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Model Kits for Hobbyists Market to Grow by USD 219 Million (2024-2028), Boosted by Rising Disposable Income of Middle-Class, AI Redefining Market Landscape – Technavio

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NEW YORK, Feb. 6, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global model kits for hobbyists market size is estimated to grow by USD 219 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  3.65%  during the forecast period. Growing disposable income of middle-class population is driving market growth, with a trend towards growing application of 3d printing. However, seasonal demand and short life of merchandise and collectibles  poses a challenge. Key market players include ABER, Academy Plastic Model Co. Ltd., Accurate Armour Ltd, Aoshima Bunka Kyozai Co. Ltd., Arma Hobby S.C., Dragon Models Ltd., Hasegawa Corp., Heller Hobby GmbH, Hong Kong Models Co. Ltd, Hornby Hobbies Ltd., Italeri SpA, Moebius Models, Motormax Toy Factory Ltd., Ningbo Weijun Culture Development Co. Ltd. , Revell GmbH, Round2 Corp. LLC, Tamiya Inc., TM MINIART MODELS, Waltersons Industries Group Ltd., and Yatai Electric Appliances Co. Ltd..

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Model Kits For Hobbyists Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 3.65%

Market growth 2024-2028

USD 219 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

3.38

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, UK, Germany, China, and Japan

Key companies profiled

ABER, Academy Plastic Model Co. Ltd., Accurate Armour Ltd, Aoshima Bunka Kyozai Co. Ltd., Arma Hobby S.C., Dragon Models Ltd., Hasegawa Corp., Heller Hobby GmbH, Hong Kong Models Co. Ltd, Hornby Hobbies Ltd., Italeri SpA, Moebius Models, Motormax Toy Factory Ltd., Ningbo Weijun Culture Development Co. Ltd. , Revell GmbH, Round2 Corp. LLC, Tamiya Inc., TM MINIART MODELS, Waltersons Industries Group Ltd., and Yatai Electric Appliances Co. Ltd.

Market Driver

The hobbyists market for model kits is experiencing significant growth, driven by increased access to TV and the internet among the middle-class population. Online sales are on the rise, with trends like 3D printing, licensed merchandise from movies and TV franchises, and eco-consciousness shaping consumer behavior. Replicas of vehicles, aircraft, and ships are popular choices, appealing to both nostalgia and the educational value of craft. E-commerce platforms and digital design tools enable home-based activities. Limited editions and collector items are in high demand, with sustainable packaging a priority. Strategic engagements, such as collaborations with brands like Tamiya, Round 2, and Military Command, boost sales. Model kits for cars, planes, tanks, ships, characters, and even architecture are available as snap-together kits or scale models for static display. The consumer base includes children, hobbyists, and those seeking technological insights. Hobby model building offers a unique blend of service launches, customization, community building, and salesmanship. High-cost, high-quality models cater to collectors, while the demand for science fiction and military vehicles remains strong. Craft stores continue to be a mainstay, but online platforms are increasingly important. 

The 3D printing trend is revolutionizing the collectible and model kit market, presenting both opportunities and challenges. Affordability of 3D printers is increasing, potentially leading to an expansion of the market. However, this development may result in copyright and trademark infringements. In response, licensors are granting licenses to 3D printing companies, allowing access to specific assets and distinguishing their merchandise. Notable 3D printer suppliers like Stratasys, MakerBot, and 3D Systems have secured such licenses for royalties. This approach enables licensors to protect their intellectual property and monetize do-it-yourself merchandise. 

