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Data Analytics Market to grow by USD 288.7 Billion (2025-2029), the extensive use of modern technology in company operations boosts the market, Report with market evolution powered by AI – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global data analytics market size is estimated to grow by USD 288.7 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  14.7%  during the forecast period. Extensive use of modern technology in company operations is driving market growth, with a trend towards prevalence of internet and increased use of linked and integrated technologies. However, integration of data from different sources  poses a challenge. Key market players include Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd..

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Data Analytics Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 14.7%

Market growth 2025-2029

USD 288.7 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.5

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

APAC at 38%

Key countries

US, Germany, UK, Canada, France, China, Brazil, Japan, India, and South Korea

Key companies profiled

Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd.

Market Driver

The data analytics market is experiencing significant growth with key players like Orbital Insight, Carahsoft Technology Corp, Google, and others leading the way. Orbital Insight provides satellite imagery and data analytics for trade markets, while Carahsoft offers data analytics tools for government agencies and healthcare data research. Google’s TerraScope offers traffic trend and demand forecasting for various sectors including e-commerce, banking, and IT services. Google’s GA4 and Google Ads campaigns provide cross-product access management for advertising and customer service analytics. Data security concerns continue to be a focus with the rise of big data and the use of social media platforms for marketing strategies. Predictive, prescriptive, and descriptive analytics are essential for businesses to gain insights into customer behavior and differentiate from competitors. New business prospects include text analytics, social media, and mobile technology. Real-time security is crucial to prevent data loss incidents and cyberattacks. The market is also seeing opportunities in procurement efficiency, enterprise resource planning, supply chain management, human resource management, database management, and cloud or on-premises solutions. Mobile technology, including internet-connected mobile devices like smartphones and tablets, is driving the consumption of data. Unstructured data and analytical tools are essential for businesses to make informed decisions and improve business processes. The market is expected to continue growing with the increasing use of data analytics in various industries. 

The proliferation of the Internet and advanced Internet services have led to a substantial increase in data generation. Globalization and economic expansion are key drivers of this trend, as more touchpoints emerge and organizations seek to understand consumer behavior. This has resulted in a growing need for data collection and analysis. Consequently, companies are hiring data scientists and analysts to manage and derive insights from their expanding data sets. Additionally, the potential for revenue generation through data analytics is a significant motivator for adoption. 

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 Market Challenges

The data analytics market is experiencing significant growth as businesses and organizations across various industries, including trade markets, healthcare, government agencies, banking, e-commerce, IT services, and more, seek to gain valuable insights from their data. Companies like Orbital Insight and Carahsoft Technology Corp are leading the way with innovative data analytics tools for forecasting trends in industries like trade and traffic. Google, with its GA4 and Google Ads campaigns, offers powerful data analytics capabilities for marketing and customer service. However, challenges persist in managing cross-product access, ensuring data security, and addressing data security concerns, particularly in relation to social media platforms and mobile technology. Big data market trends include the use of predictive and prescriptive analytics, text analytics, and real-time security. New business prospects lie in areas like fraud and security intelligence, data mining, and supply chain management. Data consumption is on the rise, driven by the increasing use of internet-connected mobile devices like smartphones and tablets. Cloud and on-premises solutions offer different advantages, and businesses must consider their specific needs when choosing a data analytics solution. Procurement efficiency and corporate growth are key opportunities for businesses in this market.Businesses today rely on extracting valuable insights from data to make informed decisions, reduce risks, and identify key consumer segments. However, collecting and consolidating data from various sources can be challenging for large corporations. Data exchanges and ecosystems offer solutions by enabling the centralized analysis of acquired data and ensuring data accuracy. The implementation and evolution of these tools vary based on the perceived value of data for different client groups. By utilizing data interchange and ecosystems, companies can effectively manage and leverage their data assets for optimal business performance.

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Segment Overview 

This data analytics market report extensively covers market segmentation by  

Component 1.1 Services1.2 Software1.3 HardwareDeployment 2.1 Cloud2.2 On-premisesGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Services-  In the Data Analytics Market, the Services segment is expected to experience significant growth during the forecast period. This growth can be attributed to the implementation and integration of service-oriented architectures (SOAs), which enable the seamless integration of applications. SOAs characterize services as logical representations of repetitive operations with specific outcomes. These services are self-contained, with interfaces that define how data is communicated. Additionally, the importance of effective customer service cannot be overstated. The Training and Support service segment ensures that employees are equipped with the necessary skills and knowledge to enhance customer satisfaction. This includes roles such as customer service agents, sales engineers, and field service technicians. Furthermore, Consulting services, which provide professional services like implementation, configuration, custom development, and training, contribute to the market’s growth. Overall, these factors underscore the importance of services in the Data Analytics Market.

