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Mobile Gaming Market to Grow by USD 82.4 Billion (2025-2029), Rising Popularity of Multiplayer Games Boosts Growth, Report with the AI Impact on Market Trends – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global mobile gaming market size is estimated to grow by USD 82.4 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 11.3% during the forecast period. Rising popularity of multiplayer mobile games is driving market growth, with a trend towards growth in availability of free-to-play mobile games. However, increasing cost of mobile gaming development poses a challenge. Key market players include Activision Blizzard Inc., Behold Studios, CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Larva Game Studios, Microsoft Corp., Modern Times Group MTG AB, NetEase Inc., Netmarble Corp., NEXON Co. Ltd., Niantic Inc., Nintendo Co. Ltd., Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., Tencent Holdings Ltd., The Walt Disney Co., and Ubisoft Entertainment SA.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Mobile Gaming Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 11.3%

Market growth 2025-2029

USD 82.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.9

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 55%

Key countries

US, China, Japan, India, Germany, Canada, UK, France, Italy, and Brazil

Key companies profiled

Activision Blizzard Inc., Behold Studios, CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Larva Game Studios, Microsoft Corp., Modern Times Group MTG AB, NetEase Inc., Netmarble Corp., NEXON Co. Ltd., Niantic Inc., Nintendo Co. Ltd., Sega Sammy Holdings Inc., Square Enix Holdings Co. Ltd., Tencent Holdings Ltd., The Walt Disney Co., and Ubisoft Entertainment SA

Market Driver

The mobile gaming market is experiencing significant growth, driven by increased advertising investment in the gaming industry. Smartphones are at the heart of this trend, with product differentiation and advertisement strategies capitalizing on smartphone hardware capabilities. Unity Technologies and other game engines enable developers to create high-quality games, but battery drain and screen resolution are key challenges. 5G and 5G connectivity are revolutionizing mobile gaming, offering ultra-low latency and higher data speeds. Geopolitical tensions and economic conditions impact mobile subscribers’ access to cellular services. In-game purchases and cloud gaming services, like Amazon App Store and Google Play, are driving revenue growth. Smartphone penetration and smartphone ownership continue to rise, particularly among digital frontrunners with higher income levels. Mobile chipsets and battery power are crucial for running AAA-caliber mobile games, including Action or Adventure, Casino, Sports, Role Playing, and Casino gambling. Platforms like Android and iOS dominate the mobile gaming sector, with Google Play Store, Apple App Store, and Amazon App Store leading the way. In-app purchases and advertisements are essential monetization strategies, with social connectivity and multiplayer gaming experiences enhancing user engagement. Smart devices, including tablets and handheld gaming devices, are expanding the mobile gaming landscape. The mobile gaming revolution is transforming the industry, attracting potential players and challenging traditional gaming formats like PC games and consoles. 

Free-to-play mobile games, part of the freemium business model, offer gaming providers a platform to showcase their products and convert free users into paying customers. These games are accessible for download on the Google Play Store and Apple App Store at no cost. In-game transactions involve the use of virtual currencies to purchase virtual goods, such as clothing, models, and other items. Users may opt to spend real money on virtual products, including coins, magic wands, houses, guns, and swords. Notable free-to-play mobile games include Clash of Clans, Pokemon GO, The Sims FreePlay, and Brawl Stars. 

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Market Challenges

The mobile gaming market is a rapidly growing industry, with smartphones becoming the go-to device for gaming. However, there are several challenges for game developers and publishers. Advertising investment is crucial for reaching potential players, but smartphone hardware capabilities, such as battery drain and screen resolutions, can impact advertising strategies. Unity Technologies and other game engines help overcome performance limitations, but 5G connectivity and ultra-low latency are essential for high-quality mobile gaming experiences. Geopolitical tensions and economic conditions can also impact the market. In-game purchases and cloud gaming services offer new revenue streams, but battery power and processing power are key considerations for mobile chipsets. With the increasing penetration of smartphones and 5G technology growth, the mobile gaming sector is projected to surpass PC games. Game publishers and indie developers must adapt to these challenges and leverage social connectivity, multiplayer gaming experiences, and personal digital assistance to engage players. Platforms like Google Play Store, Apple App Store, Amazon App Store, and others play a crucial role in app discovery and monetization through in-app purchases and advertisements. The future of mobile gaming lies in the convergence of smartphone technology, wireless bandwidth, and the mobile revolution.The mobile gaming market experiences a significant rise in development costs due to increasing consumer demand for enhanced game content. Complex graphics, custom characters, intricate objects, and advanced visual effects necessitate the employment of skilled artists and use of specialized software. Consequently, expenses related to art creation have escalated. To stay competitive, mobile gaming companies hire actors from the film industry to voice virtual characters, further increasing production costs.

