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46% of Gen Z Has Secured a Job or Internship Through TikTok

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New Zety report reveals how TikTok and social media are revolutionizing Gen Z careers.

GUAYNABO, Puerto Rico, Feb. 11, 2025 /PRNewswire-PRWeb/ — Zety®, a career service dedicated to helping people improve their resumes and cover letters, has released the findings of its 2025 Gen Z Career Trends Report. The in-depth survey of nearly 900 Gen Z employees offers a deep dive into how social media, specifically TikTok, is reshaping career decisions and job search strategies for the generation that grew up online.

“Gen Z is not just using social media for entertainment—they’re turning to it as a trusted career resource,” said Jasmine Escalera, career expert at Zety.

The results show how these digital platforms have become vital career resources for this modern workforce in 2025.

Key Findings

46% of Gen Z has secured a job or internship through TikTok.92% trust TikTok for career advice, yet 55% admit to following misleading advice on the platform.76% rely on Instagram for career content, over twice as many as LinkedIn (34%).95% say a company’s social media presence impacts their decision to apply, with 48% citing DEI initiatives as the type of content that would increase their likelihood of applying.Popular TikTok trends like Quiet Quitting (47%), Career Cushioning (48%) and Job Hopping (55%) continue to shape Gen Z’s career mindset.48% feel social media creates unrealistic expectations about career growth and success.

Social Media as a Career Hub
Gen Z sees social media as an essential career resource, prioritizing platforms like Instagram and TikTok over traditional tools like LinkedIn:

The majority of Gen Z (76%) use Instagram for career advice and content, over 2x more than LinkedIn (34%), while 52% use TikTok.Gen Z is also more likely to connect with peers, mentors or industry professionals on Instagram (66%) compared to LinkedIn (35%).46% have secured a job or internship via TikTok – 56% have done so on Twitter or X and 64% on Instagram.

The Rise of #CareerTok
TikTok has become a dominant platform for career advice and trends among Gen Z, offering a mix of valuable insights and controversial guidance. While 92% of Gen Zers trust TikTok for career advice, 55% admit they’ve followed misleading advice on the platform.

Gen Z has widely embraced TikTok career trends, including:

Job Hopping: Switching jobs frequently for better opportunities (55%)Career Cushioning: Exploring backup opportunities while employed (48%)Quiet Quitting: Only doing what’s required (47%)Bare Minimum Monday: Minimal effort to avoid burnout (42%)Act Your Wage: Setting boundaries based on pay (37%)Rage Applying: Mass applications after frustration (21%)

Career Content Preferences
From job search tips to DEI initiatives, Gen Z is drawn to social media content that provides tangible value, personal stories and a sense of connection.

They’re interested in material that’s practical, relatable and connected to their values. The type of content they engage with most includes:

Job search resources (e.g., job postings, resume and interview tips) (60%)Career advancement advice (e.g., networking tips, professional development) (61%)Personal experiences (e.g., success stories, day-in-the-life videos) (57%)Workplace culture insights (e.g., company reviews, DEI initiatives) (50%)Industry trends and updates (e.g., emerging job market trends, AI topics) (41%)Inspirational/motivational content (e.g., affirmations, work-life balance tips) (16%)

Social Media in Hiring
A company’s online presence matters:

95% of Gen Z consider a company’s social media presence when deciding to apply.Content highlighting company achievements (62%), workplace culture (61%), employee day-in-the-life videos (50%), DEI initiatives (48%) and job openings (43%) would increase their likelihood of applying.

Influence of Personal Branding
With 78% of Gen Z believing that employers review candidates’ social media profiles as a critical part of evaluation, maintaining a polished and professional online presence is key amongst this generation.

The rise of career-focused influencers has further amplified this trend:

75% of Gen Z follows multiple career-focused influencers or creators on social media.84% say the career influencers they follow are between the ages of 26-39, while 22% follow those under 25 and 12% follow influencers aged 40 or older.48% strongly agree that social media promotes unrealistic expectations about career growth or success.

