Connect with us

Technology

Gaming Market to Grow by USD 100.8 Billion from 2025 to 2029, Driven by AR and VR Game Adoption, Report on AI’s Redefining Market Landscape – Technavio

Published

on

NEW YORK, Feb. 14, 2025 /PRNewswire/ — Report with market evolution powered by AI – The gaming market and it is set to grow by USD 100.8 billion from 2025 to 2029. However, the growth momentum will progressing at a CAGR of 8.4% during the forecast period, according to Technavio. The gaming market is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market.  Activision Blizzard Inc., Apple Inc., Bandai Namco Holdings Inc., Bowlero Corp., Chicago Gaming Co., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Microsoft Corp, NetEase Inc., Netmarble Corp., Niantic Inc., Nintendo Co., Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., The Walt Disney Co., Ubisoft Entertainment SA, and Zeptolab UK Ltd. Are some of the major market participants -. 

To know about the vendor offerings – Request a sample report

Gaming Market 2025-2029: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The gaming market report covers the following areas:

Gaming Market SizeGaming Market TrendsGaming Market Industry AnalysisPorter’s Five Forces AnalysisCustomer Landscape

The gaming market is fragmented, and the degree of fragmentation will accelerate. The growing adoption of ar and vr games will offer immense growth opportunities. However, the Regulation of loot boxes will hamper the market growth

Gaming Market 2025-2029: Drivers & Challenges

AR and VR gaming involves merging digital content with the real world in real time. The growing popularity of AR gaming is expected to boost the adoption of AR/VR devices among gamers. Consequently, game developers are increasingly turning to AR and VR technologies, abandoning traditional gaming devices. Major companies like Sony and Microsoft are investing in advanced 3D technologies to create gaming platforms. For instance, Microsoft’s HoloLens 2, launched in India in January 2022, offers sensors for head and eye tracking, enabling users to engage with holograms. This trend is set to continue, with the forecast period witnessing increased usage of AR/VR devices in gaming.

The global gaming market faces a significant challenge with the regulation of loot boxes. Loot boxes are virtual items purchasable with real money, granting randomized in-game rewards. While they can improve gaming experience for some, critics argue they promote gambling and exploit vulnerable individuals, including children. Regulators in countries like Belgium, Australia, and the Netherlands have responded, banning or regulating loot boxes. These actions may necessitate modifications to game developers’ and publishers’ business models.

To learn more about the global trends impacting the future of market research, download a PDF sample

Segment Overview 

This gaming market report extensively covers market segmentation by  

TypeCasual GamingProfessional GamingPlatformOnlineOfflineDeviceMobile GamingConsole GamingPC GamingGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

1.1 Casual gaming-  The casual gaming market refers to the segment of video games that do not necessitate a substantial time commitment or financial investment. Casual gamers engage with games without dedicating extensive hours to play and win. A casual gaming service provider earns revenue by licensing gaming software to end-users. The adoption of mobile gaming is driving the growth of this market. Casual gamers generally do not invest in gaming peripherals. They prefer mobile devices over PCs and consoles due to the convenience of accessing games. Many casual gamers opt for online mobile gaming, enabling them to play their preferred games from anywhere at any time. The casual gaming sector’s popularity is fueled by its accessibility, as games are easy to learn and play on various devices, including smartphones, tablets, and PCs. Additionally, social interaction is a significant factor driving the casual gaming segment. Many casual games are designed for multiplayer experiences, either locally or online, adding an extra layer of enjoyment and engagement. For instance, Player Unknown’s Battlegrounds (PUBG) is a popular online multiplayer battle royale game. Its social interaction feature, such as voice chat, facilitates strategy coordination and teamwork among players, enhancing the overall gaming experience. This social element is particularly appealing when playing with friends, allowing for both entertainment and catching up on each other’s lives. Thus, the social interaction model contributes to a better gaming experience, driving the casual gaming market in the forecast period.

