content, making them indispensable assets for marketing and L&D teams alike.

Info-Tech’s Insights: Key Benefits of Leveraging AI-Powered Solutions for Video Editing and Generation
Info-Tech’s Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D report outlines how AI-driven tools are transforming video workflows and empowering teams to create high-quality, engaging content efficiently. By automating processes, enhancing personalization, and fostering collaboration, these AI tools are reshaping how organizations approach video production to achieve their strategic goals. In addition, the report outlines the following benefits that these AI tools can provide:

Accelerated Production: AI tools automate repetitive tasks such as editing, subtitling, and scene selection to reduce production time by up to 50% and enable faster delivery of projects.

Enhanced Personalization: AI algorithms analyze audience preferences to create tailored content, improving customer engagement and learner retention.

Cost Efficiency: By eliminating the need for extensive manual labor or outsourcing, organizations can produce studio-quality videos while reducing production expenses.

Broader Accessibility: AI-powered tools simplify the video creation process and empower in-house teams to produce professional-grade content without requiring specialized expertise.

Increased Collaboration: Cloud-based platforms and AI-driven tools enable real-time editing and feedback, which can foster seamless collaboration across distributed teams.

“AI-powered video tools are revolutionizing the way organizations create and deliver content across various domains,” explains Hriday. “From crafting platform-specific videos on social media to enhancing eLearning with dynamic, interactive modules, these technologies are bridging gaps and streamlining workflows in unprecedented ways. Whether it’s translating videos for a global audience or producing high-quality internal communications, AI is empowering organizations to connect more meaningfully with their audiences and stakeholders.”

Featured AI-Powered Video Tools for Marketing and L&D:
The firm’s report also spotlights leading AI-powered solutions that are transforming video production for marketing and L&D, including:

Colossyan: Generates AI-driven avatar videos from text inputs, offering multilingual support and seamless integration with ChatGPT.

Kapwing: A comprehensive AI video editor that leverages generative AI for text-based content creation and DALL-E for image generation.

Lumen5: Converts blog posts and articles into engaging videos with automated scriptwriting and AI voiceovers.

Elai: Simplifies video creation with customizable AI avatars and a GPT-4-powered script editor.

DeepBrain AI: Specializes in AI-powered video generation, enabling organizations to create realistic AI avatars for personalized and engaging content.

Info-Tech’s Video AI Summary report details the critical role of AI-powered video tools in helping organizations thrive amidst the growing demand for dynamic and personalized content. As video continues to dominate both external and internal communication strategies, the firm’s research emphasizes that by adopting these AI solutions, organizations can position themselves to meet evolving audience expectations with agility and creativity, securing a competitive edge in today’s fast-paced content landscape.

For exclusive and timely commentary from Info-Tech’s subject matter experts, including Hriday Gulrajani, an expert in the AI space, and to access the complete Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D report, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ai-tools-are-revolutionizing-video-editing-and-content-creation-for-marketing-and-learning-explains-info-tech-research-group-in-new-report-302361181.html

SOURCE Info-Tech Research Group

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Intesa Communications Group Named ‘Customers First’ Winner in San Diego Regional Chamber of Commerce 2026 Small Business Awards

Published

on

By

The award-winning, women-owned San Diego public relations and government affairs firm was recognized for exceptional client service that has fueled 14 years of growth

SAN DIEGO, July 21, 2026 /PRNewswire/ — Intesa Communications Group, a leading San Diego public relations and government affairs firm, has been named the “Customers First” winner in the San Diego Regional Chamber of Commerce’s 2026 Small Business Awards. Announced July 9 at the Chamber’s annual Small Business Awards event, the recognition honors the small business whose commitment to customer service most clearly sets it apart from the competition.

Founded in 2012, the certified women-owned San Diego firm has grown from a boutique agency into one of the region’s leading public relations and government affairs firms. Intesa has doubled its team over the past two years, sustained three consecutive years of double-digit revenue growth and expanded its client portfolio by 26% last year. Intesa provides public relations, strategic communications, and government affairs services for a wide range of organizations, including San Diego State University, SeaWorld San Diego, Expedia Group, H.G. Fenton Company, San Diego Foundation, San Diego Workforce Partnership, and SBCS.

“This award belongs to every member of our team and to the clients who trust us with their most valuable asset: their reputation,” said Margie Newman Tsay, founding partner of Intesa Communications Group. “Our clients stay with us for years because we show up prepared, fully invested and ready for the moments that matter most. Being recognized for putting customers first is the highest compliment our business community can pay us.”

