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ADP National Employment Report: Private Sector Employment Increased by 183,000 Jobs in January; Annual Pay was Up 4.7%

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ROSELAND, N.J., Feb. 5, 2025 /PRNewswire/ — Private sector employment increased by 183,000 jobs in January and annual pay was up 4.7 percent year-over-year, according to the January ADP® National Employment Report™ produced by ADP Research in collaboration with the Stanford Digital Economy Lab (“Stanford Lab“). The ADP National Employment Report is an independent measure and high-frequency view of the private-sector labor market based on actual, anonymized payroll data of more than 25 million U.S. employees.

The jobs report and pay insights use ADP’s fine-grained anonymized and aggregated payroll data to provide a representative picture of the private-sector labor market. The report details the current month’s total private employment change, and weekly job data from the previous month. Because the underlying ADP payroll databases are continuously updated, the report provides a high-frequency, near real-time measure of U.S. employment. This measure reflects the number of employees on ADP client payrolls (Payroll Employment) to provide a richer understanding of the labor market. Beginning January 2025, ADP’s Pay Insights measure captures nearly 14.8 million individual pay change observations each month, up from nearly 10 million when it launched.

“We had a strong start to 2025 but it masked a dichotomy in the labor market,” said Nela Richardson, chief economist, ADP. “Consumer-facing industries drove hiring, while job growth was weaker in business services and production.”

January 2025 Report Highlights*

View the ADP National Employment Report and interactive charts at www.adpemploymentreport.com.

JOBS REPORT

Private employers added 183,000 jobs in January
Hiring momentum in the last quarter of 2024 carried into January with some exceptions, including manufacturing.

Change in U.S. Private Employment:     183,000

 

Change by Industry Sector

-Goods-producing:   -6,000

Natural resources/mining    4,000
Construction     3,000
Manufacturing     -13,000

 

-Service-providing:     190,000

Trade/transportation/utilities     56,000
Information     18,000
Financial activities     13,000
Professional/business services     14,000
Education/health services     20,000
Leisure/hospitality     54,000
Other services     15,000

 

Change by U.S. Regions

-Northeast:     22,000

New England     5,000
Middle Atlantic   17,000

 

-Midwest:     64,000

East North Central     61,000
West North Central     3,000

 

-South:     50,000

South Atlantic     59,000
East South Central     10,000
West South Central     -19,000

 

-West:     70,000

Mountain     16,000
Pacific     54,000

 

Change by Establishment Size

-Small establishments:     39,000

1-19 employees     23,000
20-49 employees     16,000

 

-Medium establishments:     92,000

50-249 employees     53,000
250-499 employees     39,000

 

-Large establishments:     69,000

500+ employees     69,000

 

Pay Insights
Pay gains were stable in January

Year-over-year pay growth for job-stayers was 4.7 percent. Pay growth for job-changers was 6.8 percent. Beginning this month, Pay Insights incorporates a larger sample size.

Median Change in Annual Pay (ADP matched person sample)

-Job-Stayers     4.7%

-Job-Changers     6.8%

 

Median Change in Annual Pay for Job-Stayers by Industry Sector

-Goods-producing:                                                      

Natural resources/mining     4.3%
Construction     5.0%
Manufacturing     4.9%

 

-Service-providing:                                              

Trade/transportation/utilities     4.3%
Information     4.3%
Financial activities     5.0%
Professional/business services     4.6%
Education/health services     5.0%
Leisure/hospitality     4.8%
Other services     4.6%

 

Median Change in Annual Pay for Job-Stayers by Firm Size

-Small firms:                                                                

1-19 employees     2.9%
20-49 employees     4.5%

 

-Medium firms:                                                            

50-249 employees     5.0%
250-499 employees     5.1%

 

-Large firms:                                                                

500+ employees     5.0%

 

Pay gains were stable in January
Year-over-year pay growth for job-stayers was 4.7 percent. Pay growth for job-changers was 6.8 percent. Beginning this month, Pay Insights incorporates a larger sample size.