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 Market Challenges

The hobbyists market for model kits is experiencing significant growth, driven by the expanding middle-class population with increased access to TV and the internet. Online sales are surging, with trends like 3D printing, licensed merchandise from movies and TV franchises, and eco-consciousness shaping consumer behavior. Hobbyists seek replicas of vehicles, aircraft, and ships, fueled by nostalgia and the educational value of craft. E-commerce and digital design enable home-based activities, while customization and community building are key engagement strategies. Brands like Tamiya, Plastic Model, and Scale Model offer a range of static display kits, from military vehicles to civilian cars, tanks, ships, character models, and even architecture. Limited editions and collector items demand high costs, making sustainable packaging essential. Strategic collaborations with filmmaking, military command, and science fiction brands boost sales. Consumers value customization, service launches, and offline stores. The market includes Snap-together models, craft stores, and online platforms. Consumer base engagement through environmental sustainability initiatives is crucial. Brands like Tamiya, Round 2, and Military Command cater to various niches, including architectural models and filmmaking. Salesmanship and strategic engagement are crucial for success. Model kits cater to children’s demand and offer technological insights. Effective merchandise management is crucial for retailers in the model kits for hobbyists market. Due to the volatile nature of consumer demand, retailers must accurately forecast demand and procure merchandise accordingly. Model kit manufacturers frequently introduce new product categories or discontinue existing ones based on shifting consumer preferences. The sector’s fragmented vendor landscape further complicates the sourcing process. Additionally, the popularity of TV shows and movies, which drives a significant portion of sales, is often short-lived. Retailers must act swiftly to capitalize on the novelty of new releases and collaborate with manufacturers and licensors to secure desirable merchandise.

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Segment Overview 

This model kits for hobbyists market report extensively covers market segmentation by  

TypeAutomobilesMilitary VehiclesAircraftShipsOthersEnd-userBeginnerProfessionalGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

1.1 Automobiles-  The model kits for hobbyists market is primarily driven by the popularity of automobile-related models. Enthusiasts continue to show a strong interest in recreating iconic vehicles, such as the Ford Mustang and classic European sports cars like the Porsche 911. Modern hyper cars, like the Bugatti Chiron, have also gained significant traction. Intricate modification kits are on the rise, enabling hobbyists to personalize their models with unique paint jobs, decals, and aftermarket parts. Technological advancements have led to more detailed and realistic kits, enhancing the overall hobbyist experience. Traditional plastic models remain prevalent, but specialized areas, such as remote-controlled model cars and metal DIY kits, are expanding to cater to diverse automobile hobbyist needs. These factors are anticipated to fuel the expansion of the global model kits for hobbyists market throughout the forecast period.

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Research Analysis

The hobbyists market, fueled by the growing middle-class population and increased access to media like TV and the internet, has in demand for model kits. Online sales have become increasingly popular, with e-commerce platforms and digital design tools enabling hobbyists to create and purchase models from the comfort of their homes. 3D printing technology has also revolutionized the industry, allowing for more intricate and customizable models. Movie and TV franchise tie-ins, licensed merchandise, and nostalgia are major drivers of sales in this market. Replicas of vehicles, aircraft, military equipment, and ships are popular choices, catering to a wide range of interests and hobbies. The educational value of model building is another significant factor, making it a home-based activity that fosters creativity and skill development. Eco-consciousness is a growing trend in the hobbyists market, with an increasing demand for sustainable packaging and limited-edition, collector items. Online platforms and community building have also become essential components of the industry, allowing hobbyists to connect and share their creations with others.

Market Research Overview

The hobbyists market for model kits is experiencing significant growth, fueled by the expanding middle-class population with increased access to TV and the internet. Online sales are surging, with 3D printing and digital design enabling customization and home-based activities. Licensed merchandise from movies and TV franchises is driving demand, particularly for replicas of vehicles, aircraft, and character models. Nostalgia plays a role, with collectors seeking limited editions and sustainable packaging for their prized items. Eco-consciousness and consumer behavior trends favor online platforms and community building. Model kits come in various forms, including plastic and snap-together models for static display, and cater to diverse interests such as military vehicles, civilian vehicles, architecture, and even filmmaking. Salesmanship and strategic engagement are key for brands like Tamiya Models, Plastic Model, Scale Model, and Kit, as they cater to a wide consumer base. Collaborations with military commands, Round 2, and other entities add value. High-cost, high-tech models cater to hobbyists, while eco-friendly materials and sustainable practices appeal to the environmentally conscious. Science fiction and nostalgia continue to inspire new releases, with demand from children and adult collectors alike.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeAutomobilesMilitary VehiclesAircraftShipsOthersEnd-userBeginnerProfessionalGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Sapient Insights Group Reveals the HR Technology Solutions Ranking Highest in Vendor Satisfaction and User Experience for 2026

