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Imparta Launches ‘Selling in a World of Tariffs’ – The First Sales Training Programme Designed for the New Trade Landscape

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Imparta launches Selling in a World of Tariffs, the first sales training programme designed to help teams navigate and succeed in the evolving trade landscape. The launch will be supported by a webinar on March 17th.

LONDON, March 11, 2025 /PRNewswire/ — Imparta Ltd., a global leader in performance improvement for customer-facing teams, has announced the launch of its latest training programme, Selling in a World of Tariffs. This first-to-market programme is designed to equip sales teams with the essential skills and strategies needed to navigate the complexities of selling in an evolving trade environment shaped by new tariff policies.

Sales teams now face increased pricing pressures, supply chain disruptions, and shifting customer expectations. The ability to adapt and sell effectively in this environment is no longer optional—it is a critical business imperative.

Richard Barkey, Founder and CEO of Imparta, commented: “Tariffs add a new layer of complexity to sales, but they also create opportunities for those who know how to navigate them strategically. With our new programme, Selling in a World of Tariffs, sales teams will not only learn how to protect their bottom line but also how to thrive in this shifting global landscape.”

As part of the launch, Richard will be delivering a dedicated session on this topic, titled ‘Selling Under Tariffs: How prepared are you?’, for both clients and the wider sales and sales enablement community. Join Richard on March 17th, where he will share insights into how to:

Anticipate how tariffs will shape your market: The types of tariff and their impact on pricing, margin, and the dynamics of competitor and customer behaviour.

Recalibrate pipeline and pricing: How to adjust forecasts and prepare contingency plans, including strategic initiatives to protect your bottom line.

Sell in the context of tariffs: How to adapt discovery, opportunity qualification and pitching to thrive in a disrupted global economy.

Negotiate for WIN-win outcomes: Strategies under price pressure, including partial cost reveals, creative deal terms, longer-term contracts & risk sharing.

Align across functions: Partner with finance, operations, and legal teams to build comprehensive responses that reassure customers and close deals.

Embed long-term resilience: Incorporate lessons from companies like Harley-Davidson and Samsung, whose tariff strategies have shaped their success—or downfall.

To register for this highly-anticipated session, please follow this link: https://imparta.com/resources/webinars/selling-under-tariffs/ 

This training programme is the latest in a long line of first-to-market training initiatives that Imparta have deployed, including Virtual Selling and Pushing Back Against Procurement Pressure, allowing sales teams to react quickly and drive sales success in the face of dramatic shifts in the external environment. 

If you would like to discuss any of the topics above or Imparta’s offerings, please contact us or call directly on +44 (0) 20 3743 3021 for our UK office, or +1 (516) 595 0020 to speak with our team in the US.

About Imparta

Imparta is a global leader in performance improvement for Sales, CX and Leadership. Our modular ecosystem drives continuous improvement and includes three elements, developed through 25 years of research and experience with leading global organisations:

A Better Sales Methodology. Imparta’s modern, research-based methodology delivers situational agility. It equips all sellers to make sense of the buying situation, choose the right approach, and deliver results.

A Complete, Customisable Skills Library. Imparta’s comprehensive, customisable, multi-format and multi-award-winning training library covers 180+ skills across Sales, CX, Management and Leadership, at all levels, and all sales environments from B2C to B2B, Channel and Enterprise.

AI-Powered Enablement & Continuous Improvement. At Imparta, we don’t see training as an event. Our global team of experts, together with our specialised AI, help you assess, develop, coach, and continuously improve sales capabilities at scale.

Whether you need to plug a gap in your existing training, provide self-paced learning, or build an entire Sales, CX or Leadership Academy, get in touch: https://imparta.com/contact-us/

Media Contact: Adam Norton, adam.norton@imparta.com, 020 7610 8818

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Nscale to Deliver 66,000+ NVIDIA Rubin GPUs to Microsoft at Start Campus’ Site in Portugal

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Nscale’s NVIDIA Vera Rubin NVL72 GPU deployment is one of the largest in the EU, supporting Microsoft’s European customers with frontier AI capabilities

LONDON, May 5, 2026 /PRNewswire/ — Nscale is announcing an expansion of its collaboration with Microsoft and Start Campus with 66,000+ NVIDIA Rubin GPUs, starting in late 2027. This agreement builds on the deployment of over 12,600 NVIDIA Blackwell Ultra GPUs at the first building of the SINES Data Campus for Microsoft.

As part of the agreement, Nscale’s additional investments of €230 million in shared infrastructure and €465 million in a second 200MW building at the SINES Data Campus makes this one of the most significant AI infrastructure projects in the EU and one of the largest in Portugal to date. This agreement builds on Nscale deployments for Microsoft in Norway, the UK, and the US.

