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Adyen Giving surpasses $25M milestone thanks to donations from millions of shoppers around the world

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Adyen is matching all donations processed by the Adyen Giving product in 2025. 
Adyen set 2030 fundraising goal for Giving of more than €100 million (approx. 108 million USD).

AMSTERDAM and SAN FRANCISCO, March 27, 2025 /PRNewswire/ — Adyen, the financial technology platform of choice for leading companies, today announced that its Giving product has generated more than $25 million in donations, with brands around the world using the solution to let their customers support causes directly at checkout. Since its launch in 2020, shoppers globally have contributed via their favourite brands through 35 million individual micro-transactions. To mark this important milestone, Adyen is matching all donations made through Giving through 2025. 

From complexity to scalable opportunities
Before Giving launched in 2020, brands struggled with fragmented donation solutions, requiring separate contracts for each charity and facing complex integration and administrative challenges. Adyen’s Giving product solved this by keeping donations separate from the merchant’s money flow and by streamlining integration. Plus, through Adyen’s 1% fund, all related fees are covered, ensuring that the full donation amount goes directly to the supported causes.

“We turned checkout into a purpose-driven touchpoint,” explains Dominique Simons, Adyen’s Head of Impact. “By embedding donations directly into our payment infrastructure, we remove operational barriers so brands can focus on driving impact, while giving their customers a simple way to support the causes they care about.”

The solution now serves 150+ brands across 30 markets including Guess, Patagonia, Funko and L’Occitane, channeling funds to causes that support the UN Sustainable Development Goals through their nonprofit partner(s) of choice.

Partnerships driving change
The platform uniquely allows brands to align donations with their customers’ values year-round while also having the flexibility to activate rapid fundraising within 24 hours of disasters; connecting with new causes at checkout or adding an additional layer of support to an existing brand-nonprofit partnership.

Funds raised through the Giving platform have contributed to providing clean water, education, and healthcare to children in need; aid to those suffering from both man-made and natural disasters; cancer awareness and environmental programs among many other causes supported by hundreds of non-profits including WWF, Americares, UNICEF, Make-A-Wish and more.

Doubling the impact
Matching has been strategically used to increase the impact at checkout, especially during emergencies. Many brands have launched a Giving program tied to an urgent campaign and have successfully expanded their programs.

“The Point-of-Sale Donation program has empowered our customers in North America to join us in raising dollars for women’s mental health.  The product has created a direct and meaningful way for our community to contribute to the Global Fund for Women’s Mental Health, turning awareness into action with a very simplified process.  Together we can make progress forward on bringing more scalable solutions to the women and girls’ mental health crisis,” said Taryn Bird, Executive Director, Social Impact, Kate Spade New York

The funds realized by donation matching is significant, and to celebrate the $25M milestone,  Adyen will match all donations made through Giving for every merchant throughout 2025. This commitment is both to encourage more brands to adopt the product and to reward Giving’s early adopters that have helped to co-create the product so far.   “Giving has allowed us to swiftly and effectively raise funds for emergency relief campaigns in collaboration with our global nonprofit partners, as well as other important causes. The speed and scale of the product have empowered millions of our customers across 25 markets to make meaningful contributions, driving impactful support for both our global and local nonprofit partners,” said Alexander Weissflog, Social Sustainability, Community Development Lead at H&M.

Looking ahead
Adyen remains committed to expanding the reach of Giving by advocating for more businesses to integrate donations at checkout, both in-store and digitally. Adyen’s Impact team indicated its goal for 2030 is to process more than€100 million (≈108 million USD) in donations.

“When we looked at where we could drive the most impact in 2020, we knew we could do more than cut a check,” notes Adyen co-CEO, Pieter van der Does. “We had the ability to crack donations at checkout the same way we had payments: to change the industry the way we changed the payments industry. We had people who were willing, partners that were inspired and customers that could make the difference. Fast forward to now, it feels like we’re still just at the beginning of our journey. The road to €100M starts today.”

Learn more about Adyen Giving here.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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