Technology
AudioCodes Reports Fourth Quarter and Full Year 2024 Results and Declares Semi-Annual Dividend of 18 cents per share
Published
2 years agoon
By
OR YEHUDA, Israel, Feb. 4, 2025 /PRNewswire/ —
Fourth Quarter and Full Year 2024 Highlights
Quarterly revenues decreased by 3.2% year-over-year to $61.6 million;
full year 2024 revenues decreased by 0.9% to $242.2 million.Quarterly service revenues increased by 10.9% year-over-year to $34.2 million;
full year 2024 service revenues increased by 8.2% to $130.2 million.GAAP results:
– Quarterly GAAP gross margin was 66.2%;
– Quarterly GAAP operating margin was 6.7%;
– Quarterly GAAP EBITDA was $5.2 million;
– Quarterly GAAP net income was $6.8 million, or $0.22 per diluted share; and
– Full year 2024 GAAP net income was $15.3 million, or $0.50 per diluted share.Non-GAAP results:
– Quarterly Non-GAAP gross margin was 66.5%;
– Quarterly Non-GAAP operating margin was 12.2%;
– Quarterly Non-GAAP EBITDA was $8.5 million;
– Quarterly Non-GAAP net income was $11.6 million, or $0.37 per diluted share; and
– Full year 2024 Non-GAAP net income was $27.3 million, or $0.87 per diluted share.Net cash provided by operating activities was $15.3 million for the quarter and $35.3 million for the full year 2024.AudioCodes repurchased 634,533 of its ordinary shares during the quarterly period ended December 31, 2024 at an aggregate cost of $6.0 million.
Details
AudioCodes (NASDAQ: AUDC), a leading provider of unified communications voice, contact center and conversational AI applications and services for enterprises, today announced its financial results for the fourth quarter and full year period ended December 31, 2024.
Revenues for the fourth quarter of 2024 were $61.6 million compared to $60.2 million for the third quarter of 2024 and compared to $63.6 million for the fourth quarter of 2023. Revenues were $242.2 million in 2024 compared to $244.4 million in 2023.
EBITDA for the fourth quarter of 2024 was $5.2 million compared to $7.9 million for the fourth quarter of 2023. EBITDA was $21.1 million in 2024 compared to $17.0 million in 2023.
On a Non-GAAP basis, EBITDA for the fourth quarter of 2024 was $8.5 million compared to $11.2 million for the fourth quarter of 2023. EBITDA was $31.4 million in 2024 compared to $31.0 million in 2023.
Net income was $6.8 million, or $0.22 per diluted share, for the fourth quarter of 2024 compared to net income of $3.7 million, or $0.12 per diluted share, for the fourth quarter of 2023. Net income was $15.3 million, or $0.50 per diluted share in 2024, compared to $8.8 million, or $0.28 per diluted share in 2023.
On a Non-GAAP basis, net income was $11.6 million, or $0.37 per diluted share, for the fourth quarter of 2024 compared to $8.9 million, or $0.28 per diluted share, for the fourth quarter of 2023. Non-GAAP net income was $27.3 million, or $0.87 per diluted share in 2024 compared to $25.0 million, or $0.77 per diluted share in 2023.
Non-GAAP net income excludes: (i) share-based compensation expenses; (ii) amortization expenses related to intangible assets; (iii) expenses related to deferred payments in connection with the acquisition of Callverso Ltd; (iv) financial income (expenses) related to exchange rate differences in connection with revaluation of assets and liabilities in non-dollar denominated currencies; (v) tax impact which relates to our Non-GAAP adjustments; (vi) with respect to Q1 2024, non-cash lease expense which is required to be recorded during the quarter even though this is a free rent period under the lease for the Company’s new headquarters; and (vii) a one-time, non-recurring settlement expense attributable to the Settlement Agreement (as defined below). A reconciliation of net income on a GAAP basis to a non-GAAP basis is provided in the tables that accompany the condensed consolidated financial statements contained in this press release.
On December 25, 2024, we entered into a settlement (the “Settlement Agreement”) with the landlord of our prior headquarters in connection with the termination of the related lease agreement. Pursuant to the Settlement Agreement, we incurred a one-time, non-recurring settlement expense of approximately $1.4 million during the quarterly period in the form of a cash payment made to the landlord.
Net cash provided by operating activities was $15.3 million for the fourth quarter of 2024 and $35.3 million for 2024.
