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ScaleFlux Empowers IT Transformation with Consumption-Based Solutions

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As AI adoption drives data center growth, businesses are shifting from capital-intensive infrastructure investments to consumption-based models that align IT spending with actual usage. ScaleFlux’s innovative NVMe SSD solutions empower organizations to reduce costs, improve scalability, and enhance energy efficiency, enabling them to stay competitive while addressing the demands of AI, hybrid cloud, and edge computing environments.

MILPITAS, Calif., Feb. 3, 2025 /PRNewswire-PRWeb/ — The rapid adoption of AI is driving unprecedented growth in the data center industry, with major players like Microsoft, Meta, Google, and Amazon investing $125 billion in AI-focused data centers in 2024 alone, according to a JPMorgan report. (1) These costs, covering electricity, software, and depreciation, highlight a significant gap between industry leaders and smaller companies struggling to compete in this technological revolution. To level the playing field, businesses are shifting away from hefty upfront infrastructure investments and adopting consumption-based pricing models that align IT spending with actual usage. “AI and cloud applications are reshaping industries, but operational efficiency has become non-negotiable,” explains JB Baker, VP of Products at ScaleFlux. “Consumption-based models enable businesses to scale dynamically, gain financial flexibility, and better manage operational costs while optimizing infrastructure for sustainability.”

“Consumption-based models enable businesses to scale dynamically, gain financial flexibility, and better manage operational costs while optimizing infrastructure for sustainability” — JB Baker, VP of Products at ScaleFlux

The Shift from CapEx to OpEx in IT Infrastructure
As businesses adapt to the evolving landscape of AI, cloud, and data-heavy applications, there is a significant shift in IT spending from capital expenditure (CapEx) to operational expenditure (OpEx) models. (2) Adopting consumption-based or lease models allows businesses to scale operations dynamically without the burden of massive upfront investments, making this approach more efficient and financially flexible. (3)

This shift is essential for both enterprises and small and medium-sized businesses looking to adapt to the new IT environment. Aligning IT spending with actual usage optimizes operational costs, enhances scalability, and drives efficiency. As the need for energy-efficient data management intensifies, ScaleFlux’s solutions address the challenges of limited physical space and rising energy costs.

Tackling Rising Energy Demand with Tailored Solutions
This shift also addresses rising energy costs. The global data center industry is experiencing unprecedented growth, with electricity consumption projected to more than double between 2023 and 2028, reaching 857 terawatt-hours (TWh) by 2028. (4) In 2023 alone, data centers accounted for 4.4% of total U.S. electricity consumption, a figure expected to rise to between 6.7% and 12% by 2028. (5)

Consumption-based models align IT spending with actual needs, reducing energy consumption by encouraging right-sizing, enabling dynamic scaling, and promoting the adoption of energy-efficient cloud infrastructure.

Maximizing Efficiency and Profitability with ScaleFlux’s NVMe SSD Solutions
As energy demand rises, consumption-based models are redefining how businesses optimize costs and sustainability. ScaleFlux NVMe SSD solutions empower organizations to reduce operational expenses, improve scalability, and shrink their environmental footprint, helping service providers stay competitive in an evolving market.

Key advantages of ScaleFlux NVMe SSD solutions include:

Energy Efficiency: Significantly reduces power consumption, lowering operational costs and minimizing environmental impact.Higher Density: Allows businesses to store more data in less space, optimizing data center real estate.Scalability: Supports the growing demands of AI, cloud, and data-intensive applications without compromising performance.Cost Optimization: Minimizes cooling and operational costs, maximizing profitability.Performance at Scale: Delivers high-speed performance for demanding workloads like AI and machine learning.

Supporting Hybrid Cloud and Edge Computing Strategies
ScaleFlux’s solutions are pivotal in helping businesses adopt hybrid cloud and edge computing strategies, which are essential for reducing latency, lowering energy costs, and maintaining high performance. Edge computing brings processing power closer to end-users, ensuring real-time application performance, while hybrid cloud environments enable businesses to optimize cost and performance by combining public and private cloud resources.

