Technology
Triumphant Conclusion: The 32nd China (Guzhen) International Lighting Fair Welcomes Over 220,000 Visits, Marking a New Chapter
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1 year agoon
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ZHONGSHAN, China, March 26, 2025 /PRNewswire/ — As spring arrived, businesses converged in force, eager to illuminate the path forward. The 32nd China (Guzhen) International Lighting Fair (GILF) wrapped up its successful four-day run on March 21st. As a premier exhibition and trade platform seamlessly integrating online and offline resources across the entire lighting industry, this year’s fair brought together a wealth of leading brands from the industry’s manufacturing sector, garnering widespread attention and participation from buyers worldwide. The fair underscored Guzhen’s pivotal role in driving industrial advancements, injecting fresh confidence and impetus into the high-quality growth of the lighting and decorative fixtures sector.
With the theme “Guzhen Lights Up the World,” this year’s exhibition championed a professional, market-driven, and international ethos. This fair brought together over 3,500 premier brands and unveiled an impressive array of more than 100,000 original and innovative products. The Guzhen Convention and Exhibition Center, serving as the main venue, partnered with eight major professional lighting marketplaces across the town. Together, they forged a magnificent exhibition landscape spanning over 1.5 million ㎡ – a “1+8+N” framework that truly embodies the scale and impact of this Fair.
As of 2:00 PM on March 21st, the 32nd Guzhen Lighting Fair’s main venue had already welcomed an impressive 107,307 visits. This figure included 102,273 domestic visits and 5,034 international visits representing 120 countries and regions around the globe. The number of international visitors increased by 16.10% compared to the Spring 2024 Edition. Additionally, the eight sub-venues recorded nearly 120,000 visitor visits, bringing the total visitors across all nine venues to over 220,000 visits.
A broad network of over 150 outlets, including industry-specific media, mainstream news agencies, and new media content creators converged to provide comprehensive, multi-angle coverage of the 32nd Guzhen Lighting Fair. Employing a blend of multimedia formats—including in-depth articles, live reports directly from exhibitor booths, and engaging short-form documentary videos—they showcased the event in panoramic detail. On the exhibitor side, targeted marketing proved effective in promoting new products and expanding channels, while buyers expertly navigated a diverse array of offerings and distinctive booths, seamlessly connecting with top-tier supply chain resources.
The recent fair was a resounding success, buzzing with energy and facilitating significant business and trade. Exhibitors and buyers alike expressed their satisfaction, pointing out that the event exceeded their expectations. The positive momentum is set to continue, as many participants are already looking forward to two upcoming events: the 2025 Guzhen Outdoor Lighting Expo and the Zhongshan Summer Coffee Lifestyle Festival in May, followed by the 33rd China (Guzhen) International Lighting Fair in October.
Expanding into Emerging Industries: Over 3 Billion Yuan in Intelligent Manufacturing Projects Signed
Fueled by technological innovation and breakthroughs in emerging sectors, Guzhen Town is building a new economic landscape, targeting a trillion-yuan industrial sector. This transformation was highlighted at the opening ceremony on March 18th, where 22 key projects in intelligent manufacturing and innovation were announced, bringing with them over 3 billion yuan in investment.
The signing of AI technology application platform and low-altitude economy projects is particularly noteworthy, demonstrating Guzhen’s strategic vision in emerging industries. By fostering a complete ecosystem that integrates intelligent R&D, smart manufacturing, and advanced services, Guzhen is transforming its traditional lighting industry from one driven by “cost competition” to a new era of “technology iteration” and “smart empowerment”.
A Grand Event for the Entire Industry Chain: New Upgrades + Grand Vision
The main venue, the Guzhen Convention and Exhibition Center, covered a vast 58,000 square meters and welcomed 1,040 exhibiting companies. According to official data, 61.9% of exhibitors traveled from outside Guzhen, highlighting the event’s powerful draw as a national trading platform. Notably, over 50 Shenzhen-based companies exhibited collectively, reflecting the deepening connections within the Shenzhen-Zhongshan industrial chain and the exciting momentum coming from the Greater Bay Area.
