Technology

Contenting Market is set to grow by USD 539.3 Million from 2025-2029, Driven by the Rise in the Number of Social Media Users, with AI Transforming the Market – Technavio

Published

1 year ago

February 3, 2025

NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global contenting market size is estimated to grow by USD 539.3 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 13.9% during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software. However, frauds related to digital advertisements poses a challenge. Key market players include Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc.

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Contenting Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 13.9%

Market growth 2025-2029

USD 539.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.2

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, China, Japan, Germany, Canada, India, Brazil, Saudi Arabia, Argentina, and UAE

Key companies profiled

Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc.

Market Driver

The Content Market is experiencing significant trends as businesses undergo digital transformation. With over 4.66 billion internet users worldwide, enterprises are shifting from traditional channels to digital platforms for marketing strategies. Client involvement efforts and consumer behavior analysis are key in this new landscape. Skills like data analysis and AI-powered automation are in high demand for content marketing systems. Content formats, demographics, and target audience are crucial elements of a successful content marketing strategy. Brands are leveraging AI-powered generative platforms and content marketing software for digital communications and online engagement. Cloud computing and cybersecurity are essential considerations for on-premise and cloud deployment. Large enterprises in sectors like healthcare, media, travel, and charities are investing in content marketing software and technology providers. IT journals and certified publications feature recognized authors discussing audience, customer experience, and retention in the consumer-centric market. AI and machine learning components are driving brand visibility and loyalty through content advertising strategies. Marketing agencies and advertising agencies are adapting to these trends, with social media posts and video platforms as key channels. Streaming textual, graphical, audio, and video content is the new norm.

Businesses are undergoing digital transformations to build connected platforms and generate new industry revenues. This shift has led several industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. Modern businesses require advanced Business Intelligence (BI) to gain a competitive edge. Artificial Intelligence (AI) plays a pivotal role in content marketing with its technological advancements. These advancements include virtual agents and chatbots, targeted advertising, suggestive web searches, voice and speech recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI offers a centralized perspective on all business activities and related information.

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Market Challenges

Content Marketing: Navigating the Challenges of Digital Transformation in Enterprises In today’s digital world, enterprises face the challenge of reaching and engaging with their target audience through various channels. Traditional marketing strategies are no longer sufficient as Internet users increasingly consume content on digital platforms. Enter Content Marketing, a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. However, implementing a successful content marketing strategy comes with its own set of challenges. Client involvement efforts, consumer behavior analysis, and skills development are crucial for enterprises looking to excel in content marketing. Content marketing systems, data analysis, AI-powered automation, and generative AI platforms are essential tools to help businesses create, manage, and optimize their content marketing efforts. Enterprises must also adapt to the evolving marketing agency landscapes, including digital communications, online engagement, and brand visibility. Understanding your target audience, demographics, and content formats is key to creating effective content marketing strategies. Brand loyalty and customer experience are crucial in the consumer-centric market, and technology providers play a significant role in enabling enterprises to deploy content marketing software, whether on-premise or in the cloud. Cybersecurity is also a concern, with Cloud Computing and AI/ML-powered solutions offering solutions. Enterprises in various industries, such as Healthcare and Pharmaceutical, Media and Entertainment, Travel and Tourism, and Charities/Nonprofit Organizations, can benefit from content marketing. IT and technology journals, certified publications, recognized authors, and articles provide valuable insights into best practices and trends. In conclusion, enterprises must adapt to the challenges of digital transformation and embrace content marketing to build and retain brand loyalty, improve customer experience, and reach their target audience effectively.Digital advertisements refer to online promotions of products or services. Over the years, the definition of digital advertising has expanded, leading to concerns within the industry. Digital advertising fraud, such as displaying ads when users are not engaged or using content-scraping sites to generate false traffic, has emerged as a significant issue. This deceptive practice began gaining attention over a decade ago with the rise of search engine marketing. Advertisers are being misled by fake mechanisms for ad delivery that consumers do not view, resulting in wasted resources and potential financial loss. It is crucial for businesses to stay informed and implement measures to protect their digital advertising investments.