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Research Analysis

The Data Analytics market is experiencing exponential growth due to the increasing demand for data-driven insights across various industries. This market encompasses solutions for forecasting trends in trade markets, healthcare data, and research analysis, among others. Orbital Insight and TerraScope are notable players in this space, offering advanced analytics tools for traffic trend forecasting and demand forecasting, respectively. Google, with its GA4 and Google Ads campaigns, is a major player in digital advertising and data analytics. Cross-product access management is a crucial aspect of data analytics, ensuring secure access to data for IT services, government agencies, banking, e-commerce, and other sectors. Data security concerns are a top priority, driving the need for advanced data analytics tools and social media analytics for platforms like Google Ads and social media. The big data market continues to expand, fueled by the growing demand for email campaigns, customer service analytics, and e-commerce sector insights.

Market Research Overview

The Data Analytics market is experiencing exponential growth due to the increasing demand for insights from various sectors such as trade markets, healthcare, research analysis, government agencies, banking, e-commerce, IT services, and more. Data analytics tools are being used for forecasting trends in traffic, demand, and consumer behavior, providing valuable insights for advertising campaigns, product promotions, and business processes. The market encompasses various types of analytics including Predictive, Prescriptive, Descriptive, Customer, Data Management, Fraud & Security Intelligence, Data Mining, Data Monitoring, and Text analytics. Mobile technology, including internet-connected mobile devices like smartphones and tablets, is driving new business prospects in the big data market. However, with the increasing consumption of data comes data security concerns. Real-time security measures are essential to prevent data loss incidents and cyberattacks. Cloud and on-premises solutions offer different advantages, and the choice between them depends on the specific needs of the organization. Key market opportunities include cross-product access management, social media analytics, email campaigns, customer service analytics, and enterprise resource planning. Supply chain management, human resource management, database management, and various other business processes are also being transformed through data analytics. Overall, the data analytics market is a dynamic and evolving landscape, offering numerous opportunities for innovation and growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentServicesSoftwareHardwareDeploymentCloudOn-premisesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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CCBank Launches Quill Bank to Deliver Banking Expertise to Fintechs

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Quill Bank delivers decades of banking expertise directly to fintechs seeking a credible, consistent, and experienced bank.

PLEASANT GROVE, Utah, June 2, 2026 /PRNewswire/ — CCBank is excited to announce the launch of Quill Bank, a distinctive, modern brand designed to serve the fintech banking vertical and bring innovative financial products to market with efficiency and broad appeal. Quill Bank is created specifically to meet the needs of tech-forward financial companies seeking a trusted brand backed by the bank’s regulatory, operational, and relationship-banking expertise.

Quill Bank is designed around the proposition that technology with a human touch ensures the best products and services are delivered to consumers in a safe and compliant manner. The name Quill, a reference to an antique writing instrument, reflects our intention to emphasize thoughtful, relationship-driven banking within a high-tech digital fintech space. The brand’s positioning, “Your fintech, our banking backbone,” also shows our commitment to providing fintech companies with a seasoned, dependable partner standing with them.

“The fintech space is driven by innovation, but innovation without a solid banking backbone can be a liability. Quill Bank exists because the fintechs we work with deserve a brand that reflects the institution standing behind them, one with tested experience, real relationships, and know-how. We’re delivering Quill to be the type of bank that makes fintech programs not just possible but credible,” said Andrew Cusick, CCBank’s Chief Development Officer.

“We’ve always believed that banking done right is built on relationships and reputation. Quill Bank is our way of bringing that philosophy to the fintech sector,” added Mike Watson, CCBank’s Chief Executive Officer. “As we grow and evolve, Quill gives our fintech programs a dedicated identity that speaks their language while drawing on everything we’ve built over the last few decades. We’re thrilled about the future the Quill brand makes possible for us.”