The main venue achieved full industry chain coverage, showcasing a wide range of exhibits, including smart lighting, decorative lighting, residential lighting, commercial lighting, cultural tourism lighting, specialized lighting, machinery and equipment, and accessories. This perfectly embodied the new ecosystem of “new industry technologies, innovative exhibition and trade formats, and cross-sector collaborations.” The exhibition hall buzzed with high business activity, with professional buyers continuously visiting brand booths and frequent interactions in the negotiation zones. These scenes vividly demonstrated Guzhen’s core position in the global lighting industry and its ongoing ability to unlock new production potential.
AI-Powered Lighting: Innovation and Original Design Take Center Stage
The fair this year demonstrated a clear transformation, with products advancing beyond simple functional lighting to incorporate a comprehensive upgrade through the integration of AI and original designs.
Exhibiting companies forged their key advantages through differentiation strategies. Vertically, they specialized in niche markets and established strong technical barriers, while horizontally, they broadened the scope of application, creating lighting solutions for a wide variety of spaces. For example, many companies seamlessly integrated lighting innovations with AIoT (Artificial Intelligence of Things), enabling smooth connectivity with platforms such as Xiaomi, Baidu, Tuya, Huawei, Bluetooth, and 2.4G. They also expanded their product lines to include whole-home smart lighting solutions, full-spectrum eye protection environments, emotional lighting experiences, smart security systems, and smart cities. This demonstrates the rapid upgrade cycle in the lighting industry.
Many companies prioritized “breakthrough products, using a “cutting-edge strategy and technological innovation” approach to effectively capture the attention of numerous buyers. At the event, it was evident that brands were shifting away from being “broad and all-encompassing” and instead emphasizing “specialized, refined, and innovative” competitive advantages.
In addition, the Zhongshan Lighting Intellectual Property Protection Center was invited to establish a legal aid station at the event, providing exhibitors with one-stop, comprehensive intellectual property protection services. A ceramic lighting zone was also introduced, elegantly blending the unique material of ceramics with lighting, highlighting its artistic appeal and underscoring the fair’s strong commitment to original design.
Round-the-Clock Online and Offline Experience: Thought Exchange + Event Wave
Throughout the exhibition, the main and sub-venues worked together seamlessly to create a dynamic hub offering “Forum Summits, Business Matching, Order Promotion, and Consumer Engagement.”
A major highlight was the launch ceremony of the Guangdong Province “Cross-Border E-Commerce + Industrial Belt” initiative. This initiative, hosted by the Provincial Department of Commerce, was designed to boost the “Hundred-Thousand-Ten Thousand Project” and marked the start of the dedicated month for Zhongshan Guzhen Lighting & Decoration Products. The event encouraged more companies to explore the growing opportunities in cross-border e-commerce, fostering valuable communication and resource sharing. The initiative received widespread acclaim from manufacturers and attendees alike.
The main venue hosted a series of high-level forums, including: “Optical-Intelligent Integration for Dual Carbon Practices – 2025 Lighting Industry New Product Release And Green Development Exchange Conference,” “AI Empowering High-Quality Development in the Lighting & Decoration Industry Forum,” and “Lighting Goes Global: Targeting Southeast Asia – 2025 Zhongshan Lighting Industry Cross-Border E-Commerce Resource Matchmaking Forum.
Global e-commerce giants like TikTok Shop, Shopee, and Alibaba, as well as authoritative organizations and leading companies such as the China Household Electrical Appliance Association, Hangzhou Honyar Electrical Co., Ltd., Foshan Electrical and Lighting Co.,Ltd, TeleAI, Tuya Smart, MLS, and YD Illumination Co., Ltd, joined experts, scholars, and industry elites at the event, creating a rich and insightful “Smart Conference”.
Meanwhile, the sub-venues buzzed with exciting activities, including Lihe Lighting Expo Center’s “2025 New Product Procurement Season”, Starlight Alliance’s “2025 Spring Lighting Expo”, and Huayi Plaza’s “International Lighting Design Week”, drawing significant interest from business visitors. Business was also thriving at sub-venues like Guyi Ruifeng International Lighting Fittings City, Guyi Qingfeng LED Lighting Trading City, Lighting Era Center, Caosan International Lighting Parts City, and Guzhen Chang’an Lighting Parts & Electronic City, gathering a large number of clients and injecting vibrant commercial energy into Guzhen as spring began.
