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MSI Announces Back-to-School Summer Sales on Laptops and Handheld

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Special offers available across all channels including e-tailers, retail, MSI brand stores, and authorized resellersExclusive 1-year warranty extension available on purchases made from April 11 to May 31, 2025 Additional No Cost EMI options available for up to 12 months

MUMBAI, India, April 14, 2025 /PRNewswire/ — MSI, the innovative computing manufacturer in gaming, creator, and business laptops is set to call in the summer season with its latest Back-to-School designed for students, gamers, and all the tech enthusiasts. As a part of these offers, MSI is offering a 1-year extended warranty on all MSI products, providing added peace of mind to customers upgrading their devices. This limited-time offer is valid for purchases made between April 11 and May 31, 2025, across all sales channels, including MSI brand stores, authorized resellers, e-tailers, and retail outlets. Customers can redeem the extended warranty by uploading a valid student ID to the MSI Membership Center, with one student ID applicable per device.

To make the deal even sweeter, MSI is also offering up to 12 months of No Cost EMI options across its entire product range. This financing option is designed to make MSI’s hi-tech products more accessible to students and professionals looking to upgrade their computing equipment for the upcoming academic season.

The warranty extension offer is available through all channels, including e-tailers, retail stores, MSI brand stores, and authorized resellers, ensuring that customers can purchase their preferred MSI products from their favorite outlets. The offer can be redeemed by uploading a valid student ID after claiming in the MSI Membership Center, with one student ID valid for one device.

For more details on offers: https://in.msi.com/Promotion/2025-laptop-offer/nb

Commenting on these exciting offers, Mr. Bruce Lin, Regional Marketing Manager at MSI said, “As we enter the summer season, our Back-to-School offers aim to bring technology within reach for students and professionals, ensuring access to the best gadgets for success. By offering a 1-year warranty extension along with attractive financing options, we’re empowering our customers with peace of mind and financial flexibility. These initiatives underscore our commitment to delivering unparalleled value, making it the best time for customers to invest in a high-quality MSI laptop or gaming device for the upcoming academic year.” 

How to Claim the Offer

Purchase any eligible MSI product between April 11 and May 31, 2025Register the product in the MSI Membership CenterUpload a valid student ID to claim the 1-year warranty extensionEach student ID can be used to claim the offer for one device only

The following options are available with exciting features and offers of the MSI back-to-school sales:

MSI Claw

The MSI Claw series showcases the pinnacle of performance with its flagship Core Ultra 7 models, designed to cater to both gaming enthusiasts and professionals alike. Powered by cutting-edge Intel processors, these laptops ensure seamless multitasking and immersive gaming experiences. Built with robust construction, advanced cooling solutions, and high-resolution displays, the MSI Claw series sets a new standard for reliability and performance in modern computing. For those seeking affordability without compromising on quality, the Core Ultra 5 variants start at INR 49,990 and include a bundled travel case, making them an attractive option.

MSI AI-Ready Laptops

MSI’s AI series laptops deliver exceptional technology for today’s students. The Katana A17 AI combines AMD Ryzen 9 processing with RTX 4050/4070 graphics and 1TB storage, perfect for assignments and gaming breaks. The Cyborg 15 AI provides versatile Intel® Core™ Ultra options (5 or 7) with NVIDIA GeForce RTX graphics in a design that transitions effortlessly from classroom to gaming sessions. For premium performance, the Stealth series offers the portable 14-inch model with Core Ultra 7 and 32GB RAM, while Stealth 16 AI Studio configurations feature powerful Ultra 7/9 processors paired with high-end RTX graphics. All laptops incorporate dedicated NPUs for AI-enhanced productivity and intelligent performance optimization, giving students cutting-edge tools for academic success and entertainment. Available starting at INR 89,990.00