“Gen Z is not just using social media for entertainment—they’re turning to it as a trusted career resource,” said Jasmine Escalera, career expert at Zety. “This generation is redefining how companies interact with potential employees, and social media is often the first place they go to get a sense of what a company stands for and how it aligns with their values.”

For detailed insights on the 2025 Gen Z Career Trends Report, access the full study at zety.com/blog/genz-career-trends-report or contact Skyler Acevedo, at skyler.acevedo@bold.com.

Methodology
The findings presented were obtained by surveying 896 U.S. respondents who are Gen Z employees (born between 1997 and 2012). The survey was conducted on January 14, 2025 using Amazon Mechanical Turk. Participants were queried about their social media usage, preferences and involvement in career-related trends, responding to various question types, including yes/no questions, scale-based questions gauging agreement levels, and questions that permitted the selection of multiple options from a list of answers.

About Zety
Zety is the leading career website providing the ultimate career toolbox to help everyone find their dream job. Fueled by the best career experts and a community of millions of readers, Zety shares a range of innovative resume templates, expert advice, and resources to empower job seekers at every stage of their career journey. Launched in 2016, Zety has helped millions of job seekers across the globe find employment. With a rapidly growing community of more than 40 million readers, Zety is regarded as “the best online resume builder” on the market and has been featured in Fast Company, CNBC and Forbes, among many others. Follow Zety on Facebook, LinkedIn, and X to stay connected and receive the latest updates.

Media Contact
Skyler Acevedo, Zety, 3472927178, skyler.acevedo@bold.com, zety.com

View original content:https://www.prweb.com/releases/46-of-gen-z-has-secured-a-job-or-internship-through-tiktok-302373357.html

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Landis+Gyr Secures Major Contract with Leading US Utility

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

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In HelloNation, Electrical Expert Sean McGahy Breaks Down How a Whole Home Surge Protector Works

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The Article Explains How This Type of System Protects a Home’s Electronics From Power Surges Throughout the Day.

WAKE FOREST, N.C., Oct. 26, 2026 /PRNewswire/ — What does a whole home surge protector do? A HelloNation article answers that question and explains how this type of device defends a home’s wiring and electronics from voltage spikes.

The article explains that many power surges happen quietly throughout the day, often without anyone noticing. Large appliances such as air conditioners and refrigerators create small voltage spikes every time they cycle on and off.

According to the article, a whole home surge protector is installed directly at the electrical panel, where it can monitor voltage across the entire house. Unlike a power strip, which protects a single outlet, this device works at the source.

The article notes that modern homes rely on sensitive electronics, including smart thermostats, entertainment systems, and connected appliances. Repeated voltage fluctuations can damage this circuitry over time, even when a homeowner never notices it happening.

External surges from lightning strikes or utility grid fluctuations tend to be more severe than everyday cycling surges, the article explains. A whole home system is designed to respond quickly and redirect excess voltage away from a home’s circuits.

Installation is typically straightforward for a licensed electrician and does not usually require major changes to existing wiring, the article states. Many systems include indicators that let homeowners confirm the device is functioning properly.

The article points out that surge protectors are rated by how much energy they can absorb, often measured in joules. Homes with more electronics generally benefit from a protector with a higher rating.

A protector does not last forever, the article notes. Absorbing a large surge can wear down its internal components, even if the device still looks functional. Periodic testing by an electrician can confirm the system is still working as intended.

Electrical Expert Sean McGahy of Zar Electric is featured in the article. The article explains how periodic testing can confirm that a whole home surge protector is still providing the level of protection it was designed for.

The article adds that surge protection works best as one part of a broader approach to electrical safety. Homes should still have properly functioning breakers, updated wiring, and routine inspections alongside this added layer of defense.

Homes in areas prone to storms or frequent power fluctuations may see added value from this protection, the article notes. New construction offers a convenient time to add it, though retrofitting an existing home is described as achievable and usually quick.

