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Zone Agtech, Bayer and Axceta Sign Agreement to Build Innovation Consortium in AgriTech and Greenhouse Technology

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L’ASSOMPTION RCM, QC, April 3, 2025 /CNW/ – Bayer’s Crop Science division, Zone Agtech, and Axceta have officially signed a Memorandum of Understanding (MOU) to launch a three-party collaboration aimed at developing an innovation consortium to advance AgriTech and greenhouse technology in Quebec and across Canada. This strategic collaboration will drive the development and adoption of digital and IoT-based technologies, positioning the consortium as a leader in smart agriculture.

“We are proud that Bayer has chosen Quebec as the foundation for developing the Canadian market, thanks to the strong network of partners within Zone Agtech, Axceta’s technological expertise – already contributing to Bayer’s innovations – and the depth of Quebec’s AI ecosystem.”, said Marilou Cyr, general director of Zone Agtech.

The consortium will be structured around Bayer’s HortiView platform, a digital crop management solution designed for international horticultural production markets. In its beta version, HortiView offers a range of management tools developed by third-party solution providers including but not limited to pre-harvest functionalities to help producers optimize seasonal planning, fertigation, irrigation, and disease control. The vision is to simplify primary data collection and enable growers to benefit from a curated marketplace of modular, connected agronomic services that support data-driven decisions that help them maximize crop production and optimize resource use.

“The Canadian horticulture industry is highly advanced, diverse and innovation-oriented, which makes it an ideal environment to deploy novel digital solutions to support farmers,” said Chris Pienaar, Global Fruit & Vegetable Digital New Value Lead, Bayer. “We are pleased to be working with Zone Agtech and Axceta to further develop HortiView platform and accelerate the agtech space in Canada – all while improving efficiency and productivity for growers. They are excellent partners to take this solution to the next level.”

A Collaborative Effort for a Smarter Future in Agriculture

Zone Agtech, an innovation ecosystem bringing together 250 members and partners, will leverage its expertise to assess financial feasibility and mobilize key co-investors and partners for the consortium. “This initiative will solidify Quebec’s position as a hub for agricultural innovation, attracting top-tier investors, industry leaders, and cutting-edge startups,” added Marilou Cyr.

Axceta, a leader in IoT and digital farming solutions, will serve as a technology partner, contributing its expertise in embedded software, cloud infrastructure, and data-driven agricultural solutions. “This partnership aligns perfectly with Axceta’s mission to provide tools to assist our farmers to cope with a shortage of qualified labour while stimulating the local innovation ecosystem,” said Sherif Zaroubi, CEO of Axceta. “We look forward to working with Bayer and Zone Agtech to deliver impactful innovations.”

Goals and Vision of the Consortium

The MOU outlines key objectives for the partnership, including:

Supporting the adoption of digital and IoT-based agricultural technologies for optimized resource management.Establishing a well-funded consortium that attracts investment and fosters collaboration between industry leaders, startups, and academic institutions.Enhancing environmental sustainability and economic resilience in horticultural production through data-driven decision-making.

The consortium will bring together a diverse network of stakeholders, including private investors, universities, agricultural producer associations, major retail partners, and financial institutions, ensuring a robust foundation for innovation.

About Zone Agtech

Zone Agtech is Quebec’s premier AgriTech innovation ecosystem, fostering collaboration between researchers, startups, and industry leaders to drive agricultural advancements and plant-based bioproducts.

www.zoneagtech.ca
Marilou Cyr
General Manager
mcyr@zoneagtech.ca 

About Axceta

Axceta specializes in IoT development and digital farming solutions, helping agriculture businesses integrate connected technologies to enhance operational efficiency and sustainability.

www.axceta.com
Sherif Zaroubi
CEO
pressrelease@axceta.com

SOURCE Zone Agtech

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De¹ Introduces Tokenized Asset World on BNB Chain, Developing Financial Intelligence Across the Full RWA Financial Landscape

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NEW YORK, Oct. 19, 2026 /PRNewswire/ — De¹ is launching Tokenized Asset World on BNB Chain, the first domain-specific world under its Financial World Model (FWM). It introduces specialized financial intelligence designed to understand the full onchain RWA landscape, from trading and collateral to borrowing, credit, liquidation and agent activity, and apply that knowledge to real financial decisions.

