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Hisense Unveils Latest AI-Driven Innovations at AWE 2025, Pioneering a New Era of Smart Living

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DUBAI, UAE, March 27, 2025 /PRNewswire/ — Hisense, a leading global consumer electronics brand showcased innovations at the Appliance & Electronics World Expo 2025 (AWE 2025), held from 20 to 23 March 2025 in Shanghai. Under the theme ‘AI Your Life,’ the company showcased its latest AI-powered products, pushing the boundaries of home appliance technology. With a focus on enhancing user experience, Hisense demonstrated how it is transforming intelligent devices into intuitive, user-centric solutions.

As AI rapidly transforms the MENA region, Hisense is accelerating the integration of artificial intelligence, leading the way in smart living solutions tailored for the modern home.

AI Display: Infinite Possibilities in One Screen, World’s First RGB-Mini LED TV Ushers in a New Leap

The smart home appliance industry is currently undergoing a qualitative transformation from connectivity to proactive service. Hisense’s AI-powered TVs, equipped with 18 intelligent AI agents, are leading the way by offering more than just basic functions. These innovative TVs can take on multiple roles, such as a home tutor, fitness coach, or travel guide, providing an interactive experience that goes beyond traditional smart TVs. Unlike typical models that rely on preset commands, Hisense AI TVs can learn, optimise, and adapt to users’ needs, creating a truly personalised and intuitive viewing experience. By continuously improving their ability to understand and serve, these TVs are setting new standards for smart home entertainment. 

At AWE 2025, Hisense showcased its groundbreaking 116-inch RGB-Mini LED TV, the UX, which quickly became a highlight of the event. Featuring the industry’s first RGB 3D colour control technology, this TV offers simultaneous control of light and colour through the advanced Hisense Chip AI picture quality chip and RGB-Mini LED backlight chip. The result is a significant reduction in energy consumption while delivering superior picture contrast and colour accuracy, enhancing the visual experience for users. This innovation solidifies Hisense’s global leadership in the large-screen TV market.

Hisense also exhibited the world’s first self-emissive 136-inch Micro LED TV. Another eye-catching product was the 163-inch movable Micro LED TV, with an industry-leading thickness of only 24mm, supporting free tiling and customisable up to 271 inches.

Hisense’s flagship Laser TV, the Exploration X1, not only adopts Digital Light Processing technology sourced from cinemas, possessing the industry’s highest 110% BT.2020 cinema-grade color gamut, but also features Hisense’s pioneering spectral selection screen, increasing brightness to 1000 nits and greatly enhancing the large-screen viewing experience.

By breaking physical boundaries with giant screens and integrating smart agents to meet everyday needs, Hisense is evolving from just display devices to smart hubs. These hubs cover audio-visual entertainment, education, health, and more, creating a versatile space for future families where one screen offers endless possibilities.

With the explosion of smart technology across the MENA region, Hisense is leading the charge by offering cutting-edge televisions that anticipate user needs and continuously improve the experience, making them ideal for everything from family movie nights to educational content.

AI Home Appliances: Fully Demonstrating Smart, Energy-Efficient, and Healthy Smart Home Quality Life through Technology and Products

Hisense showcased its technical expertise in AI-powered home appliances, focusing on smart and energy-efficient products. These innovations not only demonstrate Hisense’s commitment to sustainability and efficiency but also reflect the brand’s aesthetic approach to home furnishing.

The Roman Holiday series is Hisense’s vintage yet youthful, light luxury home appliance solution, perfectly embodying Hisense’s home furnishing aesthetic philosophy. Hisense’s Tresor U series vacuum refrigerator revolutionises high-end fresh food storage with vacuum molecular-level freshness preservation technology, active sterilisation and odor removal, and home furnishing aesthetic design. In addition, Hisense’s new ultra-flagship three-tub washing machine introduces a groundbreaking modular combination, offering a tailored solution for partitioned laundry and garment care.

Meanwhile, Hisense’s fresh air conditioners, including the X7Pro and the Tresor C3Pro and X3Pro product lines, offer customised smart air solutions for various households. The X7Pro, in particular, delivers an innovative air system that simultaneously brings in fresh air and expels stale air, ensuring an autonomous circulation of indoor air.

AI Home: Appliances Can Not Only Understand Commands, But Also Anticipate User Needs

Hisense showcased AI innovations for the home, integrating its large model technology base with the AIoT ecosystem to create seamless smart living experiences. The innovations were centered around three key areas: the Tresor Integration Scene, the Central Air Conditioning Intelligent Temperature Control System, and the AI Smart Home Interconnection Hub. These advancements highlight the transition from single-product intelligence to whole-home smartness.

The AI-powered appliances in the AI Home area can predict and proactively respond to daily routines, enhancing convenience, comfort, and energy efficiency. Whether adjusting the temperature based on the time of day or optimising the use of energy across the home, Hisense’s AI home appliances create a seamless, intuitive living environment where technology works harmoniously to enrich users’ lives.

Commitment to Sustainability

Hisense remains dedicated to driving innovation while prioritising sustainability across its product lineup. By integrating AI-driven intelligence, energy efficiency, and user-centric design, Hisense is shaping the future of smart living. The company continues to advance its ESG initiatives, focusing on sustainable manufacturing, resource efficiency, and eco-friendly product development. From AI-powered home appliances that optimise energy consumption to next-generation smart solutions that enhance daily life, Hisense is committed to creating a more connected, efficient, and environmentally responsible future.

Hisense’s AI technology shifts from passive functionality to active, intuitive experiences. By moving beyond individual products to full, integrated smart home scenes, Hisense is creating human-centered solutions that prioritise comfort, convenience, and personalisation, paving the way for the future of smart living.

About Hisense

Hisense, established in 1969, is a global leader in home appliances and consumer electronics operating in over 160 countries.  Specialising in multimedia, home appliances, and IT solutions, Hisense prioritises integrity, innovation, and sustainability.

With over 50 years of expertise, Hisense offers top-quality products, exceptional after-sales services, and extensive warranties. The company pioneers cutting-edge technologies such as the Laser TV, ULED Local Dimming Backlight Control and chip technology, developing 8K ultra high-definition display chips, TV SoC chips, and AI chips. Beyond consumer electronics, Hisense excels in B2B industries such as intelligent transportation, medical technology, and optical modules.

Hisense proudly owns and has acquired renowned brands, including Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, solidifying its position in the market. As a sponsor of major sporting events, Hisense has been associated with events such as FIFA World Cup Qatar 2022™, UEFA EURO 2020™ UEFA EURO 2024™, FIFA Club World Cup 2025™, and clubs such as Paris Saint-Germain. In 2024, Hisense further strengthened its sports partnerships by forming a strategic alliance with Real Madrid focused on the MEA region, highlighting its commitment to excellence and innovation.

With 34 industrial parks, 26 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: https://hisenseme.com/ 

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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SOURCE Swanson Vitamins

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

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SOURCE JETOUR

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