Sigma kicks off CP+ week with the launch of the “radically simple” BF camera, a stunning 300-600mm f/4 DG OS Sports Lens, and APS-C all-in-one zoom lens
NEW YORK, Feb. 24, 2025 /PRNewswire/ — B&H is pleased to share, Sigma is getting an early start on CP+ with the launch featuring a brand-new mirrorless camera, two new zoom lenses, and a re-release of the much-loved I series of compact primes. The BF mirrorless camera goes for a “radically simple” design with an aluminum unibody and refined set of controls to make the most of the 24MP full-frame BSI CMOS sensor. The other part of today’s release are two zooms: a stunning 300-600mm f/4 DG OS Sports optimized for professional shooting and an APS-C oriented 16-300mm f/3.5-6.7 DC OS Contemporary all-in-one for everyday shooting. Finally, with a new camera design Sigma has decided to give their I series lenses a facelift, including a silver version for L-Mount.
Sigma BF Mirrorless Camera
https://www.bhphotovideo.com/c/product/1881808-REG/sigma_c46900_bf_mirrorless_camera_black.html
Key Features
24.6MP Full-Frame BSI CMOS SensorRadically Simple, Unibody CameraHybrid Phase & Contrast Detection AFISO 100-1024006K30, Full HD 120p Video230GB Internal MemoryHaptic-Responsive Controls13 Color Modes3.15″ 2.1m-Dot Rear ViewscreenL-Mount Compatibility
Just looking at the Sigma BF camera will reveal an appealing aesthetic that is unmatched by anything else in the industry. It features a true aluminum unibody—the first full-frame camera to ever offer such as design—that is incredibly rigid. To even make the body requires seven hours of machining from a single, solid block of aluminum. The size and weight balance wonderfully with Sigma’s renewed I series optics.
A sleek body is nothing without a sleek set of controls and Sigma has refined the control scheme in the BF. It has a completely redesigned interface that breaks down main functions, secondary settings, and management settings across three menus. The main display is a 3.15″ touchscreen which serves as your usual live view while a status monitor provides at-a-glance information. When combined with the rear dial you can quickly and intuitively get to the exact setting you need.
With minimal controls, just three buttons, one dial, and a shutter release, the BF is designed to let photographers focus on what matters—the photographs. It also features haptics in the dial and buttons to minimize physical wear and create a modern experience.
The camera also features internal storage—230GB to be exact—which supports up to 14,000 JPEGs, 4,300 RAW photos, or 2.5 hours of the highest-quality video. A fast 10 Gb/s USB-C port makes it easy to offload data and charge the camera.
Now, time to talk about the image quality. The BF camera features a 24MP BSI CMOS sensor—a standard for modern imaging. This sensor updates from Sigma’s past with a hybrid autofocus system that blends phase-detect and contrast-detect tech for fast, accurate focus. The camera will even record up to 6K video at up to 30p and offers L-Log for maximum dynamic range.
A powerful imaging pipeline and a streamlined design aim to deliver the simplest and most frustration-free shooting experience you can find today.
Sigma 300-600mm f/4 DG OS Sports Lens
https://www.bhphotovideo.com/c/product/1881814-REG/sigma_598965_300_600mm_f_4_dg_os.html
Key Features
Full-Frame | f/4 to f/16Constant Aperture Super Telephoto ZoomHLA AF Motor5.5 Stops of Optical Stabilization28 Elements in 21 GroupsAnomalous and High-Refractive GlassWeather-Sealed Design
Sigma’s long history of lens development has a smattering of super telephoto options over the years—including only one serious prime since joining their L-Mount Alliance. They have also been known for unique offerings, such as the APO 200-500mm f/2.8 EX, which is one of the most specialized designs we have ever seen and shows photographers the answer to the oft asked question, “Why not just make everything an f/2.8 constant?” (The answer is, to anyone who knows better, a gigantic and very expensive lens.)