To learn more, request a FREE sample

Gaming Market 2025-2029: Key Highlights

CAGR of the market during the forecast period 2025-2029Detailed information on factors that will assist gaming market growth during the next five yearsEstimation of the gaming market size and its contribution to the parent marketPredictions on upcoming trends and changes in consumer behaviorThe growth of the gaming market across APAC, North America, Europe, Middle East and Africa, and South AmericaAnalysis of the market’s competitive landscape and detailed information on vendorsComprehensive details of factors that will challenge the growth of gaming market vendors

Gaming Market Scope

Report Coverage

Details

Base year

2024

Historic period

2017-2021

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 8.4%

Market growth 2025-2029

USD 100.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.8

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 52%

Key countries

China, US, Japan, South Korea, and Canada

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Activision Blizzard Inc., Apple Inc., Bandai Namco Holdings Inc., Bowlero Corp., Chicago Gaming Co., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Microsoft Corp, NetEase Inc., Netmarble Corp., Niantic Inc., Nintendo Co., Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., The Walt Disney Co., Ubisoft Entertainment SA, and Zeptolab UK Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About US
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/gaming-market-to-grow-by-usd-100-8-billion-from-2025-to-2029–driven-by-ar-and-vr-game-adoption-report-on-ais-redefining-market-landscape–technavio-302377028.html

SOURCE Technavio

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Driving Certainty Through Uncertainty: eclicktech’s Engineering Approach to Agentic AI

Published

on

By

XI’AN, China, May 9, 2026 /PRNewswire/ — As generative AI moves from experimentation to enterprise deployment, the industry focus is shifting from model capability to operational reliability. The challenge is no longer simply building smarter AI, but ensuring AI systems can operate safely and consistently inside complex production environments.

eclicktech recently shared its internal engineering practices around Agentic AI, highlighting how the company is applying context engineering, multi-cloud infrastructure, and layered security frameworks to support enterprise-scale AI deployment.

To support global operations across more than 230 countries and regions, eclicktech built its Cycor platform around a multi-cloud architecture integrating AWS, Google Cloud, Alibaba Cloud, Tencent Cloud, Huawei Cloud, and other providers. According to the company, this approach improves infrastructure flexibility, reduces vendor lock-in risk, and enables more efficient orchestration of large-scale Kubernetes clusters and AI workloads.

eclicktech stated that one of the key lessons from early Agent development was that prompt engineering alone was insufficient for enterprise deployment. The company therefore shifted toward context engineering — an approach focused on delivering the right information, at the right time, while optimizing limited token resources.

Its engineering framework includes six layers of context management covering active sessions, short-term memory, long-term semantic storage, knowledge graphs, operational experience, and reusable organizational skills. The system also supports proactive context injection, allowing relevant operational history and risk information to be surfaced automatically before sensitive actions are executed.

To improve inference efficiency, eclicktech introduced layered token governance and progressive tool-loading mechanisms, dynamically loading tools and information only when required. The company said this approach helped improve tool selection accuracy and reduce unnecessary token consumption during complex operational workflows.

Security remains a core requirement throughout the architecture. eclicktech’s governance framework includes namespace isolation, dry-run verification, human approval workflows, rule-based validation, and rollback mechanisms designed to reduce operational risks associated with AI-driven automation.

According to eclicktech, the next stage of enterprise AI competition will depend not only on model capability, but also on engineering reliability, infrastructure orchestration, context management, and organizational knowledge systems.

Note: Certain technical information referenced in this article is derived from eclicktech’s internal engineering practices and is provided for industry reference purposes only.

View original content:https://www.prnewswire.com/apac/news-releases/driving-certainty-through-uncertainty-eclicktechs-engineering-approach-to-agentic-ai-302767441.html

SOURCE eclicktech

Continue Reading

Technology

How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

Published

on

By

SINGAPORE, May 8, 2026 /PRNewswire/ — Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue to face major challenges, including unstable fill rates, fluctuating eCPMs, difficulties balancing multiple regional markets, and the ongoing tradeoff between user experience and revenue growth.