Throughout the exhibition, several Grade-A tourist attractions and major shopping centers in Guzhen offered a variety of unique cultural and leisure experiences. Visitors could explore lighting exhibits, enjoy intangible cultural heritage performances, and taste local Guzhen delicacies, allowing global guests to fully immerse themselves in Guzhen’s cultural charm firsthand and ushering in a new phase of cultural tourism development.
Our sincere gratitude to all exhibitors, partners, media representatives, and every attendee. Your enthusiastic participation and invaluable support contributed to the outstanding success of this event. We eagerly anticipate reconnecting with you in May and October as we collectively shape a new chapter in the evolution of the Guzhen lighting industry.
To maximize impact and the overall experience, the 33rd China (Guzhen) International Lighting Fair will be held from October 22–25, 2025. The fair will prioritize precise supply and demand matching, presenting the comprehensive scope of the entire industry chain, and empowering businesses to establish swift and productive partnerships– all combining to create an event brimming with opportunity, efficiency, and explosive business growth!
We look forward to your presence at this illuminating gathering!
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SOURCE China (Guzhen) International Lighting Fair
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Technology
2CRSi SA: Annual Revenue of €416.2 Million¹, Up 88% for Fiscal Year 2025/26
Published
7 minutes agoon
July 23, 2026By
STRASBOURG, France, July 23, 2026 /PRNewswire/ — 2CRSi (ISIN: FR0013341781), a designer and manufacturer of high-performance, energy-efficient servers, today reports its revenue for fiscal year 2025/26. Over the period, the Group generated revenue of €416.2 million[1], an increase of more than 88% compared with fiscal year 2024/25 (€220.7 million).
Another Record-Breaking Year
This performance reflects the Group’s strong commercial momentum as well as the success of the strategic transformation launched nearly two years ago to position 2CRSi in the Artificial Intelligence infrastructure market.
Initially set at €300 million at the beginning of the fiscal year[2], then raised to more than €400 million in March 2026[3], the revenue target has now been exceeded, demonstrating the Group’s ability to anticipate market developments and successfully execute its commercial growth strategy in the rapidly expanding global Artificial Intelligence market. As a reminder, the €610 million framework agreement referred to in our detailed response[4] of July 16, 2026 generated no revenue during fiscal year 2025/26: the year’s growth was entirely driven by other orders that were delivered and invoiced.
Increasing Diversification of the Customer Portfolio
The portfolio of the Group’s main customers invoiced during the fiscal year consists predominantly of new customers signed during the period, demonstrating the Group’s ability to win new strategic accounts and rapidly convert its commercial pipeline into revenue.
2CRSi’s largest customer accounted for less than 20% of consolidated revenue, while the Group’s top five customers represented approximately 70%, compared with more than 90% in fiscal year 2024/25.
While equipment sales represented approximately 94% of total revenue, service revenue increased significantly in value to reach €24.7 million (compared with €8.3 million in 2024/25, representing growth of nearly 200%). As services generate higher margins, they will constitute a key development driver over the coming fiscal years. In particular, 2CRSi Cloud Solutions recorded its first significant billings, notably in connection with the ÆTHER project.
Positive Cash Flow and Strengthened Financial Position
At the end of the fiscal year, the Group’s cash position stood at €14.4 million1 (compared with -€0.2 million one year earlier), its highest year-end cash balance since its IPO in 2018. This strengthened financial position provides 2CRSi with the resources to support its continued growth trajectory.
Group Year-End Cash Position by Fiscal Year (in € thousands)
2026/27 Ambition: Targeting €1 Billion in Revenue
During the RAISE Summit, the global Artificial Intelligence summit held in Paris on July 8–9, 2026, bringing together more than 9,000 leading industry participants, the announcement[5] of the ÆTHER consortium members and the advanced negotiations for the upcoming acquisition by ÆTHER Infrastructures of two industrial sites in the Strasbourg region significantly boosted customer demand for the megawatts of computing capacity that will be deployed there. Like the other consortium members, 2CRSi expects to benefit from this momentum and anticipates an increase in order intake, with part of these orders expected to be delivered during the current fiscal year.
