CHICAGO, Feb. 6, 2025 /PRNewswire/ — In a bold move to redefine the standard for charitable giving, Cameo, the platform that enables every creator and celebrity to create personalized videos, and Pledge, the most innovative charitable fundraising platform, are launching a groundbreaking fundraising campaign where 95% of every dollar donated will go directly to support charitable causes. This unprecedented efficiency rate not only sets a new benchmark for transparency and impact, but also significantly outperforms industry norms.
Building on the success of their initial partnership—which has raised funds for over 600 nonprofits, including Save the Children and the JED Foundation, and featured top personalities like Cedric the Entertainer (over $100,000 raised) and Tony Hawk (over $30,000 raised for LA fire relief)—this collaboration will enable any creator on Cameo to fundraise for over 2 million nonprofits, including every U.S. nonprofit, through Pledge’s platform.
Tapping into the Power of the Creator Economy
The creator economy is rapidly expanding, projected to surpass $100 billion globally, with millions of influencers, content creators, and digital personalities engaging massive audiences daily. This growth presents a unique opportunity for philanthropy. By tapping into the mission-driven nature and expansive reach of creators, Cameo and Pledge are unlocking a giant new fundraising revenue stream for nonprofits. This partnership empowers creators to seamlessly support causes they care about, turning their platforms into powerful engines for social impact and driving unprecedented funding to nonprofits around the world.
Setting a New Standard in Fundraising Efficiency
While most nonprofits strive for high program efficiency, even the best-rated organizations rarely achieve such an extraordinary threshold:
Charity Navigator, a leading nonprofit evaluator, reports that the average nonprofit allocates 75-85% of its budget to program services.Data from the National Center for Charitable Statistics (NCCS) shows that the average U.S. nonprofit spends approximately 77% on program services.High-efficiency charities, like Direct Relief and Feeding America, report program efficiency rates above 90%, which are considered exceptional in the nonprofit sector. Even these don’t consistently reach the 95% benchmark.
Outperforming Third-Party Fundraising Platforms
Traditional third-party fundraising platforms often deduct substantial fees up to 20-30% of total dollars raised, so this partnership will be significantly more efficient for charitable fundraising than the industry standard.
Unlocking More Funding for Nonprofits
The enhanced partnership between Cameo and Pledge is designed to unlock more funding for nonprofits, leveraging Cameo’s vast network of creators and celebrities with Pledge’s cutting-edge donation platform.
Why This Matters:
For every $10,000 donated through this campaign, $9,500 will go directly to charitable programs—compared to as little as $7,000 with other third-party fundraising platforms.This 95% efficiency rate not only surpasses industry standards, but also enhances donor trust, ensuring contributions make the maximum possible impact.
“Cameo has always been a great way for Talent to delight their fans while doing good, and this partnership with Pledge takes that further by ensuring 95% of donations go directly to nonprofits,” said Steven Galanis, Cameo CEO. “Together, we’re setting a new standard for charitable giving in the creator economy, maximizing impact and empowering fans and creators to make a real difference. There is now no better platform for charitable fundraising on Earth.”
“In an era where transparency and impact matter more than ever, we are proud to offer a fundraising model that directs the vast majority of donor contributions straight to the causes they care about,” said James Citron, CEO of Pledge. “By strengthening our partnership with Cameo, we’re not just fundraising; we’re redefining what’s possible in the world of creator-led philanthropy.”
About Pledge
Named one of Fast Company’s Most Innovative Companies, Pledge empowers nonprofits, businesses, and individuals to amplify social impact and drive meaningful change globally. Pledge has powered over $175,000,000 in donations for more than 50,000 charities worldwide in 100+ countries. Visit www.pledge.to to learn more and make your #PledgeToDoGood.
About Cameo:
Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. Cameo has fulfilled more than 8 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals, and direct fan interactions on every continent in the world. For more information, visit https://www.cameo.com/.
Cameo & Pledge: Connecting Causes with Fans to Make a Meaningful Difference in the World
Cameo partners with Pledge, an award-winning fundraising platform, to empower celebrities to seamlessly fundraise for the charitable causes they care about through their audiences. With access to ~2 million vetted nonprofits via Pledge, talent can easily turn personalized videos into moments of impact. This partnership allows Cameo’s 40,000+ celebrities and their millions of fans to support verified nonprofit organizations directly within the platform, bringing the vision of efficient charitable fundraising to life.
Total Raised: $1,665,871.63
Total Nonprofits Supported: 600
Top Orgs Donated:
Choose Love UK: $257,834
Kyles Family Foundation: $84,500
One Love Fund: $62,484
Compassion International: $59,755
Charityontop Foundation: $57,851
Jewish Women’s Foundation Of New York: $56,941
Cameo Cares (JED Foundation / National Alliance on Mental Illness (NAMI) / Backline): $49,562
Save the Children – Children’s Emergency Fund: $41,267
St. Jude Children’s Research Hospital: $34,852
United Kingdom Committee for UNICEF: $32,391
American Cancer Society (National Home Office): $26,093
Top Talent Donors:
Cedric The Entertainer: $110,036
Andy Cohen: $75,555
Alan Tudyk: $62,484
Alex Borstein: $60,894
Annie Potts: $52,129
Devin McCourty: $44,000
Doug Walker: $40,628
Ms Rachel: $31,272
Tony Hawk: $30,585
David Arquette: $26,549
View original content:https://www.prnewswire.com/news-releases/cameo-and-pledge-launch-groundbreaking-partnership-with-95-of-every-dollar-going-directly-to-charity-302370532.html
SOURCE Cameo
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