Intesa’s client-first approach has produced measurable results across public relations and government affairs efforts throughout the region. For example, in its first month working with the Jacobs & Cushman San Diego Food Bank, the firm helped reimagine the organization’s summer food drive messaging, generating more than 15 million impressions and helping deliver 489,026 pounds of food and $344,505 in donations — the equivalent of more than one million meals and a 175% increase from the previous year. Similarly, Logan Heights Community Development Corporation credits the firm with an 81:1 return on investment after Intesa parachuted in to help the nonprofit promote the California Mortgage Relief Program.

“Small businesses are the heart of our economy: fueling innovation, creating jobs and defining the character of communities across the San Diego region,” said Chris Cate, president and CEO of the Chamber. “We celebrate the resilience, ingenuity and community impact of our small business leaders. They are the very spirit behind our purpose to champion business and empower leaders.”

The Chamber award is as much a reflection of Intesa’s clients as it is the firm itself. The opportunity to partner with organizations doing meaningful work across the region is what makes recognition like this possible. True to form, the Intesa team plans to mark the win by thanking the clients behind the work.

“We call ourselves dot connectors, and this award is what that looks like in practice,” said Maddy Kilkenny, partner at Intesa Communications Group, who leads the firm’s government affairs practice. “Whether our team of 10 people is helping a client navigate a policy decision at City Hall or a story on the front page of the newspaper, we aim to leave them stronger and more confident than before. Hearing our clients say we deliver on that is the best win of all.”

According to the Chamber’s award requirements, businesses with 100 or fewer employees were eligible for nomination. They were voted on by a panel of chamber members, who reviewed the nominations and selected the winners of all four categories.

The recognition adds to more than 60 awards Intesa has earned for excellence in public relations, strategic communications, and public affairs, including honors from PR News, the Public Relations Society of America, PR Daily, the International Association of Business Communicators, the San Diego Business Journal (SDBJ), MARCOM, and the American Marketing Association, among others. It also comes on the heels of two Intesa team members, Emily Alvarenga and Margaret Lutz Chantung, recently receiving SDBJ’s “40 Under 40” and “Indispensable” awards, respectively.

For more information about Intesa Communications Group, visit www.intesacom.com.

About Intesa Communications Group
Intesa Communications Group is a certified women-owned San Diego public relations and government affairs firm that helps leaders communicate and advocate with confidence. Since 2012, Intesa has partnered with the region’s trusted leaders and organizations, providing strategic communications and public affairs counsel on high-stakes issues at the intersection of reputation, policy and public perception. The firm’s work has earned more than 60 industry awards across 53 recognized client campaigns, including the San Diego Regional Chamber of Commerce “Customers First” 2026 award. Learn more at www.intesacom.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/intesa-communications-group-named-customers-first-winner-in-san-diego-regional-chamber-of-commerce-2026-small-business-awards-302831350.html

SOURCE Intesa Communications Group

Continue Reading

Technology

The Inner Circle acknowledges Shankari Thiagarajan as Pinnacle Professional of The Year

Published

on

By

HOUSTON, July 21, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Shankari Thiagarajan is acknowledged as a Pinnacle Professional of The Year for her contributions to Information Technology and Agile Delivery.     

Shankari Thiagarajan has established a distinguished career in information technology project and program management, recognized for her expertise in agile delivery, digital transformation, and cross functional leadership across multiple industries. Currently serving as project manager and scrum master at Astellas Pharma Inc., she oversees agile delivery initiatives supporting global life science programs.

With more than 15 years of experience spanning technology and pharmaceutical sectors, Ms. Thiagarajan has developed a reputation for leading complex implementations and driving operational efficiency. Her expertise includes agile methodologies, project and delivery management, product ownership, healthcare IT, telecom and network optimization, financial services modernization, retail technology upgrades, and GIS and digital mapping solutions.

Ms. Thiagarajan earned a Master of Business Administration in Organizational Leadership from Campbellsville University, a Master of Science in Information Systems from Virginia Tech, and a Bachelor of Engineering in Information Technology from Jawaharlal Nehru Technological University College of Engineering Hyderabad.

Throughout her career, she has contributed to major organizations across a wide range of industries. Her accomplishments include leading agile transformations at Cigna, overseeing retail technology upgrades at Walmart, managing large scale telecom transformation initiatives at T Mobile and Verizon, and modernizing financial platforms at Security Finance. She also contributed to the early development of Google Maps during her tenure at Google India, advancing to team lead within a year.

In addition to her corporate achievements, Ms. Thiagarajan is the creator of the YouTube channel My Experiments with Life – #Positivity #Learning, launched in 2023. Through this platform, she shares motivational content and insights focused on personal growth, technology, spirituality, and lifelong learning.

Her professional accomplishments have been recognized through honors including Marquis Who’s Who 2026, a featured podcast interview with Jim Masters on Close Up TV hosted across Apple Radio, Spotify, and iHeart., recognition in The National Law Review & EIN Presswire, and a certificate of appreciation from Virginia Tech for academic excellence and community involvement.

