LAS VEGAS, April 7, 2025 /PRNewswire/ — Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, today marks an important milestone in its ongoing journey to revolutionize the media & entertainment industry with the launch of its offerings based on NVIDIA Media2, an AI-powered initiative transforming content creation, streaming and live media experiences, at the National Association of Broadcasters (NAB) in Las Vegas. These innovations broaden the capabilities of Monks.Flow, Monks’ AI-powered professional managed service, to deliver smarter automation of live broadcasting through real-time AI and 5G-enabled camera switching.
Following the introduction and announcement of Media2 at CES, Monks Technology Services has announced a comprehensive suite of media & entertainment solutions aimed at driving innovation, monetization and efficiency in broadcast. Leveraging NVIDIA technologies—including NVIDIA NIM microservices, NVIDIA Blueprints, NVIDIA NeMo, and NVIDIA Holoscan for Media—Monks focuses on real-time audience feedback, AI-powered encoding and content analysis for large archives. Additionally, Monks will launch a new suite of vision language model (VLM) service offerings with their strategic partner, Twelve Labs.
NAB attendees can see firsthand how the company is bringing AI automation to live broadcasting workflows with a use-case inside Verizon Booth #W2530 at NAB. Monks teamed with Verizon to develop an AI use-case that harnesses the power of a video inference to drive intelligent, software-defined broadcasting workflows at the edge. Using video streams transmitted over 5G, this workflow helps broadcasters by suggesting the best shots in a multi-cam feed while communicating with downstream applications to optimize stream bandwidth.
Monks’ work in AI is backed by its award-winning professional managed service, Monks.Flow, which recently earned a top distinction at the Business Intelligence awards in the AI product category. Monks.Flow integrates AI workflows from leading tech companies to deliver bespoke solutions for customers. Monks recently announced an Agentic AI Advisory group and Monks Foundry, at NVIDIA GTC.
In addition to helping brands streamline operations, Monks.Flow, in combination with solutions from NVIDIA and AWS, has proven to help build sustainability gains by reducing carbon emissions inherent to traditional broadcast workflows, such as inefficient resource usage, energy-intensive processes and outdated infrastructure. In recognition of these efforts, Lewis Smithingham, EVP of Strategic Industries at Monks, will accept the Sustainability Leader in Media Technology Award presented by the Media Tech Sustainability Series.
Monks also announced today that it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency status for AWS Partners, recognizing Monks’ demonstrated technical proficiency and proven customer success automating workflows and accelerating customer journeys across the media & entertainment ecosystem.
Building on this momentum, Monks is excited to partner with Tagboard to host the Storyteller Series at the SiriusXM studio, an event that brings together industry leaders to share crucial insights on the future of broadcasting. Lewis Smithingham will lead engaging conversations throughout this two-day series, aimed at uncovering actionable knowledge and innovative strategies examining the evolving landscape of media.
About Monks
Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to accelerate business growth and redefine how brands interact with the world. From crafting tailored, outcome-focused campaigns to modernizing critical infrastructure for the ever-evolving digital landscape, Monks delivers solutions that engage audiences in real time, drive cultural relevance and sustain long-term impact—a tripartite approach that establishes it as a trusted partner to the world’s most innovative brands.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions’ Top 10 Creative Companies (2022-24) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023), Monks secured all three honors in Business Intelligence Group’s 2024 Excellence in Artificial Intelligence Awards: Individual, Organizational and AI Product. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2024), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks was named Webby Production Company of the Year (2021-24) and achieved a record-breaking number of FWAs.
About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.
Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised practices: Marketing services and Technology services, along with an emphasis on ‘faster, better, cheaper, more’ execution in an always-on consumer-led environment, with a unitary structure.
The Company now has approximately 7,300 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. At the Group’s last full year results, Content accounted for approximately 60% of net revenue, Data&Digital Media 24% and Technology Services 16%. The long-term objective for the practices is a split of 50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.
Media Contact
Sarah Murray
sarah.murray@monks.com
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