To address these issues, zMaticoo has compiled a series of monetization case studies from leading game publishers and studios across China, Vietnam, Europe, and North America. These teams span hyper-casual, puzzle, board, card, and light-casual game categories, with DAUs ranging from millions to tens of millions. By adopting the same monetization framework, they achieved simultaneous growth in fill rate, eCPM, and ad revenue while maintaining stable user experience.

A common challenge among these teams was the shrinking monetization margin across global markets, creating an urgent need for sustainable revenue growth. At the same time, developers were cautious about over-monetization negatively impacting retention and player engagement.

To solve these challenges, zMaticoo introduced an AI-driven monetization system with full-funnel optimization capabilities. The platform connects developers directly to premium global advertiser budgets across both performance and brand advertising. AI models identify high-value traffic in real time based on region, audience, and usage scenarios, prioritizing high-eCPM demand sources. Separate bidding strategies are applied for mature and emerging markets to avoid revenue loss caused by one-size-fits-all pricing models.

The platform also provides refined ad format optimization:

Banner Ads: optimized display share and loading timing to improve SOV and stabilize eCPM;Interstitial Ads: precisely triggered during high-value moments such as level completion or pause screens, with especially strong premiums in emerging markets;Rewarded Video: deeply integrated into gameplay loops, delivering high user acceptance and conversion performance.

On the technical side, zMaticoo optimized SDK infrastructure to improve fill stability under weak network conditions. Ad loading time was reduced from five seconds to under two seconds through a rebuilt loading architecture. Progressive asset loading further minimized timeout-related drop-offs. AI-powered ad templates dynamically generated personalized creatives, improving both CTR and conversion performance.

The zMaticoo team also provides one-stop operational and analytics support. Developers can monitor fill rate, impressions, eCPM, and revenue through a unified dashboard, while dedicated optimization specialists provide 7×12 support for A/B testing, strategy iteration, and scaling guidance. The platform is deeply integrated with major mediation solutions, enabling one-time integration and multi-scenario deployment while reducing development and maintenance costs.

According to zMaticoo platform data:

In mature markets including the United States, Germany, Japan, and South Korea, banner eCPMs increased by 5%–10%, while interstitial premiums improved by over 5%;In emerging markets such as Brazil, Mexico, and Southeast Asia, interstitial eCPMs increased by more than 10%.

The monetization framework has demonstrated effectiveness across hyper-casual, puzzle, board/card, and utility app categories, supporting both rapid scale-up and long-term monetization stability.

Partner feedback includes:

“We are highly satisfied with the revenue uplift after integration. Our core products’ banner performance now ranks among the top tier.””Revenue recovered significantly after A/B testing, and we are expanding testing across more products.””One solution now supports multiple global markets without requiring separate monetization strategies for each region.””Interstitial monetization performance has been especially strong, with SOV reaching 10%–20% for several partners.”

zMaticoo believes successful monetization today is not about stacking more ad platforms, but about leveraging AI, technology, and refined operations to unlock long-term traffic value. Whether for hyper-casual publishers, puzzle game studios, or global mobile app companies, this AI-powered monetization framework is designed to deliver sustainable revenue growth while preserving user experience.

View original content:https://www.prnewswire.com/news-releases/how-a-unified-monetization-solution-is-driving-ecpm-and-revenue-growth-for-casual-games-worldwide-302767432.html

SOURCE zMaticoo

Continue Reading

Technology

Fox ESS Celebrates Strong Momentum with Integrated Solar Storage & Charging Solutions at Smart Energy 2026

Published

on

By

SYDNEY, May 9, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable energy solutions, attended Smart Energy 2026 during 6-7 May as a platinum sponsor. At the event, Fox ESS showcased its next-generation approach to solar storage and EV charging solution, delivering a seamless, future-ready energy experience for homeowners and installers across Australia.