By 2027, 90% of organizations are expected to deploy hybrid cloud solutions, highlighting the increasing demand for flexible and efficient infrastructure. (6) In this evolving landscape, ScaleFlux’s innovative solutions empower businesses to meet rising digital demands, achieve performance goals, and balance sustainability priorities effectively.

IT Transformation with ScaleFlux Solutions
As the IT industry shifts toward an OpEx-driven economy, ScaleFlux’s innovative storage and memory solutions are helping businesses navigate this transformation. By combining high performance with both financial and energy efficiency, ScaleFlux enables organizations to scale dynamically while meeting sustainability goals.

“As the AI server market expands and industry trends evolve, we are committed to providing solutions that empower businesses to scale in a feasible way,” points out Baker. “While our NVMe SSD solutions ensure businesses can stay ahead of the curve by tackling the challenges of modern IT infrastructure, reducing costs, and minimizing their environmental footprint, we are not stopping there. We also are innovating solutions in the memory domain to streamline the entire data infrastructure.”

About ScaleFlux
In an era where data reigns supreme, ScaleFlux emerges as the vanguard of enterprise storage and memory technology, poised to redefine the landscape of the data infrastructure – from cloud to AI, enterprise, and edge computing. With a commitment to innovation, ScaleFlux introduces a revolutionary approach to storage and memory that seamlessly combines hardware and software, designed to unlock unprecedented performance, efficiency, security and scalability for data-intensive applications. As the world stands on the brink of a data explosion, ScaleFlux’s cutting-edge technology offers a beacon of hope, promising not just to manage the deluge but to transform it into actionable insights and value, heralding a new dawn for businesses and data centers worldwide. For more details, visit https://scaleflux.com/.

References

Nguyen, Britney. “How Many Billions Big Tech Spent on AI Data Centers in 2024.” Yahoo Finance, 30 Dec. 2024, finance.yahoo.com/news/many-billions-big-tech-spent-171500839.html.”Technology Budgets: Moving from Capital Expense (CAPEX) to Operational Expense (OPEX).” CoSN, cosn.org/technology-budgets-moving-from-capital-expense-capex-to-operational-expense-opex-2/.”Demystifying the Cloud Consumption Model.” Deloitte United States, 17 Apr. 2023, deloitte.com/us/en/pages/consulting/articles/cloud-consumption-model.html.”IDC Report Reveals AI-Driven Growth in Datacenter Energy Consumption, Predicts Surge in Datacenter Facility Spending amid Rising Electricity Costs.” IDC, 24 Sept. 2024, idc.com/getdoc.jsp?containerId=prUS52611224.Moss, Sebastian. “Doe: Data Centers Consumed 4.4% of US Power in 2023, Could Hit 12% by 2028.” All Content RSS, 20 Dec. 2024, datacenterdynamics.com/en/news/doe-data-centers-consumed-44-of-us-power-in-2023-could-hit-12-by-2028/.Ashare, Matt. “Global Cloud Spend to Surpass $700B in 2025 as Hybrid Adoption Spreads: Gartner.” CIO Dive, 19 Nov. 2024, ciodive.com/news/cloud-spend-growth-forecast-2025-gartner/733401/.

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Wondershare to Showcase AI-Powered Business Workflows with PDFelement at Microsoft AI Tour Hong Kong

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HONG KONG, April 21, 2026 /PRNewswire/ — Wondershare, a global leader in productivity and creativity software, will participate in the Microsoft AI Tour Hong Kong on April 22, 2026, at the Grand Hyatt Hong Kong. At Booth E10, the company will showcase its AI-powered business workflow solutions across its product portfolio, highlighting Wondershare PDFelement as a key focus, and inviting attendees to experience how intelligent workflows can transform modern business operations.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together industry leaders, partners, and innovators to explore how artificial intelligence is reshaping business landscapes. At the Hong Kong stop, Wondershare will highlight its deepening collaboration with Microsoft, showcasing how its product ecosystem works seamlessly within Microsoft’s AI and cloud technologies to enable more efficient, secure, and scalable workflows.