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Voice of the Customer badges awarded across 23 HR technology categories, based on 10,000 responses to Sapient’s 2026-2027 Annual HR Systems Survey

LAS VEGAS, Oct. 21, 2026 /PRNewswire-PRWeb/ — Sapient Insights Group today revealed the HR technology solutions ranking highest in vendor satisfaction and user experience in its 2026-2027 HR Systems Survey, now in its 29th year. This year Sapient awarded 630 Voice of the Customer badges across 23 technology categories and three company sizes. The rankings are based on responses from HR professionals representing 6,038 organizations.

Stacey Harris, Chief Research Officer and Managing Partner at Sapient Insights Group, presents the HR technology solutions ranking highest in vendor satisfaction and user experience for 2026.

To help buyers find the providers that fit their organization, the rankings are split into three company sizes: small, mid-sized, and enterprise. Respondents rate their satisfaction with their current solution in each technology category on a scale of 1 to 5, with attention to support and service. Sapient also ranks solutions on user experience. The top five solutions in each category and size earn a badge for vendor satisfaction and a badge for user experience. Three categories with smaller sample sizes (Time Labor Budgeting, Contingent Workforce Management, and Skills Management) are ranked in aggregate across all company sizes.

The survey continues to grow with the HR technology market. New this year, the survey adds Compliance Management to the HR Blueprint, application-level outcome questions, payment models for applications and AI, and finance applications covering Core, Expense, and Planning. It also asks more “why” questions throughout, so the results show not just what organizations are doing but the reasons behind their choices.

“Our Voice of the Customer rankings come straight from HR practitioners, with no sponsorship involved, which is why buyers and vendors both pay attention to them,” said Stacey Harris, chief research officer and managing partner at Sapient Insights Group. “This year we expanded the rankings to cover more of the HR technology landscape, which gives buyers a clearer view of how solutions perform for the specific work they need done, not just at the suite level. It also gives vendors honest feedback from the people who use their products every day.”

The highest-ranking solutions for vendor satisfaction are listed below. Rankings include point solutions, modules within technology suites, and in some cases service providers.

Payroll
Dayforce – Enterprise
isolved – Mid-sized
BambooHR – Small

HR Management
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Benefits
Businessolver – Enterprise
Fidelity NetBenefits/PSW – Mid-sized
HiBob – Small

HR Service Delivery: Portal
Dovetail – Enterprise
Workday Help – Mid-sized
isolved – Small

HR Service Delivery: Content Management
Dovetail – Enterprise
DocuSign – Mid-sized
isolved – Small

HR Service Delivery: Employee Help Desk
Dovetail – Enterprise
ServiceNow – Mid-sized
isolved – Small

HR Service Delivery: Engagement Survey
Dovetail – Enterprise
isolved – Mid-sized
BambooHR – Small

Time and Attendance
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Absence Management
Darwinbox – Enterprise
isolved – Mid-sized
BambooHR – Small

Leave Management
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Workforce Scheduling
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Labor Budgeting
isolved – All sizes

Learning
Cornerstone – Enterprise
OpenSesame – Mid-sized
isolved – Small

Recruiting
Indeed – Enterprise
Greenhouse – Mid-sized
BambooHR – Small

Onboarding
Dayforce – Enterprise
isolved (ApplicantPro) – Mid-sized
BambooHR – Small

Performance
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Compensation
Dayforce – Enterprise
Payscale Payfactors – Mid-sized
Insperity – Small

