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Sony’s Hawk-Eye Innovations Selected by the NFL to Revolutionize Line to Gain Measurements

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2 years ago

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Beginning with the 2025 Season, Sony’s Hawk-Eye Virtual Measurement Technology
Will Assess and Identify First Downs After a Ball Spot, Accelerating Game
Administration

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ — Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

Sony’s Hawk-Eye virtual measurement system allows the NFL to accurately and efficiently measure the distance between the spotted ball and the line to gain. The technology, tested extensively last season, will bring a new level of precision and speed to NFL officiating.  

“The NFL and Sony are integrating world-class on-field officiating with state-of-the-art technology to advance football excellence,” said Troy Vincent, executive vice president of football operations at the NFL. “Combining the art of officiating with Sony’s trusted Hawk-Eye system is a healthy recipe for success in our commitment to raising the standards of accuracy, consistency and efficiency. Replay technology and data-driven insights from Sony’s Hawk-Eye Innovations aid us in advancing our efforts toward the future of football.”

Sony’s Hawk-Eye virtual measurement technology will serve as an efficient alternative to the process of walking chains onto the field and manually measuring whether 10 yards have been met after the official has spotted the ball. The chain crew will remain on the field in a secondary capacity.

Hawk-Eye, which will be deployed across all 30 NFL stadiums and the international venues hosting NFL games, consists of six 8K cameras for optical tracking of the position of the ball. The system is operated from the NFL’s Art McNally GameDay Central Officiating Center (AMGC) in New York and is integrated with the league’s existing replay system.

As on-field officials are notified of the measurement outcome, virtual recreations of measurements are produced in real time for the in-stadium and broadcast audience. The full operational process takes around 30 seconds, saving up to 40 seconds from a measurement with the chains.

Sony’s collaboration with the NFL on this technology originated with the league’s adoption of Hawk-Eye’s Synchronized Multi-Angle Replay Technology (SMART) in 2021, a system used to combine video feeds from all of the NFL’s broadcast partners in one place. This allowed replay officials at the stadium and AMGC to synchronize up to four camera angles at one time during a review and select the best option.

Sony’s Hawk-Eye partners with 23 of the top 25 global sports leagues and is a core and critical officiating technology partner at several tentpole global sporting events, including soccer, tennis Grand Slams, cricket major tournaments and the Rugby World Cup. Sony proudly works to power a more accurate, fairer experience for athletes, coaches and officials, and provide an objective view to the billions of fans watching around the world.

“We have always been passionate about working with the leading global sports to pioneer change. Our ultimate ambition is to make sports fairer, safer and more engaging,” said Rufus Hack, CEO of Hawk-Eye, Pulselive at Beyond Sports. “We’re incredibly excited to extend our partnership with the NFL on the important virtual measurement initiative, to continue to enhance the game for players, officials and most importantly fans.”

“Sony’s longstanding relationship with the NFL is built upon our joint desire to innovate and bring audiences closer to the action, and Sony’s Hawk-Eye virtual measurement system further activates on those commitments,” said Neal Manowitz, president and COO of Sony Electronics, North America. “We look forward to providing more excitement to passionate fans as we help transform the game in ways that are only possible through the power of creativity and technology.”

Sony is a technology partner of the NFL and has long provided the league with innovations that elevate the game and foster engagement for fans. Sony’s virtual measurement solution expands this relationship, as it helps to modernize the game.

In addition to Sony’s virtual measurement technology, during the 2025 season, Sony and the NFL will deploy a new coach’s sideline headset for coach-to-coach communications.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit https://www.sony.com/news for more information.

About Hawk-Eye Innovations
Hawk-Eye Innovations has been at the forefront of sports officiating and broadcast enhancement technology since 2001. The world’s biggest sporting events trust Hawk-Eye to make the right call, when it matters most. Hawk-Eye’s vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports officiating, production, content management, fan engagement in every sport.

Hawk-Eye Innovations, a Sony Group company, has the mission to unlock the power and emotion of sport. We focus on delivering best-in-class officiating, broadcast and digital solutions to the sports world.

Website: https://www.hawkeyeinnovations.com/

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SOURCE Sony Electronics, Inc.

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2026 Canton Fair Design Award Winners Showcase China’s Innovation Strength

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57 minutes ago

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October 19, 2026

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GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ — As the 140th Canton Fair opens, the winners of the 2026 Canton Fair Design Award (CF Award) have also been announced. Winning products are now on display in Area D of the Canton Fair Complex, offering visitors a closer look at some of the latest advances in Chinese manufacturing and industrial design.

Among this year’s top honorees, a domestically developed high-performance sport motorcycle and an intelligent navigation capsule robot gastric endoscopy system received the Best of the Best Award, the competition’s highest recognition.

The Canton Fair also enhanced the visitor experience with a themed showcase area within the award exhibition. Built around four application-oriented concepts, namely Outdoor Pleasure, Smart Living, Cozy Home and Kitchen Elegance, the immersive displays demonstrate how innovative designs can be integrated into everyday life, helping visitors better understand the practical value behind these award-winning products.