Quill Bank’s launch is effective on June 30, 2026, when the Quill.Bank website will go live. Fintechs interested in learning more about Quill Bank can contact Andrew Cusick at (801) 705-4383 or andrew.cusick@ccbank.com

About CCBank –

Founded in 1993, CCBank is a community-focused financial institution with branch offices located in Salem, Provo, Orem, Pleasant Grove, Sandy, Spanish Fork, and St. George to serve the banking needs of Utah residents and businesses. The bank prides itself on being a longstanding community bank headquartered in Pleasant Grove and focused on Utah communities’ financial and social health through its industry-leading rates, personalized service, financial technology, and quick decisions made at the local level. CCBank is an Equal Housing Lender | Member FDIC. Online: https://ccbank.com.

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SOURCE Capital Community Bank

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Spenn, Norwegian Reward and Strawberry Successfully Go Live on GRAVTY® to Power the Nordics’ Next-Generation Loyalty Ecosystem

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The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality, and retail brands.

LONDON, June 3, 2026 /PRNewswire/ — Loyalty Juggernaut, creator of GRAVTY®, the world’s leading cloud-native, enterprise growth platform, today announced at the Loyalty Summit EMEA the successful go-live of Spenn, Norwegian Reward, and Strawberry on GRAVTY®, enabling one of the most ambitious loyalty ecosystem initiatives in the Nordics. The milestone underscores GRAVTY®’s position as a leading loyalty platform in Europe’s hospitality, travel, and retail sectors.

Spenn was launched with the ambition of creating a shared loyalty points system designed to make earning and using rewards simpler, more flexible, and more relevant across brands, beginning with Norwegian and Strawberry, and expanding to additional ecosystem partners over time. Together, the programs serve millions of members across the Nordic region and reflect a broader industry shift toward interconnected loyalty ecosystems that create value for both consumers and participating brands.

Built on GRAVTY®, the platform enables real-time loyalty transactions, ecosystem-wide engagement, partner-led innovation, personalized experiences, and scalable growth across multiple brands and industries. The implementation provides the technological foundation required to support the continued expansion of the Spenn ecosystem and its growing network of partners.

“Spenn was created to challenge traditional loyalty models and give customers greater flexibility, simplicity, and value across the brands they engage with every day,” said Christoffer Sundby, CEO of Spenn. “Launching on GRAVTY® gives us a highly scalable technology foundation that enables us to accelerate innovation, expand our ecosystem, and create richer experiences for participating brands’ customers.”

“Our vision has always been to make our loyalty programme as relevant and valuable as possible for our Norwegian Reward members. By modernising our technology platform, we are taking an important step towards providing an even better and more flexible offering. This strengthens the connection between travel and everyday rewards, and gives us the flexibility needed to continue developing the experience with new benefits for the years to come,” said Cecilie Nybø Carlsen, Vice President Products & Customer Experience, Norwegian. 

“Strawberry has consistently focused on creating exceptional guest experiences and building deeper relationships with our members,” said Håvard Hovdahl, VP Spenn & Partnerships, Strawberry. “With GRAVTY® powering our loyalty operations, we are well positioned to expand the possibilities of Spenn and deliver greater value, flexibility, and personalization to our guests across the Nordic region.”

“The launch of Spenn required a platform capable of supporting complex ecosystem dynamics, high transaction volumes, real-time interoperability, and rapid partner onboarding,” said Kristian Kolstad, Chief Product and Technology Officer at Spenn. “GRAVTY® provided the architectural flexibility, scalability, and modern capabilities necessary to bring our vision to life and support our future growth ambitions.”

“We are honored to partner with Spenn, Norwegian Reward, and Strawberry on one of the most innovative loyalty transformations in the industry today,” said Shyam Shah, CEO of Loyalty Juggernaut. “The future of loyalty lies in ecosystems, interoperability, intelligent engagement, and customer-centric value creation. The successful launch of these programs on GRAVTY® demonstrates the power of modern loyalty technology to enable entirely new business models and customer experiences.”

About Loyalty Juggernaut

Headquartered in Palo Alto, California, with subsidiaries in India, the UAE, China, and Canada, Loyalty Juggernaut serves leading brands across 110 countries. Its flagship platform, GRAVTY®, is an award-winning, AI-enabled, patented enterprise growth platform that powers over 80 loyalty programs across airlines, hospitality, retail, financial services, telecommunications, multi-brand business conglomerates, and other industries. Rated a Strong Performer in the Forrester Wave™ for Loyalty Technology Solutions, Q4 2025, GRAVTY® enables organizations to build, manage, scale, and monetize modern loyalty ecosystems while delivering highly personalized customer experiences.

