Technology

AI Tools are Revolutionizing Video Editing and Content Creation for Marketing and Learning, Explains Info-Tech Research Group in New Report

Published

1 year ago

January 27, 2025

A new report from global research and advisory firm Info-Tech Research Group highlights the transformative power of AI-driven video editing and generation tools and how it is enabling organizations to redefine how they create content. Research findings in the firm’s report, Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D, explain how, by automating complex workflows and providing unprecedented efficiency, these emerging technologies are transforming industries such as marketing, learning and development (L&D), and internal communications, and allowing teams to produce high-quality content at scale.

TORONTO, Jan. 27, 2025 /PRNewswire/ – The exponential rise of artificial intelligence (AI) is revolutionizing video editing and content creation, empowering organizations to meet growing demands for engaging, personalized content. With the increasing importance of video in both consumer-facing and internal communications, businesses are seeking innovative ways to enhance efficiency and creativity. To address these needs, Info-Tech Research Group has published its latest research, Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D. The firm’s recently released report details the disruptive impact of AI tools on video workflows and highlights key software solutions that are reshaping marketing strategies and learning and development (L&D) initiatives.

“AI has fundamentally changed how organizations approach video production,” says Hriday Gulrajani, Senior Research Analyst at Info-Tech Research Group. “By streamlining labor-intensive tasks and enabling greater creativity, AI tools are helping teams create high-quality content at a fraction of the time and cost previously required. This evolution is opening new opportunities for organizations to connect with audiences, drive engagement, and achieve their goals.”

The insights from Info-Tech’s report align with broader industry trends, showcasing how organizations are leveraging AI to address common content creation challenges such as scaling video production, maintaining quality, and enhancing personalization. As outlined in the firm’s report, organizations that are integrating AI-driven tools into their workflows can overcome barriers like skill shortages and high production costs, enabling them to stay competitive in an increasingly video-centric landscape. These tools also cater to growing audience expectations for tailored, dynamic content, making them indispensable assets for marketing and L&D teams alike.

Info-Tech’s Insights: Key Benefits of Leveraging AI-Powered Solutions for Video Editing and Generation
Info-Tech’s Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D report outlines how AI-driven tools are transforming video workflows and empowering teams to create high-quality, engaging content efficiently. By automating processes, enhancing personalization, and fostering collaboration, these AI tools are reshaping how organizations approach video production to achieve their strategic goals. In addition, the report outlines the following benefits that these AI tools can provide:

Accelerated Production: AI tools automate repetitive tasks such as editing, subtitling, and scene selection to reduce production time by up to 50% and enable faster delivery of projects.

Enhanced Personalization: AI algorithms analyze audience preferences to create tailored content, improving customer engagement and learner retention.

Cost Efficiency: By eliminating the need for extensive manual labor or outsourcing, organizations can produce studio-quality videos while reducing production expenses.

Broader Accessibility: AI-powered tools simplify the video creation process and empower in-house teams to produce professional-grade content without requiring specialized expertise.

Increased Collaboration: Cloud-based platforms and AI-driven tools enable real-time editing and feedback, which can foster seamless collaboration across distributed teams.

“AI-powered video tools are revolutionizing the way organizations create and deliver content across various domains,” explains Hriday. “From crafting platform-specific videos on social media to enhancing eLearning with dynamic, interactive modules, these technologies are bridging gaps and streamlining workflows in unprecedented ways. Whether it’s translating videos for a global audience or producing high-quality internal communications, AI is empowering organizations to connect more meaningfully with their audiences and stakeholders.”

Featured AI-Powered Video Tools for Marketing and L&D:
The firm’s report also spotlights leading AI-powered solutions that are transforming video production for marketing and L&D, including:

Colossyan: Generates AI-driven avatar videos from text inputs, offering multilingual support and seamless integration with ChatGPT.

Kapwing: A comprehensive AI video editor that leverages generative AI for text-based content creation and DALL-E for image generation.

Lumen5: Converts blog posts and articles into engaging videos with automated scriptwriting and AI voiceovers.

Elai: Simplifies video creation with customizable AI avatars and a GPT-4-powered script editor.