Cash and cash equivalents, short-term bank deposits, long and short-term marketable securities and long-term financial investments were $93.9 million as of December 31, 2024, compared to $106.7 million as of December 31, 2023. The decrease in cash and cash equivalents, short-term bank deposits, long and short-term marketable securities and long-term financial investments was the result of the use of cash for the continued repurchasing of the Company’s ordinary shares pursuant to its share repurchase program, payment of a cash dividend during each of the first and third quarters of 2024, and the purchase of property and equipment related to leasehold improvements of our new corporate headquarters in Israel, offset, in part, by cash generated from operating activities.
“I am pleased to report solid fourth quarter performance, with healthy growth in key business lines, taking us further on our transformative evolution to a cloud software and services company,” said Shabtai Adlersberg, President and Chief Executive Officer of AudioCodes.
Enterprise UCaaS and CX business accounted for 92% of revenues in the fourth quarter, within which our UCaaS business performed well, highlighted by Microsoft business up 13% in the quarter, representing the highest quarterly growth rate this year. Full year Microsoft business increased 6%, driven mainly by the ongoing transition of our revenue model from perpetual sales to recurrent revenue sales. Live managed services mix within Microsoft business increased 30% year-over-year, and reached a level of 47% of business, compared to 40% in the year ago quarter. This growth, coupled with 30% growth in Voice.ai business for the full year 2024, contributed to us ending 2024 with ARR at $65 million, representing 35% year-over-year growth. We expect the recurring revenue business momentum to continue driving our sales for the UCaaS and CX markets in 2025 and beyond. With the shift in focus for end customers towards Value-Added Services, we expect to see a rise in demand for our Voice.ai application solutions, and an increased interest in our Live Platform, which consolidates connectivity, management, and Value-Added Services through one integrated AudioCodes’ platform.
The significant investments we have in our Voice.ai and conversational AI portfolio over the last several years are paying off. Individual business units have emerged as leaders in their respective categories. Additionally, with growing customer demand for AI and Gen AI driven business voice applications and Value-added Services, we have seen a surge in our pipeline of created opportunities in Voice.ai connect, Voca CIC and Meeting Insights applications. The growth in AI business applications is solid and we expect this segment to grow 40% to 50% in 2025.
Overall, we exited 2024 with good operational momentum, particularly with the continued strong growth in our two primary engines, namely our Live family of managed services and Voice.ai. With the progress we are making in increasing our recurring revenues and the robust pipeline of opportunities, we expect to see improved top-line growth in 2025 and beyond,” concluded Mr. Adlersberg.
Share Buy Back Program
During the quarter ended December 31, 2024, the Company acquired 634,533 of its ordinary shares under its share repurchase program for a total consideration of $6.0 million.
In December 2024, the Company received court approval in Israel to purchase up to an aggregate amount of $20 million of additional ordinary shares. The court approval also permits AudioCodes to declare a dividend out of any part of this amount. The approval is valid through June 14, 2025.
As of December 31, 2024, the Company had $19 million available under this approval for the repurchase of shares and/or declaration of cash dividends.
Cash Dividend
AudioCodes also announced today that the Company’s Board of Directors has declared a cash dividend in the amount of 18 cents per share. The aggregate amount of the dividend is approximately $5.3 million. The dividend is payable on March 6, 2025, to all of the Company’s shareholders of record at the close of trading on the NASDAQ Global Select Market on February 20, 2025.
In accordance with Israeli tax law, the dividend is subject to withholding tax at source at the rate of 25% of the dividend amount payable to each shareholder of record, subject to applicable exemptions. If the recipient of the dividend is at the time of distribution or was at any time during the preceding 12-month period the holder of 10% or more of the Company’s share capital, the withholding rate is 30%.
The dividend will be paid in U.S. dollars on the ordinary shares of AudioCodes Ltd. that are traded on the Nasdaq Global Select Market or the Tel-Aviv Stock Exchange. The amount and timing of any other dividends will be determined by the Company’s Board of Directors.
Conference Call & Web Cast Information
AudioCodes will conduct a conference call at 8:30 A.M., Eastern Time today to discuss the Company’s fourth quarter and full year of 2024 operating performance, financial results and outlook. Interested parties may participate in the conference call by dialing one of the following numbers:
United States Participants: 888-506-0062
International Participants: +1 (973) 528-0011
The conference call will also be simultaneously webcast. Investors are invited to listen to the call live via webcast at the AudioCodes investor website at http://www.audiocodes.com/investors-lobby.
