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INSPIRING IDEAS, IMMERSIVE INNOVATION: UK HOUSE @SXSW 2025 UNVEILS LINEUP

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From exploring the latest industry trends to meeting the brilliant minds behind next-generation tech and creativity, UK House offers a dynamic space for discovery and connection. Whether it’s AI breakthroughs, immersive storytelling, or emerging creative technologies, the UK House lineup ensures that attendees can experience the best of UK innovation in action.

The just-released UK House @SXSW 2025’s schedule features dynamic discussions with thought leaders in the tech and creative industries and celebrations of the transformative power of US-UK collaboration.  

On International Women’s Day, the UK House program will spotlight the influence and experiences of women leaders in creative technology, reflecting the UK’s commitment to diversity and inclusion.

Alan Gogbashian, the UK’s Deputy Trade Commissioner North America, will be at UK House engaging with US investors, buyers and business leaders to discuss opportunities to fuel their growth by partnering with the UK.

AUSTIN, Texas, March 7, 2025 /CNW/ — UK House @ SXSW 2025 is set to be a must-visit hub for cutting-edge ideas, immersive experiences and high-impact networking. Taking place March 8-11, the just-released program features thought-provoking discussions with industry leaders, interactive showcases of UK innovation and invaluable opportunities to connect with the trailblazers shaping the future of tech and creativity.

This year’s lineup includes a Conversation Series featuring innovators from the UK and US, a special partnership with WIRED and immersive demonstrations of game-changing technology and creative breakthroughs. With a strong focus on UK-US partnerships, UK House will spotlight the talent, ideas and collaborations driving global innovation.

Program highlights include:

Conversation Series in partnership with WIRED: The Innovation Imperative: Charlotte Blank, US CMO of Jaguar Land Rover North America, delves into the intersection of behavioral science and strategic leadership, fostering a culture of creativity and innovation, adapting to meet the evolving expectations of future consumers.Conversation Series: This is London Calling, Bringing BBC + Roblox to Gen Z: How has the world’s oldest broadcaster leveraged gaming to reach elusive Gen Z and Gen A audiences? Charles Hambro, CEO & Co-Founder of GEEIQ and James Reevell, Executive Editor for Youth Audiences, BBC iPlayer & BBC3, provide insights into the next frontier of audience engagement.Conversation Series in partnership with WIRED: How UK & US Tech Collaboration is Transforming the Music Industry: Panelists Rubin Patel, CEO of TenWest; LaTecia Johnson, Co-Founder, Ingenius Studios; and Anne McKinnon, CEO and co-founder, Ristband; moderated by WIRED Editor Michael Calore, will discuss how transatlantic tech innovation continues to reshape music creation, distribution and audience engagement.Tea Tasting of ‘SpecialTea’ – Special-TEA: Created by British company Tregothnan in a nod to the special relationship between the US and the UK, the first-ever transatlantic tea blend will debut at afternoon tea with scones at UK House. ‘SpecialTea’ features leaves from tea planted in Cornwall by His Royal Highness Prince Philip and tea from Charleston, South Carolina.Conversation Series: Cultural Power: Zaid Al-Qassab, Global CEO of M&C Saatchi Group, leads an essential deep-dive into cultural power – what it means, why it’s the driving force behind brand relevance, who’s wielding it effectively and why it’s the ultimate competitive edge in 2025 and provide the ultimate playbook for future-ready brand success.The Future of AI: Who wins, who loses and how do we shape it? Industry and government panelists including Polina Zvyagina, AI Policy & Governance Director at Meta; Austin Carson, SeedAI‘s Founder & CEO; Saumil Shah, VP, Chief of Staff to the CEO at Arm; and William Cutler, Head of Tech Policy and Deputy UK Tech Envoy at the British Consulate San Francisco, debate the critical infrastructure policies and industry partnerships governments need to build an AI-enabled future in a discussion moderated by B Cavello, Director of Emerging Technologies at Aspen Digital.Conversation Series: The Attention Economy: How to Entertain in 2O25: Does every brand need to entertain to stay relevant? Dan Salkey, Founder and Strategy Partner at Small World; Lindsey Camell, Partnerships & Location Based Experiences North America at Hasbro; Claire Nance, Head of Global Gaming Business Success Strategy at Activision Blizzard, debate whether brands should create culture or stop chasing trends, and what brand fame really means.Premier League Live Screening – Sunday March 9th, UK House will screen NBC’s broadcast of the Manchester United vs. Arsenal match. Fans can also enjoy items from a brunch menu, bar and enter to win a special prize.   

The Place to Be for UK-US Collaboration

UK House is a collaboration of the UK’s Department for Business and Trade (DBT) with the GREAT Britain & Northern Ireland Campaign and the British Music Embassy. Located at the vibrant Palm Door on Sixth from March 8-11, UK House will be the center of British innovation and display over 60 of the UK’s most exciting companies. Since 2020, over $187 million of UK-US trade has been a direct result of DBT’s support of UK companies at SXSW.  

You can get more details and the very latest live coverage of all things UK House @SXSW on our social channels:
LinkedIn: DBT North America
Instagram: @ukintx
Twitter: @UKatSXSW 

Join us at UK House @ SXSW 2025 and experience the future of British innovation!  

#UKatSXSW #SXSW2025 #BritishInnovation

About the Department for Business and Trade (DBT):
The UK’s Department for Business and Trade is an economic growth department. We ensure fair, competitive markets at home, secure access to new markets abroad and support businesses to invest, export and grow. Our priorities are the Industrial Strategy, Make Work Pay, the Trade Strategy and the Plan for Small Business.

About the GREAT Britain & Northern Ireland Campaign
GREAT is the UK’s international communications program. It works closely with UK businesses, not-for-profit organizations and high-profile figures to promote the very best of England, Northern Ireland, Scotland and Wales, encouraging the world to visit, study, live and do business with the UK.

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SOURCE UK’s Department for Business and Trade

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

on

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Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

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Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

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RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-security–technology-summit-unveils-month-long-program-of-activities-ahead-of-december-event-302918695.html

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