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2024 Yuewen Global IP Awards Unveils 24 Honors in Singapore, Accelerating the Globalization of Chinese IPs

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SINGAPORE, March 1, 2025 /PRNewswire/ — The “2024 Yuewen Global IP Awards” grandly kicked off at the Resorts World Sentosa in Singapore on February 28. The event featured diverse programs, including the release of Yuewen’s annual IP honor list (hereinafter referred to as “the list”), the unveiling of 24 honors, such as Influential Novels of the Year, Most Anticipated Adaptations, Outstanding Author of the Year, and Actor of the Year—paying tribute to outstanding authors, IPs, and actors. Notably, approximately 92% of the awarded IPs have already expanded into international markets, marking a year-over-year growth of over 20%.

Over 3,000 industry luminaries, cultural icons, and IP fans from around the world attended the event, including representatives from China and Singapore’s IP sectors, industry associations, academia, and key business partners. Together, they witnessed this significant milestone of international cultural exchange. Tencent Video and its overseas platform WeTV live-streamed simultaneously, with the number of viewers exceeding 40 million.

The ceremony brought together a distinguished lineup of hundreds of globally renowned web novel authors, including Er Gen, Paperboy, The Speaking Pork Trotter, Qian Shan Cha Ke, Tian Xia Gui Yuan, Aoki_Aku, Guiltythree, and JKSManga.

The “Influential Novels of the Year” honor was awarded to ten titles: Circle of Inevitability, Dedicated Heart, Who Told Him to Be a Cultivator!, Forcing Me to Be Reborn?!, High-Level Martial Era, Mirror of the Immortal Clan, Eighteen Again: The Quest for Fortune, Reincarnation Paradise, Shennong Dao Master, and Twilight Divide. These works span genres including fantasy, science fiction, urban, Xianxia, and light novels, collectively amassing over 56 million fans on Qidian, a leading Chinese online reading platform. Each title garnered an average of 4.32 million comments per chapter, reflecting exceptional audience engagement.

The “Best New Novel” was awarded to Peace Order, an Eastern fantasy novel described as  “a magnificent epic of family and country in historical wars”. The work has already secured film and television adaptation deals.

The “Best Original Overseas Novel” went to Shadow Slave, a fantasy-action title that has reached nearly 50 million views on WebNovel, Yuewen’s global online reading platform.

The Speaking Pork Trotter was recognized as “Outstanding Author of the Year” for his impressive portfolio, including The First Order, The Naming Technique of the Night, and Green Mountain. His works span sci-fi, fantasy, and urban genres, and have successfully expanded into publishing, audiobooks, animation, and film/TV. Adaptations such as Spare Me, Great Lord! 2, Since the Red Moon Appeared, and Tales of Herding Gods won “Most Popular Novel-to-TV Adaptations”.

“New Author of the Year” was awarded to City Cicada. His novel Genius Club—which won the 35th China Science Fiction “Galaxy Award”—is now set for adaptation into film, animation, and more, marking a breakthrough for emerging writers.

Canadian author Aoki_Aku received “Author with Global Influence” award for his role in bridging Eastern and Western cultures through storytelling.

Yuewen’s robust creative ecosystem has been reflected in key industry trends. In 2024, the number of new authors earning over 500,000 yuan annually on the platform increased by more than 70%.

Hit IPs Keep Emerging

As the “bellwether of Chinese IP development”, the Yuewen Annual IP Honor List has been recognized for its value-driven evaluations since its inception in 2015. It serves not only as an annual retrospective of IPs but also as a predictor of market trends. This year’s list spotlights numerous hit IPs, covering the entire industry chain including animation, short-form dramas, TV, film, gaming, and merchandise.

In the film and television sector, hit adaptations such as Guardians of the Dafeng, The Flourished Peony, Blossom, The Double, The Tale of Rose, Joy of Life 2, and The Legend of ShenLi took both Chinese and international audiences by storm, earning them the “Most Popular Novel-to-TV Adaptations” award. The box office sensation Yolo was named “Most Popular Film,” having been both China’s highest-grossing film and the top-grossing Chinese-language film internationally in 2024. Meanwhile, the online film Guardians of the Dafeng • No One Like Me leveraged the success of the TV series, earning the title of “Most Breakthrough IP Adapted Online Film.” The short-form drama My Richest Husband surpassed 100 million cumulative views, securing the “Most Popular IP Adapted Short-form Drama” award.

Actor RuoYun Zhang was awarded “Actor of the Year” for his standout performance in Joy of Life. Co-stars Qin Li and Gang Wu received “High-Quality Actress of Adaptations” and “Method Actor of Adaptations” respectively. Thanks to its ensemble cast, Joy of Life 2 became the only drama in 2024 with an average playback volume of over 100 million per episode, solidifying its title as “the best drama of the year”. Tao Yin, a multiple-award-winning actress, was honored as “Outstanding Actress of the Year”. Dylan Wang, lead of Guardians of the Dafeng, was named “Outstanding Impact Actor of Adaptations”. Rising stars Zhu Zhu, Ava Wang, and Kiki Xu received “Sparkling Actress of Adaptations”, “Most Anticipated Actress of Adaptations”, and “Potential Actress of Adaptations”, respectively.

