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Rohde & Schwarz and Ceva Present Industry’s First Test Solution for the Upcoming Bluetooth OTA UTP Test Mode

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The next Bluetooth® release is expected to be ratified soon. One important new feature is the Unified Test Protocol (UTP) Test Mode for Bluetooth® Low Energy, that will complement existing test methods. The UTP Test Mode will additionally enable over-the-air (OTA) controlled device testing, which will simplify measurements of small and highly integrated devices enormously, since no direct wired connection to the tester is needed. Rohde & Schwarz and Ceva, in close cooperation, have developed the world’s first test solution for this new test mode, making its debut at embedded world 2025.

MUNICH and ROCKVILLE, Md. , March 5, 2025 /PRNewswire/ — Rohde & Schwarz and Ceva today unveiled the world’s first test solution supporting the upcoming Bluetooth® OTA UTP Test Mode, enabling over-the-air (OTA) controlled device testing. The two companies will showcase their joint solution at embedded world 2025 in Nuremberg. Rohde & Schwarz and Ceva closely collaborated to develop this test solution, powered by Ceva-Waves Bluetooth® Low Energy IP. It runs on the R&S CMW radio communication tester platform from Rohde & Schwarz, with integrated Ceva-Waves Bluetooth® Low Energy controller software licensed from Ceva.

OTA-Testing for small and highly integrated Bluetooth® devices
Until now, wearables and other small and highly integrated Bluetooth® devices required testing using the Direct Test Mode which involves a control cable between the test instrument and the device under test (DUT). Especially encapsulated DUTs make it difficult or even impossible to integrate a connection for this control cable. Hence, sending test control messages over the air without any cabling between tester and DUT as specified in the UTP mode will simplify the test setup immensely.

Radio controlled testing powered by Ceva
The Ceva-Waves Bluetooth® Low Energy platform provides a fast, low-risk path for integrating low power and robust Bluetooth® Low Energy connectivity into a system on a chip (SoC). The suite of optimized, integrated hardware IP and software has been deployed and Bluetooth® SIG qualified in many customer chips. It has been shipped in billions of devices across various markets including consumer, automotive, industrial, mobile and smart home. Ceva-Waves Bluetooth® Low Energy IP stood out as the ideal choice for Rohde & Schwarz to integrate it in their OTA UTP Tester, due to its maturity and robustness, combined with the technical support Ceva provides its customers throughout the development process.

Tal Shalev, vice president and general manager of the wireless IoT business unit at Ceva, commented: “Rohde & Schwarz has long been a leader in Bluetooth® testing, and their highly respected R&S CMW radio communication tester platform continues to set industry standards. The introduction of Bluetooth® OTA UTP Test Mode is a crucial advancement for testing next-generation consumer Bluetooth® products, and we congratulate them on this timely innovation, powered by Ceva-Waves Bluetooth® technology.”

Unified Bluetooth® testing over-the-air
The Bluetooth® UTP Mode on the R&S CMW radio communication tester platform offers a simple and precise signaling test solution, perfectly suited for Bluetooth® Low Energy radio tests in development, pre-conformance and production testing. All Bluetooth® Low Energy and Bluetooth® Classic Radio measurements are unified and can be performed with a single test setup over the air in a signaling connection. Comprehensive test automation and the highly accurate implementation of the Bluetooth® test cases are crucial to ensure compliance to the Bluetooth® specifications.

Christoph Pointner, Senior Vice President for Mobile Radio Testers at Rohde & Schwarz, says: “Thanks to our close partnership with Ceva and their highly-proven Bluetooth® Low Energy IP we were able to implement the new Bluetooth® UTP Test Mode in line with the specifications of the Bluetooth® Core Specification Working Group on our well-established R&S CMW platform. This highly anticipated solution will enable vendors and manufacturers of wireless chipsets, modules, and devices to test their products over-the-air with greater ease. In addition, they will be able to perform the testing for all Bluetooth® radios with the same test setup.”

Both partners are actively involved in defining the specifications within the Bluetooth® Core Specification Working Group, ensuring that the test solution will be in line with the specifications of the upcoming Bluetooth® release. In addition, the solution is compatible with the already ratified Bluetooth® releases up to release 6.0 Channel Sounding, supporting the existing Direct Test Mode (DTM) with the conducted control connection.

Rohde & Schwarz will showcase this ready-to-market test solution from March 11 to 13, 2025 at Embedded World in Nuremberg in hall 4 at booth 4-218.

Visit Ceva at Embedded World in hall 4 at booth 4-462 for detailed information about the radio-based controlling software.

Rohde & Schwarz
Rohde & Schwarz is striving for a safer and connected world with its Test & Measurement, Technology Systems and Networks & Cybersecurity Divisions. For over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. The company’s leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. The privately owned, Munich based company can act independently, long-term and sustainably. Rohde & Schwarz generated a net revenue of EUR 2.93 billion in the 2023/2024 fiscal year (July to June). On June 30, 2024, Rohde & Schwarz had more than 14,400 employees worldwide.

R&S® is a registered trademark of Rohde & Schwarz GmbH & Co. KG.

About Ceva, Inc.
At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today’s most advanced smart edge products. From wireless connectivity IPs (Bluetooth, Wi-Fi, UWB and 5G platform IP), to scalable Edge AI NPU IPs and sensor fusion solutions, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 19 billion of the world’s most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.

Our headquarters are in Rockville, Maryland with a global customer base supported by operations worldwide. Our employees are among the leading experts in their areas of specialty, consistently solving the most complex design challenges, enabling our customers to bring innovative smart edge products to market.

Ceva: Powering the Smart Edge™

Visit us at www.ceva-ip.com and follow us on LinkedIn, X, YouTube, Facebook, and Instagram.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth® SIG, Inc. and any use of such marks by Rohde & Schwarz and Ceva is under license.

Logo: https://mma.prnewswire.com/media/74483/ceva__inc__logo.jpg

 

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SOURCE Ceva, Inc.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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