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Explore The Infinite: HIKMICRO First Unveils “Digital System” Concept on IWA 2025

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HANGZHOU, China, March 2, 2025 /PRNewswire/ — HIKMICRO, the leading pioneer of technology exploration in the hunting market, unveiled its vision for the future at the IWA Outdoor Classics 2025 show in Nuremburg. HIKMICRO showcased groundbreaking innovations and outlined its new “digital system” ethos on its stand in Hall 4A-300 at the annual event, recognized as the world’s premier exhibition for the hunting and target sports industry.

Centered on the theme “Explore the infinite: Digital System Redefine Your Hunting Experience”, HIKMICRO highlighted the company’s new commitment to exploring the infinite possibilities of industry-leading innovation and providing an unrivalled experience for users.

HIKMICRO’s “digital system” ethos is inspired by the desire to consolidate optical solutions in a world where hunters are faced with an ever-increasing, and sometimes confusing, choice of high-tech spotting and sighting devices. HIKMICRO wants to give hunters a clearer, simpler and more effective choice by offering integrated solutions to cover all imaginable needs in all aspects of every hunting scenario – all from the trusted HIKMICRO brand.

HIKMICRO product manager May said: “While HIKMICRO continues to lead the digital hunting optics market, the brand now wants to go a step further than simply delivering technological changes at product level. HIKMICRO is breaking through the boundaries to redefine hunting as a fully immersive experience in which the HIKMICRO brand has the infinite possibilities of every imaginable eventuality covered with the best available solution.”

How HIKMICRO is making the digital system a reality

Technology Breakthrough – HIKMICRO Shutterless Image System (HSIS)

HIKMICRO is commit to delivering a digital system with advanced functions that break through technological boundaries to give hunters an unrivalled experience. The introduction of the new FALCON 2.0 and CONDOR 2.0 thermal monoculars marked a huge leap forward in thermal imaging technology, especially from  HIKMICRO’s proprietary shutterless technology; a remarkable innovation that puts the brand way ahead of its competitors. HIKMICRO’s Shutterless Image System technology eliminates thermal imaging freeze while ensuring zero image loss throughout the observation process, so the critical moment is never missed. Just enjoy the unique experience of seamless viewing as the detector continuously learns the background view to create clear images with fine detail. All this while still maintaining the shutter construction to calibrate images for power-up or when going through extreme temperature fluctuations.

This technology introduces the new digital system values to the thermal imaging sector, consolidating HIKMICRO’s leadership in this category.

Continuous exploration in daytime hunting with 4K digital optics

HIKMICRO continues to push the boundaries of the viewing experience, whether hunting by day, by night or in twilight. These pioneering devices dispel the myth that thermal and digital optics are only for after-dark hunting – HIKMICRO gives a true round-the-clock hunting experience.

The HABROK 4K received excellent feedback from market, making it a top choice for many new hunters as their first all-in-one binoculars. Users particularly engaged in deer stalking have shown especially high praise, proving that HIKMICRO devices genuinely provide a richly enhanced hunting experience at early morning and twilight. This is highlighted by unbeatable low-light performance with full-color 4K UHD detector which delivers vivid images, even in twilight, to provide those vital extra minutes needed for successful hunting. Such immersive dawn to dusk viewing could never be imagined by hunters using traditional optics, which are limited by their need full daylight.

New image stabilization technology ensures the ultimate smooth viewing experience. This feature eliminates unwanted movement and vibration throughout the rigors of the hunt to provide hunters with steady images that won’t blur their vision. This feature excels in low light, ensuring a totally immersive experience with optimum viewing during crucial moments when quick, clear decision-making is vital for hunting success.

No special moment is ever missed with instant recordings for highlights capturing. HIKMICO ‘s digital hunting product family (HABROK 4K, HABROK PRO and ALPEX 4K) can help you easily capture photos and videos of vital moments out in the field or forest and save them in Local Album and SIGHT APP. These saved memories are simple to review and share, plus you can instantly check the result of a shot and quickly locate your quarry.

Combine this with a long list of digital functions including multiple zero profiles for different rifles and ammunition, laser rangefinder for fast, accurate distance calculation to your target, and ballistic calculation to give a precise aiming solution for every shot, it is clear to see the huge advantages the HIKMICRO digital system has over traditional optics.

Ultimate integration for information sharing and support

HIKMICRO has also introduced a fully integrated hunting and information sharing solution with the new Hunt Ground feature in its SIGHT APP. This enables you to chart your hunting ground within the app, and map detected animals, planned trails, high seats and feeders along with your HIKMICRO trail camera/s. All data can be quickly accessed via your smartphone and immediately shared via the Real-Time Information Sharing Function. The ability to stay in touch with your positions marked on a live map ensures safe, effective hunting, and the stored information is a valuable resource for planning future adventures together.

This connectivity fosters a stronger sense of community and provides the foundation for a fully integrated digital system in which the SIGHT APP will enable hunters to fully replicate their hunting experiences and share information and the excitement of the hunt with friends.

Hunters can also use this integrated hub to bind their products and access an ever-growing range of services, including online customer support, extended warranties and real-time repair status updates. Accessed via the customer service section of the SIGHT APP, it will create the ultimate digital service experience for hunters.

Exploring technology to shape the future of hunting

The strategies revealed by HIKMICRO at the IWA show enforce and extend its brand vision and mindset of infinite exploration. HIKMICRO is delivering this vision to take digital and thermal hunting devices from niche to mass markets, by making the best user-friendly products with the leading technology while providing a fully integrated solution to meet every need that hunters could have. In a world where digital and thermal optics are rapidly evolving, HIKMICRO is exploring the exciting solutions that AI technology promises for the hunting industry.

Digital System is HIKMICRO’s pioneering first step into a new and totally immersive hunting experience where thermal and digital viewing provide the most effective choice for daytime and nighttime hunting. HIKMICRO is leading the way into a future where the most advanced technology is easier than ever to use.

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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7 hours ago

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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