In light of this commercial momentum, 2CRSi confirms its ambition to achieve €1 billion in revenue during fiscal year 2026/27.
Beyond sustaining its growth trajectory, improving margins will also remain a key priority for the Group through increasing the contribution of services and higher value-added solutions to its overall business.
Next event: Publication of Fiscal Year 2025/26 Annual Results: October 29, 2026
About 2CRSi
Founded in 2005 in Strasbourg, France, 2CRSi designs, develops, and manufactures high-performance computing servers and innovative solutions for artificial intelligence, high-performance computing (HPC), and data storage. Committed to responsible and sustainable practices, the Group operates across multiple continents and provides highly energy-efficient technology solutions to industries including technology, manufacturing, gaming, scientific research, and data centers. 2CRSi has been listed since June 2018 on the regulated market of Euronext Paris (ISIN code: FR0013341781) and was transferred to Euronext Growth in November 2022.
For more information: https://2crsi.com/
Media Contacts
2CRSi
Jean-Philippe LLOBERA
France Director
investors@2crsi.com
03 68 41 10 70
Seitosei.Actifin
Foucauld Charavay
Financial Communication
Foucauld.charavay@seitosei-actifin.com
06 37 83 33 19
Seitosei.Actifin
Isabelle Dray
Financial Press Relations
isabelle.dray@seitosei-actifin.com
06 85 36 85 11
References:
[1] Unaudited Data
[2] https://investors.2crsi.com/wp-content/uploads/2024/01/2CRSI-announces-its-strategic-plan-with-a-strong-development-focus-in-the-US.pdf
[3] https://investors.2crsi.com/wp-content/uploads/2026/03/2CRSi-announces-an-increase-in-its-half-year-result-by-4.6.pdf
[4] https://investors.2crsi.com/wp-content/uploads/2026/07/2CRSis-detailed-response-to-the-allegations-in-the-Grizzly-Research-report.pdf
[5] https://investors.2crsi.com/wp-content/uploads/2026/07/2CRSi-the-AETHER-Consortium-Reveals-Itself.pdf
Regulatory filing PDF file
File: 2CRSi Announces 2026 Revenue of €416.2 Million an 88% Increase
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SOURCE 2CRSi SA
Technology
Nearly Half of Senior Leaders Feel Only Partly Prepared to Lead AI Transformation, as Ambition Outpaces Readiness
Published
7 minutes agoon
July 23, 2026By
Almost half of senior leaders (46%) say they are prepared only to a small extent to lead organisation-wide transformation driven by AI, while 2% report being not prepared at all. Keeping pace with rapidly evolving AI technology is cited as the most significant challenge (40%) faced by senior leaders, followed by regulatory and compliance uncertainty (37%) and insufficient budget or resources for AI adoption (36%).Only about a third of senior leaders (34%) have attended formal training or upskilling related to leadership in the AI era within the past two years. Over half (53%) are planning to do so in the coming months and years, with 13% reporting no plans to undertake such training.The most common shift in leadership approach is an increased focus on people management during AI-driven change, cited by 37% of leaders, particularly in supporting morale and employee well-being. This is followed by greater time spent on upskilling themselves and their teams (31%), and on strategic decision-making (30%).
SINGAPORE, July 23, 2026 /PRNewswire/ — Artificial Intelligence (AI) is reshaping how organisations operate and compete. However, the leaders responsible for steering this transformation report a gap between what is expected of them and their preparedness to deliver. Almost half of senior leaders (46%) say they are prepared only to a small extent to lead organisation-wide transformation driven by AI, while a further 2% report being not prepared at all. In comparison, 37% are prepared to a moderate extent, and only 15% consider themselves prepared to a large extent.
Senior leaders identify several factors contributing to this readiness gap. Keeping pace with rapidly evolving AI technology is cited as the top challenge (40%), followed by regulatory and compliance uncertainty (37%). Resource constraints are also a key pressure point, with 36% pointing to insufficient budget or resources for AI adoption. In addition, 34% highlight challenges related to data quality and governance, while another 34% cite the need to upskill or reskill employees to work effectively alongside AI.