Outside of her professional work, Ms. Thiagarajan enjoys creating motivational YouTube content, exploring technology and spirituality, listening to contemporary music, and pursuing philanthropic and educational interests. She credits her strong work ethic and determination to the example set by her parents.

Looking ahead, she plans to continue advancing her leadership capabilities and pursue executive level opportunities that allow her to make significant contributions within the information technology sector.

Guided by a philosophy rooted in courage, persistence, and continuous learning, Ms. Thiagarajan remains committed to professional growth while inspiring others to pursue excellence and self-improvement.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-inner-circle-acknowledges-shankari-thiagarajan-as-pinnacle-professional-of-the-year-302831357.html

SOURCE The Inner Circle

Continue Reading

Technology

University of Phoenix Leaders Present at Building Blackboard Together 2026

Published

on

By

Presentations explored learning technology, accessibility and online pedagogy as higher education adapts to an AI-enabled future

PHOENIX, July 21, 2026 /PRNewswire/ — University of Phoenix leaders shared insights on artificial intelligence, accessibility, online learning and student support at Building Blackboard Together 2026, Blackboard’s flagship user conference, held July 13-15 in Dallas, Texas. The conference brought together educators, institutional leaders and industry experts to explore innovations, technologies and emerging practices shaping the future of teaching and learning.

Representing University of Phoenix were Marc Booker, Ph.D., vice provost of strategy; Kelly Hermann, vice president of Accessibility and Student Affairs; and Erin Amsden, group product manager. Through presentations and panel discussions, the leaders shared perspectives on responsible AI adoption, accessibility leadership, student engagement and the evolving role of learning technologies in supporting institutional goals and student success.

“Building Blackboard Together provides an opportunity to engage with peers across higher education who are navigating many of the same opportunities and challenges around technology, accessibility and learning mobility,” said Dr. Booker. “These conversations help advance practical approaches for supporting learners while thoughtfully integrating innovation into the educational experience.”

During the conference, University of Phoenix was also recognized with the 2026 Blackboard Catalyst Award for Ethical AI Leadership, which honors institutions advancing responsible, transparent and inclusive approaches to artificial intelligence that promote trust and equitable outcomes for learners and educators. The recognition follows the University’s ongoing efforts to support AI literacy, responsible use and AI-enabled learning experiences.

Exploring the Expanding Role of the Learning Management System

As part of the Strategic Leadership Summit, Booker served as a panelist for “The LMS as Mission-Critical: Connecting Learning, Experience & Evidence.” The session examined how learning management systems are evolving beyond course management to support learning, engagement and institutional insight across the student lifecycle.

Panelists discussed how institutions are leveraging learning technologies alongside student information systems to support teaching and learning, advising, co-curricular engagement and data-informed decision-making while addressing increasing expectations surrounding artificial intelligence, student success and accountability.

Sharing Lessons from AI-Powered Student Support

Booker also presented “Scaling AI-Powered Support Across the Student Experience at University of Phoenix,” a session focused on the University’s process for expanding its AI support assistant across the online classroom environment, moving from proof of concept to full-scale deployment over a six-month period.

In addition, Booker participated in “Online Pedagogy to Drive Institutional Growth: Best Practices and Success Stories,” a panel discussion exploring how institutions are designing engaging online learning experiences and leveraging Blackboard technologies to support quality course delivery and student engagement.

Advancing Accessibility Leadership

Hermann joined the session “Communicating Up: Turning Accessibility Work into Leadership-Ready Stories.” The presentation focused on strategies for translating accessibility initiatives into narratives, evidence and visualizations that resonate with institutional leaders.

The discussion explored ways to connect accessibility efforts to broader institutional priorities, demonstrate impact through data and support informed decision-making that advances accessibility and learner success.

Examining Emerging Challenges in Artificial Intelligence

Amsden served as a panelist for “Agentic AI in Pedagogy: Threats and Opportunities.” The session addressed the growing influence of agentic AI and its implications for academic integrity, assessment design and learner engagement.

Panelists explored how technology, pedagogy and security practices can work together to promote authentic student work while helping institutions balance innovation with responsible AI implementation.

Contributing to the Future of Teaching and Learning

Amsden, Booker and Hermann are key members of University of Phoenix’s dynamic leadership team, frequently invited to share their expertise at prestigious national conferences and events. In 2026, University leaders will participate in the ASU + GSV Summit, 1EdTech Learning Impact Conference, SXSW EDU Conference, and PESC Data Summit. These engagements underscore the University’s commitment to innovation and thought leadership in higher education, providing valuable insights and fostering collaborations that drive the future of learning.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

View original content to download multimedia:https://www.prnewswire.com/news-releases/university-of-phoenix-leaders-present-at-building-blackboard-together-2026-302831360.html

SOURCE University of Phoenix

Continue Reading

Trending