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Segment Overview

This contenting market report extensively covers market segmentation by

End-userRetailAutomotiveFinancial ServicesTelecomOthersPlatformBloggingVideosInfographicsCase StudiesOthersObjectiveLead GenerationBrand AwarenessThought LeadershipOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

1.1 Retail- The retail sector, comprised of distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store retailers, convenience store retailers, and others, is experiencing significant growth in the global content marketing market. Benefits such as increased website traffic, brand establishment and trust, awareness, personality development, audience connection, social media fueling, conversion funnel support, and improved conversion rates make content marketing an essential strategy for retailers. With the rise of mobile shopping, which accounts for approximately 33% of monthly consumers in 2022, retailers must stay connected with existing and potential customers. Content marketing enables retailers to share brand stories and product information, fostering customer engagement and attracting new customers. Notable retailers, such as Walmart Inc., Costco Wholesale Corp., and Hudson’s Bay Co., based in North America, have adopted content marketing to expand their global reach. The retail industry’s continued growth will further fuel content marketing demand during the forecast period.

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Research Analysis

Title: Navigating the Content Market: Embracing Digital Transformation for Enterprises The Content Market has experienced a significant shift in recent years, with the rise of digital platforms transforming the way enterprises engage with their audiences. Internet users have increasingly turned to digital channels for information, entertainment, and communication. This trend has led enterprises to rethink their marketing strategies, focusing on client involvement efforts and adapting to evolving consumer behavior. Digital transformation requires new skills in digital content creation, cloud computing, and cybersecurity. Technology providers and IT journals offer certified publications and recognized authors to help businesses stay informed. Textual, graphical, audio, and video content are essential components of a comprehensive digital strategy. Streaming services and on-premise deployment options offer flexibility and scalability. Cybersecurity Ventures predicts that by 2025, 90% of businesses will adopt a digital-first approach. Embrace the change and thrive in the Content Market.

Market Research Overview

Content Marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to engage and retain a clearly defined audience – both online and offline. With the digital transformation, enterprises are shifting their marketing efforts from traditional channels to digital platforms. Internet users have become increasingly engaged with online presence, and enterprises are adapting to meet their needs. Digital communications through social media posts, video platforms, and textual content have become essential for brand visibility. Consumer behavior is a crucial factor in content marketing strategies, requiring enterprises to understand demographics, content formats, and target audience. Skills such as data analysis and AI-powered automation are essential for effective content marketing systems. Content marketing software and generative AI platforms enable efficient content creation and management. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Large enterprises in industries such as healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers are leveraging content marketing to enhance customer experience, retain customers, and build brand loyalty. Marketing agencies and advertising agencies are essential partners in content marketing efforts, providing expertise in digital content creation and marketing strategies. Technology journals and certified publications are recognized sources of information and insights for staying updated on the latest trends and best practices in content marketing. AI and machine learning are transforming content marketing through personalized content recommendations and predictive analytics. Content formats include textual, graphical, audio, and video, each requiring unique skills and strategies for effective engagement. Brand visibility, customer experience, and audience retention are key objectives of content marketing, with a focus on creating a consumer-centric market that fosters brand loyalty and drives business growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

SiMa.ai Wins Edge AI + Vision Alliance 2026 Product of the Year for Modalix SoM

Published

51 minutes ago

April 20, 2026

SAN JOSE, Calif., April 20, 2026 /PRNewswire/ — SiMa.ai, a leader in Physical AI, today announced it has been named the winner of the “Best Edge AI Board” by the Edge AI + Vision Alliance’s 2026 Product of the Year Awards — recognizing breakthrough innovation where machine intelligence meets real-world applications.

“We are moving from passive edge to Physical AI — where machines reason and act autonomously in the real world. Being recognized by the Edge AI and Vision Alliance affirms what SiMa.ai was founded to deliver: high performance without the power drain, and a true platform for this transition. Our purpose-built Modalix MLSoC, paired with Palette, our software suite, addresses the full spectrum of use cases — from computer vision to reasoning-based analytics. Combined with our deep partner collaboration, we are enabling customers across industries to get to market faster and more efficiently,” said Durga Peddireddy, Vice President of Product Management & Partnerships, SiMa.ai.

This recognition builds on the momentum of SiMa.ai’s Modalix™ MLSoC System-on-Module (SoM), launched in 2025. Modalix powers generative AI (GenAI), computer vision, and machine learning (ML) inference at the edge, combining Arm-based compute, advanced vision processing, and high-bandwidth I/O into a single, low-power module designed for power-constrained environments.

