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The Government of Canada calls for stronger international cooperation on digital governance at UNESCO

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The government reaffirms its firm commitment as an active and determined partner to support the principles of the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions in a digital world

GATINEAU, QC, Feb. 14, 2025 /CNW/ – For several decades, the Government of Canada has acted as leader and defender of cultural sovereignty. Today, it is helping ensure that it does not fall solely into the hands of digital giants. Canada reaffirms its desire to act collectively so that the fundamental values of the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions are not only preserved but strengthened—and that the digital environment can remain a lever for cultural diversification.

The Honourable Pascale St-Onge, Minister of Canadian Heritage, today announced that Canada is more firmly committed than ever to protecting cultural heritage, which is fundamental to the identity, social cohesion, economic sustainability, peace and security of the international community in the digital age. The government is working tirelessly to guarantee a future where all cultural expressions are valued, both on our screens and in our everyday lives.

We are at a decisive turning point: the rise of digital platforms and technologies offers unprecedented opportunities for the creative sector, but it also raises major challenges in terms of regulation, fairness, protection of cultural identities and linguistic diversity. We will continue to take a close look at the rapidly developing world of artificial intelligence (AI) and adapt to the risks and opportunities it brings.

As a member of UNESCO’s Intergovernmental Committee for the Protection and Promotion of the Diversity of Cultural Expressions, Canada raised these issues at the Committee’s 18th session, which was held in Paris from February 11 to 14. At this meeting, Canada worked with the other Parties to the Convention to advance the implementation of the recommendations of the UNESCO Reflection Group on the diversity of cultural expressions in the digital environment.

This work, which began here in Canada—in cooperation with the Government of Quebec and informed by civil society—at the group’s inaugural meeting in the spring of 2024, is essential to better understand the complex issues of this evolving ecosystem. It highlights the immense challenges that many countries continue to face.

Canada is already fully committed to several of the general objectives put forward by the experts, such as promoting cooperation on cultural and linguistic diversity, fostering inclusive AI ecosystems and strengthening capacity in developing countries.

Consult Canada’s Quadrennial Periodic Report on the Implementation of the UNESCO Convention, which demonstrates the collective effort of our many partners, including the provinces and territories, major Canadian cultural institutions, and civil society, to highlight our support for the protection and promotion of the diversity of cultural expressions.

Quotes

“We are reaching a new step in the protection and promotion of cultural diversity. Canada recognizes the urgency to take action to preserve our wealth of cultural expressions in an ever-changing world. We are proud to actively support UNESCO’s efforts to advance several key files in the digital environment. We have already taken numerous measures at the national level to adapt our laws and cultural programs to reflect this new reality. Canada supports the work of the experts at UNESCO to implement the Convention on the Protection and Promotion of the Diversity of Cultural Expressions in the digital environment.”

—The Honourable Pascale St-Onge, Minister of Canadian Heritage

Quick Facts

The Convention is a fundamental pillar in the construction of open, equitable and inclusive societies. It also represents a moral commitment to present and future generations. For nearly 20 years, it has guided us in developing innovative cultural policies that serve artists and cultural industries, and support Canada’s linguistic diversity.

In the past year, Canada played an important role in the implementation of an international group of 18 independent experts tasked with reflecting upon and making recommendations to the Parties to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions (“2005 Convention”) on four themes: the linguistic diversity of cultural content, the discoverability of local and national cultural content, greater transparency on digital platforms, and the impact of artificial intelligence on the cultural and creative industries.

To date, Canada has contributed more than $5.5 million to UNESCO’s Emergency Heritage Fund to protect endangered world heritage and ensure a cultural legacy for future generations.

Canada was the first country to ratify the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions. Canadian Heritage played a key role in its development and remains the department responsible for its implementation in Canada. The 2005 Convention, which now has 158 signatories, is an essential instrument for ensuring the diversity of cultural expressions in all environments, including the digital environment.

Related Products

Recommendations of the Reflection Group on the Diversity of Cultural Expressions in the Digital Environment

2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions – Quadrennial Periodic Report Canada 2024 on the Implementation of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions

Canada and Quebec are co-organizing the first meeting of the UNESCO Group of Experts on the diversity of cultural expression in the digital environment 

Associated Links

2005 Convention on Diversity of Cultural Expressions

Promoting our cultures in the digital age – Report on the day of reflection with speakers from the cultural, academic and legal fields in the lead-up to UNESCO’s work on the digital age 

SOURCE Canadian Heritage

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Driving Certainty Through Uncertainty: eclicktech’s Engineering Approach to Agentic AI

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May 9, 2026

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XI’AN, China, May 9, 2026 /PRNewswire/ — As generative AI moves from experimentation to enterprise deployment, the industry focus is shifting from model capability to operational reliability. The challenge is no longer simply building smarter AI, but ensuring AI systems can operate safely and consistently inside complex production environments.

eclicktech recently shared its internal engineering practices around Agentic AI, highlighting how the company is applying context engineering, multi-cloud infrastructure, and layered security frameworks to support enterprise-scale AI deployment.