Traditional finance moves assets through separate networks of brokers, custodians, clearing systems and lenders. Each institution sees a different part of the lifecycle, while transfers, reconciliation and collateral requirements add friction to capital deployment. Bringing assets onchain makes financial activity more programmable, but it does not automatically connect the knowledge held across trading, financing and risk systems.

De¹ is establishing Tokenized Asset World on BNB Chain, where that real-assets financial ecosystem already unfolds in live markets. PancakeSwap, ListaDAO, Venus, Binance Agent OS and BNB Agent SDK span public trading, collateralized lending, structured credit and authorized agent activity. These activities produce distinct signals: executed prices, liabilities, vault constraints, liquidations and the outcomes of agent actions.

Tokenized Asset World brings fragmented financial knowledge into a coherent, learnable model of the full RWA landscape. The domain model is designed to understand the relationships and consequences across financial operations, with verified execution outcomes continuously refining De¹’s understanding of onchain financial physics. This introduces a new layer of intelligence to BNB Chain, enabling a more complete understanding of the tokenized-asset stack across trading, collateral, credit, vaults and agent activity.

AI agents can tap into this intelligence to operate across tokenized-asset markets with a more comprehensive view of liquidity, borrowing conditions, collateral exposure and liquidation risk as a whole. This deeper market understanding could raise more sophisticated strategies, execution and risk decisions. Each agent interaction, in turn, generates new evidence for the model, creating a continuous feedback loop between financial intelligence and live market execution while strengthening De¹’s broader Financial World Model.

About De¹

De¹ is the intelligent infrastructure platform at the intersection of DeFi and AI, building the Financial World Model grounded in live execution and real market feedback. It serves developers, traders, institutions, and AI agents through intelligent execution, unified liquidity, reinforcement learning optimization, and a continuously evolving data flywheel.

Contact: Marketing, pr@de1.ai

View original content:https://www.prnewswire.co.uk/news-releases/de-introduces-tokenized-asset-world-on-bnb-chain-developing-financial-intelligence-across-the-full-rwa-financial-landscape-302912966.html

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Plata reaches $1 Billion ARR Milestone, becoming the fastest digital bank ever

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The Mexico based digital bank shatters traditional digital banking scaling timelines, reaching a $1 Billion Annual Recurring Revenue  in less than 3.5 years from launch

MEXICO CITY, Oct. 19, 2026 /PRNewswire/ — Plata, the world’s fastest growing digital financial institution, today announced that in September 2026 it has crossed $1 billion in Annual Recurring Revenue (ARR), reaching the milestone in less than 3.5 years from launch in April 2023 and less than a year after receiving its full banking license. Plata´s growth makes it the fastest digital bank in history to reach this benchmark, and puts it on par with some of the world’s fastest growing leading AI companies, underlining Plata’s own AI and tech capabilities.

Plata reaches this goal after having reached more than 4 million customers in Mexico and having launched operations in Colombia at the beginning of September. In Mexico, Plata is now the fourth credit card issuer in the country by number of customers, and the only digital bank with a full product suite including credit, debit, investments, and small business banking. Plata’s growth is also nearing profitability, which is expected to be reached for its Mexico business within the next 6 months.

Plata changed the rules by building a universal financial platform powered by its own technology from day one. By setting up its core banking system, the company proved that regulated financial institutions can scale at AI-like speed without undermining operating performance.

“By building our own technology from scratch, we proved that a bank can move at AI company speed without compromising anything. Now we are ready to accelerate our innovation, make finance effortless and accessible for everyone.” Neri Tollardo, CEO of Plata.

As digital adoption accelerates across Latin America, Plata´s performance sets a new benchmark for financial infrastructure scaling, financial adoption, and operational efficiency in emerging markets.

About Plata

Plata is the fastest-growing financial institution in Latin America and the largest private digital bank by customer volume. In less than three years, we reached a valuation of $3.1 billion with 4 million active credit card customers and crossed $1 billion in Annual Recurring Revenue (ARR). Backed by $1.5 billion in equity investment, 1.5 in financing, and a workforce that includes 800 in-house developers, in Banco Plata we have built our own technological ecosystem, which includes a core banking system, CRM, and an app focused on simplifying the financial experience.

