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Groundbreaking Study Explores THC Beverages as a Wellness Alternative to Alcohol

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PHILADELPHIA, April 10, 2025 /PRNewswire/ — MoreBetter, a leader in Real-World-Data collection and research, has announced a pioneering study aimed at understanding the impact of THC-infused beverages on alcohol consumption, mood, and overall quality of life. This innovative effort comes at a critical time, as alcohol sales are experiencing a decline, and as consumers are increasingly curious about trying “better-for-you” alcohol alternatives.

The observational research study is currently recruiting up to 2,000 qualified participants who will provide daily feedback over a three week period on their infused beverage and alcohol consumption patterns, as well as self-assessments on their overall quality of life. The study is sponsored by multiple leading beverage brands, who are collectively supplying participants with free infused beverage products to use throughout the course of the study.

“By collecting consumer-reported outcomes from thousands of consumers, over a multi-week basis, we provide brands and industry advocates with the Real World Data they need to understand how infused beverages are impacting consumers’ quality of life,” says MoreBetter COO, Tyler Dautrich.

“Our mission has always been to provide a healthier, more mindful way to enjoy social moments, and we believe this study will help us better understand and validate the positive impact of our product,” said Aaron Nosbisch, Founder and CEO at BRĒZ, a sponsor of the study.

Timely Research Supported by Industry Leaders

In January of 2025, the outgoing Surgeon General released the New Advisory Link Between Alcohol and Cancer Risk which outlined how alcohol is the third leading preventable cause of cancer, despite less than half of Americans recognising it as a risk factor for cancer. As consumers begin to seek alcohol alternatives, THC-Infused Beverage brands want to gain insight into how consumers are using their products and what perceived lifestyle benefits or wellness outcomes might result after consumption.

“The cannabis plant should be better researched, and we are hopeful that this is just the first step in learning how these products can improve people’s lives as acceptance, access, and consumption of infused beverages expands across the US,” said Adam Terry, CEO of Cantrip, also a sponsor of the study.

“This pioneering study reflects our commitment at Iconic Tonics to reshape the future of adult beverages—delivering functional, flavorful, and elevated alternatives that meet the moment. As more consumers explore mindful options, real-world data like this will be essential in understanding how THC-infused beverages are enhancing quality of life and transforming social rituals. Our partnership with MoreBetter isn’t just about validating our brands—it’s about leading a cultural shift with integrity, innovation, and style,” said Evan Eneman, CEO and co-founder of Iconic Tonics, alongside entertainment icon and entrepreneur Snoop Dogg.

While canned THC-Infused seltzers are the primary form factor being studied, MoreBetter will also investigate 750ml bottles used as mixers, dry powder mixes, and 1.5-2 oz “shots” in an effort to study how various doses and form factors impact consumer’s perceived experiences.

“Participating in this study allows us to stay at the forefront of innovation while helping to shape standards that prioritize safety, quality, and consumer education,” said Justin Tidwell, CEO of Nowadays, about sponsoring the study.

Join the Infused Beverage Study

Consumers over the age of twenty-one are invited to join the study and share their day-to-day experiences with using infused beverages. Individuals can check if they’re eligible for the study at this website: mystudi.es/bevstudy.

About MoreBetter

MoreBetter is a software and contract research organization (CRO) specializing in Real World Data collection on the use and performance of functional ingredients and consumer wellness products. Clients include dietary supplement manufacturers, federal and state government agencies, and global academic researchers. MoreBetter’s mission is to empower consumers to make data-informed decisions in pursuit of better personal health and wellness. Learn more at www.morebetter.ltd.