Succession
Dayforce – Enterprise
Microsoft Glint – Mid-sized
Paylocity – Small

Rewards and Recognition
Awardco – Enterprise
isolved – Mid-sized
Gifted – Small

Analytics
Visier – Enterprise
Visier – Mid-sized
UKG People Analytics – Small

AI/ML
Visier Vee – Enterprise
Grammarly – Mid-sized
Anthropic Claude – Small

Contingent Workforce Management
ServiceNow – All sizes

Skills Management HiBob – All sizes

The complete Voice of the Customer results, including the top five solutions for vendor satisfaction and user experience in every category and company size, are available here (https://sapientinsights.com/top-vendors/).

Sapient Insights Group will publish detailed survey findings and analysis in its annual HR Systems Research Report on November 6, 2026. The report will be available to purchase here (https://sapientinsights.com/shop/).

About the 2026-2027 HR Systems Survey

Now in its 29th year, Sapient’s HR Systems Survey is the longest-running, most comprehensive survey of the HR technology landscape, and the only fully objective, non-sponsored study of its kind. This year, HR professionals representing 6,038 organizations around the globe took part. The survey now covers 23 technology categories. The annual report includes an in-depth look at each category, along with current and future adoption rates, customer retention, replacement plans, and projected vendor growth.

For more information about the survey and report, schedule a call (https://calendly.com/summerorellano/schedule-a-call-with-sapient-insights-group).

About Sapient Insights Group Sapient Insights Group is a certified women-owned, privately-owned consulting, research, and advisory firm. The company works with organizations in the areas of HR and finance technology; HR strategy and transformation; leadership and culture; change management; talent management; mergers and acquisitions; and project management. The company’s HR Systems Survey is the HR profession’s most trusted source for objective data on the HR technology market and insights to guide buyer investments and vendor product development and marketing. For more information, visit www.sapientinsights.com.

Media Contact

Allison Williams, Sapient Insights Group, 1 4043044748, Info@sapientinsights.com, https://sapientinsights.com/

View original content to download multimedia:https://www.prweb.com/releases/sapient-insights-group-reveals-the-hr-technology-solutions-ranking-highest-in-vendor-satisfaction-and-user-experience-for-2026-302915884.html

SOURCE Sapient Insights Group

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SAJ Debuts First CEC-Approved Systems under Australia’s New Battery Standard at All Energy 2026

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EK70 HS5 and EK90 HS5 on show at Stand M143, with Australia’s Strongest Man at Stand E01 and the SAJ range across three distributor stands

MELBOURNE, Australia, Oct. 22, 2026 /PRNewswire/ — SAJ will exhibit at All Energy Australia 2026 at the Melbourne Convention and Exhibition Centre on 28–29 October. At Stand M143, installers can get their first hands-on look at the EK70 HS5 and EK90 HS5, the first products approved under Australia’s new SA TS 5398 standard.

At 2pm on Wednesday 28 October, DEKRA and CCS will present SAJ with the CEC certificates for the EK70 HS5 and EK90 HS5 on the stand, making SAJ the first brand listed under SA TS 5398. SAJ and DEKRA will also sign a strategic cooperation agreement covering safety, quality and compliance.

On the stand

EK70 HS5 – the all-in-one home energy system, combining hybrid inverter, LFP battery and whole-home backup in one unit. Modular 6, 7 and 9 kWh battery blocks stack to suit the household.EK90 HS5 – the premium tier, with 12,000-cycle cells, nine-layer safety protection, edge AI and a 15-year warranty.B2S and H2 – modular storage and the latest from SAJ’s residential range.elekeeper 5.0 – SAJ’s energy management app, with AI-assisted design, five-minute app commissioning and remote diagnosis.C&I – SAJ’s latest commercial and industrial solutions.

Live demonstrations of the EK70 HS5 and EK90 HS5, elekeeper 5.0 and the C&I range run at 10am on both days and again at 3pm on Wednesday.

