Connect with us

Technology

CMB Launches New Consumer Study Evaluating the Power of Brand Trust

Published

on

BOSTON, Feb. 19, 2025 /PRNewswire/ — Global market research company, CMB, has introduced a new study that evaluates where different industries and brands stand when it comes to trust. As part of this work, they defined the primary dimensions of brand trust and developed an actionable roadmap that brands in any category can use to measure, strengthen and sustain trust with their audiences.

“While many brands recognize the importance of measuring trust, they often lack a detailed understanding of exactly what trust means to their customers and prospects,” said Lori Vellucci, SVP, Practice Lead at CMB. “We set out to define that and then offer roadmap for improvement.”

Brands in the headlines catalyzed this study

The brand trust study was inspired by the fact that in this era of AI, so many brands are facing significant trust issues that take time and resources to repair.  Trust is the bedrock to sustainable and repeatable business with customers. Without brand trust, companies that suffer setbacks often struggle to recover.

“SONOS, for example, the home sound system company, had technical issues with their updated app. Even after making fixes and hiring a new CEO, they continue to face trust issues,” said Monika Rogers, VP, Growth Strategy at CMB. “Meta recently announced that they are changing how they monitor hate speech. This development caused some advertisers to question the impact on their media placements. The long-term impact to their brand trust remains to be seen.”

To get at what undergirds trust, CMB launched a quantitative research study among 1,400 U.S. adults and their experiences with 70+ brands across three industries: Technology & Telecom, Financial Services, and Media, Entertainment & Culture. It also included 51 self-led videos where individuals went into detail on their feelings about brands they trusted and ones they didn’t.

Out of this work, CMB was able to develop a Brand Trust Score weighting the attributes of dependability, transparency, integrity, customer-first, responsive, and relevant.

“This means that every brand in the study has a clear idea of where they stand and what needs work,” said Jay L. Weiner, Ph. D, Chief Methodologist, CMB. “The score is designed to be actionable and help leaders align on strategic business decisions.”

Key findings underscore just how much trust matters

The CMB research revealed the following:

Brands like PBS, Amazon, and Fidelity can use their high trust to help further differentiate their brands and insulate them from the competition.Brands on the lower end like Meta and Ticketmaster can improve their scores, going beyond looking at what they scored lowest on to address what is most important to consumers.The most trusted brands were significantly more likely to be considered for use by consumers in the next 12 months, and more likely to have satisfied customers.Many brands measure trust as a single question, but trust is multi-dimensional. Six key trust attributes are the foundation of trust and remain the same across categories and brands.The relative importance of each attribute of trust varies by category, meaning brands who focus on the right factors will be more successful in building trust.

Want to see where your brand falls on the brand trust spectrum?  Access our full report here.

About CMB
Headquartered in Boston, CMB is a leading insights and strategy consultancy. Recognized by GRIT as a Top 50 Most Innovative Company, we’re known for elevating business impact with expert-driven insights and AI-powered strategies. Our senior consultants bring deep industry knowledge, combining the best of AI and human intelligence to deliver validated solutions that drive results. Through impactful storytelling, we align stakeholders and inspire action, ensuring our clients’ strategies translate into meaningful business success. CMB is part of the ITA Group of companies. https://www.cmbinfo.com/

Learn more about CMB here. 

Our Global Community of Companies 

CMB is an ITA Group company. 

ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment.

Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

Learn more about Cooleaf, Hartmann Studios, HTK, ITA Group, Inc., NKD, and Performance Incentives.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cmb-launches-new-consumer-study-evaluating-the-power-of-brand-trust-302380684.html

SOURCE CMB, Inc.

Continue Reading

Technology

KSAT and Morehead State University Partner to Expand Lunar Communications Infrastructure

Published

on

By

Partnership strengthens the KSAT Lunar Network and supports deep space and lunar exploration

DENVER and MOREHEAD, Ky., Oct. 31, 2026 /PRNewswire/ — Kongsberg Satellite Services (KSAT), a leading provider of ground station networks and satellite operations, today announced a strategic partnership with Morehead State University (MSU) to enhance the KSAT Lunar Network, supporting the growing demand for communications and tracking services for deep space and lunar missions.