Median Change in Annual Pay (ADP matched person sample)

Job-Stayers     4.7%
Job-Changers     6.8%

 

Median Change in Annual Pay for Job-Stayers by Industry Sector

Goods-producing:         
     – Natural resources/mining     4.3%
     – Construction     5.0%
     – Manufacturing     4.9%

 

Service-providing:                             
     – Trade/transportation/utilities     4.3%
     – Information     4.3%
     – Financial activities     5.0%
     – Professional/business services     4.6%
     – Education/health services     5.0%
     – Leisure/hospitality     4.8%
     – Other services     4.6%

 

Median Change in Annual Pay for Job-Stayers by Firm Size

Small firms:           
     – 1-19 employees     2.9%
     – 20-49 employees     4.5%

 

Medium firms:   
     – 50-249 employees     5.0%
     – 250-499 employees     5.1%

 

Large firms:
     – 500+ employees     5.0%

To see Pay Insights by U.S. State, Gender, and Age for Job-Stayers, visit here:

* Sum of components may not equal total due to rounding.

The December total number of jobs added was revised from 122,000 to 176,000. The historical data file and weekly data for the previous month are available at https://adpemploymentreport.com/.

The January 2025 report reflects the scheduled annual revision of the ADP National Employment Report. The data series has been reweighted to match annual Quarterly Census of Employment and Wages (QCEW) benchmark data through March 2024. In addition, this revision encompasses an improved labeling model, including updated geographical and industry classifications.

The 2025 mid-year preliminary benchmark will be moved from August to September.

To subscribe to monthly email alerts or obtain additional information about the ADP National Employment Report, including employment and pay data, interactive charts, methodology, and a calendar of release dates, please visit https://adpemploymentreport.com/.    

The February 2025 ADP National Employment Report will be released at 8:15 a.m. ET on March 5, 2025.

ADP Pay Insights Methodology Enhancements
ADP Pay Insights uses employer payroll data to track the wages and salaries of individual workers and computes year-over-year changes in pay. Beginning in January 2025, the Pay Insights base data set will include nearly 22.3 million workers, up from about 14 million.

This expanded sample size is the result of improved industry code matching and an enhanced imputational model.

From this larger sample, Pay Insights can make more than 14.8 million pay-change observations each month, up from nearly 10 million when it launched. Included in this sample are job-stayers and job-changers.

The monthly sample of job-stayers – those unique worker-employer pairings observed in both the current month and the 12 months earlier – has grown from more than 7.7 million to more than 13.8 million.

The sample of job-changers – those individuals whose current job is different than the one they held 12 months earlier – has grown from approximately 310,000 to more than 1 million.

With this change, the Pay Insights time series also has expanded to begin in December 2018, from October 2019. Because the methodology requires two years of observation to compute pay growth, the series will be reported from November 2020.

About the ADP® National Employment Report™

The ADP National Employment Report is an independent measure of the change in U.S. private employment and pay derived from actual, anonymized payroll data of client companies served by ADP, a leading provider of human capital management solutions. The report is produced by ADP Research in collaboration with the Stanford Digital Economy Lab.

The ADP National Employment Report is broadly distributed to the public each month, free of charge, as part of the company’s commitment to offering deeper insights of the U.S. labor market and providing businesses and governments with a source of credible and valuable information.

About the ADP Research
The mission of ADP Research is to make the future of work more productive through data-driven discovery. Companies, workers, and policymakers rely on our finely tuned data and unique perspective to make informed decisions that impact workplaces around the world.

About ADP (NASDAQ – ADP)
Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential.  HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.   Learn more at ADP.com

ADP, the ADP logo, and Always Designing for People, ADP National Employment Report, ADP Research Institute and ADP Research are trademarks of ADP, Inc. All other marks are the property of their respective owners.

Copyright © 2025 ADP, Inc. All rights reserved.

ADP-Media

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SOURCE ADP

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/contractor-commerce-launches-ai-powered-conversational-buying-experience-302749472.html

SOURCE Contractor Commerce

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