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Segment Overview

This mobile gaming market report extensively covers market segmentation by

Platform 1.1 Online1.2 OfflineType 2.1 Casual gaming2.2 Professional gamingGeography 3.1 APAC3.2 North America3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Online- The mobile gaming market’s online segment is experiencing significant growth due to the increasing usage of mobile devices and internet penetration worldwide. Many online mobile games are free to download from application stores, allowing gamers to play from anywhere, anytime. Social interaction is a key factor, with games like chess enabling community building and chat features. Massively multiplayer online (MMO) games, which allow multiple players to game simultaneously, also contribute to the segment’s growth. In-app purchases and microtransactions for virtual goods, such as weapons, potions, and avatars, are a significant revenue driver. Popular games like Candy Crush Saga and Pokémon GO utilize this business model. With more time spent on mobile devices for gaming than on consoles or PCs, the likelihood of in-app purchases is high, fueling the online segment’s expansion and the overall mobile gaming market’s growth.

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Research Analysis

The mobile gaming market is experiencing explosive growth, driven by the widespread use of smartphones and tablets. Advertising investment in the gaming industry, with advertisers recognizing the vast potential audience reach. Product differentiation is key, as developers leverage advanced smartphone hardware capabilities like Unity Technologies to create gaming experiences. 5G and ultra-low latency are revolutionizing mobile gaming, offering faster downloads and smoother gameplay. However, challenges remain, such as battery drain and geopolitical tensions impacting app stores like Google Play Store and Apple App Store. In-app purchases and social connectivity are essential for monetization and multiplayer gaming experiences. Game developers, from indies to industry giants like Electronic Arts, continue to innovate, with cloud gaming services like Google Play offering hyper-scale cloud capabilities. Screen resolutions and smartphone penetration also influence the market’s direction.

Market Research Overview

The mobile gaming market is experiencing explosive growth, fueled by the widespread adoption of smartphones and the advancement of smartphone hardware capabilities. Unity Technologies and other game engines enable product differentiation, while advertisement strategies cater to mobile subscribers. Advertising investment in the gaming industry is on the rise, with in-game purchases and cloud gaming services driving revenue. 5G and hyper-scale cloud capabilities offer ultra-low latency and higher data speeds, enhancing the mobile gaming experience. Geopolitical tensions and economic conditions may impact the sector, but the mobile gaming sector continues to thrive, with game developers and publishers releasing AAA-caliber mobile games across various genres, including Action or Adventure, Casino, Sports, Role Playing, and Casino gambling. The mobile gaming market is a dynamic and innovative space, with new technologies and platforms, such as Android and iOS, driving growth and engaging potential players, including Tablet users and Smartphone owners.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformOnlineOfflineTypeCasual GamingProfessional GamingGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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University of Phoenix to Host Bridging Perspectives Webinar on Building Career Networks Through Mentorship, Peers and Community

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Webinar explores how mentors, peer networks, employee resource groups and community connections help individuals access support, opportunities and shared learning

PHOENIX, Sept. 3, 2026 /PRNewswire/ — University of Phoenix will host the next installment of its Bridging Perspectives webinar series, “Build the Network That Advances Your Career: Mentors, Peers & Community,” on Thursday, Sept. 17, 2026, at 11 a.m. MST. Presented by the Office of Collaborative Learning and Educational Engagement, the webinar is designed for higher education leaders, employers, nonprofit organizations, University of Phoenix faculty, staff, students, alumni, and community members. The session will explore how individuals build meaningful networks and leverage mentorship, peer relationships, and community connections to access guidance, share knowledge, and create opportunities for growth.

