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SHEIN and SHEIN Foundation Pledge Commitment to Women’s Empowerment Through a US$700,000 Multi-Year Collaboration with Dress for Success Affiliates

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Builds on SHEIN’s previous collaborations with six Dress for Success affiliates, that have supported over 2,400 women in 2024

SINGAPORE, March 7, 2025 /PRNewswire/ — SHEIN, a global online fashion and lifestyle retailer, and SHEIN Foundation, SHEIN’s newly-established philanthropic partner that aims to build more inclusive communities and sustainable ecosystems, have announced a multi-year financial commitment of over US$700,000 to four Dress for Success (DFS) affiliates in the UK, US and SingaporeGreater London, Indianapolis, Chattanooga and Singapore – with the donations to DFS Indianapolis and Chattanooga channelled  through the SHEIN Foundation. This funding from SHEIN and SHEIN Foundation will support programs and services offered by the four DFS affiliates in UK, US and Singapore, as well as special initiatives such as the sponsorship of fundraising events.

In 2024, SHEIN had donated US$430,000 to support local affiliates of DFS, a global not-for-profit organization that empowers women to achieve economic independence by providing them with the tools, resources, and support they need to thrive in work and life. These donations supported the various DFS affiliates in carrying out the following initiatives:  

London, United Kingdom – SHEIN sponsored the annual Power of Women Award ceremony to raise funds and awareness for DFS Greater London, and provided a ‘Stylist’s Edit’ of 500 pieces of fashion-forward clothing to help DFS’s clients feel confident for interviews. DFS Greater London served 960 women in 2024.Singapore –In October 2024, SHEIN, DFS Singapore, and students from the Nanyang Academy of Fine Arts (NAFA) collaborated to launch a specially-designed capsule collection to help women feel confident as they navigate the daily hustle of work, errands and family responsibilities. DFS Singapore served 268 women in 2024.Chattanooga, United States – In 2024, DFS Chattanooga achieved a major milestone by expanding their programs and services, including the launch of the Professional Women’s Group monthly meetings to provide former DFS clients with a regular platform for support, as well as the CelebrateHer Fashion Show and fundraising event. DFS Chattanooga served over 173 women in 2024, a 275% increase in the number of women served the year before.Indianapolis, United States – SHEIN served as the title sponsor for the Stepping Out in Style fundraising dinner and fashion show, which raised over US$640,000 to support DFS Indianapolis’s programs and services. In 2024, DFS Indianapolis provided over 860 styling appointments, as well as career coaching, mentoring, and ongoing professional development support to women in need.Rome, Italy – In June 2024, DFS Rome launched its first multifunctional center, creating a community space for training and support services, where they served approximately 150 women in 2024.Milan, Italy – The DFS Milan office is being transformed into a hub to serve more women and is scheduled to open in May 2025.

Leonard Lin, President of EMEA, Global Head of Public Affairs, and General Manager of Singapore said, “It is inspiring to see how SHEIN’s support has benefited many DFS affiliates across many different geographies—from funding programs to providing resources that can help enhance the career prospects of the women they serve. We are proud to have empowered many women through our partnership with DFS and remain dedicated to creating more opportunities for more of DFS’s clients through our continued support and financial contributions.”

Juanita Ingram, Founder & Board President of Dress for Success Chattanooga & Greater London, and Global Ambassador for Dress for Success Singapore, said, “Empowerment is not just about what we provide—it’s about the lasting change we create. Through SHEIN’s visionary partnership, we have mobilized resources, expanded opportunities, and ignited meaningful impact across multiple regions worldwide. This collaboration has strengthened our ability to equip women with the tools, confidence, and networks needed to achieve sustainable careers and economic independence. Leading this global initiative has been a profound and worthwhile endeavor—one that reinforces the power of collective action in transforming lives and breaking barriers for women everywhere.”

About SHEIN Foundation

The SHEIN Foundation is SHEIN’s philanthropic partner dedicated to fostering more inclusive and sustainable growth in the communities that SHEIN engages with across its global footprint. Through the programmes it supports, the SHEIN Foundation reinforces and amplifies SHEIN’s commitment to empower the communities we reach and give back to the global community.

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View original content:https://www.prnewswire.co.uk/news-releases/shein-and-shein-foundation-pledge-commitment-to-womens-empowerment-through-a-us700-000-multi-year-collaboration-with-dress-for-success-affiliates-302395406.html

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Proof Technology and SmartAdvocate Announce Platform Integration for Service of Process Inside Legal Case Management Software

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Litigation teams can now initiate, track, and complete service of process without ever leaving the SmartAdvocate case file.

DENVER, July 23, 2026 /PRNewswire-PRWeb/ — Proof Technology, Inc., the service of process and e-filing technology platform, and SmartAdvocate, the award-winning legal case management system, today announced a new integration that brings service of process in every jurisdiction directly into the SmartAdvocate platform.

“Serves now start, track, and close out right inside the SmartAdvocate case file. The word that keeps coming up in early feedback is ‘effortless,'” said Dima Kovalev, Chief Product Officer at Proof.

