Technology

Gifts Retailing Market to Grow by USD 16.75 Billion by 2029, Rise in Demand for Seasonal Decorations and Growing Gifting Culture Boost Market, AI-Powered Report – Technavio

Published

1 year ago

February 4, 2025

NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global gifts retailing market size is estimated to grow by USD 16.75 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 3.5% during the forecast period. Rise in demand for seasonal decorations and growing gifting culture is driving market growth, with a trend towards rise in demand for specialized merchandise. However, pricing pressures due to fierce market competition poses a challenge. Key market players include Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Costco Wholesale Corp., Enesco LLC, Ferns N Petals Pvt. Ltd., Hallmark Card Inc., House of Fraser Ltd., Loop Commerce Inc., Macys Inc., My Pet Gift Box Ltd, Penney OpCo LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., and Williams Sonoma Inc..

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Gifts Retailing Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 3.5%

Market growth 2025-2029

USD 16752.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

2.2

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 47%

Key countries

US, Germany, UK, China, Canada, India, France, Italy, Japan, and South Korea

Key companies profiled

Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Bed Bath and Beyond Inc., Card Factory Plc, Costco Wholesale Corp., Enesco LLC, Ferns N Petals Pvt. Ltd., Hallmark Card Inc., House of Fraser Ltd., Loop Commerce Inc., Macys Inc., My Pet Gift Box Ltd, Penney OpCo LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., and Williams Sonoma Inc.

Market Driver

The global retail industry is experiencing in gifting trends, particularly during seasonal decorations, birthdays, weddings, anniversaries, holidays, and special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Hanukkah, Easter, Christmas, and graduations. Eco-friendly and sustainable gifts made from recycled materials and ethically sourced products are gaining popularity. Experiential gifts such as spa vouchers, travel packages, event tickets, and corporate gifting are also on the rise. Offline retailers, or brick-and-mortar stores, continue to dominate the market, but online platforms are growing rapidly. Social media marketing and email campaigns are effective marketing efforts. Seasonal decor, personalized presents, fragrances, customized presents, and luxury items are popular. E-commerce retailers are leveraging automation, augmented reality, and product visualization to enhance the shopping experience. Modernization and urbanization have led to an increase in distribution channels, catering to domestic and international tourists. Millennials prefer experiential gifts and subscription services. Intelligent marketing strategies, such as social media engagement and in-store events, help increase brand loyalty and visibility. Gifting culture continues to evolve with social trends and material possessions.

The global gifts retailing market is experiencing a notable trend towards specialized merchandise. This segment distinguishes itself from mass merchandisers, catering primarily to unique, locally crafted gifts. Specialty merchandisers offer a high degree of product differentiation, appealing to premium customer segments. Souvenir and gift retailers play a crucial role as distributors of such specialized merchandise. For instance, Disney licenses its intellectual property to various retailers, promoting specialized merchandise on a larger scale. This symbiotic relationship benefits both the retailers and the consumers, providing them with distinctive and memorable gift options.

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Market Challenges

The global retailing market for gifts faces various challenges in different sectors. Seasonal decorations, greeting cards, giftware, and traditional offline retailing struggle with intense competition from online platforms during major holidays and special occasions like birthdays, weddings, anniversaries, and Valentine’s Day. The pandemic has further disrupted sales in physical retail stores. Eco-friendly, sustainable gifts made from recycled materials and ethically sourced products are gaining popularity. Experiential gifts such as spa vouchers, travel packages, event tickets, and corporate gifting are on the rise. Retailers need intelligent marketing strategies, including social media and email marketing, to reach customers. Modernization and urbanization have led to a shift in distribution channels, with e-commerce retailers capturing a significant share. Millennials prefer experiential and personalized gifts, while automation and augmented reality are changing the way we shop for and visualize products. Brand loyalty is crucial, with established brands offering luxury items, jewelry, and premium products. Gifting culture continues to evolve, with social trends favoring material possessions and customized presents. Cultural experiences, travel, and personalized items are popular for various milestones like graduations, Christmas, Mother’s Day, Father’s Day, Hanukkah, Easter, and other special occasions. Retailers must adapt to these trends and invest in infrastructure to meet the needs of domestic and international tourists seeking souvenirs and keepsakes. In-store events, promotions, and loyalty programs can help increase foot traffic and customer satisfaction, ensuring brand visibility and repeat business.The gifts retailing market encompasses various players, including specialty retailers, department stores, mass merchandisers, e-retailers, novelty, and souvenir sellers. Department stores and mass merchandisers serve as one-stop solutions for customers with a diverse range of gift options. Major players in this segment include Macy, JCPenney, Sears Holding, and House of Fraser. The intensifying competition in the market results in pricing pressure, compelling vendors to adopt economic pricing strategies, which may negatively impact profit margins. E-retailers pose significant competition, particularly in regions with high Internet and smart gadget penetration.