“Professional growth is often fueled by the connections we make along the way,” said Tondra Richardson, MBA, director, Engagement Strategy & Program Development at University of Phoenix. “This conversation will highlight practical ways individuals can cultivate meaningful networks, exchange knowledge, access mentorship, and help create opportunities for themselves and others.”

Exploring the Role of Networks, Mentorship and Community

Across workplaces, campuses, nonprofit organizations, and community settings, individuals are often navigating environments where formal support structures may be limited, evolving, under-resourced, or difficult to access. As a result, many turn to trusted networks including peers, mentors, employee resource groups, student organizations, alumni communities, and colleagues for guidance, support, and shared problem-solving.

The webinar will examine how these networks are built, why they matter, and how they help individuals move from isolation to connection and from uncertainty to shared learning. Panelists will discuss how mentorship, peer communities, and shared experiences can foster trust, facilitate knowledge-sharing, help individuals navigate unwritten rules, and provide access to opportunities and resources.

Panelists Share Perspectives on Connection and Shared Learning

Featured panelists include:

Jelisa Dallas, Student Organization Program Manager and AACE ERG Lead, University of PhoenixMari Marques-Thomas, Vice President, Impact & Belonging, Crum & Forster, and University of Phoenix alumnaEvener Scott, Director, Belonging, HonorHealth

Together, the panelists will share perspectives on mentorship, relationship-building, peer communities, and the role networks play in helping individuals share knowledge, gain support, build confidence, and access opportunities.

Practical Strategies for Building Supportive Networks

Rather than focusing on broad discussions of belonging, the session will explore practical approaches individuals can build within their own communities and organizations, including mentoring circles, peer check-ins, resource exchanges, leadership pathways, warm introductions, shared knowledge hubs, and community practices that do not depend on formal authority or perfect systems. Participants will leave with strategies they can use to strengthen mentorship, support, and connection within their own spheres of influence, one relationship, one resource, and one bridge at a time.

The Bridging Perspectives webinar series aims to foster cultural awareness around timely issues, encourage thought leadership, and strengthen community connections through meaningful dialogue and shared learning.

Register for the webinar here.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

 

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SOURCE University of Phoenix

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KYNDRYL GRANTS INDUCEMENT EQUITY AWARDS PURSUANT TO NYSE RULE 303A.08

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NEW YORK, Sept. 3, 2026 /PRNewswire/ — Kyndryl (NYSE: KD), a leading provider of mission-critical enterprise technology services, today announced that it has granted inducement equity awards to six new non-executive officer employees, including in the aggregate 33,577 restricted stock units in reliance on the employment inducement exemption under the NYSE’s Listed Company Manual Rule 303A.08. Kyndryl is issuing this press release pursuant to the requirements of that rule.

7,778 restricted stock units are eligible to vest in four equal annual installments beginning on the first anniversary of the grant date and 25,799 sign-on restricted stock units are eligible to vest in two equal annual installments beginning on the first anniversary of the grant date.

Each inducement equity award was communicated to the employee in their offer letter, as a material inducement to their acceptance of employment with the Company. The inducement equity awards were granted, as authorized by the Compensation and Human Capital Committee of the Board of Directors, on September 1, 2026 pursuant to the Kyndryl 2026 Employment Inducement Equity Incentive Plan adopted by the Board. Award terms under this inducement equity incentive plan are generally consistent with award terms under the Amended and Restated Kyndryl 2021 Long-Term Performance Plan. 

About Kyndryl

Kyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services, offering advisory, implementation and managed service capabilities to thousands of customers in more than 60 countries. As the world’s largest IT infrastructure services provider, the Company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, visit www.kyndryl.com

Investor Contact:
investors@kyndryl.com 

Media Contact:
press@kyndryl.com 

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SOURCE Kyndryl

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Prime Minister Carney launches Digital Transformation Canada to deliver better, faster, more reliable government services to Canadians

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OTTAWA, ON, Sept. 3, 2026 /CNW/ — Canada must be more productive, competitive, and resilient to succeed in a rapidly changing world. Achieving that goal requires a government equipped with the tools and capabilities needed to deliver better results for Canadians – through services that are faster, more secure, and reliable.