The partnership leverages MSU Space Science Center’s established deep space communications capabilities, including its 21-meter and 12-meter-class antennas in Morehead, Kentucky, to further increase the KSAT Lunar Network. Together, the partnership enables mission operators to maintain reliable links with spacecraft operating beyond Earth orbit by adding network capacity and resiliency over the Eastern United States.

“Partnering with MSU advances KSAT’s ability to deliver the communications infrastructure required for the accelerated demand for deep space and lunar missions. We are especially thrilled about this partnership as it helps enable science and exploration space missions today, while developing the next-generation workforce to support the long-term development of the U.S. cislunar economy,” said Dan Adams, General Manager of KSAT Inc.

“This partnership reflects our commitment to supporting the future of space exploration through innovation, education, and collaboration,” said Dr. Benjamin K. Malphrus, Executive Director of Space Science Center. “Working with KSAT provides exciting opportunities for our students and researchers while enabling us to contribute directly to the thriving commercial sector.”

KSAT and MSU share a strong commitment and heritage of supporting NASA’s Artemis program, most recently the Artemis II mission, and the broader science and exploration, as well as inspiring the next generation. In addition to expanding KSAT Lunar capabilities, the partnership will create even more opportunities for student involvement and workforce development through KSAT’s internship programs, helping prepare the next generation of engineers and space professionals for careers in the rapidly growing space sector.

About KSAT:

Kongsberg Satellite Services (KSAT) is the leading commercial provider of Ground Station Services, Earth Observation Services, and Satellite Operations Services. Headquartered in Tromsø, Norway, the company operates the largest commercial satellite ground station network worldwide, including facilities in Svalbard and Antarctica to provide unique southern hemisphere coverage. Through KSAT Inc., KSAT’s U.S. based full-capability subsidiary, KSAT delivers mission-critical infrastructure for customers in government, civil, and commercial space in the United States, as well as the global space industry. 

About MSU:
Morehead State University (MSU) is a comprehensive, regional university located in Appalachian Kentucky in the Daniel Boone National Forest. MSU is known for excellence in STEM fields and pre-professional programs. The Space Science Center is MSU’s Program of Distinction and manages a significant research and development portfolio in small satellite systems, having executed 7 smallsat missions to date. The Center operates a 21-meter ground station and a 12-meter tracking antenna that provides lunar tracking services and smaller aperture ground stations for satellite telecommunications support. The Center also supports innovative undergraduate, graduate and a Doctor of Engineering program in Space Systems Engineering.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ksat-and-morehead-state-university-partner-to-expand-lunar-communications-infrastructure-302925397.html

Continue Reading

Technology

Millennium Dental Technologies and Institute for Advanced Laser Dentistry Mourn Passing of Professor Raymond A. Yukna, DMD, MS (1942-2026)

Published

on

By

CERRITOS, Calif., Oct. 30, 2026 /PRNewswire/ — It is with profound sadness that Millennium Dental Technologies and the Institute for Advanced Laser Dentistry (IALD) mourn the passing of Professor Raymond A. Yukna, DMD, MS, world-renowned clinician, educator, researcher, mentor and cherished friend.

Throughout a remarkable career spanning academia, research, clinical practice and education, Dr. Yukna earned the admiration of colleagues worldwide for his unwavering commitment to scientific inquiry, clinical excellence and the advancement of patient care.

A Diplomate of both the American Board of Periodontology and the American Board of Oral Medicine, Professor of Advanced Periodontal Therapies at the University of Colorado School of Dental Medicine, Professor Emeritus at Louisiana State University, internationally recognized lecturer, and respected researcher, Dr. Yukna devoted his life to advancing the field of periodontics. His contributions helped shape modern periodontal therapy and influenced generations of clinicians, educators, and researchers worldwide.