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Segment Overview

This gifts retailing market report extensively covers market segmentation by

Distribution ChannelOfflineOnlineProductSouvenirs And Novelty ItemsSeasonal DecorationsGreeting CardsGiftwareOthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And AfricaTarget AudienceIndividualsCorporatesNon-Profit OrganizationsEvent PlannersGift Basket CompaniesTypeTraditional GiftsPersonalized GiftsExperiential GiftsDigital GiftsLuxury Gifts

1.1 Offline- The offline distribution channel segment in the gifts retailing market includes sales through specialty stores, hypermarkets, supermarkets, convenience stores, department stores, and other retail formats. Sales through these channels are declining due to consumers’ increasing preference for online shopping. To boost online sales, vendors are collaborating with local retail entities, selling their products through gift stores and other retailing modes such as big grocers, generalists, stationers, discount chains, post office, and independent retailers. This intensifies market competition. To sustain, vendors are adopting new businesses and retail strategies, like Card Factory, which operates stores in various locations and offers quality products at affordable prices. Despite the decline in offline shopping, innovative marketing in offline channels will fuel growth. For instance, Card Factory’s extensive range of cards and complementary products at competitive prices sets it apart from competitors. Vendors also expand their store operations in different cities and regions to increase customer familiarity and value sales.

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Research Analysis

The global retailing market for gifts is a vibrant and diverse industry that caters to various occasions and preferences. From seasonal decorations like Hanukkah menorahs and Easter baskets, to greeting cards and personalized presents, the market offers a wide range of options for consumers. The industry includes both offline and online retail channels, with social media marketing playing an increasingly important role in reaching customers. The gifting culture extends beyond birthdays, weddings, and anniversaries, with personalized gifts, fragrances, luxury items, jewelry, and premium products popular for parties, public gatherings, and everyday use. Customized presents add a unique touch, making each gift a cherished keepsake. The global retail industry continues to evolve, offering innovative and personalized solutions to meet the ever-changing needs and preferences of consumers.

Market Research Overview

The global retailing market for gifts is a vibrant and diverse industry that encompasses various product categories and sales channels. Seasonal decorations, greeting cards, giftware, and more are popular choices for various occasions such as birthdays, weddings, anniversaries, holidays, and special events. The market caters to different segments including online and offline platforms, with eco-friendly, sustainable gifts made from recycled materials and ethically sourced products gaining popularity. Experiential gifts like spa vouchers, travel packages, event tickets, and corporate gifting are also on the rise. The pandemic has accelerated the shift towards online shopping, with e-commerce platforms becoming a significant distribution channel. Social media marketing and email marketing are key strategies used by retailers to reach customers. The gifting culture transcends holidays and includes social trends, material possessions, and personalized items. Intelligent marketing strategies, modernization, urbanization, and automation are driving the growth of the industry. The market caters to various demographics, including millennials, and offers a wide range of luxury items, jewelry, premium products, and novelty gifts. Seasonal decor, personalized presents, fragrances, customized presents, and polarized sunglasses are popular choices for various occasions. The industry also includes toys, wigs, and other gift items. Retailers focus on customer satisfaction, brand loyalty, and visibility, using foot traffic, in-store events, promotions, travel, and cultural experiences to attract customers. Established brands and infrastructure support the growth of the industry, catering to domestic and international tourists, graduations, milestones, and various other occasions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

Sunlighten Introduces PulseIQ™: The Intelligent Platform Redefining Infrared Wellness

Published

52 minutes ago

April 21, 2026

PulseIQ™ delivers four distinct wavelengths independently, adapting each session to support recovery, relaxation, and performance.

OVERLAND PARK, Kan., April 21, 2026 /PRNewswire/ — Sunlighten, the global leader in infrared sauna innovation, today announced the launch of PulseIQ™, its proprietary intelligent wellness platform. This breakthrough sets a new standard for how infrared energy is delivered, absorbed, and translated into personalized wellness outcomes.

For decades, the sauna category has remained largely unchanged. Traditional saunas deliver heat. Most infrared saunas claim “full spectrum,” but in reality blend wavelengths together into a single, undifferentiated output.

The result is a one-dimensional experience. The sauna turns on, heat increases, and the body is exposed to inconsistent energy with no control over how it is delivered or absorbed.

PulseIQ™ changes that.

PulseIQ™ redefines how infrared works by delivering red light, near-, mid-, and far-infrared separately and intelligently. Instead of blending wavelengths and losing their effectiveness, PulseIQ™ isolates and controls each wavelength so your body receives the right type of infrared energy at the right time.

This is infrared intelligence. This is PulseIQ™.

A Category Built on Heat. Reimagined Around Outcomes.