Physical AI deployments often face significant hurdles, including high power consumption, thermal limits, and the need for expensive hardware redesigns. The Modalix platform addresses these challenges by allowing customers to modernize existing systems quickly, bringing powerful AI closer to the data source without requiring a total infrastructure overhaul.

By enabling advanced perception, multimodal reasoning, and real-time decision-making directly on-device, the platform eliminates the need for high-power GPU hardware. This efficiency unlocks scalable deployments across industrial automation, robotics, and intelligent video applications.

The Edge AI + Vision Alliance brings together leading multinational companies and emerging innovators, connecting thousands of technical professionals across the industry. As the winner of the “Best Edge AI Board” category for the 2026 Product of the Year Awards, SiMa.ai is recognized for Modalix’s ability to deliver efficient, high-performance Physical AI at the edge in under 10W.

About SiMa.ai
SiMa.ai is a leader in Physical AI, delivering a purpose-built, software-centric platform that brings best-in-class performance, power efficiency, and ease of use to Physical AI applications. Focused on scaling Physical AI across robotics, automotive, industrial automation, aerospace & defense, smart vision, and healthcare, SiMa.ai is led by seasoned technologists and backed by top-tier investors. Headquartered in San Jose, California. Learn more at www.sima.ai.

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SOURCE SiMa.ai

Technology

Critical Minerals Standards: ANSI Launches Initiative to Strengthen U.S. Supply Chains and Request for Information

Published

51 minutes ago

April 20, 2026

New initiative maps the standards landscape, convenes stakeholders, and builds toward a national strategy

NEW YORK, April 20, 2026 /PRNewswire/ — The American National Standards Institute (ANSI) is launching a multi-phase initiative to strengthen U.S. coordination on critical minerals standards — the shared rules and benchmarks that help ensure minerals are sourced responsibly, supply chains remain secure, and American industry stays competitive globally. This initiative moves forward thanks to the U.S. Department of Energy’s Advanced Mining and Mineral Production Technologies Office, whose partnership made it possible to act on one of the nation’s most pressing industrial priorities. It directly responds to U.S. government priorities to secure domestic supply chains and reduce dependence on foreign sources of critical minerals.

This effort brings together U.S. stakeholders to coordinate national standards priorities, positioning American industry and government to contribute meaningfully to the success of the G7 Critical Minerals Standards Roadmap while harnessing the momentum of the current administration’s focus on supply chain resilience and domestic competitiveness.

The initiative includes a standards landscape assessment, a webinar series, a two-day hybrid workshop, and a summary report with recommended next steps. A call for webinar speakers and a request for information for the standards landscape is open.

Why This Matters

Critical minerals are foundational to national defense, clean energy, advanced electronics, manufacturing, and infrastructure. Yet as global demand rises, the U.S. faces real risks: fragmented efforts at home, supply chain vulnerabilities, and growing urgency to align on the international rules that govern how these materials are sourced, processed, and traded.

Standards bring order to that complexity. They promote transparency and traceability across supply chains, help U.S. companies access global markets, and give the public and private sectors a common framework for investment. Without a coordinated approach, the U.S. risks ceding influence to competitors who are already moving.

What the Initiative Includes

ANSI connects the organizations that develop standards with the industries that rely on them. To accelerate U.S. leadership on critical minerals, ANSI will deliver:

A standards landscape assessment that maps the current state of play: which standards exist, which organizations develop them, where work is underway, and where gaps remain. The assessment will cover the full supply chain — from extraction through processing, manufacturing, and recovery — and consolidate prior mapping efforts into a single, accessible resource. A Request for Information (RFI) is open.A webinar series to raise awareness of existing standards and regulatory activities related to critical minerals, including a dedicated session for U.S. government stakeholders. Briefings will feature standards developers working across the supply chain. Speakers invited and registration is open.A two-day hybrid workshop convening federal agencies, standards organizations, and industry to identify high-priority needs, explore challenges, and inform the development of a U.S. critical minerals standards strategy this September in the Washington, DC area. A summary report will capture key findings, gaps, and recommended next steps.

Ongoing Coordination

ANSI also convenes a quarterly U.S. ISO Critical Minerals Standards Coordination Group for members of U.S. delegations to ISO Technical Committees. The group serves as a forum to share information, coordinate engagement, and align international standards activities. The next meeting is April 24 — registration is now open.