AI infrastructure demand is set to rise sharply through 2030, constrained by the pace at which power and new capacity can come online. Start Campus, which is fully permitted for 1.2GW, provides a clear runway to meet that demand and positions Portugal as a strategic gateway for Europe’s AI economy.

“This partnership enables the deployment of next-generation AI compute at the scale and efficiency required for frontier workloads. Building on a proven foundation, the expanded deployment in Sines, Portugal creates one of the most advanced environments in Europe for high-density AI infrastructure. It also represents one of the largest AI infrastructure investments in Portugal’s history – and among the most significant in the EU – reflecting the surging demand we’re seeing for Nscale’s services,” said Josh Payne, CEO and Founder of Nscale.

“Sines is one of Europe’s leading destinations for large-scale AI — strengthening Europe’s ability to support sovereign AI development with sustainability, resilience and long-term planning at its core. Building on our existing agreement, this expansion by Nscale will be one of Europe’s largest NVIDIA Vera Rubin NVL72 deployments. As we progress towards our 1.2GW vision, our focus remains on delivering secure, sustainable and globally connected infrastructure — underpinned by renewable energy and designed to support Europe’s long-term competitiveness in the AI era,” said Robert Dunn, CEO of Start Campus.

“This significant investment by Nscale accelerates the development of the SINES Data Campus. Underpinned by Davidson Kempner’s continued commitment, the Start Campus platform is well positioned to scale – reinforcing Portugal’s emergence as an AI leader in Europe,” said Daniel Boehm, Partner at Davidson Kempner, shareholder of Start Campus.

This expansion marks a definitive step in scaling Europe’s AI compute capabilities, delivering the critical infrastructure and next-generation NVIDIA Vera Rubin NVL72 Systems required for frontier AI workloads. With a proven partnership foundation, Nscale and Start Campus are actively positioning Portugal as the secure, sustainable, and high-density hub essential for fuelling Europe’s long-term competitive success in the global AI era.

About Start Campus

Start Campus is building and operating the SINES Data Campus, a 1.2GW data center in Portugal, creating Europe’s largest and most sustainable data ecosystem with market-leading global connectivity. SINES DC provides maximum optionality for customers with powered shell, turn-key and build-to-suit solutions. The company’s advanced customer offerings are AI-ready and address the future needs of the industry by integrating liquid cooling technologies into its flexible and scalable design. The campus utilises 100% renewable energy and targets an industry-leading PUE (Power Usage Effectiveness) of 1.1 and a WUE (Water Usage Effectiveness) of 0 by harnessing the cooling power of the ocean.

More information at www.startcampus.pt

About Nscale

Nscale is the vertically integrated AI infrastructure company building the physical and digital foundation to train, deploy, and scale AI from cloud to edge. By owning and operating the full stack spanning energy, data centers, GPU compute and software, Nscale gives AI natives, enterprises, and governments the efficiency, reliability, and control that advanced AI demands.

For more information, visit www.nscale.com

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SOFTSWISS Launches Tech Race Summit 2026 to Address High-Load Infrastructure Challenges

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GZIRA, Malta, May 5, 2026 /PRNewswire/ — SOFTSWISS is launching Tech Race Summit 2026, a new high-load technology conference dedicated to solving the engineering and infrastructure challenges in the iGaming industry. The event takes place on 10 September 2026 in Warsaw, Poland. Confirmed speakers include representatives from Amazon, Gcore, and Fastly, alongside technology leaders from iGaming and other high-load sectors.

The summit responds to a clear gap in the current conference landscape. As the iGaming industry grows in complexity, its infrastructure demands increasingly mirror those of other high-volume sectors. Yet most industry events remain oriented toward business development and commercial networking. Engineers, CTOs, product leaders, and technology decision-makers who actually build and run these systems have had no dedicated forum for in-depth technical discussion, comparing approaches, and learning from peers facing the same pressures from different angles. Tech Race Summit is that space.

The summit is built around cross-industry panel discussions. These sessions place knowledge exchange at the centre of the agenda, bringing together iGaming technology leaders and specialists from fields such as fintech, cybersecurity, cloud, and others.

“The iGaming industry has grown to the level of technical complexity that demands its own conversation – and its own community,” said Sergey Kastukevich, Chief Technology Officer at SOFTSWISS. “What we kept hearing from CTOs, engineers, and tech leaders across the industry was that they wanted a space to go deep: real architecture discussions, honest post-mortems, hard-won knowledge from people solving similar problems at scale. That space didn’t exist, so we built it.”