To support global operations across more than 230 countries and regions, eclicktech built its Cycor platform around a multi-cloud architecture integrating AWS, Google Cloud, Alibaba Cloud, Tencent Cloud, Huawei Cloud, and other providers. According to the company, this approach improves infrastructure flexibility, reduces vendor lock-in risk, and enables more efficient orchestration of large-scale Kubernetes clusters and AI workloads.

eclicktech stated that one of the key lessons from early Agent development was that prompt engineering alone was insufficient for enterprise deployment. The company therefore shifted toward context engineering — an approach focused on delivering the right information, at the right time, while optimizing limited token resources.

Its engineering framework includes six layers of context management covering active sessions, short-term memory, long-term semantic storage, knowledge graphs, operational experience, and reusable organizational skills. The system also supports proactive context injection, allowing relevant operational history and risk information to be surfaced automatically before sensitive actions are executed.

To improve inference efficiency, eclicktech introduced layered token governance and progressive tool-loading mechanisms, dynamically loading tools and information only when required. The company said this approach helped improve tool selection accuracy and reduce unnecessary token consumption during complex operational workflows.

Security remains a core requirement throughout the architecture. eclicktech’s governance framework includes namespace isolation, dry-run verification, human approval workflows, rule-based validation, and rollback mechanisms designed to reduce operational risks associated with AI-driven automation.

According to eclicktech, the next stage of enterprise AI competition will depend not only on model capability, but also on engineering reliability, infrastructure orchestration, context management, and organizational knowledge systems.

Note: Certain technical information referenced in this article is derived from eclicktech’s internal engineering practices and is provided for industry reference purposes only.

View original content:https://www.prnewswire.com/apac/news-releases/driving-certainty-through-uncertainty-eclicktechs-engineering-approach-to-agentic-ai-302767441.html

SOURCE eclicktech

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How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

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3 hours ago

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May 9, 2026

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SINGAPORE, May 8, 2026 /PRNewswire/ — Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue to face major challenges, including unstable fill rates, fluctuating eCPMs, difficulties balancing multiple regional markets, and the ongoing tradeoff between user experience and revenue growth.

To address these issues, zMaticoo has compiled a series of monetization case studies from leading game publishers and studios across China, Vietnam, Europe, and North America. These teams span hyper-casual, puzzle, board, card, and light-casual game categories, with DAUs ranging from millions to tens of millions. By adopting the same monetization framework, they achieved simultaneous growth in fill rate, eCPM, and ad revenue while maintaining stable user experience.

A common challenge among these teams was the shrinking monetization margin across global markets, creating an urgent need for sustainable revenue growth. At the same time, developers were cautious about over-monetization negatively impacting retention and player engagement.

To solve these challenges, zMaticoo introduced an AI-driven monetization system with full-funnel optimization capabilities. The platform connects developers directly to premium global advertiser budgets across both performance and brand advertising. AI models identify high-value traffic in real time based on region, audience, and usage scenarios, prioritizing high-eCPM demand sources. Separate bidding strategies are applied for mature and emerging markets to avoid revenue loss caused by one-size-fits-all pricing models.

The platform also provides refined ad format optimization:

Banner Ads: optimized display share and loading timing to improve SOV and stabilize eCPM;Interstitial Ads: precisely triggered during high-value moments such as level completion or pause screens, with especially strong premiums in emerging markets;Rewarded Video: deeply integrated into gameplay loops, delivering high user acceptance and conversion performance.

On the technical side, zMaticoo optimized SDK infrastructure to improve fill stability under weak network conditions. Ad loading time was reduced from five seconds to under two seconds through a rebuilt loading architecture. Progressive asset loading further minimized timeout-related drop-offs. AI-powered ad templates dynamically generated personalized creatives, improving both CTR and conversion performance.

The zMaticoo team also provides one-stop operational and analytics support. Developers can monitor fill rate, impressions, eCPM, and revenue through a unified dashboard, while dedicated optimization specialists provide 7×12 support for A/B testing, strategy iteration, and scaling guidance. The platform is deeply integrated with major mediation solutions, enabling one-time integration and multi-scenario deployment while reducing development and maintenance costs.

According to zMaticoo platform data:

In mature markets including the United States, Germany, Japan, and South Korea, banner eCPMs increased by 5%–10%, while interstitial premiums improved by over 5%;In emerging markets such as Brazil, Mexico, and Southeast Asia, interstitial eCPMs increased by more than 10%.

The monetization framework has demonstrated effectiveness across hyper-casual, puzzle, board/card, and utility app categories, supporting both rapid scale-up and long-term monetization stability.

