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Marketing and Sales Teams Can Drive Business Growth With Better Dashboards, Says Info-Tech Research Group

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Info-Tech Research Group’s newly published blueprint offers a detailed, step-by-step framework to help organizations build effective, goal-oriented dashboards. By aligning dashboards with business objectives, IT leaders can integrate key metrics across marketing, sales, and customer success. This resource helps transform data into actionable insights, driving better decision-making, improved performance, and measurable growth.

TORONTO, Feb. 10, 2025 /PRNewswire/ – Effective dashboards remain a challenge for many organizations, even with experienced teams. Too often, dashboards are built around readily available data rather than strategic business objectives, limiting their ability to drive performance and growth. To address this issue, Info-Tech Research Group has published a comprehensive blueprint, Build Better Dashboards Across Marketing, Sales, and Customer Success, which provides a structured approach for designing dashboards that enhance cross-functional collaboration, track key metrics, and support data-driven decision-making.

“Without good analytics, reports are just numbers on a page,” says Terra Higginson, Principal Research Director at Info-Tech Research Group. “Organizations are sitting on vast amounts of data without a clear strategy to extract value. Our blueprint is designed to help businesses turn raw data into actionable insights, aligning dashboards with goals that drive measurable impact.”

Dashboards as a Foundation for High-Performing Teams

Info-Tech’s research highlights the critical role dashboards play in marketing, sales, and customer success, where real-time data visualization supports performance tracking and strategic decision-making. However, without a well-structured dashboard, organizations risk making decisions based on outdated or incomplete information, ultimately hindering growth and operational efficiency.

“When analytics are done well, they answer a business question and support the company’s business goals,” explains Higginson. “These goals cascade down to each department and each person. However, collecting data alone won’t drive results because, without business context, data is just meaningless numbers. The magic happens when you start with a clear goal, understand how each department contributes to it, and see the individual roles within that vision. This approach transforms a dashboard from being merely interesting to genuinely insightful.”

Key Factors for Building Effective Dashboards

In its latest blueprint, the firm outlines eight essential factors for IT and business leaders to consider when developing high-impact dashboards:

Identify Business Goals: Define clear objectives that align with overall business strategy and drive decision-making.

Outline the Metrics: Establish SMART goals and key performance indicators (KPIs) to measure progress effectively.

Evaluate Data and Select an Analytics Tool: Leverage AI-powered data tools to clean and structure data for accuracy and reliability.

Identify the Data and Sources: Integrate data from multiple platforms through APIs or manual processes for a comprehensive, unified view.

Design the Dashboard: Develop visually compelling and user-friendly dashboards to track real-time marketing, sales, and customer success metrics.

Build Requirements Document: Outline data sources (e.g. CRM, marketing automation, Google Analytics, Excel), field mappings, and workflow alignment across systems.

Establish Regular Reporting Intervals: Set a structured cadence for dashboard updates and reporting to maintain relevance and usability.

Iterate and Improve Dashboards: Regularly test and refine dashboards to enhance insights and maximize value.

By aligning dashboards with business objectives and tailoring them to specific user needs, organizations can transform raw data into a strategic asset. According to Info-Tech’s resource, a well-designed dashboard enables leadership teams to track performance, identify trends, and drive operational efficiencies that lead to measurable business growth.

For exclusive and timely commentary from Terra Higginson, an AI marketing expert, and access to the complete Build Better Dashboards Across Marketing, Sales, and Customer Success blueprint, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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Eficode receives Atlassian Partner of the Year 2026 for Software Solutions

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Eficode has been named Atlassian Partner of the Year 2026 for Software Solutions, recognizing performance in new business development, thought leadership, and delivering solutions that complement Atlassian’s offering.

HELSINKI, May 5, 2026 /PRNewswire/ — Atlassian announced today that Eficode has been awarded the Atlassian Partner of the Year 2026 for Software Solutions in recognition of their exemplary contributions and achievements throughout the calendar year 2025. This accolade acknowledges exceptional performance in new business development, thought leadership, and the delivery of products and services that effectively complement Atlassian’s offerings.

Eficode was among the select group of partners honored at the annual Atlassian Partner of the Year awards, in recognition of their sustained commitment and outstanding customer engagement.