Contact Information

Tyler Dautrich
COO
MoreBetter
610-406-7505
tyler@morebetter.ltd
www.morebetter.ltd

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Danish Publisher Automates Digital Textbook Delivery with Integrated WooCommerce-Webdoxx Solution

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Danish educational publisher eliminates manual processing errors and delivers instant access to more than 20 digital learning products

LONDON, May 3, 2026 /PRNewswire-PRWeb/ — Forlaget 94, a Danish educational publisher serving commercial colleges and vocational schools since 1994, has transformed its digital textbook distribution by implementing a fully automated WooCommerce-Webdoxx solution.

“Using the Webdoxx-WooCommerce integration we have achieved full automation of order processing, fewer errors, and happier customers,” Tom Gertsen, IT Manager at Forlaget 94

Previously, Forlaget 94 relied on manual processes to distribute digital textbooks to customers. As demand for online educational materials grew, the publisher required a faster, more reliable way to manage orders, provision access, and reduce the risk of administrative errors.

Through its integration of WooCommerce with Webdoxx, Forlaget 94 now runs more than 20 educational products through a 100% automated workflow. The solution automatically processes customer orders and provides instant access to purchased digital textbooks, improving the experience for both customers and internal teams.

“The result is full automation of order processing, fewer errors, and happier customers,” said Tom Gertsen, IT Manager at Forlaget 94 and architect behind the WooCommerce-Webdoxx integration. The automated system has enabled Forlaget 94 to eliminate manual errors, accelerate customer processing, and increase customer satisfaction through immediate access provisioning. The implementation demonstrates how educational publishers can modernize digital content delivery while maintaining secure, managed access to learning materials.

Webdoxx, a service created and managed by Drumlin Security Ltd, provides online DRM and managed document delivery services for publishers, educational organizations, institutions, and commercial content providers.

About Forlaget 94

Forlaget 94 is a Danish educational publisher established in 1994, providing educational products for commercial colleges and vocational schools.

About Webdoxx

Webdoxx is an online DRM and managed document delivery service created and managed by Drumlin Security Ltd. The platform supports secure access to digital publications and documents across a range of sectors, including education, healthcare, government, finance, and publishing.

Media Contact

Mike de Smith, Drumlin Security Ltd, 44 7768404712, info@drumlinsecurity.com, https://www.drumlinsecurity.com/

View original content to download multimedia:https://www.prweb.com/releases/danish-publisher-automates-digital-textbook-delivery-with-integrated-woocommerce-webdoxx-solution-302759942.html

SOURCE Forlaget 94

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139th Canton Fair Phase 3 Advances Toward a Better Life with New and Strengthened Product Zones

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GUANGZHOU, China, May 3, 2026 /PRNewswire/ — The 139th China Import and Export Fair (Canton Fair) has rolled out nine newly established product zones. Phase 3 features an expanded and upgraded Intelligent Healthcare zone and the inaugural presentation of a Functional & Technical Fabrics zone.

The upgraded Intelligent Healthcare zone brings together 50 companies presenting a full spectrum of intelligent medical solutions, spanning AI-powered diagnostics, surgical robotics, and next‑generation eldercare technologies. Exhibits highlight how medical devices are becoming smaller, more precise, and increasingly non‑invasive. Capsule endoscopy systems demonstrate how gastrointestinal screening can be completed without discomfort, while AI‑enabled traditional Chinese medicine analyzers compress the inspection and inquiry process into minutes. Wearable glucose monitors make chronic disease management easier and more convenient.

Robotic technologies play a prominent role as well. Endoscopic and orthopedic surgical robots showcase enhanced precision through integrated human‑machine coordination, while bionic prosthetic hands use non‑invasive myoelectric sensing to independently control each finger. Intelligent rehabilitation systems, including lower‑limb exoskeletons and hand‑training devices, provide consistent support for patients recovering mobility. Companion‑style eldercare robots, equipped with monitoring and telemedicine functions, signal the rise of integrated home‑based health services.

