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Powerhouse Consulting Group selects Ripley PR as agency of record

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The No. 1 public relations agency for home services was chosen to raise industry recognition and bolster reputation for the FSM consulting group

KNOXVILLE, Tenn., Feb. 25, 2025 /PRNewswire/ — Powerhouse Consulting Group, a company that specializes in software implementation for the skilled trades, has named Ripley PR, a global firm specializing in home services, as its public relations agency of record.

Powerhouse chose Ripley PR based on the internationally recognized agency’s deep knowledge of the skilled trades, including a proven track record raising brand awareness for leading B2B brands in the plumbing, HVAC, and construction sectors. Ripley PR also boasts an extensive resume working alongside B2B software innovators in other verticals, making them a natural fit to highlight Powerhouse’s services.

“We knew we needed a public relations partner who understood the skilled trade industries that we serve, and who could leverage their media relations to drive success within this field—and of course that led us straight to Ripley PR,” said Jenny Benbrook, co-founder and CEO of Powerhouse Consulting Group. “There is no other PR agency that understands the skilled trades the way they do.”

Powerhouse Consulting Group is also highly regarded for their depth of knowledge about the skilled trades. The company provides strategic expertise for contractors looking to implement field service management (FSM) software solutions, including ServiceTitan and FieldEdge, more effectively. As certified consultants, Powerhouse equips their clients to maximize their software investment and to achieve scalable growth.

“Powerhouse combines a knowledge of the trades with extensive software expertise,” said Heather Ripley, founder and CEO of Ripley PR. “They understand the needs, pain points and uncertainties that contractors face as they try to make the most of their FSM—and they provide the kind of strategic insights that leave contractors feeling confident and in control. As champions of the trades, we’re excited to support Powerhouse as they make the lives of hardworking home service business owners easier.”

Ripley founded Ripley PR in 2013 with a focus on providing public relations for home service companies, as well as the manufacturing, B2B tech and franchising industries. Her book, “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for Your Home Service Business,” is an essential resource for home service business owners. Ripley PR was recently recognized by Newsweek as one of America’s Best PR Agencies for 2024 and Agency of the Year for the Southeast by the Prestige Awards.

To learn more about Ripley PR, visit https://www.ripleypr.com or call (865) 977-1973.

About Powerhouse Consulting Group
Powerhouse Consulting Group provides strategic guidance for contractors and home service companies looking to enhance their software ROI, specifically focusing on field service management (FSM) solutions such as ServiceTitan and FieldEdge. Equipped with more than 75 years of combined experience in software and the skilled trades, the Powerhouse team provides their clients with the clarity and confidence required to leverage their software investments most effectively. Powerhouse boasts certified consultants with a depth of expertise, and they hold the distinction of being the world’s first and only ServiceTitan Titanium Partner. More information about Powerhouse Consulting Group is available at mypowerhouse.group.

About Ripley PR
Ripley PR is an elite, global B2B public relations agency specializing in home service and building trades, manufacturing, BRB and franchising. Ripley PR was recently recognized by Newsweek as one of America’s Best PR Agencies for 2024 and has consistently ranked within the top five of Entrepreneur magazine’s annual list of Best PR Agencies for Franchises. Offering a full range of strategic communication services, including award recognition, crisis management, media relations and social media strategies, Ripley PR uses a blend of strategic business acumen and creative public relations branding to tell compelling stories and deliver measurable results. For more information, visit www.ripleypr.com or call 865-977-1973.

MEDIA CONTACT:
Heather Ripley
Ripley PR
865-977-1973
hripley@ripleypr.com

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SOURCE Ripley PR

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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