DeepBrain AI: Specializes in AI-powered video generation, enabling organizations to create realistic AI avatars for personalized and engaging content.

Info-Tech’s Video AI Summary report details the critical role of AI-powered video tools in helping organizations thrive amidst the growing demand for dynamic and personalized content. As video continues to dominate both external and internal communication strategies, the firm’s research emphasizes that by adopting these AI solutions, organizations can position themselves to meet evolving audience expectations with agility and creativity, securing a competitive edge in today’s fast-paced content landscape.

For exclusive and timely commentary from Info-Tech’s subject matter experts, including Hriday Gulrajani, an expert in the AI space, and to access the complete Video AI Summary: How AI Augments Video Editing and Generation for Marketing and L&D report, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

Technology

Bonree Powers Global Digital Finance with Intelligent Observability

Published

40 minutes ago

April 27, 2026

DONGGUAN, China, April 27, 2026 /PRNewswire/ — From March 31 to April 2, 2026, the second Huawei Global Financial EcoWeek, themed “Inspire • Collaborate • Achieve: Reshaping the Future of Finance”, was held in Sanyapo, Dongguan. The event brought together over 400 attendees from Huawei partners across more than 30 countries and regions, including over 60 independent software vendors (ISVs) and over 120 system integrators (SIs) in the financial industry. As global financial data volumes surge, customer demands diversify, and regulatory requirements evolve, financial institutions are accelerating their digital and intelligent transformation. Observability and intelligent operations technologies enable institutions to detect system anomalies in real time, optimise performance, and ensure business continuity, while cross-regional and cross-institution collaboration is becoming a key driver of industry innovation.

At the event, NTT Data signed a partnership agreement with BONREE DATA TECHNOLOGY Co., Ltd. (Bonree), marking the launch of a renewed global financial ecosystem under the “SI Value Growth Plan.” As the first publicly listed company in China’s Application Performance Management (APM) and observability market, Bonree is advancing its globalisation strategy with established operations in Hong Kong SAR, Singapore, and Malaysia. The company has already secured orders worth millions in the Hong Kong and Macau region. Bonree complies with internationally recognised standards, including SOC 2 Type II and CMMI Level 5. Its self-developed LLM-powered observability platform has been selected for Huawei Cloud’s international baseline solution library, reflecting recognition from global cloud ecosystems and supporting its expansion with a “global deployment, local compliance” approach.

Bonree serves over 1,000 leading clients worldwide with system monitoring, performance optimisation, and intelligent operations solutions. Leveraging proprietary unsupervised knowledge graph root cause analysis technology and AI-driven intelligent analytics, Bonree delivers plug-and-play monitoring and fully managed adaptive alerting systems that detect anomalies quickly and accurately with minimal noise. With 56 authorised invention patents and 135 software copyrights, as well as 24/7 global technical support, Bonree maintains an NPS of 79 and a client satisfaction rate of 95%, reflecting its deep overseas market presence and trust among international financial institutions. With these core strengths, Bonree continues to lead in global fintech and digital operations, helping clients ensure business continuity and digital transformation while striving to become a leading global player in APM and observability.

CONTACT:
Yao Xiaohan
yaoxiaohan@bonree.com
+8618210189324

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SOURCE BONREE DATA TECHNOLOGY Co., Ltd.

Technology

HZICC: The 2025 Hangzhou Highlights Awards Celebrating Visionaries Elevating the City’s Global Profile

Published

40 minutes ago

April 27, 2026

HANGZHOU, China, April 27, 2026 /PRNewswire/ — What does the world see when it looks at Hangzhou? The Hangzhou & Friends: 2025 Hangzhou Highlights Awards, unveiled on February 4, offered an answer—not through statistics alone, but through the stories of connection that unfolded across the year.

The awards were born from a simple recognition: that a city’s global presence is built not only on grand events, but on the countless moments when people reach across borders. To honor this, the organizers structured the awards into four chapters: Dialogue of Civilizations, Industrial Narratives, Social Innovation, and Moments of the Year, each capturing a different way that Hangzhou touched the world.

