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Gifts Retailing Market to Grow by USD 16.75 Billion by 2029, Rise in Demand for Seasonal Decorations and Growing Gifting Culture Boost Market, AI-Powered Report – Technavio

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NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global gifts retailing market size is estimated to grow by USD 16.75 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  3.5%  during the forecast period. Rise in demand for seasonal decorations and growing gifting culture is driving market growth, with a trend towards rise in demand for specialized merchandise. However, pricing pressures due to fierce market competition  poses a challenge. Key market players include Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Costco Wholesale Corp., Enesco LLC, Ferns N Petals Pvt. Ltd., Hallmark Card Inc., House of Fraser Ltd., Loop Commerce Inc., Macys Inc., My Pet Gift Box Ltd, Penney OpCo LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., and Williams Sonoma Inc..

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Gifts Retailing Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 3.5%

Market growth 2025-2029

USD 16752.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

2.2

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 47%

Key countries

US, Germany, UK, China, Canada, India, France, Italy, Japan, and South Korea

Key companies profiled

Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Costco Wholesale Corp., Enesco LLC, Ferns N Petals Pvt. Ltd., Hallmark Card Inc., House of Fraser Ltd., Loop Commerce Inc., Macys Inc., My Pet Gift Box Ltd, Penney OpCo LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., and Williams Sonoma Inc.

Market Driver

The global retail industry is experiencing in gifting trends, particularly during seasonal decorations, birthdays, weddings, anniversaries, holidays, and special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Hanukkah, Easter, Christmas, and graduations. Eco-friendly and sustainable gifts made from recycled materials and ethically sourced products are gaining popularity. Experiential gifts such as spa vouchers, travel packages, event tickets, and corporate gifting are also on the rise. Offline retailers, or brick-and-mortar stores, continue to dominate the market, but online platforms are growing rapidly. Social media marketing and email campaigns are effective marketing efforts. Seasonal decor, personalized presents, fragrances, customized presents, and luxury items are popular. E-commerce retailers are leveraging automation, augmented reality, and product visualization to enhance the shopping experience. Modernization and urbanization have led to an increase in distribution channels, catering to domestic and international tourists. Millennials prefer experiential gifts and subscription services. Intelligent marketing strategies, such as social media engagement and in-store events, help increase brand loyalty and visibility. Gifting culture continues to evolve with social trends and material possessions. 

The global gifts retailing market is experiencing a notable trend towards specialized merchandise. This segment distinguishes itself from mass merchandisers, catering primarily to unique, locally crafted gifts. Specialty merchandisers offer a high degree of product differentiation, appealing to premium customer segments. Souvenir and gift retailers play a crucial role as distributors of such specialized merchandise. For instance, Disney licenses its intellectual property to various retailers, promoting specialized merchandise on a larger scale. This symbiotic relationship benefits both the retailers and the consumers, providing them with distinctive and memorable gift options. 

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Market Challenges

The global retailing market for gifts faces various challenges in different sectors. Seasonal decorations, greeting cards, giftware, and traditional offline retailing struggle with intense competition from online platforms during major holidays and special occasions like birthdays, weddings, anniversaries, and Valentine’s Day. The pandemic has further disrupted sales in physical retail stores. Eco-friendly, sustainable gifts made from recycled materials and ethically sourced products are gaining popularity. Experiential gifts such as spa vouchers, travel packages, event tickets, and corporate gifting are on the rise. Retailers need intelligent marketing strategies, including social media and email marketing, to reach customers. Modernization and urbanization have led to a shift in distribution channels, with e-commerce retailers capturing a significant share. Millennials prefer experiential and personalized gifts, while automation and augmented reality are changing the way we shop for and visualize products. Brand loyalty is crucial, with established brands offering luxury items, jewelry, and premium products. Gifting culture continues to evolve, with social trends favoring material possessions and customized presents. Cultural experiences, travel, and personalized items are popular for various milestones like graduations, Christmas, Mother’s Day, Father’s Day, Hanukkah, Easter, and other special occasions. Retailers must adapt to these trends and invest in infrastructure to meet the needs of domestic and international tourists seeking souvenirs and keepsakes. In-store events, promotions, and loyalty programs can help increase foot traffic and customer satisfaction, ensuring brand visibility and repeat business.The gifts retailing market encompasses various players, including specialty retailers, department stores, mass merchandisers, e-retailers, novelty, and souvenir sellers. Department stores and mass merchandisers serve as one-stop solutions for customers with a diverse range of gift options. Major players in this segment include Macy, JCPenney, Sears Holding, and House of Fraser. The intensifying competition in the market results in pricing pressure, compelling vendors to adopt economic pricing strategies, which may negatively impact profit margins. E-retailers pose significant competition, particularly in regions with high Internet and smart gadget penetration.