These are some of the key findings from NTUC LearningHub’s Special Report on Leadership in an AI-Driven World. The report surveyed 131 senior leaders from organisations of different sizes and across industries, including Infocomm Technology, Finance, Advanced Manufacturing, Healthcare and others. All respondents reported some level of experience with AI and are involved, to varying degrees, in AI adoption decisions within their organisation.
This readiness gap extends into decision-making. Senior leaders generally express moderate levels of confidence in making high-stakes AI-related decisions. Over two in five (43%) report being quite confident, while 13% say they are very confident. However, 40% indicate they are not very confident and 4% not confident at all.
Despite that, only about a third of senior leaders (34%) have attended formal training or upskilling on leading in an AI-driven workplace within the past two years. Among those who have not yet done so, many indicate plans to pursue training, including 22% within the next six months, 20% within the next year, and 11% within the next two years. Only 13% report having no plans to undertake such training. Among the training areas leaders prioritise, AI literacy and strategic understanding (57%) emerge as the key priority, followed by data-driven decision-making (46%), and ethical AI governance and responsible deployment (40%).
Alongside this, the most common shift in leadership approach is an increased focus on people management during AI-driven change, cited by 37% of leaders, particularly in supporting morale and employee well-being. This is followed by greater time spent on upskilling themselves and their teams (31%) and on strategic decision-making (30%). Ethical and governance considerations also feature strongly at 27%, alongside a similar share who report dedicating more effort to change management (27%), including communicating how AI may affect roles and ways of working.
These shifts reflect a broader recognition among leaders that navigating AI transformation requires more than technical fluency alone. Two in five (40%) senior leaders regard human-centric skills as very important in leading an organisation in the AI era, while nearly half (48%) consider them to be quite important. Among the capabilities leaders consider most critical, creative thinking and critical thinking each emerge at 47%, closely followed by sense-making (46%), problem-solving (44%) and effective communication (43%).
Commenting on the report’s findings, Mr Sean Lim, Chief Human Resource Officer, NTUC LearningHub, says, “The gap between expectation and readiness reflects a fundamental shift in what is required of leadership in today’s AI era. Leaders were once expected to hold all the answers and direct from the top. However, they must now act as strategic navigators, making sense of complexity and providing guidance through this period of rapid change and uncertainty. This means a shift towards coaching and empowering people, while also aligning competing priorities across technology, business and operational needs. It is a demanding shift, but it is encouraging to know that many senior leaders are already planning to further their own development to lead their teams through this period of AI transformation.”
To download the Special Report on Leadership in an AI-Driven World, please visit https://www.ntuclearninghub.com/media/research-reports/2026/Leadership-AI-World. To find out more about the courses, training, and grants, please contact NTUC LearningHub at www.ntuclearninghub.com.
### END ###
About NTUC LearningHub
NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working with employers and individual learners to provide learning solutions in areas such as Infocomm Technology, Generative AI & Cloud, Healthcare, Retail & Food Services, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources & Coaching and Foreign Workers Training.
To date, NTUC LearningHub has helped over 34,000 organisations and achieved more than 3.2 million training places across more than 1,000 courses with a pool of about 1,000 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships to offer a wide range of relevant end-to-end training. Besides in-person training, we also offer instructor-led virtual live classes (VLCs) and asynchronous online learning. The NTUC LearningHub Learning eXperience Platform (LXP)—a one-stop online learning platform—offers timely, bite-sized and quality content for learners to upskill anytime and anywhere. Beyond learning, LXP also serves as a platform for jobs and skills development for both workers and companies.
For more information, visit www.ntuclearninghub.com.
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SOURCE NTUC LearningHub Pte Ltd
Technology
THE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN DIEGO COMIC-CON 2026
Published
7 minutes agoon
July 23, 2026By
Booth #2829 invites attendees to step inside the worlds of two iconic franchises through the groundbreaking LEGO SMART Play experienceAttendees will be able to experience two beloved franchises like never before, as LEGO SMART Play adds a new dimension of interactive playOther exciting ways to experience the LEGO brand on-site July 23-26 include multiple new product reveals making global debuts, in-booth programming and a scavenger hunt for brand prizes
SAN DIEGO, July 23, 2026 /PRNewswire/ — The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two of pop culture’s most beloved franchises.