View original content:https://www.prnewswire.com/news-releases/plata-reaches-1-billion-arr-milestone-becoming-the-fastest-digital-bank-ever-302912970.html

SOURCE Plata

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Trends International Announces Kenneth Smith as President and Chief Executive Officer

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Experienced executive to lead company’s next phase of retail, digital commerce and strategic growth

INDIANAPOLIS, Oct. 19, 2026 /PRNewswire/ — Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products, today announced that Kenneth Smith has been appointed President and Chief Executive Officer, effective May 2026.

Smith will spearhead the company’s overall strategic direction and growth initiatives across its retail, wholesale, e-commerce, licensing and direct-to-consumer businesses. In his role, Smith will oversee Trends International and its portfolio of digital businesses, including Art.com and AllPosters.com.

Smith’s appointment comes as Trends International enters a new phase of expansion focused on broadening its retail presence, accelerating e-commerce, strengthening strategic customer relationships, developing new products and licenses, and pursuing partnerships and business opportunities.

“I am honored to lead Trends International and build on the strong foundation established by the company, its founders and its talented employees,” said Kenneth Smith, “We have an exceptional portfolio of brands, licenses, products and customer relationships, and we see significant opportunities to grow the business. Our focus will be on strengthening our retail partnerships, accelerating our digital businesses, developing innovative products and creating new strategic opportunities that deliver value for our customers, consumers, licensors and partners.”

Expanding Retail and Digital Footprint
Under Smith’s leadership, Trends International will continue to invest in its core retail business while broadening its digital commerce capabilities.

The company is focused on deepening relationships with major retailers, expanding distribution, improving merchandising, and developing new product platforms designed to create incremental sales opportunities.

Trends will also continue to build Trends Digital, bringing together the company’s e-commerce capabilities and creating a platform for future digital growth and potential e-commerce acquisitions.

The company’s digital portfolio includes Art.com and AllPosters.com, providing consumers with access to millions of images, posters, prints, wall art, and complementary décor.

“Trends has a tremendous opportunity to build upon its heritage while positioning the company for the future,” Smith said. “We are focused on growth, but equally important is how we achieve that growth — through strong customer partnerships, disciplined execution, innovation and a culture that empowers our people to succeed.”

Strategic Priorities
Smith’s leadership agenda includes several key areas of focus:

Retail growth — Expand relationships and sales with major national retailers and specialty channels.Product innovation — Develop new product formats, displays and seasonal programs that create incremental retail opportunities.Digital commerce — Accelerate the growth of Trends Digital, Art.com and AllPosters.com.Strategic partnerships — Forge new licensing, brand and business partnerships that expand the company’s market opportunity.Operational excellence — Improve organizational alignment, processes, technology, and execution across the company’s businesses.Talent and culture — Build a high-performing organization focused on accountability, innovation, customer service and sustainable growth.

“Kenneth brings a strong combination of leadership, customer focus and business development experience to Trends International,” said Phil St. Jean, Founder and Co-Executive Chairman of Trends International. “His vision for the company and his commitment to our customers, employees and partners make him the right leader for this next chapter. We are excited about what the future holds for Trends International and its businesses.”

About Kenneth Smith
Kenneth Smith is an experienced business executive with a background in sales leadership, strategic account development, business development, customer relationships, and organizational transformation. Throughout his career, Smith has focused on developing strategic growth initiatives, building high-performing teams, and creating long-term partnerships with major customers and business partners.

As president and chief executive officer of Trends International, Smith is responsible for the company’s overall strategy, growth, organizational leadership and business performance.

About Trends International
Trends International, LLC is a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products. Established in 1987, Trends built its business around strong partnerships between licensors, retailers and licensees. Today, the company delivers a broad portfolio of licensed and proprietary products distributed through major retail, specialty, and digital channels.

Art.com, acquired by Trends International in 2023, is a leading online specialty retailer of high-quality wall art and complementary décor. The business offers millions of images and products through its digital commerce platform and interactive visualization tools.

AllPosters.com, part of the Trends International family of businesses, offers consumers a broad selection of posters, prints and wall décor.

For more information about Trends International, Art.com, AllPosters.com or Kenneth Smith, contact:

View original content to download multimedia:https://www.prnewswire.com/news-releases/trends-international-announces-kenneth-smith-as-president-and-chief-executive-officer-302912992.html

SOURCE Trends International

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