About Spenn Group

Spenn Group is a technology company building and operating a loyalty platform with flexible points, jointly owned by Norwegian Air Shuttle, Strawberry Hotel Group and Reitan Retail. Spenn Group provides shared, flexible points that flow freely across a range of leading consumer brands, including Norwegian, Strawberry Hotels, Uno-X, 7-Eleven, Narvesen, and REMA 1000, enabling cross-brand earn and redemption while preserving each brand’s individual loyalty program. Spenn Group’s founding partners collectively represent over $20 billion in Nordic turnover.

About Norwegian Reward

Norwegian Reward is the loyalty program of Norwegian, a leading Nordic aviation company. The group includes two prominent airlines in the Nordics: Norwegian Air Shuttle (Norwegian) and Widerøe’s Flyveselskap (Widerøe). Members of Norwegian Reward earn benefits when flying with either Norwegian or Widerøe, and also from a growing ecosystem of lifestyle and travel partners. The Norwegian Group operates an extensive network of domestic routes across the Nordic countries, in addition to connecting the region with key destinations all over Europe.

About Strawberry

Strawberry is one of the largest hotel groups in the Nordic countries, operating more than 250 hotels across the Nordics under brands including Clarion, Quality, Comfort, Stopover and Home Hotels, in addition to a portfolio of independent brands. Strawberry’s loyalty program rewards members for stays, dining, and experiences across its portfolio, with a vision to build lasting relationships that extend far beyond the hotel stay.

Media Contact:

media@lji.io

www.lji.io

#FFP #TravelLoyalty #LoyaltyEcosystems #CustomerLoyalty #Spenn #LoyaltyJuggernaut #GRAVTY

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BlockBooster Digital Venture Fund I Invests $10 Million as Anchor Investor in SignalPlus’ $50 Million Series B1 Round

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ROAD TOWN, British Virgin Islands, June 3, 2026 /PRNewswire/ — BlockBooster, a full-stack alternative asset management firm, announced today that its Digital Venture Fund I invested $10 million in SignalPlus, an institutional-grade crypto derivatives infrastructure platform, anchoring the company’s $50 million Series B1 financing round, with Goldman Sachs serving as sole financial advisor.

SignalPlus operates the industry’s leading trading terminal for institutional digital asset options and derivatives, trusted by the largest market makers, exchanges, and trading institutions worldwide. The company is now extending its institutional-grade infrastructure into traditional finance and preparing to launch SignalPlus 2.0, a platform upgrade that brings agentic AI into the trading workflow.

“This investment reflects our conviction that institutional capital will flow into digital assets through credible, institutional-grade infrastructure,” said Samuel Gu, Founder and CEO of BlockBooster. “SignalPlus is one of the most established teams in digital asset derivatives, and we are excited to support their next stage of growth.”

The investment in SignalPlus is aligned with BlockBooster’s strategy of backing category-defining infrastructure at the intersection of AI and digital asset markets, with a focus on trading, asset management, and tokenization primitives that can scale across both crypto-native and traditional financial institutions.

“SignalPlus has built the leading institutional infrastructure for digital asset derivatives, and we are now expanding globally and into traditional finance. We’re pleased to welcome BlockBooster, a full-stack alternative asset manager with deep institutional reach and expertise across tokenization and on-chain finance, and we look forward to working closely as we enter our next phase,” said Chris Yu, Co-Founder and CEO of SignalPlus.

BlockBooster is investing from its first fund, a $50 million Digital Venture Fund I focused on four core verticals: AI infrastructure, on-chain trading ecosystems, on-chain asset management, and real-world asset (RWA) tokenization.

About BlockBooster

BlockBooster is a next-era alternative asset management firm for the digital age. The firm leverages blockchain technology to invest in, incubate, and manage the core assets of this new era, from Web3-native projects to real-world assets (RWA). As value co-creators, BlockBooster is dedicated to unlocking the long-term potential of these assets, capturing exceptional value for its partners and investors in the digital economy.

About SignalPlus

Headquartered in Hong Kong, SignalPlus builds institutional-grade derivatives trading infrastructure for the converging capital markets. Its platform provides professional options analytics, real-time risk management, and execution tools to hedge funds, market makers, proprietary trading desks, and asset managers across digital and traditional financial markets. The company partners with the industry’s leading exchanges and trading institutions, and is backed by HashKey Capital, AppWorks, Tencent, and other prominent technology and financial investors.

 

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