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Vintner Project Media Launches Vinemark, a Social Media Growth Hub for Wine & Spirits

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The founders of The Vintner Project, a leading wine media company reaching 2 million accounts monthly, launch Vinemark, a new social media content and digital growth agency for the wine and spirits industry. Vinemark will offer a unique combination of strategy, content creation, content management, and consumer reach, helping beverage businesses tackle current beverage industry challenges in new and impactful ways.

NEW YORK, Feb. 13, 2025 /PRNewswire-PRWeb/ — Vintner Project Media Inc. Launches Vinemark: A Full-Service Social Media Content Production and Growth Platform to Help the Wine and Adult Beverage Industry Connect with Today’s Consumer

“What sets Vinemark apart is our unique ability to craft and manage compelling social media content and strategies and activate them across our own media platform that reaches over 2 million users per month,” said Kiril Kirilov, co-founder and CEO of Vintner Project Media and Vinemark.

The founders of The Vintner Project, a leading wine media company driven by its vibrant social community and global team, today announced the launch of Vinemark, a cutting-edge social media content and digital growth agency tailored specifically for the wine and adult beverage. With a combined pedigree in wine media, digital marketing, and content strategy and creation, co-founders Devin Parr, Kiril Kirilov, and Nelson Gerena bring decades of experience in building beverage brands and fostering engaged communities. Leveraging the success of The Vintner Project’s assets, including online wine community Grapeloop, and virtual wine tasting platform Vine Social Club, Vinemark is uniquely positioned to help wineries and spirits brands break through the noise and capture audience attention.

Vinemark will offer a suite of social media and digital services designed to evolve and elevate wine and spirits brands, including:

Strategic Social Media Creation and Management: Crafting tailored content that resonates with target audiences, whether trade or consumer, wine or lifestyle, and driving meaningful engagement across new and existing audiences.Digital Marketing Campaigns: Implementing data-driven strategies to increase brand visibility and engagement.Analytics and Reporting: Providing insights to measure success and inform future initiatives.

Through The Vintner Project, Grapeloop, and Vine Social Club, Vinemark won’t just create content—it will also plug it into an engaged and established community of wine lovers and industry professionals. By combining content creation with targeted distribution, Vinemark will ensure that brands not only produce compelling stories but also connect with the right audiences in meaningful ways.

“In a world where social media is the heartbeat of consumer engagement, brands can’t afford to just ‘post and hope.’ They need to be agile, strategic, and laser-focused on content that speaks directly to today’s social-first consumer,” said Kiril Kirilov, co-founder & CEO of Vintner Project Media and Vinemark. “What sets Vinemark apart is our unique ability to craft and manage compelling social media content and strategies and activate them across our own media platform that reaches over 2 million users per month. This powerful combination gives wine and spirits brands the advantage of directly reaching and engaging both today’s and tomorrow’s multi-generational audiences, all while tapping into our community of passionate, highly engaged consumers.”

For more information about Vinemark and its services, visit www.vinemark.com.

About Vinemark

Vinemark is a premier social media content and digital growth platform dedicated to the wine and adult beverage industry. Founded by the team behind The Vintner Project, Vinemark combines industry expertise with innovative digital strategies to help brands thrive in the online space. With an unmatched ability to build and activate engaged communities, Vinemark delivers a modern, results-driven approach to content marketing.

About The Vintner Project

Founded in 2018 by college friends Nelson Gerena and Kiril Kirilov, The Vintner Project focuses on highlighting the stories of wine and spirits brands and the people behind them. This is done across the Vintner Project’s highly engaged social channels; website which features the wine industry’s largest writing team; and high performing email newsletters. Devin Parr joined as co-founder and editor-in-chief in 2022.

The Vintner Project’s approachable, fresh look at the drinks industry has quickly gained a strong global social following by young, educated wine and spirits enthusiasts. The contributors are writers and creators who share a passion for wine and spirits. They reflect a diverse voice of consumers from around the world.

Together, they are committed to providing an inclusive media platform for all that highlights regions and producers from across the globe. For more information about The Vintner Project, please visit www.vintnerproject.com.

Media Contact

Devin Parr, Vintner Project Media Inc., 1 8187311082, devin@vintnerproject.com, https://vintnerproject.com/

View original content to download multimedia:https://www.prweb.com/releases/vintner-project-media-launches-vinemark-a-social-media-growth-hub-for-wine–spirits-302375949.html

SOURCE Vintner Project Media Inc.

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Department of Health – Abu Dhabi and Fred Hutchinson Cancer Center collaborate on cancer research and personalized prevention

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ABU DHABI, UAE, May 13, 2026 /PRNewswire/ — The Department of Health – Abu Dhabi (DoH), regulator of the healthcare sector in the emirate, together with the Abu Dhabi Public Health Center (ADPHC), today announced the execution of a Memorandum of Understanding (“MOU”) with Fred Hutchinson Cancer Center (Fred Hutch), one of the world’s leading cancer research institutions and home to three Nobel laureates.

