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Estonia and Saudi Arabia Unite in Their Commitment to Digital Governance Excellence

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DUBAI, UAE, Jan. 29, 2025 /PRNewswire/ — Estonia has achieved a remarkable milestone by becoming the first nation to provide 100% digital government services, reflecting its commitment for innovation and efficiency in governance. Similarly in the MENA region, Saudi Arabia is making significant strides in digital transformation, driven by its Vision 2030 goals, prioritising the development of digital government services to enhance efficiency and improve citizens’ quality of life.

Saudi Arabia’s Digitalisation Efforts

Saudi Arabia’s Vision 2030 places digitalisation at the heart of its strategy to create a citizen-focused, digital-first society. Programmes such as the Saudi Digital Academy, that provide training and upskilling, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the ‘Digital Giving’ initiative which promotes digital inclusion, reflect the Kingdom’s ambitions. Key targets include digitising 70% of patient activities by 2030, automating healthcare processes, and simplifying procedures through innovative technologies. Flagship initiatives like the Digital Government Authority’s unified access for all digital government services, the National Technology Development Program (NTDP), and smart projects such as the Red Sea Global Project, NEOM and Qiddiya underscore Saudi Arabia’s commitment to developing human capital, building digital infrastructure, and leveraging technology to improve quality of life and drive economic progress.

Achievements in Digital Governance

In the spirit of shared progress, Saudi Arabia has made impressive strides in digital governance, recently advancing 25 places in the UN E-Government Development Index (EGDI) 2024. The Kingdom now ranks fourth globally, first in the region, and second among G20 nations in the digital services index, showcasing its dedication to adopting global best practices while forging its own path in technology and governance.

The ICT sector plays a vital role in Saudi Arabia’s economy, contributing over SAR 50 billion annually to the national GDP, with projections indicating this figure will double by 2030. With an impressive 99% internet penetration rate, Saudi Arabia boasts one of the most connected populations in the world, facilitating seamless access to streamlined government services for its citizens.

Reflections on Collaborative Efforts

The shared vision of Estonia and Saudi Arabia reinforces the significance of collaboration and knowledge exchange in achieving digital transformation. As Estonia extends its hand to Saudi Arabia, both nations can inspire and support one another in their respective journeys toward enhanced governance, nurturing an environment where innovation flourishes.

Reflecting on this collaborative spirit, Enel Pungas, Head of the Population Facts Department at the Estonian Ministry of Interior, expressed: “Our accomplishment in achieving 100% digital government services is not merely a testament to our technological acumen; it reflects our commitment to improving the everyday lives of our citizens. By collaborating with nations like Saudi Arabia, we can share insights and best practices that inspire and support other nations on their own digital journeys, demonstrating that transformation is a collective effort that can benefit all.”

A Future Driven by Digital Transformation

As both nations continue to solidify their partnership, they lay the groundwork for a future where digital transformation is at the front and centre of governance. By placing citizen needs first and embracing innovation, Estonia and Saudi Arabia shed light on the limitless possibilities for progress, evoking confidence in their abilities to impact global efforts in building a digitally-empowered world.

About Estonia

Estonia is a global leader in digital innovation and a pioneer of e-governance. By integrating technology with transparency and efficiency, Estonia has created one of the most sophisticated digital nations in the world. The country offers exceptional opportunities for business, innovation and tourism.

e-Estonia showcases Estonia’s innovative digital society, pioneering e-governance, e-residency, and cutting-edge digital solutions. Trade with Estonia connects enterprises to a dynamic, innovation-driven economy, providing access to global markets. Visit Estonia highlights Estonia as a destination where nature and culture meet innovation, offering travellers a unique blend of medieval charm, stunning natural landscapes, and vibrant modern city vibes.

This project is funded by the European Union – NextGenerationEU.

Photo: https://mma.prnewswire.com/media/2608639/Trade_Estonia.jpg

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Wondershare to Showcase AI-Powered Business Workflows with PDFelement at Microsoft AI Tour Hong Kong

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HONG KONG, April 21, 2026 /PRNewswire/ — Wondershare, a global leader in productivity and creativity software, will participate in the Microsoft AI Tour Hong Kong on April 22, 2026, at the Grand Hyatt Hong Kong. At Booth E10, the company will showcase its AI-powered business workflow solutions across its product portfolio, highlighting Wondershare PDFelement as a key focus, and inviting attendees to experience how intelligent workflows can transform modern business operations.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together industry leaders, partners, and innovators to explore how artificial intelligence is reshaping business landscapes. At the Hong Kong stop, Wondershare will highlight its deepening collaboration with Microsoft, showcasing how its product ecosystem works seamlessly within Microsoft’s AI and cloud technologies to enable more efficient, secure, and scalable workflows.

