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MarTech Market worth $296.88 billion by 2030- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., March 28, 2025 /PRNewswire/ — The MarTech Market is expected to reach USD 296.88 billion by 2030 from USD 175.95 billion in 2025, at a CAGR of 11.0% during 2025–2030, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on “MarTech Market”

300 – Tables
70 – Figures
380 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2020-2030

Base year considered

2024

Forecast period

2025-2030

Forecast units

(USD billion)

Segments Covered

Software type, services, marketing type, organization size, end user and region

Geographics covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

Major vendors in the global MarTech Market are Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

MarTech is revolutionizing how businesses connect with customers, driven by innovative tools like Generative AI and Customer Data Platforms (CDPs). Generative AI empowers marketers to create personalized content and campaigns by analyzing vast amounts of customer data from sources such as social media, CRM systems, and web analytics. This technology enables data-driven decision-making and predictive strategies that enhance overall marketing effectiveness. Meanwhile, CDPs are transforming how businesses unify and manage customer data across multiple touchpoints, providing a comprehensive view of customer behavior. By integrating data from various sources, CDPs enable highly targeted marketing efforts, improving ad relevance and boosting ROI. These technologies not only streamline marketing efforts but also foster deeper customer connections, making them indispensable in today’s competitive landscape. As businesses continue to adopt these advancements, MarTech is poised to redefine customer experiences and drive growth across industries.

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Accelerate Growth by Investing in MarTech-Driven Digital Transformation

Digital transformation continues to drive MarTech adoption as businesses seek to remain competitive in a digital-first economy. Companies leverage MarTech tools to automate processes, enhance customer experiences, and optimize marketing strategies through data-driven insights. According to Chief Martec, the number of MarTech products grew by 27.8% year-over-year, reaching 14,106 products in 2024, highlighting the rapid expansion of the MarTech landscape. Technologies like AI, machine learning, and big data analytics enable businesses to analyze customer behavior, deliver personalized campaigns, and improve ROI. Industries such as retail, healthcare, and finance are leading the charge in adopting MarTech to build omnichannel strategies and create seamless customer journeys. Leading companies like Salesforce and HubSpot dominate the space, offering integrated solutions that streamline operations and drive growth, emphasizing MarTech’s critical role in digital transformation.

By marketing type, the online segment will contribute the highest market share during the forecast period.

Online marketing dominates the MarTech Market due to its cost-effectiveness, scalability, and ability to reach a global audience. With the rapid rise of internet and smartphone usage, businesses are shifting from traditional methods to digital platforms to engage consumers. Online marketing offers precise targeting through data analytics, enabling personalized campaigns that drive higher ROI. Social media, search engines, and e-commerce platforms provide versatile channels for brands to connect with audiences in real-time. Additionally, the growing preference for online shopping and digital content consumption has made online marketing indispensable. Its measurable results, adaptability, and ability to integrate with emerging technologies like AI and automation further solidify its leading position in the MarTech Market.

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By end users, enterprise user segment will contribute to have highest CAGR during the forecast period.

Enterprise users are driving the highest growth rate in the MarTech Market due to their need for advanced, scalable solutions to manage complex marketing operations across large organizations. Retail and finance are among the top industries accelerating this growth. Retail enterprises leverage AI-driven analytics and customer data platforms (CDPs) to personalize shopping experiences, optimize inventory management, and drive targeted campaigns. Finance companies adopt marketing automation platforms to enhance customer engagement, ensure regulatory compliance, and streamline lead nurturing. Enterprises rely on tools like CRM systems, AI-powered insights, and omnichannel marketing strategies to optimize campaigns and gain actionable data-driven insights. The shift toward digital transformation, coupled with the need for integrated, seamless customer experiences, has further accelerated MarTech adoption. Additionally, enterprises have the resources to invest in cutting-edge technologies, making them key contributors to the rapid expansion of the MarTech Market.

By region, Asia Pacific to register the highest CAGR market during the forecast period.

The Asia Pacific region boasts the highest growth rate in the MarTech Market, driven by rapid digital transformation, increasing internet penetration, and a booming e-commerce sector. With a young, tech-savvy population and rising disposable incomes, businesses are heavily investing in digital marketing tools to tap into this expanding market. Governments across the region are also actively promoting digital economies, further accelerating MarTech adoption. China leads the charge as the largest digital market globally, fueled by its advanced e-commerce ecosystem, mobile-first consumers, and innovations in AI and big data analytics, with giants like Alibaba and Tencent dominating the space. AI-powered personalization and automated marketing campaigns are transforming customer engagement. India follows closely, with its rapidly growing internet user base, affordable smartphones, and cheap data driving MarTech adoption, particularly among startups and SMEs. The rise of vernacular content marketing and influencer-driven campaigns highlights the country’s evolving digital landscape.

Top Key Companies in MarTech Market:

Some major players in the MarTech Market include Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

In addition, MarketsandMarkets SalesIQ enables sales teams to identify high-priority accounts and uncover hidden opportunities, helping them build more pipeline and win more deals with precision.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter LinkedIn and Facebook .

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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

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SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage

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