Most saunas today operate with a simple on and off experience. As heat rises, there is no control over the wavelengths being delivered. The distinct benefits of each wavelength are lost, reducing the experience to heat rather than targeted infrared energy.

The difference is not just how many wavelengths are present. It is how they are delivered.

Your body responds to each wavelength differently. When they are blended together, your body cannot fully use them. You are not truly receiving distinct infrared light energy.

PulseIQ™ changes that by isolating each wavelength and delivering it with precision. This allows your body to absorb more usable energy, driving better outcomes based on what your body needs that day.

Because wellness is not static. Your body’s needs change daily. Your sauna should adapt with you.

From One-Dimensional Heat to Personalized Infrared Therapy

PulseIQ™ transforms the sauna experience from passive heat to an intelligent, outcome-driven wellness solution.

Four distinct wavelengths delivered independently so each can perform its specific role in the bodySix science-backed wellness programs designed around goals like recovery, detoxification, relaxation, and performancePrecision control of energy delivery and temperature to eliminate peaks and valleys and keep the body within optimal therapeutic ranges

Each wavelength is delivered at the intensity and depth your body can absorb, ensuring the energy is not just produced but used effectively.

Red light supports skin health and surface-level repairNear-infrared supports cellular energy and recoveryMid-infrared supports circulation and muscle recoveryFar-infrared supports core temperature and detoxification

By controlling how this energy is delivered, PulseIQ™ helps your body achieve the specific wellness outcomes you are seeking, whether that is faster recovery, deeper relaxation, improved circulation, or daily restoration.

An Intelligent Sauna That Evolves With You

PulseIQ™ is designed not just for today, but for the future of personalized wellness.

“Infrared has never been about heat alone. It is about how the body responds to light,” said Connie Zack, Co-Founder of Sunlighten. “With PulseIQ™, we control the light your body is receiving so it can absorb more of what it needs. That leads to better outcomes, whether you are focused on recovery, relaxation, or long-term wellness.”

PulseIQ™ introduces an intelligent platform that evolves with you, helping you get more personalized results from every session.

“We are building the next generation of sauna technology,” said Aaron Zack, CEO of Sunlighten. “Our bodies are complex and constantly changing, yet most saunas offer a one-dimensional on and off experience. With PulseIQ™, we’re measuring data every day and using it to advance our technology. In the future, your sauna will be able to guide you. If your body needs recovery or support, it will recommend the right program for you. The sauna you buy today should grow with you, adapting to your needs and helping you achieve better wellness outcomes over time.”

Engineering the Future of Infrared Wellness

For more than 25 years, Sunlighten has led the industry through science, innovation, and a deep understanding of how the body responds to infrared energy.

PulseIQ™ builds on that foundation with a clear focus on what matters most to consumers.

Not just heat.
Not just presence of wavelengths.
But how effectively that energy is delivered and absorbed by the body.

PulseIQ™ delivers the most usable infrared energy at precise wavelengths your body can absorb, giving you greater confidence that every session is working toward your wellness goals.

Redefining What Infrared Should Deliver

PulseIQ™ reframes the conversation around infrared saunas.

This is not about turning heat on and off.
This is about controlling the energy your body receives.

With PulseIQ™, Sunlighten introduces:

1 intelligent sauna platform4 precisely controlled, distinct wavelengths6 guided, science-backed wellness programsA system designed to evolve and personalize over time

Better delivery leads to greater absorption.
Greater absorption leads to better wellness outcomes.

This is infrared intelligence. This is PulseIQ™.

About Sunlighten

Sunlighten is the global leader in infrared sauna and light-based wellness innovation. With more than 25 years of expertise, patented technologies, and a commitment to science-backed performance, Sunlighten designs products that help the body perform, recover, and thrive.

Contact:

Maria Dolgetta

mdolgetta@sunlighten.com

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SOURCE Sunlighten

Technology

Novita AI Ranked as the Best Performing & Reliable Inference Layer

Published

52 minutes ago

April 21, 2026

120+ LLMs through a single API, with day-0 model availability, OpenAI and Anthropic compatibility, and top-ranked performance validated by Artificial Analysis.

SAN FRANCISCO, April 21, 2026 /PRNewswire/ — As demand for open-source AI infrastructure grows, Novita AI is establishing itself as the inference provider for developers and engineering teams that need fast and affordable inference for production AI. The platform covers more than 120 large language models through a single OpenAI-compatible and Anthropic-compatible API, makes every new model available on release day, and ranked #1 for scientific reasoning accuracy across all major inference providers, according to independent benchmarking by Artificial Analysis.

Novita AI is trusted by leading teams across the AI ecosystem, including Hugging Face, Quora, OpenRouter, Vercel, Kilo Code, and Genspark.