Across these categories, moments of quiet resonance stood out. In the realm of cultural dialogue, ten friends from ten nations explored Hangzhou for the first time, their journeys later echoed by the city’s own return visits to Istanbul and Cairo. After the visits, a German photographer’s image of Qiandao Lake’s giant net fishing found its way to the pages of The Times, Hangzhou’s bond with Verona deepened into a year-long romance of music, art, and shared celebration, proving that sister-city ties can bloom into something far richer than ceremony.

On the Liangzhu Day of 2025, the “Liangzhu and the World: Dialogue between Liangzhu Ancient City and Rome Ancient City” was held—one of several moments when the region’s archaeological treasures found new resonance on the global stage. Beyond culture, the awards recognized how Hangzhou’s industries are telling Chinese stories overseas, from Geely’s global development to the rise of cross-border e-commerce that brings Hangzhou products，and the culture behind them directly to international consumers.

Yet there were also countless other people and moments that helped the world know Hangzhou. An international student from Pakistan filmed the city he had come to call home, capturing not just its landmarks but the feeling of belonging. A volunteer from Zimbabwe found himself holding hands with local police and strangers in a human chain at West Lake to maintain traffic order, discovering that being welcomed means being trusted to help. The Hangzhou International Conference Center became a stage for cross-cultural encounter, while Hangzhou’s tech-themed travel routes offered visitors a chance to explore the city’s cutting-edge innovations.

Together, these moments traced a portrait of Hangzhou not as a place that simply welcomes visitors, but as one that listens, shares, and grows, through the people who carry its stories onward.

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SOURCE HZICC

Technology

Flagship Tablet to Highlight Huawei Innovative Product Launch in Bangkok

Published

40 minutes ago

April 27, 2026

BANGKOK, April 27, 2026 /PRNewswire/ — Huawei officially announced the “Now Is Your Spark” Innovative Launch Event, due to be held in Bangkok, Thailand on May 7, 2026. This launch event will unveil a comprehensive lineup of flagship tablets, wearables, and smartphones. Empowering daily life with technology and exploring future frontiers through innovation, Huawei aims to inspire every user through intelligent experiences across all scenarios.

As one of the highlights of this launch event, the flagship tablet HUAWEI MatePad Pro Max will make its global debut. The HUAWEI MatePad Pro series has consistently delivered comprehensive experience breakthroughs with best-in-class productivity and creativity. This new device is Huawei’s best tablet yet, with a lightweight design, PC-level productivity, and PaperMatte Display, opening new possibilities for work, creation, and creative expression.

In the wearables sector, the HUAWEI WATCH FIT Series continues to gain widespread recognition from global consumers. By April 2026, shipments have exceeded 24 million units, setting a new benchmark in the fashion sports smartwatch market. The series offers a lightweight, comfortable wearing experience while providing professional sports guidance and health management features. At the Huawei Innovative Launch Event in Bangkok, the all-new HUAWEI WATCH FIT 5 Series will debut. It is set to become the ideal companion for users to express personal style, explore sports enjoyment, and monitor health around the clock. Additionally, this launch will introduce the HUAWEI WATCH GT Runner 2 Racing Legend Edition, specially designed for marathons with its upgraded data analysis capabilities to scientifically support every step of the run. Moreover, Huawei plans to unveil its first jewelry smartwatch designed in partnership with renowned international jewelry designer Francesca Amfitheatrof—the HUAWEI WATCH ULTIMATE DESIGN Spring Edition. Also making a grand return after five years is the next-generation premium kids watch, the HUAWEI WATCH KIDS X1 Series.

In the smartphone segment, HUAWEI nova 15 Max will deliver an upgraded experience for global consumers. Leveraging strengths in imaging technology, battery life, and reliable quality, it is an ideal companion for young people to capture life’s moments and unleash their creativity.

Now Is Your Spark— every individual can light up the world to drive change, and technology serves as the torch to ignite, connect, and amplify this force. By giving passion a voice, inspiration a purpose, and expression a stage, Huawei aims to empower consumers worldwide to write their own stories with innovative technologies.

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