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Segment Overview 

This gifts retailing market report extensively covers market segmentation by  

Distribution ChannelOfflineOnlineProductSouvenirs And Novelty ItemsSeasonal DecorationsGreeting CardsGiftwareOthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And AfricaTarget AudienceIndividualsCorporatesNon-Profit OrganizationsEvent PlannersGift Basket CompaniesTypeTraditional GiftsPersonalized GiftsExperiential GiftsDigital GiftsLuxury Gifts

1.1 Offline-  The offline distribution channel segment in the gifts retailing market includes sales through specialty stores, hypermarkets, supermarkets, convenience stores, department stores, and other retail formats. Sales through these channels are declining due to consumers’ increasing preference for online shopping. To boost online sales, vendors are collaborating with local retail entities, selling their products through gift stores and other retailing modes such as big grocers, generalists, stationers, discount chains, post office, and independent retailers. This intensifies market competition. To sustain, vendors are adopting new businesses and retail strategies, like Card Factory, which operates stores in various locations and offers quality products at affordable prices. Despite the decline in offline shopping, innovative marketing in offline channels will fuel growth. For instance, Card Factory’s extensive range of cards and complementary products at competitive prices sets it apart from competitors. Vendors also expand their store operations in different cities and regions to increase customer familiarity and value sales.

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Research Analysis

The global retailing market for gifts is a vibrant and diverse industry that caters to various occasions and preferences. From seasonal decorations like Hanukkah menorahs and Easter baskets, to greeting cards and personalized presents, the market offers a wide range of options for consumers. The industry includes both offline and online retail channels, with social media marketing playing an increasingly important role in reaching customers. The gifting culture extends beyond birthdays, weddings, and anniversaries, with personalized gifts, fragrances, luxury items, jewelry, and premium products popular for parties, public gatherings, and everyday use. Customized presents add a unique touch, making each gift a cherished keepsake. The global retail industry continues to evolve, offering innovative and personalized solutions to meet the ever-changing needs and preferences of consumers.

Market Research Overview

The global retailing market for gifts is a vibrant and diverse industry that encompasses various product categories and sales channels. Seasonal decorations, greeting cards, giftware, and more are popular choices for various occasions such as birthdays, weddings, anniversaries, holidays, and special events. The market caters to different segments including online and offline platforms, with eco-friendly, sustainable gifts made from recycled materials and ethically sourced products gaining popularity. Experiential gifts like spa vouchers, travel packages, event tickets, and corporate gifting are also on the rise. The pandemic has accelerated the shift towards online shopping, with e-commerce platforms becoming a significant distribution channel. Social media marketing and email marketing are key strategies used by retailers to reach customers. The gifting culture transcends holidays and includes social trends, material possessions, and personalized items. Intelligent marketing strategies, modernization, urbanization, and automation are driving the growth of the industry. The market caters to various demographics, including millennials, and offers a wide range of luxury items, jewelry, premium products, and novelty gifts. Seasonal decor, personalized presents, fragrances, customized presents, and polarized sunglasses are popular choices for various occasions. The industry also includes toys, wigs, and other gift items. Retailers focus on customer satisfaction, brand loyalty, and visibility, using foot traffic, in-store events, promotions, travel, and cultural experiences to attract customers. Established brands and infrastructure support the growth of the industry, catering to domestic and international tourists, graduations, milestones, and various other occasions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineProductSouvenirs And Novelty ItemsSeasonal DecorationsGreeting CardsGiftwareOthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And AfricaTarget AudienceIndividualsCorporatesNon-Profit OrganizationsEvent PlannersGift Basket CompaniesTypeTraditional GiftsPersonalized GiftsExperiential GiftsDigital GiftsLuxury Gifts

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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