Gaming Enthusiasts

The Stealth Series delivers exceptional performance tailored for students who demand excellence in both academics and creative pursuits. The Stealth models feature powerful Intel Core Ultra processors (Ultra 7 or premium Ultra 9) paired with high-performance NVIDIA RTX graphics (4060 or 4070) and generous 32GB RAM configurations. With storage options ranging from 1TB to a massive 2TB SSD, students enjoy abundant space for complex projects, creative assets, and personal media. For those preferring maximum portability, the Stealth 14 AI Studio packs similar premium components into a more compact form factor without sacrificing power. All models feature stunning displays perfect for design work, content creation, and immersive entertainment between study sessions. The dedicated NPU accelerates AI-enhanced applications, making these laptops ideal for tech-savvy students majoring in creative fields, engineering, or computer science. The MSI Stealth series starts at INR 179,990.00.

Best Budget Gaming – Perfect timing to get the RTX laptop 

Katana Series

The MSI Katana series delivers powerful performance for students balancing academics and gaming. Available in both Intel and AMD configurations, these laptops pair Core i9 or Ryzen processors with RTX graphics and up to 1TB storage. The vibrant displays excel at rendering everything from engineering projects to gaming environments. The Katana series offers students the perfect blend of academic utility and gaming prowess in a stylish package, starting at just INR 91,990.00.

Crosshair Series

The MSI Crosshair series provides premium capabilities for demanding students. Featuring Intel Core i7 processors and NVIDIA RTX graphics, these laptops handle complex applications and AAA gaming with remarkable fluidity. With generous RAM and SSD configurations, Crosshair laptops ensure seamless multitasking between academic software and gaming. The stunning displays deliver exceptional clarity for both professional work and entertainment, making the Crosshair series ideal for students seeking top-tier performance without compromise, available from INR 134,990.00.

MSI’s Student and Business Laptops

Modern Series
The MSI Modern series offers essential performance and portability for budget-conscious students. Featuring Intel integrated Iris Xe Graphics in a sleek Classic Black design, these laptops prioritize lightweight construction for easy transport between classes. With crisp displays, long battery life, and comfortable keyboards, Modern laptops handle everyday academic tasks like document editing, research, and presentations with ease. Students get reliable computing without straining tight budgets, starting at just INR 33,990/-.

Thin Series
The MSI Thin series delivers enhanced performance while maintaining impressive portability for students needing extra power. Available with either Intel Core i5 processors or AMD Ryzen 5 chips paired with dedicated NVIDIA graphics, these slim laptops offer superior multitasking and light gaming capabilities. Featuring vibrant displays and comprehensive connectivity in a lightweight design, the Thin series provides the perfect balance of performance and mobility for more demanding academic workloads and occasional gaming, all at student-friendly prices starting at INR 49,990/-.

More information about the products on sale are as follows:

Flipkart Gaming Offers

S. no.

Model

Key specifications

Promotion Price (5th-16th, 21st-27th)

1

Thin 15 B12UC

NVIDIA® GeForce RTX™ 3050/Intel® Core™ i7-12650H/16GB/1TB

INR 69,990.00

2

Stealth 16 AI Studio A1VFG

NVIDIA® GeForce RTX™ 4060/Intel® Core™ Ultra 7/32GB/1TB

INR 179,990.00

3

Pulse 16 AI C1VFKG

NVIDIA® GeForce RTX™ 4060/Intel® Core™ Ultra 7/16GB/1TB

INR 141,990.00

4

Crosshair 16 HX D14VFKG

NVIDIA® GeForce RTX™ 4060/ Intel® Core™ i7-14700HX/16GB/1TB

INR 134,990.00

5

Katana 15 B13VFK

NVIDIA® GeForce RTX™ 4060/Intel® Core™ i9-13900H/16GB/1TB

INR 119,990.00

6

Cyborg 15 AI A1VEK

NVIDIA® GeForce RTX™ 4050/Intel® Core™ Ultra 7/16GB/1TB

INR 99,990.00

7

Katana A15 AI B8VE

NVIDIA® GeForce RTX™ 4050/AMD RYZEN™ 7/16GB/512GB

INR 91,990.00

8

Thin 15 B13VE

NVIDIA® GeForce RTX™ 4050/Intel® Core™ i5-13420H/16GB/1TB

INR 77,990.00

9

Thin 15 B12VE

NVIDIA® GeForce RTX™ 4050/Intel® Core™ i5-12450H/16GB/512GB

INR 74,990.00

10

Thin A15 B7VE

NVIDIA® GeForce RTX™ 4050/AMD RYZEN™ 5/16GB/512GB

INR 73,490.00

 