The LEGO Group will also further debut several new LEGO sets spanning numerous fandoms at San Diego Comic-Con 2026 — continuing to offer a LEGO set for every age and interest!
Enter a New Dimension of Play at the LEGO SMART Play Gateway
Launched this year, LEGO SMART Play provides open-ended physical play through responsive technology that reacts in real time. The LEGO SMART Play platform is powered by the SMART Brick, a 2×4 LEGO brick compatible with the LEGO System in Play that holds more than 20 patented world-first technologies. The SMART Brick can read SMART Tags and SMART Minifigures, synthesize light and sounds and sense precise motion, allowing kids to build, interact and create their own stories as their creations play back.
Attendees at San Diego Comic-Con 2026 are invited to step through the doors of the LEGO SMART Play Gateway, a retro-futuristic interworld departure terminal. Blending mid-century modern design with the technological optimism of LEGO SMART Play, the space transports fans from the show floor through SMART Play™-powered portals and into one of two fully immersive destinations:
Destination: LEGO Pokémon™ Lab
Destination: LEGO Pokémon™ Lab invites fans into the starting point of every Pokémon Trainer’s journey, a Lab recreated with scaled-up LEGO bricks and populated by life-sized LEGO Pokémon™ builds powered by LEGO SMART Play.Guests can choose their first partner Pokémon by selecting a Poké Ball to reveal Bulbasaur, Charmander or Squirtle and interact with their chosen Pokémon via SMART Brick lights and sounds. Portal visitors can further try out a game of “Hide and Pikachu” inspired by the LEGO Pokémon™ SMART Play: Training House with Pikachu set or interact with Eevee as its ears sway and the gems around its glow.Don’t depart without exploring the display case highlighting a full range of LEGO Pokémon™ sets available this year.
Destination: Mos Eisley
Destination: Mos Eisley transports Star Wars™ fans straight to Mos Eisley Cantina, recreated as a series of oversized LEGO brick environments pulled directly from the world of LEGO Star Wars™ SMART Play (specifically, the LEGO Star Wars™ SMART Play: Mos Eisley Cantina™ set!).Interactive touchpoints are woven throughout, doubling as iconic photo opportunities: grab the mic and swing it to trigger a SMART Brick remix of the iconic Cantina Song as the Modal Nodes band plays along; slide into the infamous corner booth for a face-to-face encounter with Greedo; and visit the Dewback Petting Zoo for a photo op with a purring, snoozing Dewback.Eagle-eyed fans can also decode hidden Aurebesh signage to unlock in-universe Easter eggs scattered throughout the space.
“The excitement around LEGO SMART Play began earlier this year and continues to grow with the launch of new sets on August 1. We are thrilled to bring these themes to life at the LEGO SMART Play Gateway during San Diego Comic-Con,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “LEGO SMART Play represents the most significant advancement in LEGO® play since the Minifigure. Comic-Con is the ideal venue to showcase the possibilities of LEGO SMART Play, where attendees unite over the stories, characters, and worlds they adore.”
Sets Debuting at San Diego Comic-Con 2026
Brand new sets from across the LEGO brand’s most beloved franchises, not specific to SMART Play, are on display flanking the rear of the gateway; as each display case operates as its own destination, inviting fans and enthusiasts to explore and build upon the worlds they love most.
Boldly Build Where No One Has Built Before with the NEW LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701™ Bridge
The LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701™ Bridge (11385), the ultimate tribute to one of the most iconic ships in sci-fi history, is a perfect way to celebrate Star Trek’s 60th anniversary in 2026 – and it reveals at San Diego Comic-Con!
This 1,701-piece set, available at LEGO Stores and LEGO.com exclusively beginning September 1 and available for pre-order now, recreates the iconic bridge and transporter room from the original series in authentic detail with eight LEGO Minifigures representing the Starfleet crew. Turn a dial to beam crew from the transporter room, swish open the turbo lift doors and rock the captain’s chair to simulate warp turbulence and space battles; this is a mission-worthy build for any Trekkie.