Earlier this year, the government launched AI for All, Canada’s national AI strategy, to harness the transformative potential of artificial intelligence (AI) to improve services, boost productivity, and strengthen Canada’s economy. The strategy commits the federal government to lead by example in the responsible adoption of AI and to use government procurement as a strategic anchor customer for Canadian AI companies, helping them scale, strengthening domestic capacity, and reinforcing Canada’s digital sovereignty.

Today, the Prime Minister, Mark Carney, announced the launch of Digital Transformation Canada, a new federal organisation with a clear mission: to use digital solutions to make it easier for Canadians to access the support and services they need from government.

The Prime Minister is also pleased to announce the appointment of Patrick Pichette to spearhead this mission as the Chief Executive Officer (CEO) of Digital Transformation Canada.

Mr. Pichette is a distinguished Canadian business leader with more than 30 years of experience in finance, technology, and corporate leadership. As Chief Financial Officer of Google from 2008 to 2015, he helped guide the company through a period of significant global growth and transformation. A Rhodes Scholar and former senior executive at Bell Canada, McKinsey, and Sprint Canada, he is internationally recognised for his expertise in innovation, digital transformation, and building high-performing organisations.

Under the responsibility of the Minister of Government Transformation, Public Works and Procurement, Joël Lightbound, Digital Transformation Canada will bring together Shared Services Canada and selected functions from the Treasury Board of Canada Secretariat, Public Services and Procurement Canada, and Employment and Social Development Canada – specifically the Canadian Digital Service.

By combining digital expertise and delivery capacity from across government, the organisation will improve how government develops, buys, and uses technology. Its priorities will be to:

Scale shared solutions across government to reduce duplication and operating costs, making better use of emerging technologies such as AI, strengthening Canada’s digital sovereignty and security, and improving Canadians’ experience with federal services.Equip public servants with more modern, secure tools to reduce administrative burden, improve efficiency, and help departments focus on delivering their core programs and services.Use the Government of Canada’s purchasing power more strategically to help Canadian digital and AI companies test, scale, and commercialise new technologies – creating opportunities for Canadian firms to grow at home and compete globally.

To support its mandate, Digital Transformation Canada will also establish a fellowship model to bring specialised private-sector expertise into government for short-term assignments, including in advanced AI and other fast-moving digital fields. This model will focus on knowledge transfer – helping build the public service’s own technical capacity, commercial expertise, and ability to evaluate, procure, and deploy new technologies responsibly.

Launching Digital Transformation Canada builds on the government’s commitment to make the public service more productive and results-focused. By testing and scaling solutions that work, reducing duplication, and backing Canadian innovation, we will deliver better value for taxpayers and better services for Canadians, while helping Canadian technology companies grow at home and compete globally.

Quotes
“Canada’s future prosperity will be built by those who innovate, adopt new technologies, and move quickly to seize new opportunities. Digital Transformation Canada will ensure the federal government leads by example. By modernising public service delivery, reducing duplication, and supporting the growth of Canadian technology firms, we will strengthen our economy, improve outcomes for Canadians, and position Canada to lead in the digital age. The addition of Patrick Pichette will bring world-class expertise in digital transformation, innovation, and organisational change to help advance this crucial work.”
— The Rt. Hon. Mark Carney, Prime Minister of Canada

“Digital Transformation Canada marks a new chapter in how government delivers results for Canadians. By embracing digital innovation, investing in people, and leveraging Canada’s world-class AI ecosystem, we will improve services, strengthen digital sovereignty, and create new opportunities for Canadian companies to grow and compete globally. Our goal is clear: bring together the country’s brightest technologists to work with the public service to build a stronger, more effective federal government.”
— The Hon. Joël Lightbound, Minister of Government Transformation, Public Works and Procurement and Québec Lieutenant

Biographical note

Patrick Pichette

Associated links

Budget 2025: Canada StrongAI for All: Canada’s National Artificial Intelligence Strategy

This document is also available at https://pm.gc.ca

SOURCE Prime Minister’s Office

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