Trends in IP Development

China’s IP licensing market has seen rapid expansion. According to the 2024 White Paper on the Development of China’s Brand Licensing Industry, as of 2023, localized IPs have been the largest source in China’s IP licensing market for three consecutive years. In response to the new trend of cultural consumption, this year’s ceremony has introduced a new “Best IP Crossover of the Year” category. Winning collaboration included “YH.TANG × The King’s Avatar”, which sold over one million beverages on its first day, and the collaboration between “PIZZA HUT × Battle Through the Heavens” sparked a cultural consumption frenzy among Generation Z.

Another new category, “Best IP Goods of the Year,” recognized 12 products, including The King’s Avatar • “Glory Rendezvous” Mythic COG Collectible Cards and Lord of Mysteries • Adventure Series Hitcard Collection Cards. The cumulative Gross Merchandise Volume (GMV) of the listed “goods” exceeded 100 million yuan, reflecting the booming “Goods Economy” trend. According to data from iiMedia Research, the scale of China’s “Goods Economy” reached 168.9 billion yuan in 2024, an increase of over 40% compared with 2023, and is expected to reach 308.9 billion yuan by 2029.

IP is a core element of the “Goods Economy”, and Yuewen, which has an “IP Farmland”, is now tapping into the global “Goods Economy”. Yuewen recently culminated its one-month-long YUEWEN WONDERLAND in Singapore, attracting global fans to “eating goods” (buying IP peripherals). The daily footfall has surpassed 20K people. Among them, the GMV of the Chinese New Year and Singapore-themed series products prepared by YUEWEN GOODS has exceeded 5 million yuan.

The overseas export of goods is a microcosm of the overseas export of Chinese IPs. More than 90% of the IPs listed in this year’s award have been exported overseas. For example, for The King’s Avatar, which was rated as the “The IP with the Greatest International Influence”, its protagonist, Ye Xiu, will serve as the “Swiss Tourism Explorer” of the Swiss National Tourist Office in 2025. The Joy of Life 2 was globally set to premiere simultaneously through Disney and has become the Mainland Chinese TV drama with the highest viewing popularity on the Disney+ platform.

The list also reflects emerging trends in IP integration, with web novels, comics, and animations increasingly collaborating with gaming. Animation, Comic, Game, and Novel (ACGN) synergy prevailed this year’s winners. Three co-branded titles—”Fox Spirit Matchmaker × Honor of Kings” ,  “The Unruly Immortals × A Chinese Ghost Story” , and  “Guardians of the Dafeng × Game for Peace” —won “Most Popular Novel-to-Game Adaptations” . Notably, the collaboration between Fox Spirit Matchmaker × Honor of Kings has driven an increase in the game’s revenue in the third quarter of 2024.

Yuewen’s Holistic IP Ecosystem

With a robust IP pipeline and established IP development ecosystem, Yuewen consistently delivers hits. Starting with web novels and catalyzed by successful TV and film adaptations, the company has built a full-industry chain spanning audiobooks, animations, games, merchandise, and emerging formats like collectible cards and immersive IP theaters. This integrated approach maximizes IP value and underscores  China’s maturing IP industry.

In this context, the ten novels that have been rated as the “Most Anticipated Adaptations” – Dream of White Hedge, The Unruly Immortals, Above the Great Dao, The First Fierce Sword of the Imperial City Department, Who Told Him to Be a Cultivator!, Genius Club, Artifact Report, Mirror of the Immortal Clan, The Divine Officials Have Orders, and Immortal Father – are expected to grow into a new batch of hit IPs. It is worth noting that 100% of the web novels awarded in the previous Yuewen Global IP Awards have entered the IP development stage.

IP Commercialization Accelerates, and Overseas Influence Grows

The year 2025 marks the 10th anniversary of Yuewen’s establishment. During this gala, Yuewen unveiled the “Yuewen 10th Anniversary IP of Glory”, honoring classic IPs such as Candle in the Tomb, Nirvana in Fire, and Jade Dynasty. These IPs, cultivated over decades, have become cultural touchstones spanning generations.

To commemorate the occasion, music artists Azora Chin, Loger, Mario, Angela Zhang, and Laure Shang performed iconic tracks tied to Yuewen IPs.

As a pioneer, Yuewen not only promotes the internationalization of the Chinese IP industry but also drives the overseas adaptation of a holistic IP development model. As of November 2024, WebNovel, Yuewen’s overseas online reading platform, has launched approximately 6,000 translated works of Chinese web novel, cultivated about 449,000 overseas online authors, and accumulated nearly 300 million visitors, covering more than 200 countries and regions around the world. At the same time, Yuewen has also collaborated with teams from the United States, the United Kingdom, India, Japan, and Singapore to jointly develop IPs based on overseas original works. With the deepening of international collaboration, the IP industry is entering a new stage of global co-creation of IPs.

Media Contact: Wendy Liu
Email: ywpr@yuewen.com

About Yuewen

Yuewen (HKEX: 0772 China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature. Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and a rich reserve of literary works across 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its celebrated IP portfolio, which includes popular titles like Joy of Life, My Heroic Husband, Candle in the Tomb, The King’s Avatar, Soul Land, and Nirvana in Fire. It has successfully expanded its reach across various media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise.

For more information, please visit https://www.yuewen.com/en/.

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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