Outside of the booth, the U.S.S. Enterprise NCC-1701™ Bridge set will make its first appearance at the Star Trek: The Collector Frontier Panel, accompanied by LEGO set designers Henrik Andersen and Crystal Marie Fontan to explain the process and inspiration that went into recreating the U.S.S. Enterprise. The panel takes place Thursday, July 23, 11:00am to 12:00pm in Room 5AB. For those on the hunt for further LEGO Star Trek sights, be sure to visit the “Star Trek: Boldly Built” activation at the Marriot Marquis on W. Harbor Drive July 23-26, where attendees can take a photo in a LEGO brick-built Captain’s Chair – made out of 83,568 LEGO bricks!
Relive the Classic with the NEW LEGO Donkey Kong™ Arcade
Jump back into a classic age of gaming with the LEGO Donkey Kong Arcade (72051), on display for the first time at San Diego Comic-Con and available in stores August 1. This 1,367-piece collectible set pays homage to the iconic arcade cabinet, complete with Jumpman, Donkey Kong and Lady, plus scaffold, ladder and hammer details straight from the original Nintendo® game.
Pull the lever to release one of the 21 barrels at a time, move Jumpman with the joystick and press the button to make him jump over the barrels — there is even a mechanism to circulate the barrels in a continuous loop to keep the fun rolling! A must-have for adult fans of classic arcade games and retro decor.
Bringing the Swamp to San Diego with NEW LEGO Minifigures Shrek Series
The LEGO Minifigures Shrek Series (71053) brings 12 beloved characters from the franchise to Minifigure form at San Diego Comic-Con, each tucked inside a sealed mystery box for ages six and up. Discover Shrek, Fiona, Donkey, Puss in Boots, Lord Farquaad and more, most with at least one themed accessory like blind mice, a magic mirror or lollipop. Collect them all, play out scenes from the films or put them on display. These are available September 1, but the fairytale will continue in 2027 with more LEGO Shrek!
This summer marks the 25th anniversary of the first Shrek film, which launched a global blockbuster franchise. A new chapter begins next summer, when DreamWorks Animation’s Shrek 5 arrives in cinemas worldwide.
Within and Beyond the Booth
Attendees can explore the LEGO SMART Play™ Gateway from Thursday, July 23 to Sunday, July 26 at booth #2829, where the power of LEGO SMART Play comes to life across every corner of the experience.
Beyond the SMART Play Gateway, fans can attend LEGO-brand panels celebrating major milestones, hunt for exclusive LEGO finds in a scavenger hunt spanning the entire convention floor and take home collectible souvenirs to remember the experience:
LEGO NINJAGO® Celebrates – 15 Years and Counting! NINJAGO voice talent will take the stage to celebrate 15 years of everyone’s favorite minifig ninja team – LEGO NINJAGO! They will talk about their best-loved moments from hundreds of episodes and perform a staged reading of an all-new, exclusive canon scene written by fellow panelists, LEGO NINJAGO: Dragons Rising head writers Kevin Burke & Chris “Doc” Wyatt. Thursday, July 23, 2:15pm-3:15pm in Room 6BCF. In-booth signings July 23, 4:00pm-5:00pm and Friday, July 24 2:30pm-3:30pm. NINJAGO fans will be further pleased to know that the LEGO brand debuted the third installation of its partnership with Crocs™, the NINJAGO collection, at San Diego Comic-Con this morning, The release features Classic Clogs for adults and kids inspired by one of the franchise’s most beloved heroes, Lloyd; fans can further personalize their look with character-inspired Jibbitz™ charm packs.Lost Luggage Scavenger Hunt. Keep your eyes open — LEGO luggage tags are being hidden within the San Diego Convention Center daily, July 23-26. Find one and return it to the LEGO booth to claim a prize package, including exclusive brand artwork commissioned for San Diego Comic-Con 2026.Travel souvenirs to take home from your journey. Visitors can collect limited-edition boarding passes, exclusive LEGO Travel Guides, destination postcards and IP-themed travel stickers in-booth — all designed to commemorate the trip long after the show floor closes.
More Information
All products on display at the show, including LEGO set reveals, can be found at LEGO.com/san-diego-comic-con. For more information on the LEGO Group activities at San Diego Comic-Con, contact press@america.lego.com.
