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Influencering Platform Market size is set to grow by USD 80.3 billion from 2025-2029, increasing partnerships and mergers and acquisitions among vendors boost the market- Technavio

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NEW YORK, Jan. 28, 2025 /PRNewswire/ — The global influencering platform market size is estimated to grow by USD 80.3 bn from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  35.8%  during the forecast period. increasing partnerships and mergers and acquisitions among vendors is driving market growth, with a trend towards influencer marketing platforms gain customer trust and create brand image  However, increase in number of fake followers  poses a challenge.Key market players include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc..

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Influencering Platform Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 35.8%

Market growth 2025-2029

USD 80.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

32.4

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key countries

US, Germany, China, UK, Japan, India, France, Italy, Brazil, and Spain

Key companies profiled

AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.

Market Driver

In the digital media landscape, Influencer Platforms are trending as businesses seek authentic connections with their audience. Trust and credibility are key, with niche communities offering engagement opportunities. Traditional advertising takes a backseat to influencer relationships. Transparency and authenticity are essential, with AI-driven solutions like HypeAuditor ensuring authenticity. Influencer fraud is a concern, but micro-influencers offer a cost-effective solution. Social media channels like Instagram, TikTok, and YouTube dominate, with B2B and B2C brands targeting various industries – Fashion & Beauty, Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and more. Influencer relationship management drives leads generation, with customer referrals and reviews fueling growth. Brands aim for high engagement rates, sales, and brand awareness through content creation, primarily video content. Smartphones and the internet have made online platforms accessible to the public, enabling influencer marketing to reach new heights. 

Enterprises utilize influencer marketing platforms to expand their brand reach and engage with their target audience on social media. These platforms enable organizations to create and share valuable content, increasing their online presence. Influencer marketing also fosters third-party credibility and trust among customers. As a result, the demand for influencer marketing platforms is projected to rise, driving the growth of the global market during the forecast period. Organizations recognize the potential of these platforms to effectively reach and connect with their audience, making them an essential tool for digital marketing strategies. 

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Market Challenges

In the influencer platform market, businesses face several challenges. Digital media’s ever-changing landscape requires staying updated with social media channels like Instagram, TikTok, and YouTube. Trust and credibility are crucial, as niche communities demand authentic and engaging content. Traditional advertising methods contrast with transparency and authenticity, making influencer marketing a preferred choice. AI-driven solutions, such as Generative AI, offer personalized content creation. However, influencer fraud remains a concern, with micro-influencers often providing better engagement rates. Brands in retail & ecommerce, Fashion & Beauty, Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and other industries leverage influencer marketing for brand awareness and sales. Influencer relationship management, leads generation, customer referrals, and reviews are essential for success. Transparency and trust are key, with platforms like HypeAuditor ensuring authenticity. B2B and B2C brands benefit from influencer marketing, with ML (Machine Learning) and social sharing driving growth. Hollywood influencers and smartphone-driven internet usage further fuel the market’s expansion.

The influencer marketing landscape has experienced significant growth as consumers have shifted their attention from traditional television (TV) to social media and Over-The-Top (OTT) channels. Brands now compete to collaborate with authentic and impactful influencers, leveraging their reach to promote products and services. This competition has intensified the demand for both micro and macro influencers. However, the influx of influencers vying for the same audience has made it challenging for organizations to distinguish genuine influencers with substantial followings from those who purchase fake followers or manipulate metrics.

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Segment Overview 

This influencering platform market report extensively covers market segmentation by  

End-user 1.1 Large enterprise1.2 Small and medium enterpriseApplication 2.1 Fashion and lifestyle2.2 Food and entertainment2.3 Travel and holiday2.4 Sports and fitness2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Large enterprise-  Influencer marketing platforms are essential tools for large enterprises seeking to expand their brand reach, engage audiences, and convert leads. These platforms offer powerful campaign management features, enabling large-scale businesses to oversee complex marketing initiatives across various regions and demographics. Analytics is a key focus, providing real-time insights into campaign performance and return on investment (ROI). Large enterprises require influencer content amplification, marketplaces, and third-party analytics for e-commerce integration and improved visibility. By utilizing these features, large enterprises can optimize their influencer marketing strategies, ensuring a data-driven approach to their campaigns. These factors contribute significantly to the growth of the global influencer marketing platform market.