By pairing Abu Dhabi’s unified clinical and genomic data infrastructure, sovereign AI capabilities and governed data environments with Fred Hutch’s globally renowned research engine, the ensuing collaborations will pave the way to shortening the distance between scientific discovery and patient benefit, for Abu Dhabi’s community and beyond.

Among the projected collaborations, the two organizations will consider leveraging Abu Dhabi’s intelligent health system, and layering Fred Hutch’s world-class science onto the secure, high-quality, real-world data foundation Abu Dhabi has built. That foundation includes the emirate’s pioneering liquid biopsy programme launched last year, one of the first national-scale efforts of its kind anywhere in the world. Alongside Abu Dhabi’s AI multi-cancer early detection work, and the world’s largest clinically integrated population-scale genomics programme – with nearly one million genomes sequence.

During his visit to the center, HE Mansoor Ibrahim Al Mansoori, Chairman of DoH commented: “Cancer is one of the defining health challenges of our time, and progress depends on combining world-class science with population-scale data, advanced AI, and research. In Abu Dhabi, we have built an AI-enabled health system that ‘cares before it cures, delivering prevention at population scale. We are already achieving some of the highest early cancer detection rates in the world, and through our partnership with Fred Hutchinson Cancer Center we are committed to bringing breakthroughs to people in Abu Dhabi and beyond.”

“This MOU between Fred Hutch Cancer Center and the Abu Dhabi Department of Health underscores the power of working together to prevent and treat cancer,” said Thomas Lynch Jr., MD, president and director of Fred Hutch and holder of the Raisbeck Endowed Chair. “Our organizations share a deep commitment to research and to provide the highest levels of cancer prevention, diagnosis and care to our communities, and we are excited to bring our expertise, tools and datasets together to identify unique approaches to cancer care and research in pursuit of our boldest goals.”

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View original content to download multimedia:https://www.prnewswire.com/news-releases/department-of-health—abu-dhabi-and-fred-hutchinson-cancer-center-collaborate-on-cancer-research-and-personalized-prevention-302770894.html

SOURCE The Department of Health – Abu Dhabi

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L’Mychele & Associates Founder LaKessia Hill Completes North Texas FWC Hospitality Program (FIFA World Cup) and Appears on The Jeff Crilley Show

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DALLAS, May 13, 2026 /PRNewswire/ — L’Mychele & Associates LLC is proud to announce two significant milestones for the growing strategic meetings and events firm: Founder & CEO LaKessia Hill has successfully completed the North Texas FWC Organizing Committee’s Hospitality Program and was recently featured on The Jeff Crilley Show.

These accomplishments reflect the company’s continued momentum within the hospitality, tourism, and events industries as L’Mychele & Associates expands its presence through strategic partnerships, leadership engagement, and elevated client experiences.

The completion of the North Texas FWC Hospitality Program further strengthens the company’s commitment to delivering intentional, guest-centered experiences rooted in strategy, hospitality, and meaningful connection — values that are central to the L’Mychele & Associates brand.

In addition, Hill recently joined veteran journalist and media personality Jeff Crilley on The Jeff Crilley Show to discuss her entrepreneurial journey, the vision behind L’Mychele & Associates, and the company’s approach to creating experiences as bold as its clients’ goals.

“Both opportunities represent growth, visibility, and the continued evolution of our brand,” said Hill. “Hospitality is more than service — it’s about creating intentional moments that leave lasting impressions. Being recognized through the hospitality program and having the opportunity to share our story on The Jeff Crilley Show were both incredibly meaningful experiences.”

Known for its consultative and strategy-first approach, L’Mychele & Associates specializes in executive summits, conferences, nonprofit galas, incentive experiences, corporate meetings, and curated social gatherings. The firm partners with organizations, brands, and leaders to transform ideas into impactful experiences through strategic planning, management, and execution.

Guided by the company’s signature philosophy — “The Art of Listening. The Science of Execution.” — L’Mychele & Associates continues to position itself as a strategic partner within the meetings, events, and hospitality industries.

The episode of The Jeff Crilley Show featuring LaKessia Hill is now available across multiple platforms, including YouTube, Facebook, LinkedIn, and Transistor.

About L’Mychele & Associates LLC

L’Mychele & Associates LLC is a Dallas-based strategic meetings and events firm specializing in executive summits, corporate meetings, conferences, nonprofit events, incentive experiences, and curated social gatherings. The company is known for blending strategy, hospitality, and execution to create experiences that drive connection and lasting impact.