Visitors can also play the claw machine on the stand throughout both days to win tennis balls signed by SAJ brand ambassador Alex de Minaur.

Beat Australia’s Strongest Man of 2026 at Stand E01

At Stand E01, near the hall entrance, visitors can take on Bradman Houston, Australia’s Strongest Man 2026, on the high striker. Bradman will be there each day. Anyone who beats his score wins!

Bradman recently partnered with SAJ and Sydney Solar & Electrical on a video series about lifting technique and fitness for solar installers, now on SAJ’s Instagram.

SAJ across the floor

The SAJ range is also on show with the company’s three national distribution partners, for stock, pricing and account conversations:

One Stop Warehouse – Stand EE113, with the EK90 HS5 on displaySupply Partners – Stand L135Tradezone – Stand S113

“All Energy is where the industry sees what’s next, and for SAJ that’s the EK70 HS5 and EK90 HS5,” said Alan Li, the Sales Director of SAJ Electric Australia. “Installers told us they want one integrated system that’s faster to install and that they can stand behind. Being the first brand listed under SA TS 5398 is the proof. We’d love installers to see both systems up close at Stand M143, and to try their luck against Bradman at E01 while they’re there.”

Visit SAJ

Where: Stand M143 (Beat the Strongest Man at Stand E01), Melbourne Convention and Exhibition CentreWhen: Wednesday 28 – Thursday 29 October 2026More information: au.saj-electric.com

About SAJ

Founded in Guangzhou in 2005, SAJ (Guangzhou Sanjing Electric Co., Ltd.) is a specialist in smart energy storage, delivering integrated solutions across solar generation, battery storage, energy management and EV charging for residential and commercial customers. SAJ has operated in Australia since 2013 and works with three national distribution partners – One Stop Warehouse, Supply Partners and Tradezone – backed by local technical support and warranty infrastructure.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/saj-debuts-first-cec-approved-systems-under-australias-new-battery-standard-at-all-energy-2026-302915502.html

SOURCE SAJ

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Starvia Automotive Expands Used-Car Exports to Afghanistan and Iran

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GUANGZHOU, China, Oct. 22, 2026 /PRNewswire/ — Starvia Automotive has added Afghanistan and Iran to the destinations covered by its used-car export business, the company said on Oct. 21, as it focuses on used vehicles built to Chinese-market specifications. Buyers in both markets can now request an assessment of a specific vehicle before an order is confirmed.

What the review covers

For a used vehicle, the model name alone does not determine whether an export order can proceed. Year of manufacture, vehicle identity, condition, ownership documents and destination import rules are reviewed for each request, together with carrier acceptance, transit requirements and payment restrictions, according to the company.

Starvia cited two listings in its online used-car catalog as examples of the process: a 2023 Volkswagen Polo and a 2021 Volkswagen Tharu. The company said the listings show published stock and do not confirm that either unit is available or eligible for import into both markets. Stock, vehicle records and destination suitability are confirmed before a model is presented as an order option.

How an inquiry is handled

Inquiries are submitted through the company’s online form, which asks for destination city, importer details, preferred vehicle, quantity and purchasing timeframe. Starvia said the information is used to identify suitable vehicles, check documentation and seek a transport option, and that alternatives can be discussed if the first model does not meet the requirements.

An Arabic-language version of the site is available at https://www.starviaauto.com/ar?utm_source=prnews for buyers who prefer Arabic.

Any vehicle offer, freight estimate or shipment timing remains subject to commercial, regulatory and logistics checks, the company said. Buyers should obtain destination-side import approval before committing to a purchase.

About Starvia Automotive

Starvia Automotive is a Guangzhou-based exporter of new and used vehicles. Its online catalog lists used cars with vehicle history and inspection information for buyers in multiple regions.

View original content:https://www.prnewswire.co.uk/news-releases/starvia-automotive-expands-used-car-exports-to-afghanistan-and-iran-302915298.html

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