About AudioCodes
AudioCodes (NASDAQ, TASE: AUDC) is a leading innovator of intelligent cloud communications solutions. AudioCodes empowers enterprises and service providers to build and operate state-of-the-art voice networks, unified communications platforms, and AI-driven productivity tools. The cutting-edge portfolio includes cloud-native applications, advanced Voice.ai technologies, and comprehensive communication solutions tailored for the modern digital workplace. Trusted by global Fortune 500 companies and tier-1 operators worldwide, AudioCodes drives digital transformation through seamless integration, enhanced collaboration, and unparalleled communication experiences.
For more information, visit http://www.audiocodes.com.
Follow AudioCodes’ social media channels:
AudioCodes invites you to join our online community and follow us on: AudioCodes Voice Blog, LinkedIn, Twitter, Facebook, and YouTube.
Statements concerning AudioCodes’ business outlook or future economic performance; product introductions and plans and objectives related thereto; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are “forward-looking statements” as that term is defined under U.S. Federal securities laws. Forward-looking statements are subject to various risks, uncertainties and other factors that could cause actual results to differ materially from those stated in such statements. These risks, uncertainties and factors include, but are not limited to: the effect of global economic conditions in general and conditions in AudioCodes’ industry and target markets in particular; shifts in supply and demand; market acceptance of new products and the demand for existing products; the impact of competitive products and pricing on AudioCodes’ and its customers’ products and markets; timely product and technology development, upgrades and the ability to manage changes in market conditions as needed; possible need for additional financing; the ability to satisfy covenants in the Company’s loan agreements; possible disruptions from acquisitions; the ability of AudioCodes to successfully integrate the products and operations of acquired companies into AudioCodes’ business; possible adverse impact of the COVID-19 pandemic on our business and results of operations; the effects of the current terrorist attacks by Hamas in Israel, and the war and hostilities between Israel and Hamas, and Israel and Hezbollah as well as the possibility that this could develop into a broader regional conflict involving Israel with other parties, may affect our operations and may limit our ability to produce and sell our solutions; any disruption in our operations by the obligations of our personnel to perform military service as a result of current or future military actions involving Israel; and other factors detailed in AudioCodes’ filings with the U.S. Securities and Exchange Commission. AudioCodes assumes no obligation to update the information in this release.
©2025 AudioCodes Ltd. All rights reserved. AudioCodes, AC, HD VoIP, HD VoIP Sounds Better, IPmedia, Mediant, MediaPack, What’s Inside Matters, OSN, SmartTAP, User Management Pack, VMAS, VoIPerfect, VoIPerfectHD, Your Gateway To VoIP, 3GX, VocaNom, AudioCodes One Voice, AudioCodes Meeting Insights, AudioCodes Room Experience are trademarks or registered trademarks of AudioCodes Limited. All other products or trademarks are property of their respective owners. Product specifications are subject to change without notice.
Summary financial data follows
AUDIOCODES LTD. AND ITS SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands
December 31,
December 31,
2024
2023
(Unaudited)
(Unaudited)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents
$ 58,749
$ 30,546
Short-term and restricted bank deposits
210
212
Short-term marketable securities
3,426
7,438
Trade receivables, net
56,016
51,125
Other receivables and prepaid expenses
13,012
9,381
Inventories
31,463
43,959
Total current assets
162,876
142,661
LONG-TERM ASSETS:
Long-term Trade receivables
$ 15,753
$ 16,798
Long-term marketable securities
28,518
65,732
Long-term financial investments
3,008
2,730
Deferred tax assets
9,838
6,208
Operating lease right-of-use assets
32,534
36,712
Severance pay funds
18,004
17,202
Total long-term assets
107,655
145,382