“Our Partner of the Year winners represent the very best of our ecosystem—driving innovation, delivering cutting-edge solutions, and demonstrating an unwavering commitment to customer success. We are proud to celebrate their achievements and recognize the incredible impact they’ve made in helping customers unlock their full potential with Atlassian,” said Bill Hustad, Head of Channel and GTM Ecosystems at Atlassian.

“This recognition reflects the trust our customers place in us and the dedication of our teams every day. We focus on helping organizations use AI in the software development lifecycle and build effective software tooling that supports real business outcomes. It’s rewarding to see the impact this has on our clients’ success, and we’re excited to keep building on that with Atlassian,” said Henri Hämäläinen, Chief Product Officer and Co-CEO of Eficode.

Eficode brings deep experience in AI-driven software development and building effective SDLC tooling that helps teams work smarter. They have supported organizations such as Air France–KLM, Supercell, and The Very Group in saving costs, future-proofing their environment for innovation, and building more efficient software processes and better customer experiences. Learn more about Eficode’s work with Atlassian solutions.

Media contacts
Henri Hämäläinen, CPO, Co-CEO at Eficode, henri.hamalainen@eficode.com, +358 50 487 3291
Simon Wood, CRO, Co-CEO at Eficode, simon.wood@eficode.com, +44 7920 002769

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/eficode-oy/r/eficode-receives-atlassian-partner-of-the-year-2026-for-software-solutions,c4343859

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Bizcap launches Line of Credit in Europe to meet growing SME demand

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MUNICH, May 5, 2026 /PRNewswire/ — Small and medium-sized enterprises (SMEs) in Europe can now access up to €500,000 in funding thanks to a flexible, fast-turnaround line of credit offered by Bizcap.

The Line of Credit is designed to help businesses manage cash flow, respond to seasonal pressures, and act on growth opportunities. The new facility offers set-up within two to three days, followed by ongoing access to funds as needed.

Bizcap’s Business Line of Credit gives SMEs a more adaptable funding solution than many traditional lending products, with flexible drawdowns and repayments aligned to business cash flow. Businesses only pay for the funds they use, and once the facility is in place, they can access capital as needed without having to reapply each time.

The launch comes as Bizcap builds on a strong start in Europe, following its launch into Luxembourg in July 2025, then expanding lending into Germany in October 2025, where it facilitated more than €4 million in funding in its first month of lending. Bizcap has described Germany as its most successful international expansion to date, underlining strong product-market fit and the effectiveness of its partnerships-led strategy in Europe.

“Europe has responded favourably to Bizcap’s fast, flexible and transparent approach to funding, and that’s exactly why this Line of Credit launch matters,” said Laura Schlag, Managing Partner for Bizcap Europe.

“Our early traction in Luxembourg and Germany showed us there is clear demand from SMEs for funding that moves at the speed of business. With our Line of Credit, businesses can access capital when they need it, use only what they need, and stay in control of their cash flow.

“For many SMEs, funding needs don’t arrive in one neat moment. They ebb and flow with stock purchases, supplier payments, payroll, tax obligations, and growth opportunities. This product is designed to meet that reality with flexibility, speed and clarity.”

Bizcap’s Line of Credit has already proven itself in other international markets, where the product has seen strong uptake from SMEs seeking reliable working capital and repeat access to funding. Its expansion into Europe reflects Bizcap’s broader strategy to bring practical, flexible business finance to underserved SME markets.

Albert Gahfi, Bizcap’s Global Co-CEO, said the launch of Line of Credit in Europe reflects both market demand and Bizcap’s confidence in the region’s long-term potential.

“We’ve seen in Luxembourg and Germany just how strongly SMEs and partners respond when funding is fast, transparent and built around real business needs,” he said.

“Launching our Line of Credit in Europe is a natural next step. It gives businesses an ongoing source of capital they can draw on as opportunities arise, without the friction of starting from scratch each time.

“Our model is built to move quickly, but it’s also built to understand businesses properly. We look beyond rigid scorecards and assess overall financial health, which means we can support a broader range of SMEs with practical, responsible funding solutions.”