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Research Analysis

The Influencering Platform Market is a burgeoning digital media landscape where brands connect with influencers to boost their online presence. Trust and credibility are paramount in this space, with niche communities seeking authentic and engaging content from their favorite influencers. Traditional advertising takes a backseat as transparency and authenticity become the new norm. Generative AI is increasingly being used to create personalized content, but influencer fraud remains a concern. Micro-influencers, with their smaller, dedicated followings, offer a cost-effective alternative to Hollywood stars. Machine Learning (ML) and B2B platforms like HypeAuditor help brands identify and vet potential influencer partners. The market spans various industries, including Fashion & Beauty, Gaming, Travel and Lifestyle, and Smartphones, reaching a vast and diverse public audience. Brands aim for high engagement rates, brand awareness, and sales through these campaigns.

Market Research Overview

The Influencering Platform Market is a dynamic and evolving digital media landscape where trust and credibility are paramount. Niche communities thrive on engaging content, offering brands opportunities to connect with their target audience authentically. Traditional advertising takes a backseat to transparency and authenticity, fueled by AI-driven solutions and generative AI. However, the rise of influencer fraud necessitates a cautious approach. Micro-influencers, with their smaller yet dedicated followings, offer a cost-effective alternative. Social media channels like Instagram, TikTok, and YouTube dominate, with influencer relationships forming the backbone of retail and ecommerce strategies. Influencer relationship management, leads generation, and customer referrals are crucial components, while reviews, stories, and social sharing amplify reach. Hollywood, B2B, B2C, and various industries from Fashion & Beauty to Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and more, leverage influencer marketing for brand awareness, engagement, sales, and content creation. Smartphones, the internet, and online platforms serve as the public’s window to this vibrant world.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterpriseSmall And Medium EnterpriseApplicationFashion And LifestyleFood And EntertainmentTravel And HolidaySports And FitnessOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Luxor Expands LuxOS to MicroBT WhatsMiner, and MicroBT Intends for a Strategic Investment

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SEATTLE, April 26, 2026 /PRNewswire/ — Today, Luxor Technology Corporation (“Luxor”) announces the expansion of LuxOS firmware support to MicroBT WhatsMiner series miners, growing the LuxOS ecosystem. In addition, MicroBT, via its investment manager Inflection Technology Limited (“ITL”), has signed a term sheet to make a strategic investment into Luxor. Luxor has also committed to a US$100,000,000 purchase of MicroBT WhatsMiner hardware.

Luxor is working directly with a select group of mining partners to deploy and expand model support over time. With more than 300,000 Bitcoin mining machines already running LuxOS globally, Luxor brings to the WhatsMiner ecosystem the same enterprise-grade firmware infrastructure that large-scale mining operators rely on. MicroBT hardware represents a significant share of global Bitcoin mining capacity, and with this expansion, those operators now have access to flexible firmware features.

WhatsMiner fleets running LuxOS gain access to Power Targeting, Advanced Thermal Management, safe rapid curtailment, and faster ramp-up time — unlocking new capabilities beyond stock settings. Power Targeting delivers consistent, predictable performance across individual machines and makes infrastructure planning easier at scale. When shifting power targets, LuxOS completes the transition in 30-60 seconds while continuing to hash at higher hashrates — capturing additional hashrate. LuxOS also improves ramp-up time across curtailment events, reaching full capacity faster and reducing the unharvested hashrate lost every time machines cycle. Initial support spans select models in the M50 series. For the full list of supported models, visit docs.luxor.tech.

“We are excited to build on the MicroBT WhatsMiner platform. We are consistently impressed by their ability to execute with high-quality machines. Our clients have been asking for WhatsMiner firmware for years, and we have shipped a product that is going to help deliver significant profitability and usability benefits. We are also excited to welcome MicroBT as a strategic investor.”