PROPERTY AND EQUIPMENT, NET
27,321
10,893
GOODWILL, INTANGIBLE ASSETS AND OTHER, NET
38,049
38,581
Total assets
$ 335,901
$ 337,517
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES:
Trade payables
7,543
7,556
Other payables and accrued expenses
25,823
29,943
Deferred revenues
38,438
38,820
Short-term operating lease liabilities
5,954
7,878
Total current liabilities
77,758
84,197
LONG-TERM LIABILITIES:
Accrued severance pay
$ 16,387
$ 16,662
Deferred revenues and other liabilities
19,434
17,142
Long-term operating lease liabilities
30,508
31,404
Total long-term liabilities
66,329
65,208
Total shareholders’ equity
191,814
188,112
Total liabilities and shareholders’ equity
$ 335,901
$ 337,517
AUDIOCODES LTD. AND ITS SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
U.S. dollars in thousands, except per share data
Year ended
Three months ended
December 31,
December 31,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
(Unaudited)
Revenues:
Products
$ 111,966
$ 123,991
$ 27,319
$ 32,692
Services
130,210
120,392
34,235
30,867
Total Revenues
242,176
244,383
61,554
63,559
Cost of revenues:
Products
44,448
47,964
10,325
11,396
Services
39,567
38,070
10,510
9,771
Total Cost of revenues
84,015
86,034
20,835
21,167
Gross profit
158,161
158,349
40,719
42,392
Operating expenses:
Research and development, net
52,125
57,169
12,345
13,806
Selling and marketing
71,167
70,243
18,740
17,496
General and administrative
17,678
16,513
5,532
3,856
Total operating expenses
140,970
143,925
36,617
35,158
Operating income
17,191
14,424
4,102
7,234
Financial income (expenses), net
(2,095)
(52)
(1,900)
(1,740)
Income before taxes on income
15,096
14,372
2,202
5,494
Taxes on income, net
215
(5,592)
4,573
(1,839)
Net income
$ 15,311
$ 8,780
$ 6,775
$ 3,655
Basic net earnings per share
$ 0.51
$ 0.28
$ 0.23
$ 0.12
Diluted net earnings per share
$ 0.50
$ 0.28
$ 0.22
$ 0.12
Weighted average number of shares used in computing basic net earnings per share (in thousands)
30,162
31,401
29,932
30,678
Weighted average number of shares used in computing diluted net earnings per share (in thousands)
30,642
31,579
30,260
30,893
AUDIOCODES LTD. AND ITS SUBSIDIARIES
RECONCILIATION OF GAAP NET INCOME TO NON-GAAP NET INCOME
U.S. dollars in thousands, except per share data
Year ended
Three months ended
December 31,
December 31,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
(Unaudited)
GAAP net income
$ 15,311
$ 8,780
$ 6,775
$ 3,655
GAAP net earnings per share
$ 0.50
$ 0.28
$ 0.22
$ 0.12
Cost of revenues:
Share-based compensation (1)
369
388
95
84
Amortization expenses (2)
488
501
122
122
Lease expenses (6)
304
685
–
363
1,161
1,574
217
569
Research and development, net:
Share-based compensation (1)
2,108
2,685
466
595
Deferred payments expenses (3)
–
770
–
408
Lease expenses (6)
342
430
–
55
2,450
3,885
466
1,058
Selling and marketing:
Share-based compensation (1)
2,959
4,297
704
917
Amortization expenses (2)
44
44
11
11
Deferred payments expenses (3)
–
86
–
46
Lease expenses (6)
38
430
–
55
3,041
4,857
715
1,029
General and administrative:
Share-based compensation (1)
2,792
4,010
679
768
Settlement with former headquarter office landlord (7)
1,355
–
1,355
–
Lease expenses (6)
76
171
–
91
4,223
4,181
2,034
859
Financial expenses (income):
Exchange rate differences (4)
507
205
1,261
1,442
Income taxes:
Taxes on income, net (5)
585
1,549
163
302
Non-GAAP net income
$ 27,278
$ 25,031
$ 11,631
$ 8,914
Non-GAAP diluted net earnings per share
$ 0.87
$ 0.77
$ 0.37
$ 0.28
Weighted average number of shares used in computing
Non-GAAP diluted net earnings per share (in thousands)
31,449
32,637
31,192
31,937
(1) Share-based compensation expenses related to options and restricted share units granted to employees and others.
(2) Amortization expenses related to intangible assets.
(3) Expenses related to deferred payments in connection with the acquisition of Callverso Ltd.
(4) Financial income (expenses) related to exchange rate differences in connection with revaluation of assets and liabilities in non-dollar denominated currencies.
(5) Tax impact which relates to our non-GAAP adjustments.
(6) With respect to Q1 2024, non-cash lease expense which is required to be recorded during the quarter even though this is a free rent period under the lease for the Company’s new headquarters.