The article notes that cost varies depending on the type of system installed and the complexity of a home’s existing electrical setup. Many homeowners view the expense as reasonable compared to the potential cost of replacing damaged electronics after a serious surge event.

Some insurance providers take note of these systems when evaluating a home’s overall risk profile, the article adds, though policies vary from carrier to carrier. This is described as one more reason homeowners weigh the value of this type of protection.

The article closes by noting that deciding whether this protection makes sense often comes down to a home’s electronics, its location, and a homeowner’s comfort level with risk. A licensed electrician can walk through these considerations before a final decision is made.

How Does Whole Home Surge Protection Safeguard Your Home? features insights from Sean McGahy, Electrical Expert of Wake Forest, North Carolina, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-electrical-expert-sean-mcgahy-breaks-down-how-a-whole-home-surge-protector-works-302919589.html

SOURCE HelloNation

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In HelloNation, Building Materials Expert Andy Maetzold Explains How Freeze-Thaw Cycles Affect Minnesota Homes

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The Article Shows How Moisture, Temperature Swings, and Hail Shape Material Choices for Roofs, Windows, Walls, and Decks.

WACONIA, Minn., Oct. 26, 2026 /PRNewswire/ — How do freeze-thaw cycles damage a home in Minnesota? The answer appears in a HelloNation article that was newly published for homeowners choosing building materials for a cold climate. The article features insights from Building Materials Expert Andy Maetzold, a fourth-generation member of the family behind Mayer Lumber.

The HelloNation article explains that a Minnesota home faces a wider range of weather than houses in most of the country. Below-zero nights, humid summers, and hailstorms all test the products used to build and repair it.

According to the article, moisture often does more harm than cold by itself. Water seeps into small gaps, freezes overnight, and expands, and repeated freeze-thaw cycles slowly push joints and seams apart.

The article also notes that large temperature swings make many products expand in summer and shrink in deep cold. Materials installed without room to move can buckle, crack, or pull loose from their fasteners.

The roof takes more of this stress than any other part of the house, the article explains. Asphalt shingles remain the most common choice because they are affordable and familiar to most roofing crews. In areas that see hail, many homeowners look at impact-resistant shingles that earn a Class 4 rating.

The article points out that some insurance companies offer lower premiums for Class 4 roofs, though discount rules vary by insurer. Metal roofing is another option that sheds snow quickly, and snow guards are often added above doors and walkways.

Ice dams get special attention in the piece. The article explains that no shingle stops them alone, because the real cause is warm air leaking into the attic and melting snow on the upper roof. Air sealing, attic insulation, and steady ventilation deal with that heat directly.

Cold-climate building codes also call for an ice barrier membrane under the shingles along the eaves, according to the article. This layer helps keep backed-up water away from the roof deck and the ceilings below.

For windows, the article points readers to the National Fenestration Rating Council label and its U-factor, which measures how easily heat passes through the whole unit. A lower number means better insulation and a warmer glass surface on a January night.

The article compares double-pane windows with triple-pane units, which cut heat loss further but cost and weigh more. It also notes that vinyl and fiberglass frames insulate well, while aluminum frames need a thermal break to suit Minnesota winters.

Walls, decks, and lumber are covered as well. The article explains that house wrap and flashing protect wall framing from water, and that wood touching concrete or soil generally needs pressure treatment.

The insights from Building Materials Expert Andy Maetzold also address cost. The article encourages comparing the full life of a product rather than the purchase price alone, since a cheaper material that needs frequent repairs can cost more over 20 or 30 years.

Finally, the article advises checking with local building officials about code rules. It also stresses following manufacturer installation instructions, since many warranties depend on them.

How Do Freeze-Thaw Cycles Affect Building Materials in Minnesota? features insights from Andy Maetzold, Building Materials Expert of Waconia, Minnesota, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-building-materials-expert-andy-maetzold-explains-how-freeze-thaw-cycles-affect-minnesota-homes-302919645.html

SOURCE HelloNation

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