The summit will feature three tracks – the Main Track, the Engineering Track, and the VIP Track – scaling from open keynotes and panels down to small-group roundtables and exclusive sessions for decision-makers. Sessions span high-load systems architecture, AI implementation at scale, cybersecurity, cloud and edge infrastructure, platform strategy, and the technology decisions that are shaping today’s world.

The early bird tickets are available now at the Tech Race Summit website.

About SOFTSWISS

SOFTSWISS is a global tech company, supplying award-winning software solutions for iGaming since 2009. Supported by a team of over 2,000 experts, SOFTSWISS serves more than 1,000 global brands.

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BC Platforms signs Strategic Collaboration Agreement with AWS to accelerate healthcare and life sciences innovation

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AWS technologies enhance the speed, scale, and analytical power of BC Platforms’ trusted research environments, enabling global collaboration on multi-modal real-world data while supporting European Health Data Space (EHDS) readiness across Europe

ZURICH, May 5, 2026 /PRNewswire/ — BC Platforms, a global leader in healthcare data, technology, and analytics, announced today that it has signed a Strategic Collaboration Agreement with AWS that will help advance healthcare innovation, precision medicine, and patient outcomes and accelerate the use of key analytical tools in BC Platforms’ trusted research environments.

The agreement will support the growth of BC Platforms’ AI-powered product and analytical capabilities, which draw on vast, complex global genomic and healthcare data provisioned in BC Mosaic, the company’s trusted research environment (TRE) running on AWS. The native, integrated analytics within BC Mosaic provide greater speed, scale, and efficiency for researchers at an institutional or national level. The collaboration will help to bring these capabilities to more organizations, including those preparing for the European Health Data Space (EHDS), by bringing them solutions to rapidly deploy secure, compliant data environments designed for cross-border research and regulatory-grade evidence generation.

Deployed on AWS cloud infrastructure, BC Mosaic provides a secure, compliant TRE where organizations can manage and analyze their own sensitive clinical and genomic data. The platform also enables controlled access to external datasets, including data curated via BC Platforms’ global network of more than 150 data partners representing over 187 million patient lives across 35+ countries. BC Mosaic is available via AWS Marketplace, enabling faster and simpler deployment for organizations worldwide.

Key capabilities available in BC Mosaic include:

Scalable, cloud-native infrastructure for large multi-modal datasets — As clinical, multi-omic, and medical imaging datasets continue to grow, AWS infrastructure provides the necessary storage and compute capacity while BC Mosaic ensures data remains secure and with governed access controls.Accelerated innovation with AI, including generative and agentic AI — Researchers can use AWS-based AI capabilities on de-identified or appropriately governed data, increasing speed to insight across use cases such as cohort selection, variant annotation, and phenotypic analysis. BC Mosaic also supports high-performance analytics frameworks, including NVIDIA RAPIDS, enabling significantly faster compute and a broad range of advanced analytical methods.

Karl Quinn, Global Head of Alliances & Channels, BC Platforms, said: “AWS is one of the world’s most secure, reliable and extensive cloud providers, and this strategic collaboration enables healthcare and life science organisations worldwide to rapidly deploy our trusted research environment, BC Mosaic. Across Europe, the collaboration will support more hospitals and clinics in becoming EHDS compliant, enabling secure and regulatory grade access to their sensitive health data. By enhancing availability, accelerating deployment, and minimizing the administrative burden on internal IT and analytics teams, BC Platforms provides a highly cost-effective and efficient solution that supports broader, faster, and safer access to vital healthcare datasets that can be used to improve the lives of patients everywhere.”

Dr. Razvan Ionasec, Head of EMEA Healthcare, AWS, said: “Secure, compliant and robust research environments in the cloud are playing a major role in accelerating life sciences and healthcare innovation. This collaboration will help to bring the capabilities that this makes possible to more life-changing research projects: for individual institutions, national initiatives and global programs.”

The agreement with AWS will enable joint go-to-market activities that further extend BC Platforms’ global reach, including a presence on the AWS Marketplace as well as co-selling efforts and research consortia opportunities.

About BC Platforms

BC Platforms accelerates medical innovation through advanced technology, predictive analytics, and comprehensive healthcare data. The combination of our harmonized multi-modal, research-ready datasets, unique federated architecture, and purpose-built AI-powered platforms enables rapid insights and informed decision-making for precision medicine and the full drug lifecycle. Leading life sciences companies and healthcare organizations rely on BC Platforms technology for secure access to real-world clinical and genomic data, sourced from our global partner network representing over 187 million patients across more than 35 countries.

Visit us at bcplatforms.com

For media enquiries, please contact: 
Tatiana Sachs, Marketing and Communications Manager, BC Platforms 
media@bcplatforms.com 

 

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