— Lauren Lin, Head of Hardware and Software of Luxor

“Luxor has continued to be one of MicroBT’s trusted global partners. With their talented engineering team, we are excited they are building on top of the Whatsminer platform. We are happy to be taking a strategic position in Luxor and supporting their continued growth through this hardware partnership.”

— Dr.Yang, CEO and Co-Founder of MicroBT

Operators running LuxOS have access to Luxor’s full-stack mining experience: pool, hashrate derivatives, energy services, and Luxor Commander for fleet management — unified under a single platform. Commander includes Intelligent Miner, which keeps fleets running at peak profitability by continuously adjusting power settings based on real-time hashprice and energy prices.

Luxor is rolling out LuxOS for WhatsMiner in a phased approach, onboarding operations directly to ensure a high-quality deployment experience. Mining operations running WhatsMiner hardware can express interest in access at luxor.tech/contact.

About Luxor Technology Corporation

Luxor delivers hardware, software, and financial services that power the global compute and energy industry. Its product suite spans Bitcoin Mining Pools, ASIC Firmware, Hardware trading, Hashrate Derivatives, Energy services, a Miner Management software, Commander, and a bitcoin mining data platform, Hashrate Index.

If you are interested in contacting Luxor, please email sales@luxor.tech.

View original content:https://www.prnewswire.com/news-releases/luxor-expands-luxos-to-microbt-whatsminer-and-microbt-intends-for-a-strategic-investment-302753797.html

SOURCE Luxor Technology

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GLN Connects to Vietnam’s National QR Network, Enabling Nationwide QR Payments

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Direct access to Vietnam’s nationwide QR payment networkEnabling payments via partners’ home-market banking and fintech apps without currency exchange

SEOUL, South Korea, April 26, 2026 /PRNewswire/ — GLN International has launched a nationwide QR payment service in Vietnam in partnership with NAPAS, marking its direct integration into the country’s national QR payment infrastructure.

The service was introduced at a launch ceremony on April 23 in Vietnam, attended by the State Bank of Vietnam (SBV), NAPAS, BIDV, and Hana Bank.

GLN leads the operation of the payment system connected to Vietnam’s national QR network and has driven its technical integration, as part of Hana Financial Group’s cross-border initiatives. Hana Bank participates as the only Korean financial institution designated as a settlement bank under SBV approval.

Vietnam’s payment infrastructure is built on the VietQR Global system operated by NAPAS, linking banks and merchants nationwide. Through this integration, GLN enables users of partner apps to access the network, expanding acceptance. The partnership is also expected to support inbound use cases, allowing Vietnamese users to make QR payments in Korea via their local apps.

The service is available across tourist destinations, including Da Nang, Phu Quoc, Nha Trang, and Ho Chi Minh City, across everyday merchants. Payments can be made through GLN-connected partner applications, including major Korean fintech apps such as Toss, PurpleGLN, Hana OneQ, Hana Money, and Hana Card, without currency exchange. The service is expected to expand to platforms, including Naver Pay and KB Banking App.

Seok Lee, CEO of GLN, said, “This launch marks a significant step in connecting Korea and Vietnam through a unified QR payment infrastructure. By integrating with Vietnam’s national QR network, we enable a simple payment experience for travelers using the apps they already use in their home market, without currency exchange. We will continue to lead overseas payments and cash withdrawals without physical cards.”

Meanwhile, GLN, a subsidiary of Hana Bank under Hana Financial Group, provides QR payment and QR withdrawal services across 14 countries in Asia, including Vietnam, China, Thailand, the Philippines, Laos, and Japan, with access to more than 200 million QR merchants globally. The company is a leading cross-border payment infrastructure provider in Asia, connecting users and merchants across markets. It has also established partnerships with overseas financial platforms, including Moreta Pay (North America), DeCard App (Singapore), and Taishin Bank (Taiwan).