This broader underwriting approach and Bizcap’s focus on overall business health are themes the company has highlighted in its European rollout.

Bizcap works closely with advisers, brokers and partners across its markets to help deliver funding solutions to a broader range of business clients. In Europe, that partnership-led approach has already played a major role in its early growth, where Bizcap says trust, credibility and strong broker relationships were key to its first-month results.

Bizcap is offering select advisers access to bring this solution to their clients. Interested advisers can email partners@bizcap.eu or become a partner via their website.

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Frost & Sullivan Recognizes Picus Security as the 2026 Global Company of the Year for Advancing Automated Security Validation

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Recognition highlights Picus for pioneering a unified, AI-driven approach that is reshaping the security validation market and delivering meaningful customer impact

SAN ANTONIO, May 5, 2026 /PRNewswire/ — Frost & Sullivan today announced that it has awarded Picus Security the 2026 Global Company of the Year recognition in the automated security validation industry. This recognition highlights Picus Security’s consistent leadership in delivering measurable security outcomes, advancing innovation, and driving customer impact in a rapidly evolving threat landscape.

Each year, Frost & Sullivan presents the Company of the Year recognition to an organization that demonstrates outstanding strategy development and implementation. The firm evaluates companies based on a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Picus Security excelled in both, aligning its long-term vision with enterprise security needs while executing efficiently at scale. The company’s strategic agility and sustained investment in autonomous exposure validation have enabled it to scale effectively across North America, Asia-Pacific, and other global markets, serving large enterprises across sectors such as BFSI, healthcare, government, and technology.

“Picus Security’s rapid growth, diversified revenue streams, expanding global presence, and strong partner ecosystem reflect a company entering a new phase of accelerated scale. Its platform breadth, enterprise adoption, and continued investments across integrations, alliances, marketplaces, and service providers position it to play a pivotal role in advancing the automated security validation market,” said Ying Ting Neoh, an industry analyst at Frost & Sullivan.

Picus Security continues to differentiate through a unified, AI-driven security validation platform that integrates breach and attack simulation, automated pentesting, and autonomous exposure validation to measure real exploitability, correlate siloed findings, and reveal the small fraction of exposures that truly matter. With evidence-based reporting, compensating control guidance, and always-up-to-date attack content, Picus Security transforms enterprise security validation into a continuous, automated, and intelligence-driven practice.

“We’ve entered the Post-Mythos and GPT-Cyber era. Frontier AI models can now write exploits and launch autonomous attacks against thousands of targets in parallel, yet most enterprises are still validating their defenses at human speed,” said Volkan Ertürk, co-founder and CTO of Picus Security. “That gap is no longer survivable with periodic pentesting or manual red teaming. It demands autonomous validation: continuous, AI-driven proof that your controls hold and your real exploitable paths are closed. Frost & Sullivan’s recognition affirms that Picus is leading this shift, and that the market is ready for it.”

Frost & Sullivan commends Picus Security for setting a high standard in competitive strategy, execution, and market responsiveness. The company’s vision, innovation pipeline, and customer-first approach are shaping the future of the automated security validation industry and enabling enterprises to manage cyber risk in dynamic environments proactively.

Learn more about Picus Security’s innovation at https://www.picussecurity.com/resource/blog/why-frost-sullivan-named-picus-2026-global-company-of-the-year

Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.

Contact us: Start the discussion.

About Picus Security
Picus Security, the leading security validation company, gives organizations a clear picture of their cyber risk based on business context. Picus transforms security practices by correlating, prioritizing and validating exposures across siloed findings so teams can focus on critical gaps and high-impact fixes. With Picus, security teams can quickly take action with one-click mitigations to stop more threats with less effort. Offering Adversarial Exposure Validation with Breach and Attack Simulation and Automated Penetration Testing, working together for greater outcomes, Picus delivers award-winning, threat-centric technology that allows teams to pinpoint fixes worth pursuing.

Follow Picus Security on X and LinkedIn.

Frost & Sullivan Media Contact:
Tarini Singh
E: Tarini.Singh@frost.com

Media Contact
Jennifer Tanner
Look Left Marketing
picus@lookleftmarketing.com

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SOURCE Frost & Sullivan

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