Partner feedback includes:

“We are highly satisfied with the revenue uplift after integration. Our core products’ banner performance now ranks among the top tier.””Revenue recovered significantly after A/B testing, and we are expanding testing across more products.””One solution now supports multiple global markets without requiring separate monetization strategies for each region.””Interstitial monetization performance has been especially strong, with SOV reaching 10%–20% for several partners.”

zMaticoo believes successful monetization today is not about stacking more ad platforms, but about leveraging AI, technology, and refined operations to unlock long-term traffic value. Whether for hyper-casual publishers, puzzle game studios, or global mobile app companies, this AI-powered monetization framework is designed to deliver sustainable revenue growth while preserving user experience.

View original content:https://www.prnewswire.com/news-releases/how-a-unified-monetization-solution-is-driving-ecpm-and-revenue-growth-for-casual-games-worldwide-302767432.html

SOURCE zMaticoo

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Fox ESS Celebrates Strong Momentum with Integrated Solar Storage & Charging Solutions at Smart Energy 2026

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4 hours ago

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May 9, 2026

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SYDNEY, May 9, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable energy solutions, attended Smart Energy 2026 during 6-7 May as a platinum sponsor. At the event, Fox ESS showcased its next-generation approach to solar storage and EV charging solution, delivering a seamless, future-ready energy experience for homeowners and installers across Australia.

Integrated Solutions Tailored for Aussie Homes

At Smart Energy 2026, Fox ESS highlighted its storage-to-charging solution, designed to make everyday energy use more convenient for local residents. With performance-led products and proven market traction, Fox ESS is set to play its part in building a more resilient energy future for Australia.

Battery Systems

Fox ESS continues to build momentum in the battery market. Sunwiz, an Australian solar consultancy, recently reported that Fox ESS ranked No.1 in March for installation capacity. And the company also revealed it has installed more than 25,000 systems in April. During the exhibition, Sunwiz presented Fox ESS with an award, recognising the company as Top Solar Company for Fastest Growing Battery.

CQ7 V6+ High Voltage Battery (42kWh and above)
Building on Fox ESS’ proven strengths, compact design and high capacity, CQ7 V6+ is well suited to medium-sized households and ensure the free use of electricity and maximize the self-consumption.EQ4800 High Voltage Battery (28kWh)
A reliable choice for smaller households, designed for efficient day-to-day energy storage.

Alongside its battery range, Fox ESS showcased all-in-one systems, including Stackable AIO and EVO, designed to simplify installation while maintaining a high standard of design and presentation.

Inverters

Fox ESS offers a range of inverters to suit local requirements, supported by up to 200% PV oversizing and a 10-year product warranty.

Single-phase: H1‑G2 (3–6kW); KH series (7–10.5kW)Three-phase: H3 Smart (5–15kW); H3 Pro (15–29.9kW); H3 Plus (50–125kW)

EV Chargers

With EV adoption accelerating, Fox ESS also offers EV charging solutions with solar linkage, designed to work across its inverter portfolio. The chargers provide robust, smart energy management, including dynamic load balancing to help protect home circuits.

A Series (7.3kW / 11kW / 22kW): IP65 and IK08 protection, OCPP-compliant.L Series (7.3kW / 11kW): straightforward installation with multiple colour options.

Big Battery Still Takes Centre Stage

As the Cheaper Home Battery Program moves into a new phase under an updated rebate policy, interest in larger battery systems continues to grow, particularly as more households consider EV upgrades amid rising fuel costs. More EVs typically mean households need greater energy availability, making higher-capacity storage an increasingly attractive option.

Looking ahead, from 1 July 2026, the Australian Government’s Solar Sharer Offer (SSO) will provide eligible households with three hours of free daily electricity to align with peak solar generation. Households with larger batteries will be well placed to make the most of this opportunity.

Fox ESS is also working with local VPP partners, including Amber Electric and Origin Loop VPP, helping homeowners unlock maximum value while supporting greater grid stability.

Maimai Comes Alive at the Exhibition

Visitors to the Fox ESS stand experienced a full programme of brand activations across the event. Following the online announcement, Sydney served as Maimai’s first physical stop, bringing the community together for face-to-face engagement. Attendees queued to take photos with the brand’s friendly and recognisable mascot.

Long-Term Commitment to Australia

Fox ESS has opened two local offices in Melbourne and Sydney, with more than 30 dedicated specialists supporting local customer needs. The company is also looking to play a wider role in Australia’s energy transition.

Notably, Ian Thorpe made his first in-person appearance at Fox Night, where he presented partners with awards. At the event party, Fox ESS also hosted a battery installation challenge, featuring eight rounds of competition, with the final winners receiving a range of prizes.

“We’re delighted to see such a strong result following the rollout of local policy. With nearly 400,000 Australian households now installing batteries, Fox ESS has played a key role, but this is only the beginning. We’re committed to keeping momentum and helping make a smarter, more reliable energy future a reality for more homes.” said Brooks Richard Geng, APAC & Middle East Managing Director, Fox ESS.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fox-ess-celebrates-strong-momentum-with-integrated-solar-storage–charging-solutions-at-smart-energy-2026-302767429.html

SOURCE Fox ESS

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