Notes to Editor
Product Information
LEGO® Icons Star Trek: U.S.S. Enterprise NCC-1701™ Bridge (11385)
Age Grade: 18+MSRP: $199.99Piece Count: 1,701Global Launch Date: September 1, 2027 (available for pre-order now) at LEGO Stores and LEGO.comDescription: Set course for a voyage of creativity with the LEGO® Icons Star Trek: U.S.S. Enterprise NCC-1701™ Bridge building set for adults. Recreate the iconic bridge and transporter room that served as the backdrop for epic scenes aboard the legendary starship. Rock the captain’s chair to simulate ship turbulence and turn a dial to beam crew members. Includes eight iconic Star Trek character Minifigures.
LEGO® Donkey Kong™ Arcade (72051)
Age Grade: 18+MSRP: $199.99Piece Count: 1367Global Launch Date: August 1, 2026 at LEGO Stores and select retailersDescription: Join Jumpman on the construction site again with this LEGO® brick model of the iconic Donkey Kong™ arcade game. Pull the lever for Donkey Kong to ‘throw’ barrels one after the other. Move Jumpman with the joystick and press the button to make him leap over the barrels. This set pays homage to the original Donkey Kong arcade cabinet game and makes a fun, nostalgic addition to your game room.
LEGO® Minifigures Shrek Series (71053)
Age Grade: 6+MSRP: $4.99Piece Count: 7Global Launch Date: September 1, 2026 at LEGO Stores and select retailersDescription: Enjoy movie adventures with LEGO® Minifigures Shrek Series mystery boxes. There are 12 detailed characters to collect, including Shrek, Fiona and Donkey, Puss in Boots, Prince Charming, Big Bad Wolf and Lord Farquaad and most come with at least one accessory. Expand your Minifigure collection or use them to play out your favorite scenes from the DreamWorks Animation’s Shrek films. Open your box and find out who’s inside!
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com.
About The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Paramount Products & Experiences
Paramount Products & Experiences oversees all licensing, merchandising, and location-based experiences for Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company. The division brings to life iconic franchises and beloved characters through innovative products and immersive experiences across categories including toys, apparel, publishing, food and beverage, theme parks, hotels, cruises, attractions, and live entertainment. Its global portfolio is powered by content from brands such as Nickelodeon, Paramount Pictures, CBS, MTV, Comedy Central, and Paramount+, and fan-favorite franchises like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Star Trek, and Yellowstone. To explore our range of consumer products and Paramount-branded merchandise, visit ParamountShop.com.
TM & © 2026 CBS Studios Inc. Star Trek and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.
About DreamWorks Animation’s Shrek Franchise
For the past two decades, children of all ages have been enchanted by DreamWorks Animation’s delightful, irreverent adventures of a misunderstood ogre and his ragtag group of roguish fairytale folk. Beginning with Shrek, the 2001 Academy Award® winner for Best Animated Feature, Shrek (Mike Myers), Fiona (Cameron Diaz), Donkey (Oscar® nominee Eddie Murphy), Puss in Boots (Oscar® nominee Antonio Banderas) and their signature friends, family and tormentors have grown into an indelible part of pop culture, reminding audiences around the globe that beauty is in the eye of the beholder.
The four Shrek franchise films have earned more than $2.9 billion worldwide, spawning a global live-touring show, an award-winning Broadway musical that earned eight Tony nominations and 12 Drama Desk nominations, plus an immersive, top-tourist destination in London and popular events and attractions across Universal Studios theme parks worldwide.
From an astonishing consumer products campaign to imaginative digital extensions and a global animation exhibition tour, the iconic age of Shrek now enters a thrilling new era in 2027, as DreamWorks Animation reimagines this wonderous tale for a new generation with Shrek 5. Stars Mike Myers, Cameron Diaz and Eddie Murphy return, now joined by Emmy winning superstar Zendaya (Dune franchise, Euphoria) as Shrek and Fiona’s daughter.
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-lego-group-introduces-the-lego-smart-play-gateway-at-san-diego-comic-con-2026-302833040.html
SOURCE The LEGO Group
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