This collaboration comes at a pivotal time for Hong Kong’s rapidly evolving AI landscape. Hong Kong is rapidly emerging as a key AI innovation hub, driven by strong policy support and accelerating enterprise adoption. Despite this momentum, many organizations still face challenges such as fragmented AI adoption, integration complexity, and data security concerns. In collaboration with Microsoft, Wondershare addresses these challenges by enabling connected, end-to-end AI workflows that deliver practical and measurable productivity gains.

Under the theme “Streamline Workflows. Power Content with AI.”, Wondershare presents a unified approach to AI-driven productivity. At the center of this ecosystem is Wondershare PDFelement, enabling smarter and more efficient document workflows within enterprise environments and helping businesses adopt AI in practical, everyday scenarios. Supporting this vision, Wondershare’s broader product portfolio—including EdrawMax, EdrawMind, Filmora, and Reelmate—extends AI-powered capabilities across diagramming, mind mapping, video creation, and premium comic content creation, forming a connected, end-to-end workflow, all of which will also be showcased on-site at the event.

Through live, interactive demonstrations, attendees visiting Booth E10 will be able to explore Wondershare’s full product ecosystem and gain hands-on insight into how AI can enhance productivity across a wide range of business scenarios.

Wondershare warmly invites all participants to visit the booth and discover how AI-powered workflows can unlock new possibilities for business growth.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

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Cohesity Appoints Nigel Lee as Technical Sales Leader, Asia Pacific and Japan (APJ)

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SINGAPORE, April 21, 2026 /PRNewswire/ — Cohesity, today announced Nigel Lee as Technical Sales Leader for Asia Pacific and Japan (APJ). Based in Singapore, Lee will lead the company’s technical sales strategy, pre-sales organisation, and solution engineering execution across the region, reporting to Mark Nutt, SVP & GM, International at Cohesity, and reflects Cohesity’s increased investment in the region as a strategic priority.

In this newly created role, Lee will strengthen technical engagement with customers and partners, and drive adoption of Cohesity’s AI-driven data security and cyber resilience platform across APJ.

Lee brings 29 years of experience leading pre-sales, sales engineering, and go-to-market changes across Asia Pacific. He has a strong record of building high-performing teams, driving enterprise growth, and engaging C-level stakeholders in complex markets.

“APJ is a strategically important region for Cohesity, and Nigel’s leadership, passion and deep expertise make him exceptionally well positioned to lead our technical sales organisation,” said Mark Nutt, SVP & GM, International, Cohesity. “As we continue to invest in the region, his ability to align technical strategy with the rapidly developing customer requirements caused by the ever-changing threat and compliance landscape will be critical to accelerating our growth and ensuring our customers’ ongoing business resilience.”

Previously, Lee was Director of Data Storage Solutions, Asia Pacific at Lenovo, where he led the regional business and transformed the go-to-market to drive growth. He also held senior regional and global roles at NetApp.

“Across the region, organisations are under increasing pressure to secure, manage, and unlock value from their data as AI adoption accelerates and cyber threats evolve. Cohesity is uniquely positioned to simplify this complexity through a unified, AI-driven data security platform,” said Nigel Lee, Technical Sales Leader, Asia Pacific and Japan at Cohesity. “Having spent my career scaling organisations and embedding solution expertise early in the customer journey, I’m excited to join at this pivotal time and look forward to working with our teams, partners, and customers to drive meaningful, outcome-led growth.”

Lee holds an Executive MBA from Kellogg-HKUST and a Bachelor of Computer Science.

About Cohesity 

Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI-powered data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including 70% of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.

Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit www.cohesity.com to learn more.    

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EcoMatcher Unveils Tree Personas

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A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language – from curious and playful to calm and reflective – while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

“Trees are essential for life on Earth, yet most people rarely have a personal connection with them,” said Bas Fransen, CEO of EcoMatcher. “Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us.”

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

Twiggles: A young, curious tree highlighting small discoveries in nature.Oakly: A grounded, thoughtful tree sharing ecosystems insights.Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher’s customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

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