The debuting Functional & Technical Fabrics zone highlights how the traditional textile industry is moving toward higher-end and smarter products. Exhibitors present materials that combine multi‑layered performance with intelligent responsiveness. Textiles featuring temperature‑regulating fibers, phase‑change materials, and light‑ or heat‑sensitive color‑shifting effects illustrate how fabrics are evolving into adaptive platforms capable of responding to environmental conditions.

Sustainability emerges as a defining theme. Bio‑based fibers, degradable films, recycled polyester, and organic cotton reflect a shift from isolated eco‑products toward full‑chain green manufacturing. High‑performance outdoor and protective applications further shape the narrative. Materials engineered for waterproof breathability, UV resistance, flame retardancy, and long‑term durability address rising demand across sportswear, professional protection, and medical environments. Smart textiles with embedded health‑monitoring modules demonstrate how apparel is beginning to function as a continuous wellness interface.

Both technology‑driven healthcare and advanced textiles are converging around a shared pursuit of a better life. As these advancements continue to evolve, they reflect a manufacturing landscape increasingly shaped by innovation, resilience, and a commitment to improving everyday living.

For pre-registration, please click: https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

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SOURCE Canton Fair

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CupidFeel Insights Show How Shared Interests Affect Initial Connection Outcomes

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New behavioral insights from CupidFeel offer a carefully considered look at how shared interests influence whether an initial connection on a dating platform is sustained or abandoned in those first critical exchanges.

GIBRALTAR, May 3, 2026 /PRNewswire-PRWeb/ — The findings by CupidFeel are not dramatic, but they are telling. People who referenced a shared interest — whether a genre of music, a type of cuisine, a sport, a creative practice, or even a shared discomfort with small talk — within the first few exchanges of a new conversation were found to be measurably more likely to continue that conversation beyond the initial contact window. The effect was not uniform across all interest categories; certain types of shared interest appeared to carry more relational weight than others.

It was also observed by CupidFeel that the timing of when shared interests entered a conversation mattered. Connections where common ground was discovered organically — through the natural flow of exchange rather than prompted by a profile field or a direct question — showed stronger indicators of sustained interest. The discovery, in other words, carried more meaning when it felt like something found rather than something declared.

Among the most quietly striking findings in the CupidFeel data was the role of specificity. Broad shared categories — “we both like travel,” “we both enjoy cooking” — were associated with polite, often brief exchanges that rarely extended past pleasantries. But when specificity entered the picture — when one person mentioned a particular documentary that had stayed with them, or a city they had visited and could not stop thinking about — the conversational energy shifted. Something opened up.

In a CupidFeel review of trends in profile engagements, those whose profiles reflected specific, idiosyncratic interests — rather than broadly appealing ones — also showed higher rates of receiving first messages, a finding that runs gently counter to the instinct many people have to present themselves in the most universally appealing terms possible.

What seemed to matter most was not the quantity of overlap but whether the overlap that existed was felt — whether it produced a sense of being seen in some particular, non-generic way. A CupidFeel review of early conversation patterns suggests that a single deeply resonant shared interest may be more generative for early connection than a long list of surface-level commonalities that, taken together, feel more like a demographic profile than a person.

About CupidFeel

CupidFeel is an online dating platform built around the belief that meaningful connections begin with emotional honesty and the willingness to let a conversation go somewhere real. It came into being for people who are less interested in the mechanics of dating and more drawn to the possibility of something that feels grounded — exchanges that move at their own pace, guided by genuine curiosity rather than performance.

A CupidFeel review of its own design principles returns consistently to the same question: what does it take for a first message to feel like it might be worth the journey? The platform makes room for the kind of interaction that doesn’t always have a clear destination but feels, from the first exchange, like something real. CupidFeel is a place where the unexpected is not something to be managed, but something to be welcomed.

Media Contact

Timothy Albers, CupidFeel, 1 14845691657, smm@cupidfeel.com, https://cupidfeel.com/

View original content:https://www.prweb.com/releases/cupidfeel-insights-show-how-shared-interests-affect-initial-connection-outcomes-302759951.html

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