Integrated Solutions Tailored for Aussie Homes

At Smart Energy 2026, Fox ESS highlighted its storage-to-charging solution, designed to make everyday energy use more convenient for local residents. With performance-led products and proven market traction, Fox ESS is set to play its part in building a more resilient energy future for Australia.

Battery Systems

Fox ESS continues to build momentum in the battery market. Sunwiz, an Australian solar consultancy, recently reported that Fox ESS ranked No.1 in March for installation capacity. And the company also revealed it has installed more than 25,000 systems in April. During the exhibition, Sunwiz presented Fox ESS with an award, recognising the company as Top Solar Company for Fastest Growing Battery.

CQ7 V6+ High Voltage Battery (42kWh and above)
Building on Fox ESS’ proven strengths, compact design and high capacity, CQ7 V6+ is well suited to medium-sized households and ensure the free use of electricity and maximize the self-consumption.EQ4800 High Voltage Battery (28kWh)
A reliable choice for smaller households, designed for efficient day-to-day energy storage.

Alongside its battery range, Fox ESS showcased all-in-one systems, including Stackable AIO and EVO, designed to simplify installation while maintaining a high standard of design and presentation.

Inverters

Fox ESS offers a range of inverters to suit local requirements, supported by up to 200% PV oversizing and a 10-year product warranty.

Single-phase: H1‑G2 (3–6kW); KH series (7–10.5kW)Three-phase: H3 Smart (5–15kW); H3 Pro (15–29.9kW); H3 Plus (50–125kW)

EV Chargers

With EV adoption accelerating, Fox ESS also offers EV charging solutions with solar linkage, designed to work across its inverter portfolio. The chargers provide robust, smart energy management, including dynamic load balancing to help protect home circuits.

A Series (7.3kW / 11kW / 22kW): IP65 and IK08 protection, OCPP-compliant.L Series (7.3kW / 11kW): straightforward installation with multiple colour options.

Big Battery Still Takes Centre Stage

As the Cheaper Home Battery Program moves into a new phase under an updated rebate policy, interest in larger battery systems continues to grow, particularly as more households consider EV upgrades amid rising fuel costs. More EVs typically mean households need greater energy availability, making higher-capacity storage an increasingly attractive option.

Looking ahead, from 1 July 2026, the Australian Government’s Solar Sharer Offer (SSO) will provide eligible households with three hours of free daily electricity to align with peak solar generation. Households with larger batteries will be well placed to make the most of this opportunity.

Fox ESS is also working with local VPP partners, including Amber Electric and Origin Loop VPP, helping homeowners unlock maximum value while supporting greater grid stability.

Maimai Comes Alive at the Exhibition

Visitors to the Fox ESS stand experienced a full programme of brand activations across the event. Following the online announcement, Sydney served as Maimai’s first physical stop, bringing the community together for face-to-face engagement. Attendees queued to take photos with the brand’s friendly and recognisable mascot.

Long-Term Commitment to Australia

Fox ESS has opened two local offices in Melbourne and Sydney, with more than 30 dedicated specialists supporting local customer needs. The company is also looking to play a wider role in Australia’s energy transition.

Notably, Ian Thorpe made his first in-person appearance at Fox Night, where he presented partners with awards. At the event party, Fox ESS also hosted a battery installation challenge, featuring eight rounds of competition, with the final winners receiving a range of prizes.

“We’re delighted to see such a strong result following the rollout of local policy. With nearly 400,000 Australian households now installing batteries, Fox ESS has played a key role, but this is only the beginning. We’re committed to keeping momentum and helping make a smarter, more reliable energy future a reality for more homes.” said Brooks Richard Geng, APAC & Middle East Managing Director, Fox ESS.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fox-ess-celebrates-strong-momentum-with-integrated-solar-storage–charging-solutions-at-smart-energy-2026-302767429.html

SOURCE Fox ESS

Continue Reading

Trending