This year, 4,218 products from 2,112 companies competed for the award. Following multiple rounds of evaluation, 222 products from 174 companies were selected.

The award-winning products reflect several key trends shaping the next stage of Chinese manufacturing. Innovation remains a defining theme, with breakthrough technologies ranging from upper limb motor function assistance and enhancement system to exoskeleton robots, underscoring the growing momentum of high-end manufacturing.

Meanwhile, intelligent technologies continue to gain traction across industries. Smart products account for more than 30% of this year’s winners, with AI-powered glasses, intelligent conference terminals and smart healthcare devices extending AI applications across home, office, medical and outdoor environments.

Sustainability is also becoming increasingly embedded throughout the product lifecycle. Green products represent over 40% of the winning entries, while innovations such as integrated energy-saving panels and sugarcane paper demonstrate how environmentally conscious practices are being incorporated into product design, materials selection and manufacturing processes.

Established in 2013, the Canton Fair Design Award is widely regarded as a benchmark for design innovation in China’s foreign trade sector. The award recognizes products that combine design excellence with commercial value, promoting the transformation and upgrading of Chinese manufacturing and supporting high-quality trade development. Entries are evaluated across five dimensions: innovation, quality, functionality, aesthetics and sustainability.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

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SOURCE Canton Fair

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InstaMall Launches Same-Day Fashion Delivery Experience, Bringing 80+ Brands to Shoppers’ Doors in Miami

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58 minutes ago

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October 19, 2026

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First-of-its-kind shopping app pairs artificial intelligence with same-day delivery, bringing luxury
and contemporary brands directly to customers’ doorsteps 

Featured luxury and contemporary brands include AllSaints, John Varvatos and Aritzia

MIAMI, Oct. 19, 2026 /PRNewswire/ — InstaMall, a first-of-its-kind shopping app offering same-day delivery and access to real-time inventory across luxury and contemporary fashion, launches today in Miami, Florida. Now available via iOS and Android, InstaMall provides access to more than 80 contemporary and luxury fashion brands across Miami’s five premier retail clusters, including Balmain, Louis Vuitton, Bottega Veneta, Ganni, Coach, Diesel, Reformation, Aritzia, Cult Gaia, Prada and more. InstaMall will add more brands within the app in the coming weeks and seasons. 

Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together through a more dynamic way to discover and shop for fashion. The experience combines access to luxury and contemporary brands with the convenience of same-day delivery, bringing the speed customers have come to expect across categories like food and groceries to fashion while maintaining the brand experience retailers and shoppers expect.

Within the app, customers will have access to InstaMall’s AI-powered stylist and virtual try-on features, making it easier to browse, discover and shop styles online. InstaMall’s AI Stylist serves as an intelligent shopping assistant that responds to customers’ preferences in real time. Customers can use the AI Stylist to receive product recommendations, build outfits, ask questions and discover new styles, while its virtual try-on feature allows them to visualize select items on themselves before making a purchase.

“InstaMall was founded on the belief that the convenience customers have come to expect from same-day delivery should extend to the way they shop for fashion,” said Elliot Aboud, Founder and CEO of InstaMall. “As fashion and technology continue to evolve together, we saw an opportunity to create a more seamless shopping experience that brings customers closer to the brands they love, combining a curated assortment, AI-powered styling and virtual try-on with the ease and convenience of same-day delivery.”

Prior to founding InstaMall, Elliot Aboud helped build the Aroma360 and Hotel Collection brands, overseeing the launch of the first retail store and expanding the retail footprint to more than 30 stores across the United States and two in Dubai. InstaMall is bringing fashion and luxury to the next generation with its seamless shopping experience and wide selection of brands.

Customers can download InstaMall through the Apple App Store or Google Play, or by going to instamall.co.

About InstaMall 

InstaMall is a same-day fashion shopping and discovery app reimagining how consumers shop for luxury and contemporary brands. Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together in an experience that gives consumers a more dynamic way to discover and shop. Where on-demand delivery has long existed for categories like food and groceries, InstaMall brings that same convenience to luxury fashion for the first time, delivering the same day without compromising the brand experience fashion retailers and their customers expect. The company launched publicly in Miami on October 16, 2026, and plans to expand nationally. For more information, please visit instamall.co.

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SOURCE InstaMall

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PTC to Announce Fourth Fiscal Quarter and Full Year 2026 Results on Wednesday, November 4, 2026

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58 minutes ago

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October 19, 2026

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BOSTON, Oct. 19, 2026 /PRNewswire/ — PTC (NASDAQ: PTC) will release its fiscal 2026 fourth quarter and full year results on Wednesday, November 4th after the stock market closes. As previously announced on October 5th, 2026, PTC entered into a definitive agreement to be acquired by Schneider Electric. In light of the pending transaction, PTC is suspending quarterly earnings conference calls and is no longer providing quarterly or annual guidance.

The earnings press release and accompanying financial data tables will be accessible on the Investor Relations section of the company’s website at PTC Investor Relations.

About

PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.

Investors

Michael Maguire
mmaguire@ptc.com
investor@ptc.com

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SOURCE PTC Inc.

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