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/gln-connects-to-vietnams-national-qr-network-enabling-nationwide-qr-payments-302753730.html

SOURCE GLN International

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VARON Celebrates 5 Years Supporting Easier Breathing for Customers Worldwide

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NEW YORK, April 24, 2026 /PRNewswire/ — VARON is celebrating a meaningful milestone, its 5th anniversary, and is taking this moment to thank customers around the world who have trusted its oxygen therapy solutions over the years. What started as a mission to make breathing support more accessible has grown into a global community of users relying on VARON’s advanced oxygen machines in their daily lives.

This anniversary is not just about the company’s growth, but about the people behind it—the individuals and families who have chosen VARON for comfort, independence, and peace of mind.

Five Years of Supporting Easier Breathing and Everyday Living

Over the past five years, VARON has focused on one simple idea: making oxygen therapy easier to use, easier to move with, and easier to trust. From home use to travel needs, the brand has continued improving its range of oxygen machines to support different lifestyles and health needs.

Today, VARON offers a full lineup that includes compact portable oxygen concentrator models and reliable at home oxygen concentrator systems designed for long-term use. Many users also prefer VARON’s lightweight oxygen concentrator options, which allow more freedom of movement without sacrificing performance.

“Our customers are at the center of everything we do,” VARON CEO shared in a message marking the anniversary. “We are deeply grateful for the trust placed in us over the past five years. Every device we create is built with real people and real daily needs in mind.”

Designed for Real Life: Home and On-the-Go Oxygen Support

VARON’s oxygen solutions are designed to fit into everyday routines—whether at home, during travel, or while staying active.

At home users continue to rely on models like the Serene 5 Home Oxygen Concentrator, which delivers steady medical-grade oxygen with quiet operation and simple controls. The Serene 3 offers a compact option for those who want efficient oxygen support in a smaller footprint.

For users needing flexibility, the VH-2 Pro Home Oxygen Concentrator provides adjustable flow settings and added features like nebulization support, making it a practical choice for daily home use.

On the portable side, VARON continues to expand independence for users who need oxygen on the move. The VP-8G Ultra Portable Oxygen Concentrator stands out for its ultra-lightweight design at just 4.37 lbs, making it easy to carry while traveling or running errands. The VP-6 Continuous Portable Oxygen Concentrator and VP-2 Portable Oxygen Concentrator offer additional options with adjustable flow settings and dependable oxygen delivery.

Each portable oxygen concentrator is designed with user comfort in mind—lightweight, easy to operate, and built for mobility without stress.

A Simple Way to Say Thank You: Anniversary Discounts and Free Gifts

To celebrate its 5th year, VARON is launching a limited-time global appreciation event with special savings across its entire product range.

Customers can enjoy featured anniversary offers:

18% OFF sitewide across all oxygen machinesFree VARON gifts, including a $30 store gift card and extra nasal cannulas with every machine purchaseUp to 40% OFF selected featured productsAutomatic discounts applied at checkout—no codes needed

Customers can also save more with bundle options such as the VP-8G Super Bundle and extra battery packages for VP-6 and VP-2 models.

“These anniversary offers are our way of saying thank you,” VARON CEO shared. “We want to make it easier for more people to access reliable oxygen support at home and on the go.”

Looking Ahead with Customers at the Center

As VARON moves into its sixth year, the company remains focused on improving its oxygen therapy technology and expanding accessibility worldwide. Future development will continue to focus on making portable oxygen concentrator devices lighter, more efficient, and easier to use in everyday life.

The goal remains simple: to help more people breathe easier and live with greater confidence and independence.

About VARON

VARON is a trusted provider of oxygen therapy solutions, offering a wide range of at home oxygen concentrator systems, portable oxygen concentrator devices, and advanced oxygen machines designed for home, travel, and personal use. The company is committed to creating lightweight oxygen concentrator technology that supports comfort, mobility, and better quality of life.

For more information on VARON’s 5th anniversary offers and full product lineup, customers are encouraged to visit the official VARON website.

Media Contact:
VARON Oxygen Concentrator
Email: support@varoninc.com
Website: https://varoninc.com/

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SOURCE Varon oxygen concentrator

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