Bitcoin-stacking firm Metaplanet has appointed US President Donald Trump’s son Eric to its newly established strategic board of advisers to further Metaplanet’s mission to become a “global leader in the Bitcoin economy.”

”His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision of becoming one of the world’s leading Bitcoin Treasury Companies,” Metaplanet CEO Simon Gerovich said in a March 21 announcement on X.

”As a globally recognized business leader and entrepreneur, Eric Trump brings a wealth of experience in real estate, finance, brand development, and strategic business growth and has become a leading voice and advocate of digital asset adoption worldwide,” Metaplanet added.

*Metaplanet Appoints Eric Trump to Strategic Board of Advisors* pic.twitter.com/v3CaFgLJkW

— Metaplanet Inc. (@Metaplanet_JP) March 21, 2025

The move is part of Metaplanet’s plan to establish a board of influential voices, speakers and thought leaders around the world who are committed to furthering Bitcoin adoption.

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Metaplanet shares increased 17.8% to 4,730 Japanese yen ($31.74) over the first 80 minutes of the March 21 trading day on the Tokyo Stock Exchange, Google Finance data shows.

Metaplanet currently holds 3,050 Bitcoin (BTC) — worth nearly $4.1 billion — making it the 12th largest corporate Bitcoin holder, BitBo’s BitcoinTreasuries.NET data shows.

The Japan-based firm has been adopting a range of financial instruments to bolster its Bitcoin reserve since it made its first purchase on April 23, 2024.

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Metaplanet is thrilled to welcome Eric Trump to our newly formed Strategic Board of Advisors. His business expertise and passion for BTC will help drive our mission forward as we continue building one of the world’s leading Bitcoin Treasury Companies.

Welcome aboard @EricTrump! pic.twitter.com/c0bpC1ojcg

— Simon Gerovich (@gerovich) March 21, 2025

This is a developing story, and further information will be added as it becomes available.