The integration allows the 20,000+ legal professionals who manage their cases on SmartAdvocate to serve legal documents on anyone, at any time, anywhere in the United States—directly from the case file they’re already working in. No second login, no re-typing case data, no copy-and-pasted status updates, no unnecessary downloads, and no distracting emails.

Until now, managing service of process alongside a case management system has meant working outside of it: rekeying names, addresses, and document details into a separate serve request, chasing process servers for status updates over phone and email, pasting tracking notes into the case file, and downloading affidavits and invoices from one platform only to re-upload them into another. Every handoff is an opportunity for an error, a delay, or a missed deadline. This integration eliminates that entire loop—service of process becomes another step in the SmartAdvocate workflow instead of a separate errand.

The integration was designed around how SmartAdvocate law firms actually work. Rather than an additional tool that demands new training, Proof built the experience to fit directly into existing SmartAdvocate workflows:

Users initiate a serve from the Documents tab of any case, pulling documents and contact details already in the matter.Proof’s Autofill™ technology reads the uploaded document, identifies the party to be served, and pre-fills the serve request details automatically—while real-time address validation and duplicate-serve checks catch errors before the serve goes out.As service progresses, every status update appears in the SmartAdvocate case file, giving paralegals, case managers, and attorneys a shared, real-time view of every serve.When the job is complete, signed affidavits and invoices sync automatically into the SmartAdvocate case folders the firm designates, and invoices can post directly to the matter as disbursements—so nothing slips past accounting.

“Our clients expect technology that removes complexity—not adds to it. By bringing service of process directly into SmartAdvocate, we’re continuing to deliver on our promise of a truly connected litigation platform. Firms can now manage the entire service process without leaving SmartAdvocate, improving efficiency, increasing visibility, and reducing the risk of costly delays. This integration reflects our broader vision of providing law firms with the technology they need to operate smarter, move faster, and deliver exceptional results for their clients,” said Allison Rampolla, SVP of Sales and Marketing at SmartAdvocate.

“A lot of SmartAdvocate firms already use Proof—they’ve just had to run the two side by side,” said Dima Kovalev, Chief Product Officer at Proof. “Now serves start, track, and close out right inside the case file. The early feedback is some of the strongest we’ve had for any launch. Firms tell us it’s changed how the whole intake-to-serve process feels—and the word that keeps coming up is ‘effortless.'”

The integration is available now to SmartAdvocate firms. Existing Proof customers can contact their Account Manager to get started; firms new to Proof can visit proofserve.com/integrations/smartadvocate to learn more.

About Proof Technology, Inc.: Proof is a legal technology company that gives law firms and litigation practices a single platform for service of process in every jurisdiction, backed by 2,600+ rigorously vetted professional process servers. Founded in 2017 by veteran attorney Eric Voogt, Proof enables legal teams in every jurisdiction to create electronic serve requests, track attempts in real time, and receive court-ready, notarized affidavits complete with photos and location data. The platform is used by thousands of law firms and government agencies across the United States to digitize and streamline service of process and e-filing. For more information, visit https://www.proofserve.com/.

About SmartAdvocate: SmartAdvocate is a fully customizable, award-winning case management software used by more than 20,000 legal professionals. Built for today’s litigation firms, the platform helps attorneys and legal staff manage cases, documents, communications, reporting, and firm operations in a single, unified system. At the core of SmartAdvocate’s innovation strategy is built-in SmartIntelligence™: AI-powered features that help firms improve intake, automate document-intensive processes, enhance communications, and gain deeper insight from case data. With more than 175 integrations and a responsive in-house team dedicated to client success, SmartAdvocate combines innovative technology with personal support to help law firms operate more efficiently and achieve stronger outcomes. For more information, visit https://www.smartadvocate.com/.

Media Contact

Nick Bhutani, Proof Technology, 1 (201) 701-1687, nick.bhutani@proofserve.com, https://www.proofserve.com/
SmartAdvocate: Mark Fliegelman, Mark@smartadvocate.com

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SOURCE Proof Technology

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Sigma Defense Selected to Deliver SUNet 2.0 Prototype Supporting Secure AI and Mission Software Modernization

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PERRY, Ga., July 23, 2026 /PRNewswire/ — Sigma Defense, a leading provider of mission-critical software, communications, and C5ISR systems for the Department of War, today announced it has been selected to deliver a SUNet 2.0 (Secure Unclassified Network) prototype under an Other Transaction Agreement (OTA).

SUNet 2.0 is a modernization initiative designed to establish a secure, governed environment that enables artificial intelligence and machine learning (AI/ML) development, data collaboration, mission partner integration, technology experimentation, and future operational mission applications across the Department of War. Sigma Defense proposed an operational platform designed to provide the Government with a durable, mission-ready foundation that maintains government ownership of governance, identity, security, data, and operations.

“Sigma Defense is focused on delivering superior operational capabilities to the warfighter.” said Matt Jones, Chief Executive Officer of Sigma Defense. “SUNet 2.0 represents the future of defense software, delivering secure operational platforms that accelerate innovation while remaining adaptable to changing missions and technologies.”