This collaboration comes at a pivotal time for Hong Kong’s rapidly evolving AI landscape. Hong Kong is rapidly emerging as a key AI innovation hub, driven by strong policy support and accelerating enterprise adoption. Despite this momentum, many organizations still face challenges such as fragmented AI adoption, integration complexity, and data security concerns. In collaboration with Microsoft, Wondershare addresses these challenges by enabling connected, end-to-end AI workflows that deliver practical and measurable productivity gains.

Under the theme “Streamline Workflows. Power Content with AI.”, Wondershare presents a unified approach to AI-driven productivity. At the center of this ecosystem is Wondershare PDFelement, enabling smarter and more efficient document workflows within enterprise environments and helping businesses adopt AI in practical, everyday scenarios. Supporting this vision, Wondershare’s broader product portfolio—including EdrawMax, EdrawMind, Filmora, and Reelmate—extends AI-powered capabilities across diagramming, mind mapping, video creation, and premium comic content creation, forming a connected, end-to-end workflow, all of which will also be showcased on-site at the event.

Through live, interactive demonstrations, attendees visiting Booth E10 will be able to explore Wondershare’s full product ecosystem and gain hands-on insight into how AI can enhance productivity across a wide range of business scenarios.

Wondershare warmly invites all participants to visit the booth and discover how AI-powered workflows can unlock new possibilities for business growth.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

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SOURCE Wondershare Technology

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Cohesity Appoints Nigel Lee as Technical Sales Leader, Asia Pacific and Japan (APJ)

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SINGAPORE, April 21, 2026 /PRNewswire/ — Cohesity, today announced Nigel Lee as Technical Sales Leader for Asia Pacific and Japan (APJ). Based in Singapore, Lee will lead the company’s technical sales strategy, pre-sales organisation, and solution engineering execution across the region, reporting to Mark Nutt, SVP & GM, International at Cohesity, and reflects Cohesity’s increased investment in the region as a strategic priority.

In this newly created role, Lee will strengthen technical engagement with customers and partners, and drive adoption of Cohesity’s AI-driven data security and cyber resilience platform across APJ.

Lee brings 29 years of experience leading pre-sales, sales engineering, and go-to-market changes across Asia Pacific. He has a strong record of building high-performing teams, driving enterprise growth, and engaging C-level stakeholders in complex markets.

“APJ is a strategically important region for Cohesity, and Nigel’s leadership, passion and deep expertise make him exceptionally well positioned to lead our technical sales organisation,” said Mark Nutt, SVP & GM, International, Cohesity. “As we continue to invest in the region, his ability to align technical strategy with the rapidly developing customer requirements caused by the ever-changing threat and compliance landscape will be critical to accelerating our growth and ensuring our customers’ ongoing business resilience.”

Previously, Lee was Director of Data Storage Solutions, Asia Pacific at Lenovo, where he led the regional business and transformed the go-to-market to drive growth. He also held senior regional and global roles at NetApp.

“Across the region, organisations are under increasing pressure to secure, manage, and unlock value from their data as AI adoption accelerates and cyber threats evolve. Cohesity is uniquely positioned to simplify this complexity through a unified, AI-driven data security platform,” said Nigel Lee, Technical Sales Leader, Asia Pacific and Japan at Cohesity. “Having spent my career scaling organisations and embedding solution expertise early in the customer journey, I’m excited to join at this pivotal time and look forward to working with our teams, partners, and customers to drive meaningful, outcome-led growth.”

Lee holds an Executive MBA from Kellogg-HKUST and a Bachelor of Computer Science.

About Cohesity 

Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI-powered data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including 70% of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.

Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit www.cohesity.com to learn more.    

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SOURCE Cohesity

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EcoMatcher Unveils Tree Personas

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A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language – from curious and playful to calm and reflective – while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

“Trees are essential for life on Earth, yet most people rarely have a personal connection with them,” said Bas Fransen, CEO of EcoMatcher. “Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us.”

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

Twiggles: A young, curious tree highlighting small discoveries in nature.Oakly: A grounded, thoughtful tree sharing ecosystems insights.Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher’s customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

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SOURCE EcoMatcher

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