Media Contact

LaKessia Hill
Founder & CEO, L’Mychele & Associates LLC
469-402-7825

LaKessia@LMychele.com
www.LMychele.com  

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SOURCE L’Mychele & Associates LLC

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HBX GROUP ANNOUNCES HALF YEAR 2026 FINANCIAL RESULTS

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LONDON, May 13, 2026 /PRNewswire/ — HBX Group International plc (HBX Group, the Company, the Group, HBX.SM) announces its Half Year 2026 results for the six months ended 31 March 2026.  

TTV up +17% to €3.8bn, and Revenue of €309m, up +1% YoY at constant currency, reflecting targeted commercial and strategic actions to prioritise growth and capture market share, partly offset by disruption from the Middle East conflictAdjusted EBITDA up +9% at constant currency to €163m, with margin of 53% expanding +4ppts in constant currency. Profit after tax was €28m (H1 25: €(227)m).Strong cash generation with 103% cash conversion and leverage at 1.7x Adjusted Net Debt / Adjusted EBITDA. S €100m share buyback programme and a 7.5 cents per share (c.€18m) interim dividend.Executing the strategic building blocks, including the acquisition of Bridgify announced today.FY26E guidance revised to reflect the impact of Middle East conflict and macroeconomic uncertainty. New FY26 guidance is for constant currency TTV growth +11% to +15%, Revenue growth -4% to +1% and Adjusted EBITDA growth -5% to -2%, and Operating Free Cash Flow conversion between 90% and 100%. Medium-term guidance is unchanged.

First half 2026 Financial Performance Summary1

6 months
ended 31
March 2026

6 months
ended 31
March 2025

Change
constant
currency2

Change 

Total Transaction Value (TTV) (€m)

3,770

3,370

+17 %

+12 %

Revenue (€m)

309

319

+1 %

-3 %

Adjusted EBITDA (€m)

163

159

+9 %

+3 %

Delivering profitable growth

Group TTV increased to €3.8bn in the first half, up +17% at constant currency. TTV contribution increased from shorter lead-time bookings, Third Party Supply and Online Travel Agents.

Revenue of €309m, increased +1% in constant currency. Take rate was 8.2%, down 1.3ppts year‑on‑year.

Adjusted EBITDA increased 9%, with margin +4ppts.

Net finance costs were €35m, 77% lower than the prior year. The tax charge was €16m. Adjusted Earnings were €83m, up +44% at constant currency.

Delivering commercial milestones in line with strategy

Commercial progress in H1 2026 reflected HBX Group’s strategy to expand its global travel ecosystem and drive profitability through AI-driven operational efficiency and commercial performance. Key developments included new distribution partnerships in Asia-Pacific, acquisitions such as Bridgify and PerfectStay to strengthen experiences and dynamic capabilities, and new platform and fintech initiatives.

HBX group also continued embedding AI across products and operations, including AI-powered solutions for Bedsonline and HotelTech, while scaling internal AI agents already delivering measurable savings and supporting more than 120 identified use cases, reinforcing the Group’s connected B2B travel ecosystem strategy.

Regional performance and trading dynamics

TTV grew in double-digits in all three regions, up +18% in the Americas and +16% in both MEAPAC and Europe, at constant currency.

In Europe, TTV growth was supported by strong intra‑regional and domestic travel. Asia Pacific up +18%, partly offset by slower growth in the Middle East and disruption on some Europe-Asia corridors. In the Americas, TTV was predominantly driven by domestic demand.

Middle East impact and near‑term outlook

Since late February, the escalation of the conflict in the Middle East has impacted travel demand across affected destinations and selected international corridors, resulting in increased volatility, shorter booking windows and reduced near‑term visibility. The impact of this on H1 Group TTV growth was approximately 1ppt.

HBX Group implemented dynamic pricing, inventory reallocation and active partner support. Demand outside affected corridors has been more resilient.

Cost discipline, cash generation and capital allocation

Underlying operating costs fell by 5%. Performance was supported by productivity initiatives, automation and AI.

On a last 12-month basis, Operating Free Cash Flow was €447m, with cash conversion of 103% over the last 12 months. Adjusted Net Debt at 31 March 2026 stood at €741m.

Outlook

The Group started FY26 with strong performance. Since late February, trading conditions have been adversely impacted by the escalation of the conflict in the Middle East and broader geopolitical uncertainty.

The Group has revised its FY26 guidance. Updated outlook reflects a -4ppt effect of the Middle East conflict on TTV growth. Assumes four months of disruption with gradual stabilisation.

For the complete press release and disclaimer applicable to this information, please visit www.investors.hbxgroup.com

1 See financial statements for definitions of specific financial terms and KPIs, including any Alternative Performance Measures (APMs)
2 Constant currency changes exclude the impact of foreign exchange rate fluctuations by translating current year results at the exchange rates used in the prior year.

Contact: 
Clara Truyols
clatruyols@hbxgroup.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/hbx-group-announces-half-year-2026-financial-results-302770897.html

SOURCE HBX Group

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