(7) A one-time, non-recurring expense attributable to the Settlement Agreement.
Note: Non-GAAP measures should be considered in addition to, and not as a substitute for, the results prepared in accordance with GAAP. The Company believes that non-GAAP information is useful because it can enhance the understanding of its ongoing economic performance and therefore uses internally this non-GAAP information to evaluate and manage its operations. The Company has chosen to provide this information to investors to enable them to perform comparisons of operating results in a manner similar to how the Company analyzes its operating results and because many comparable companies report this type of information.
AUDIOCODES LTD. AND ITS SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
U.S. dollars in thousands
Year ended
Three months ended
December 31,
December 31,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
(Unaudited)
Cash flows from operating activities:
Net income
$ 15,311
$ 8,780
$ 6,775
$ 3,655
Adjustments required to reconcile net income to net
cash provided by operating activities:
Depreciation and amortization
3,883
2,596
1,095
624
Net loss from sale of marketable securities
882
218
608
–
Amortization of marketable securities premiums and
accretion of discounts, net
1,120
1,130
509
321
Decrease (increase) in accrued severance pay, net
(1,077)
(362)
(378)
131
Share-based compensation expenses
8,228
11,380
1,944
2,364
Decrease (increase) in deferred tax assets, net
(4,548)
1,437
(5,374)
273
Cash financial loss (income), net
313
(218)
176
179
Decrease in operating lease right-of-use assets
6,009
9,281
1,254
2,593
Decrease (increase) in operating lease liabilities
(4,651)
(6,914)
(720)
1,497
Decrease (increase) in trade receivables, net
(3,846)
1,600
2,168
(3,045)
Decrease (increase) in other receivables and prepaid
expenses
(3,631)
625
(927)
(947)
Decrease (increase) in inventories
12,283
(7,791)
2,164
814
Increase (decrease in trade payables
(13)
(3,782)
2,064
918
Increase (decrease) in other payables and accrued
expenses
3,223
(6,233)
3,817
181
Increase (decrease) in deferred revenues
1,767
3,144
136
(279)
Net cash provided by operating activities
35,253
14,891
15,311
9,279
Cash flows from investing activities:
Proceeds from short-term deposits
2
4,998
(8)
(10)
Proceeds from sale of marketable securities
35,177
3,846
25,186
–
Proceeds from financial investment
132
–
56
–
Proceeds from redemption of marketable securities
7,450
3,084
4,000
–
Proceeds from redemption of financial investments
–
14,094
–
–
Purchase of financial investments
(675)
(81)
–
–
Purchase of property and equipment
(24,280)
(5,965)
(3,512)
(664)
Net cash provided by (used in) investing activities
17,806
19,976
25,722
(674)
AUDIOCODES LTD. AND ITS SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
U.S. dollars in thousands
Year ended
Three months ended
December 31,
December 31,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
(Unaudited)
Cash flows from financing activities:
Purchase of treasury shares
(14,328)
(18,259)
(5,988)
(6,286)
Cash dividends paid to shareholders
(10,896)
(11,399)
–
–
Proceeds from issuance of shares upon exercise of options
368
802
182
548
Net cash used in financing activities
(24,856)
(28,856)
(5,806)
(5,738)
Net increase in cash, cash equivalents, and restricted
cash
28,203
6,011
35,227
2,867
Cash, cash equivalents and restricted cash at beginning
of period
30,546
24,535
23,522
27,679
Cash, cash equivalents and restricted cash at end of
period
$ 58,749
$ 30,546
$ 58,749
$ 30,546
Company Contacts
Niran Baruch,
Chief Financial Officer
AudioCodes
Tel: +972-3-976-4000
niran.baruch@audiocodes.com
Roger L. Chuchen,
VP, Investor Relations
AudioCodes
Tel: 732-764-2552
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SOURCE AudioCodes
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Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.
“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”
The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.
The MORE course library includes content across core categories such as:
Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral
Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.
A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.
The Daily Dashboard currently features:
Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.
“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”
About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org
Media Contact
Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com
View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html
SOURCE The National Association of Mortgage Brokers
Technology
The United States Golf Association Selects Gupta Media as Paid Media Agency of Record
Published
6 hours agoon
October 17, 2026By
The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide
BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.
The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.
Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.
“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”
“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”
The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.
About the USGA:
The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.
About Gupta Media:
Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.
Media Contact
Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com
View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html
SOURCE Gupta Media
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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record
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