“Open-source AI moves at a pace that most infrastructure hasn’t kept up with,” said Junyu Huang, COO of Novita AI. “We built Novita to close that gap. When a new model ships, developers can be in production with it the same day, on infrastructure they can actually rely on.”

Artificial Analysis provides comparison and analysis of AI models and API hosting providers, with independent benchmarks across key performance metrics including quality, price, and output speed. In its GPT-OSS 120B assessment covering all major inference providers, Novita AI ranked as follows (April 2026):

GPQA Diamond (scientific reasoning): #1 among all providers, scoring 79.0% across 16 runs

AIME 2025 (advanced mathematics): 93.3% across 32 runs, at the level of the top providers

IFBench (instruction following): #5, scoring 68.9%, within 0.8 points of the top provider

Source: Artificial Analysis GPT-OSS-120B Provider Benchmarks, April 2026.

New models ship constantly. Novita AI makes each one available through its API on release day, without exception. For engineering teams running evaluation pipelines or production systems that depend on current models, access is never the bottleneck.

Novita AI hosts more than 120 LLMs across every major model family, including Qwen, DeepSeek, LLaMA, Mistral, Gemma, GLM, Phi, and more. All models share the same API format, authentication, and SDK. Teams on the OpenAI or Anthropic SDK can switch to Novita by changing the base URL.

Novita’s API works out of the box with Claude Code, OpenClaw, Codex CLI, and OpenCode.

Novita AI delivers fast inference with the full feature set production AI teams depend on, with no tiered restrictions or add-ons.

Tool calling: compliant with OpenAI and Anthropic function-calling specifications, supporting multi-turn agent workflows

Structured outputs: JSON responses that conform to a specified schema, no parsing wrappers needed

Prompt caching: lower latency and token costs for RAG pipelines and agent sessions with repeated context

Novita AI is an AI and agent cloud platform helping developers and startups build, deploy, and scale models and agentic applications with high performance, reliability, and cost efficiency. The platform delivers fast inference across 120+ LLMs and multimodal models through a single API, alongside GPU Instances, Bare Metal, and Agent Sandbox infrastructure built for production AI.

For more information, visit novita.ai.

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SOURCE Novita AI

Technology

Arasan acheives the Industrys First ASIL-D Certification for its CAN XL IP Core

Published

52 minutes ago

April 21, 2026

Arasan announces the industry’s first ASIL-D Certification for its CAN XL IP. The certification also covers Arasan’s CAN FD IP and CAN 2.0 IP.

SAN JOSE, Calif., Apr. 21, 2026 /PRNewswire/ — Arasan Chip Systems, the industry’s leading provider of IP for Mobile and Automobile SoC’s, announced today that its CAN XL IP has achieved the ASIL-D Certification. The CAN XL IP has been independently certified by SGS-TÜV Saar as ASIL-D, the highest safety level of functional safety defined in ISO 26262, the international standard for functional safety in road vehicles.

The CAN XL IP is backward compatible with the CAN FD and CAN 2.0 standards. The ASIL-D certification also covers Arasan’s CAN FD IP and CAN 2.0 IP which will continue to be sold as ASIL-D certified independent products.

Arasan is offering a free upgrade to its CAN XL IP for customers interested in licensing CAN FD until June 30, 2026. The gate count increase from CAN FD to CAN XL is minimal and customers are encouraged to leverage this promotion to adopt the latest version of the CAN Specification, CAN XL.

“Arasan’s IP have been used extensively in mission critical and life endangering applications in defense, nuclear, aerospace, medical and automotive ADAS SoC’s ” said Ron Mabry, VP of Sales at Arasan. “The ASIL-D Certification attests to our fail safe design philosophy”.

Arasan’s has an extensive portfolio of ASIL-B, ASIL-C and ASIL-D certified products including the MIPI DSI-2 IP for Display, MIPI CSI-2 IP for Camera both of which are seamlessly integrated with the MIPI D-PHY IP or the MIPI C-PHY IP, JEDEC eMMC IP for storage and UNH Certified automotive grade Ethernet IP when high speed automotive connectivity is required.

For more information, please visit: https://www.arasan.com/product/can-bus-controller-ip/

Availability

ASIL-D certified CAN IP products, including the CAN XL IP, CAN FD IP and CAN 2.0 IP, are available to license immediately from Arasan. Please contact sales@arasan.com to license our CAN IP.

Arasan Chip Systems, founded in 1995 is a provider of IP solutions for mobile storage and connectivity interfaces. Arasan’s focus lies in mobile SoCs, which have evolved to encompass a wide range of applications, from PDAs in the mid-’90s to today’s automobiles, drones, and IoT devices. Arasan remains at the forefront of this “Mobile” evolution, providing standards-based IP that forms the foundation of Mobile SoCs. Over a billion chips have been shipped with Arasan’s IP.

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SOURCE Arasan Chip Systems, Inc.