About ANSI

The American National Standards Institute (ANSI) is a private non-profit organization whose mission is to enhance both the global competitiveness of U.S. business and the U.S. quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems, and safeguarding their integrity. Its membership is comprised of businesses, professional societies and trade associations, standards developers, government agencies, and consumer and labor organizations.

The Institute represents and serves the diverse interests of more than 270,000 companies and organizations and 30 million professionals worldwide. ANSI is the official U.S. representative to the International Organization for Standardization (ISO) and, via the U.S. National Committee, the International Electrotechnical Commission (IEC). For more information, visit www.ansi.org and access the latest news and content on LinkedIn, X, and Facebook.

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SOURCE American National Standards Institute

Technology

Bobby Lehew Named commonsku’s Chief AI Officer — an Industry First in Promo

Published

2 hours ago

April 20, 2026

TORONTO, April 20, 2026 /CNW/ – commonsku, the connected workflow platform trusted by 950+ distributors driving $1.9 billion in network volume, today announced the creation of a dedicated AI + Strategy role, promoting Bobby Lehew to Chief AI Officer to lead the company’s AI initiative for customers and the platform. The move makes commonsku the first platform in the promotional products industry to invest at the leadership level in AI strategy shaped directly by distributor needs.

The new role bridges the gap between what AI can do and what commonsku’s customers need it to solve, owning the intelligence loop between customers, product, and the AI landscape. What makes the role distinct: it combines AI landscape intelligence, product strategy influence, direct customer engagement, and industry thought leadership in a single role.

A Natural Evolution

Lehew brings more than 30 years of experience in the promotional products industry to the role. Prior to joining commonsku, he was the CEO of Robyn Promotions, a company among the first wave of distributors who architected the model of technology driven e-commerce company stores in the industry, earning three consecutive Inc. 5000 rankings. Always tech-forward in his work, his industry recognition includes multiple Gold and Silver PPAI Pyramid Awards.

The shift to AI strategy is a natural next chapter for Lehew. At commonsku, he built the company’s content engine from scratch — co-hosting the skucast (350+ episodes, the #1 promotional products podcast) while leaning heavily into AI for all his work. He is editor of The AI Promo Brief, the industry’s go-to resource for AI developments in promotional products, and speaks frequently on the future of merch and the cultural shifts transforming how we sell. At PPAI Expo 2026, his AI session packed the room to capacity and was named a must-attend session by PPAI editors. The industry has been watching Lehew move deeper into AI for over a year. This role makes it official.

Investing in AI for Customers

“The industry is at an inflection point with AI, and distributors need a partner who understands their business,” said Catherine Graham, CEO of commonsku. “commonsku has always been built ‘by promo, for promo.’ Bobby has three decades of that expertise, a passion for helping our customers, and the strategic insight to shape AI tools for future growth. This role reflects our mission: making sure our AI tools solve real problems for real distributors.”

“The companies pulling ahead are the ones leading with customer intelligence – letting what they learn from their community shape what they build and advancing with the frontier of AI development. That’s what this role is designed to do. I’ll be talking with our customers at every level about AI and making sure the features we build make work smarter, drive growth, and eliminate friction.” said Lehew.

“Bobby and I have been creative partners for years, always pushing each other to see around corners for this industry,” said Mark Graham, President of commonsku. “We’ve launched multiple projects together and helped educate and raise the standard for what the future distributor can look like. This role is a natural evolution of that passion. He deeply understands the industry and the distributor’s pain points, and he sees with us an incredible opportunity with AI. We’re thrilled to build commonsku’s AI future together.”

commonsku’s AI investments are already in motion. The skubot Mockup Generator is in beta with Advanced and Enterprise customers, a new Opportunity Agent is entering beta as an AI-powered business intelligence tool, and the company’s immediate roadmap includes a Description Rewriter, Auto-Art Configuration, and a Presentation Generator with much more to come.

About commonsku

commonsku is the workflow platform of choice for the promotional products industry. Built by industry experts, it combines CRM, order management, and social collaboration tools in one cloud-based solution. Over 950 distributors and the industry’s largest suppliers rely on commonsku to power $1.9 billion in network volume. With commonsku, teams process more orders, work more efficiently, and grow their sales faster. Learn more at www.commonsku.com.

SOURCE commonsku