That all brings us to today, just days before the CP+ show in Japan, where Sigma has revealed a groundbreaking 300-600mm f/4 DG OS Sports Lens. A full-frame lens available in Sony E and L-Mount, this is an incredible zoom offering for professional photographers. Having a constant aperture for such a long focal length makes this lens competitive with primes, but with the obvious advantage of versatility—it basically offers shooters 300, 400, 500, and 600mm primes all in one package and without needing to change lenses or add a teleconverter.
This is clearly a professional lens as Sigma has packed all its advanced imaging tech into it. It is a constant f/4 aperture, and it features internal zoom to minimize weight shifts during shooting. It also has plenty of low dispersion and high-refractive index glass to minimize aberrations. Add on a high-thrust HLA autofocus motor and 5.5 stops of optical stabilization and you have a solid performer for sports, wildlife, and other distant subjects.
Operation of the lens has been enhanced with the addition of a function ring that can be set to Focus Preset or Power Focus modes. The preset option will allow you to instantly have the lens shift to a set focus position while the power focus allows for smooth focus shift at a constant speed, something ideal for video.
Befitting a large telephoto zoom, the 300-600mm features a rotating tripod socket as well as a drop-in filter holder. And, of course, it has been weather sealed.
The Sigma 300-600mm f/4 DG OS is an interesting new option for sports and wildlife photographers who want the ultimate in super telephoto versatility. And what may be the most shocking is the price. With a launch price of $5,999 Sigma managed to bring absurd value to a unique lens with little competition beyond primes that often cost many thousands more.
An Even More Versatile APS-C All-In-One: the 16-300mm
Oft maligned, the “basic” all-in-one zoom lens is a staple for photographers who want extreme versatility and no fuss—just slap this one optic on your camera and shoot anything and everything. Sigma is making their APS-C all-in-one even more “all” with the 16-300mm f/3.5-6.7 DC OS Contemporary Lens. This extends the wide end since Sigma’s last all-in-one zoom and creates an equivalent zoom range of 24-450mm. Whether it is a sweeping landscape, a gorgeous portrait, or distant wildlife, this lens will make sure you can capture it.
Available for Sony E, L-Mount, FUJIFILM X, and Canon RF systems, the 16-300mm is going to be a a versatile pick for many shooters. It’s headline 18.8x zoom range is the top feature, though a 1:2 maximum magnification ratio and up to 6 stops of optical image stabilization make it a complete package. An HLA motor also ensures speedy, accurate autofocus to complete the package.
These lenses maintain a tough balance of size, range, and price and Sigma has seemed to figure out the ideal set of features to make the 16-300mm you see today.
Learn more about Sigma BF camera and lenses at B&H Explora https://www.bhphotovideo.com/explora/photography/news/sigma-releases-bf-mirrorless-camera-alongside-300-600mm-f4-16-300mm-lenses
About B&H Photo Video
As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.
Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.
The B&H Payboo Credit Card offers the industry’s best instant savings and special financing, subject to credit approval. Visit B&H’s Payboo Page to learn more and apply.
Bild Expo 2025 – A Two-Day Celebration of Photography, Content Creation, and Filmmaking
“Bild Expo is more than just an event—it’s an energetic gathering of like-minded creatives from all corners of the content world,” said Jeff Gerstel, Chief Marketing Officer at B&H Photo. “We’re beyond excited to create this special opportunity for content creators, photographers, videographers, podcasters, and filmmakers at all levels to learn, connect, and be inspired by the leaders of our industry and the latest gear.”
Register Today!
Secure your spot now! Visit www.bildexpo.com to register and keep updated on event details. https://www.bildexpo.com/2025/registration
When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.
Contact Information
Geoffrey Ngai
B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/
View original content to download multimedia:https://www.prnewswire.com/news-releases/sigma-releases-bf-mirrorless-camera-alongside-300-600mm-f4-dg-os-sports-lens-and-16-300mm-lens-preorder-and-more-tech-info-at-bh-302383190.html
SOURCE B&H Photo
Technology4 days ago
Coin Market3 days ago