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Data Center Power Market to grow by USD 24.05 Billion from 2025-2029, driven by rising data center investments, AI’s impact on market evolution – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global data center power market size is estimated to grow by USD 24.05 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 10.8%  during the forecast period. Increasing investments in data centers is driving market growth, with a trend towards increasing investments in hpc systems. However, ups battery failure  poses a challenge. Key market players include ABB Ltd, Active Power Solutions Ltd., AEG Power Solutions BV, Black Box Corp., Caterpillar Inc., Control Technology Co., Cummins Inc., Cyber Power Systems Inc., Danfoss AS, Delta Electronics Inc., Eaton Corp., Exide Technologies, Generac Holdings Inc., Legrand SA, Panduit Corp., Rolls Royce Holdings Plc, Schneider Electric SE, Siemens AG, Toshiba Corp., and Vertiv Holdings Co..

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Data Center Power Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 10.8%

Market growth 2025-2029

USD 24.05 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.0

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 29%

Key countries

US, China, Australia, Canada, UK, Japan, France, Germany, India, and South Korea

Key companies profiled

ABB Ltd, Active Power Solutions Ltd., AEG Power Solutions BV, Black Box Corp., Caterpillar Inc., Control Technology Co., Cummins Inc., Cyber Power Systems Inc., Danfoss AS, Delta Electronics Inc., Eaton Corp., Exide Technologies, Generac Holdings Inc., Legrand SA, Panduit Corp., Rolls Royce Holdings Plc, Schneider Electric SE, Siemens AG, Toshiba Corp., and Vertiv Holdings Co.

Market Driver

Data centers are at the heart of digital transformation, powering cloud computing, IT infrastructure, and web hosting for various industries like IT & telecommunications, government, healthcare, retail, banking, financial services, and insurance. Trends like cloud, advanced systems, and work-from-home models drive the need for more energy-efficient solutions. Modular data centers and PDUs (Power Distribution Units) are gaining popularity due to their scalability and energy conservation. Energy management is crucial with technologies like PUE (Power Usage Effectiveness) monitoring devices, intelligent power strips, and battery monitoring equipment ensuring optimal energy usage. Hyper-scale providers, mega data centers, and medium-sized enterprises invest in reliable power solutions such as UPSs (Uninterruptible Power Supply) and busways. Compatible devices like online double conversion UPSs ensure uninterrupted power supply for IT equipment. Emerging technologies like AI (Artificial Intelligence), robotics, and 5G require high bandwidth and low-latency data transmission, further increasing the demand for DC power solutions. The World Economic Forum predicts that by 2025, 80% of enterprise workloads will be in the cloud. This growth necessitates CAPEX budgets for advanced power solutions. In conclusion, the data center power market is evolving rapidly, driven by digitization, cloud networking, and the increasing reliance on IT infrastructure. Reliability, maintenance, and energy efficiency are key considerations for businesses, making advanced power solutions an essential investment. 

High-Performance Computing (HPC) systems are clusters of processors, ranging from 16 to 64 nodes, designed to deliver superior computing performance. These systems utilize advanced algorithms, networks, and simulated environments for enhanced computer capabilities. HPC systems are primarily used in scientific and engineering applications, such as physical simulations, weather forecasting, quantum mechanics, and molecular modeling. The performance of HPC systems is measured in Floating-Point Operations Per Second (FLOPS), surpassing the capabilities of general-purpose computers. HPC systems efficiently solve complex problems and perform intricate operations, significantly reducing the time required for solutions. 

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 Market Challenges

•         Data centers rely on Uninterruptible Power Supply (UPS) systems for power backup during outages. These systems are an essential component of data center infrastructure, ensuring uninterrupted power to servers and other critical equipment. However, UPS systems and their batteries can sometimes fail, leading to costly downtime for data center operators and their customers. The batteries, which typically have a lifespan of ten years, are the most common cause of UPS failures. Failures can result in significant losses, with data center operators facing costs of USD1USD5 million per hour during downtime. These failures can also cause damage to servers and other equipment. Regular maintenance and timely replacement of batteries are crucial to prevent such incidents and minimize downtime.

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Segment Overview 

This data center power market report extensively covers market segmentation by  

Product 1.1 Generators1.2 Transformers1.3 UPS1.4 Transfer switches and switchgears1.5 OthersEnd-user 2.1 IT and telecom2.2 BFSI2.3 Energy2.4 Healthcare2.5 RetailGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Generators-  Data centers require a reliable power source to ensure uninterrupted operation of critical IT infrastructure. Generators serve as backup power supplies during power outages. Enterprises should consider the backup time and power requirements when selecting a generator. Generators are classified into gas, diesel, and bi-fuel types based on fuel source. Diesel generators are commonly used due to their availability and cost-effectiveness. However, gas generators offer lower operating costs in the long run. A UPS system can provide power during short outages, but generators are ideal for extended backup periods. Market growth is driven by the increasing adoption of data centers and the need for uninterrupted power supply. Companies are also launching UPS systems with extended backup times, making them a cost-effective alternative to generators for some applications. This trend is expected to impact the market dynamics during the forecast period.

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Research Analysis

The Data Center Power Market is witnessing significant growth due to the increasing adoption of advanced systems such as modular data centers and technologies like cloud computing and computational power. The shift towards work-from-home models and the rise of medium-sized enterprises (MSEs) in various sectors including IT & telecommunications, government, healthcare, retail, banking, financial services, and insurance, are driving the demand for data center power solutions. Power Distribution Units (PDUs) and Uninterruptible Power Supply (UPS) systems are key products in the market, providing reliable power to IT equipment and ensuring energy conservation. Intelligent power strips and battery monitoring devices enable efficient energy management and PUE monitoring. Advanced technologies like busways and energy storage solutions with battery monitoring equipment are gaining popularity for their ability to provide power to large-scale data centers, including mega data centers and hyper-scale facilities, while being compatible with various end-uses. Initial investment in these power solutions can be high, but the long-term benefits of energy efficiency, reliability, and scalability make them a worthwhile investment for businesses of all sizes.

Market Research Overview

The Data Center Power Market is witnessing significant growth due to the increasing demand for cloud computing, data storage, and IT infrastructure in various industries such as IT & telecommunications, government, healthcare, retail, banking, financial services, and insurance. Advanced systems like modular data centers and work-from-home models are gaining popularity for their energy efficiency and scalability. Power Distribution Units (PDUs) and Uninterruptible Power Supply (UPS) systems are essential components of data centers, ensuring reliable power supply and protection against power outages. Energy conservation is a key focus area, with PUE monitoring devices, intelligent power strips, and battery monitoring equipment helping to optimize energy usage. DC power solutions, including busways, are also gaining traction due to their compatibility with advanced technologies like cloud computing, computational power, and Al (Artificial Intelligence), robotics, and 5G. The initial investment in data centers can be high, but the long-term benefits in terms of reliability, maintenance, digitization, cloud networking, and low-latency data transmission make it a worthwhile investment for medium-sized enterprises, colocation data centers, mega data centers, and hyper-scale providers alike. The World Economic Forum estimates that the data center power market will continue to grow, driven by the increasing demand for high bandwidth and online double conversion technologies.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductGeneratorsTransformersUPSTransfer Switches And SwitchgearsOthersEnd-userIT And TelecomBFSIEnergyHealthcareRetailGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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