Under the initial six-month effort, Sigma Defense will deliver a production-representative Minimum Viable Product (MVP) that enables the government to evaluate and validate core capabilities supporting AI/ML development, data operations, secure collaboration, governance, and technology integration. The prototype represents the first phase of the program and includes the potential for a follow-on production effort.

For more information about Sigma Defense contracts and capabilities, visit www.sigmadefense.com.

About Sigma Defense

Sigma Defense Systems LLC is a leading technology company serving the Department of Defense (DoD) providing systems and services for CJADC2, DevSecOps, Electronic Warfare and software development since 2006. The company’s software-focused approach to tactical communications accelerates information collection and sharing for faster decision making and better mission outcomes. Customers turn to Sigma Defense for engineering, program management, and data logistics services for technical solutions that encompass ground, sea, air, and space-based systems and sensors and network and satellite communications. Sigma is headquartered in Perry, GA with satellite offices both CONUS and OCONUS.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sigma-defense-selected-to-deliver-sunet-2-0-prototype-supporting-secure-ai-and-mission-software-modernization-302833389.html

SOURCE Sigma Defense Systems

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Businesses Are Making a Costly AI Mistake, and It Isn’t What You Think

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NASHVILLE, Tenn., July 23, 2026 /PRNewswire/ — Artificial intelligence is one of the most powerful business tools ever created. Yet as companies race to integrate AI into nearly every aspect of their operations, many are making the same costly mistake: replacing human expertise and critical thinking with technology instead of using technology to strengthen them.

Kristen Kukta, founder and CEO of Nashville-based advertising and public relations firm Unblurred Media, says the biggest threat isn’t AI itself. It’s the growing number of businesses that assume AI-generated information is accurate simply because it sounds convincing.

“The most dangerous thing about AI isn’t that it gets something wrong. It’s that it can sound so confident that people stop questioning the answer,” said Kukta. “AI is one of the most powerful business tools ever created, but it’s still a tool. It should support human expertise and critical thinking, not replace them.”

“Many people believe AI searches the entire internet, compares every source, separates fact from fiction and always delivers the right answer. It doesn’t,” Kukta continued. “AI analyzes enormous amounts of information and recognizes patterns to generate responses, but it doesn’t think like a human, independently verify every fact or understand the unique context behind your business. That’s why human expertise still matters, especially when it comes to a business’s marketing needs.”

As AI adoption accelerates, businesses are being flooded with promises that technology can replace marketing teams, customer service departments and even strategic decision making. Kukta says the hype is creating unrealistic expectations about both results and cost, leading many business owners to believe effective marketing should now be inexpensive simply because AI is involved.

“AI can make certain tasks faster, but it does not eliminate the need for a realistic marketing budget,” Kukta said. “Your competitors are still investing in advertising, building their brands and competing for the same customers. AI improves efficiency, but it doesn’t replace strategy, testing, media buying or experience. Businesses that chase cheap marketing because AI is involved often spend less upfront only to waste far more on solutions that were never capable of delivering the results they were promised.”

The marketing industry is now seeing that same misconception play out in search engine marketing.

“Ten years ago, agencies promised businesses immediate Page One rankings on Google. Today, many are making the same promise about appearing in ChatGPT and other AI platforms,” Kukta said. “But SEO has never produced overnight results, and AEO doesn’t either. Both require time, authority, credible content and a strong digital presence. AEO should be viewed as one component of a long-term digital strategy, not as a replacement for paid advertising, lead generation or human sales conversations.”

Automation presents similar challenges. While AI can improve efficiency and streamline repetitive tasks, it cannot replace trust, empathy or the relationships that drive business growth.

According to PwC’s 2025 Customer Experience Survey, 86% of consumers say human interaction remains important to their experience with a brand. Research from InsideSales found businesses are more than eight times more likely to qualify a lead when responding within the first five minutes. Automation can provide that immediate acknowledgment, but it should never replace the conversation.

“Automation has an important place, but it should not become your front desk, your sales team or the person responsible for building trust,” Kukta said. “The goal isn’t to replace people. It’s to help your team respond faster, stay organized and spend more time doing what technology can’t: building relationships, answering questions and earning trust.”

As businesses continue investing in artificial intelligence, Kukta encourages business owners to separate the hype from reality before making decisions that affect their marketing, customer relationships and long-term growth.

“Businesses shouldn’t be asking how AI can replace people,” Kukta said. “They should be asking how AI can make good people even better. That’s where the real competitive advantage is. AI doesn’t replace expertise. It amplifies it.”

About Unblurred Media

Unblurred Media is a Nashville-based advertising, public relations and digital marketing agency specializing in strategic marketing for medical practices, med spas, law firms, Amazon brands and growth-focused businesses. From digital advertising and public relations to website development, CRM automation and Amazon storefront management, Unblurred Media combines data-driven strategy, creative expertise and emerging technology to help clients strengthen their brands, attract qualified leads and achieve measurable growth. For more information, visit www.UnblurredMedia.com

Media Contact: pr@unblurredmedia.com 

View original content:https://www.prnewswire.com/news-releases/businesses-are-making-a-costly-ai-mistake-and-it-isnt-what-you-think-302833483.html

SOURCE Unblurred Media LLC

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