His reputation for integrity, scientific rigor and thoughtful leadership made him one of the most trusted and respected voices in the specialty.

A DEFINING CHAPTER IN THE HISTORY OF THE LANAP® PROTOCOL

Dr. Yukna brought credibility, intellectual curiosity and scientific discipline that would help shape the future of the LANAP® protocol, a minimally invasive laser treatment for the treatment of moderate to severe periodontal disease. He engaged in thoughtful dialogue with Millennium Dental Technologies Co-Founders Robert H. Gregg II, DDS, and Delwin K. McCarthy, DDS, regarding the emerging science behind laser-assisted periodontal regeneration.

His groundbreaking research provided some of the earliest and most influential human histological evidence supporting the LANAP® protocol. Beginning with his International Association for Dental Research (IADR) abstract in 2003, followed by the submission of his landmark study to the International Journal of Periodontics and Restorative Dentistry (IJPRD) in 2006 and its publication in 2007, Dr. Yukna produced research that became a defining milestone in the scientific validation of the LANAP® protocol. His work demonstrated cementum-mediated new connective tissue attachment in humans and provided the periodontal community with compelling evidence supporting the protocol’s regenerative potential.

At a time when laser periodontal therapy was met with understandable skepticism by many within the specialty, Dr. Yukna’s willingness to objectively evaluate the science—and ultimately contribute his own landmark research—gave the LANAP® protocol a level of scientific credibility that helped change its trajectory. Many periodontists first embraced the LANAP® protocol because they trusted Dr. Yukna’s scientific integrity and respected his commitment to evidence-based dentistry.

His landmark study opened the door to broader acceptance of the LANAP® protocol within periodontics and laid the foundation for additional human histological studies, expanded university research efforts, and more than two decades of continued scientific investigation. The growing body of evidence supporting the LANAP® protocol today owes much to the foundation Dr. Yukna helped establish.

A TEACHER WHO SHAPED A GENERATION

Dr. Yukna’s influence extended far beyond the published literature. As an IALD Certified Instructor, he became one of the most influential educators in the history of the LANAP® protocol. He served as hands-on clinical instructor for approximately 350 LANAP-trained clinicians and lectured at roughly 130 Laser BootCamps™, helping educate well over 1,000 clinicians throughout his years with the IALD and Millennium Dental Technologies.

From the Denver BootCamps™ held during his tenure at the University of Colorado School of Dental Medicine to sessions conducted throughout New York and, later, at the facility in Cerritos, Dr. Yukna’s lectures, mentorship and quiet confidence inspired countless clinicians. His generosity in sharing his knowledge, his thoughtful guidance and his commitment to excellence helped shape the careers of an entire generation of LANAP clinicians.

A CHERISHED FRIEND

Beyond his extraordinary professional accomplishments was an even more extraordinary person. For Robert H. Gregg II, DDS and Dawn Gregg, DDS, Dr. Yukna and his wife, Charlotte, were not simply respected colleagues, they were dear friends. Over many years, they shared milestones, celebrated successes, supported one another through challenges and built a friendship that extended far beyond dentistry. In fact, when Dr. Robert Gregg and Dr. Dawn Gregg began their lives together as a couple, Dr. Yukna and Charlotte were among the very first people they chose to tell in person—reflecting the trust, respect and affection they shared.

Those privileged to know Dr. Yukna personally will remember far more than his curriculum vitae. They will remember his humility, kindness, generosity, wisdom, quiet confidence and unwavering integrity. He challenged those around him to pursue excellence, to follow the science wherever it led, and to never lose sight of the patients whose lives could be changed through innovation grounded in evidence.

HIS LEGACY LIVES ON

The LANAP® community, the periodontal profession, the IALD and the entire Millennium Dental Technologies family are better because of Dr. Yukna’s contributions.

His legacy lives on through the science he advanced, the clinicians he trained, the patients whose lives were improved by his work, and the countless colleagues and friends he inspired throughout his remarkable career.

Millennium Dental Technologies and the IALD extends deepest condolences to Charlotte and Dr. Yukna’s family, friends, colleagues, students and all those whose lives he touched.

Thank you, Dr. Yukna, for your leadership, your scholarship, your mentorship, your friendship, and your unwavering belief that scientific excellence could improve the lives of patients around the world.

ABOUT MILLENNIUM DENTAL TECHNOLOGIES, INC.

Headquartered in Cerritos, Calif., Millennium Dental Technologies is the developer of the LANAP protocol for treating periodontal disease and the manufacturer of the PerioLase MVP-7 variable-pulsed Nd:YAG dental laser. The company’s FDA-cleared LANAP protocol offers a more comfortable, less invasive alternative to conventional periodontal surgery while providing unique bone-building clinical results. Founding clinician Robert H. Gregg II, DDS, continues to lead the company with a vision to create better clinical outcomes for patients with periodontal disease while remaining true to its guiding principle: “It’s all about the patient.” For more information, visit www.lanap.com.

ABOUT THE INSTITUTE FOR ADVANCED LASER DENTISTRY

The Institute for Advanced Laser Dentistry is a nonprofit educational and research organization dedicated to advancing evidence-based clinical training in laser dentistry. Established in 1999, the IALD is nationally recognized for its continuing education programs as an ADA Continuing Education Recognition Program and Academy of General Dentistry Program Approval for Continuing Education provider. For more information, visit www.theiald.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/millennium-dental-technologies-and-institute-for-advanced-laser-dentistry-mourn-passing-of-professor-raymond-a-yukna-dmd-ms-1942-2026-302925319.html

SOURCE Millennium Dental Technologies, Inc.

Continue Reading

Technology

Okta Set to Join S&P 500; Others to Join S&P MidCap 400 and S&P SmallCap 600

Published

on

By

NEW YORK, Oct. 30, 2026 /PRNewswire/ — S&P Dow Jones Indices will make the following changes to the S&P 500, S&P MidCap 400, S&P SmallCap 600 effective prior to the opening of trading on Wednesday, November 4:

S&P MidCap 400 constituent Okta Inc. (NASD: OKTA) will replace Kenvue Inc. (NYSE: KVUE) in the S&P 500, S&P SmallCap 600 constituent Glaukos Corp. (NYSE: GKOS) will replace Okta in the S&P MidCap 400, and McGrath RentCorp (NASD: MGRC) will replace Glaukos in the S&P SmallCap 600. S&P 500 constituent Kimberly-Clark (NASD: KMB) is acquiring Kenvue in a deal expected to be completed soon, pending final closing conditions.Loar Holdings Inc. (NYSE: LOAR) will replace LiveRamp Holdings Inc. (NYSE: RAMP) in the S&P SmallCap 600. Publicis Groupe SA (Euronext Paris: PUB) is acquiring LiveRamp Holdings in a deal expected to close soon, pending final closing conditions.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name 

Action

Company Name

Ticker

GICS Sector

Nov 4, 2026

S&P 500

Addition

Okta

OKTA

Information Technology

Nov 4, 2026

S&P 500

Deletion

Kenvue

KVUE

Consumer Staples

Nov 4, 2026

S&P MidCap 400

Addition

Glaukos

GKOS

Health Care

Nov 4, 2026

S&P MidCap 400

Deletion

Okta

OKTA

Information Technology

Nov 4, 2026

S&P SmallCap 600

Addition

McGrath RentCorp

MGRC

Industrials

Nov 4, 2026

S&P SmallCap 600

Deletion

Glaukos

GKOS

Health Care

Nov 4, 2026

S&P SmallCap 600

Addition

Loar Holdings

LOAR

Industrials

Nov 4, 2026

S&P SmallCap 600

Deletion

LiveRamp Holdings

RAMP

Information Technology

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/okta-set-to-join-sp-500-others-to-join-sp-midcap-400-and-sp-smallcap-600-302925405.html

SOURCE S&P Dow Jones Indices

Continue Reading

Trending