Flipkart Non-Gaming Offers

S. no.

Model

Promotion Price

1

Modern 14 C12MO

INR 42,990

2

Modern 14 C12MO

INR 47,990

3

Modern 14 C12MO (Iris Xe Graphics) Classic Black

INR 49,990

4

Modern 15 B12MO (Iris Xe Graphics) Classic Black

INR 31,990

5

Modern 15 B7M (AMD Radeon™ Graphics)

INR 39,990

6

Modern 15 B12MO (Iris Xe Graphics) Classic Black

INR 52,990

7

Modern 15 B7M (AMD Radeon™ Graphics)

INR 36,990

8

Modern 14 C12MO

INR 36,990

9

Modern 14 C7M (AMD Radeon™ Graphics) Classic Black

INR 46,990

10

Modern 14 H D13MG

INR 71,990

11

Modern 15 H AI C1MG (Office 2021)

INR 63,990

 

Amazon Gaming Offers

S. no.

Model

Key Specifications

Promotion Price
(5th – 16th/25th -31st)

1

Katana A17 AI B8VG

NVIDIA® GeForce RTX™ 4050/AMD RYZEN™ 9/16GB/1TB

INR 99,990

2

Claw A1M

Intel® Arc/Core Ultra 7/16GB/512GB

INR 46,990

3

Claw A1M

Intel® Arc/Core Ultra 7/16GB/1TB

INR 49,990

4

Claw A1M

Intel® Arc/Core Ultra 5/16GB/512GB

INR 39,990

5

Thin 15 B13UCX

NVIDIA® GeForce RTX™ 2050/Intel® Core™ i5-13420H/8GB/512GB

INR 52,990

6

Cyborg 15 AI A1VF

NVIDIA GeForce RTX4060/Intel® Core™ Ultra 7/16GB/1TB

INR 95,161

7

Stealth 16 AI Studio A1VGG

NVIDIA GeForce RTX4070/Intel® Core™ Ultra 9/32GB/2TB

INR 204,280

8

Katana A17 AI B8VG

NVIDIA® GeForce RTX™ 4070/AMD RYZEN™ 9/16GB/1TB

INR 143,990

9

Stealth 14 AI Studio A1VGG

NVIDIA GeForce RTX4060/Intel® Core™ Ultra 7/32GB/1TB

INR 201,991

10

Sword 16 HX B14VFKG

NVIDIA® GeForce RTX™ 4060/Intel® Core™ i7-14650HX/16GB/1TB

INR 110,990

 

Amazon Non-Gaming Offers

S. no.

Model

Key specifications

Promotion Price
(5th – 16th/25th -31st)

1

Modern 14 C12MO

Iris Xe/Intel® Core™ i7-1255U/16GB/512GB/MSO 2021

INR 49,990

2

Modern 15 B13M

Iris Xe Graphics/Intel® Core™ i5-1335U/8GB/512GB

INR 43,990

3

Modern 15 B12MO

Iris Xe Graphics/Intel® Core™ i7-1255U/16GB/512GB

INR 49,990

4

Modern 15 B12MO

Iris Xe Graphics/Intel® Core™ i7-1255U/16GB/1TB

INR 52,990

5

Modern 14 C12MO

Iris Xe Graphics/Intel® Core™ i7-1255U/16GB/512GB

INR 47,990

6

Modern 15 B12MO

Iris Xe/i3-1215U/8GB/512GB/MSO 2021

INR 31,990

7

Modern 15 H C13M

Iris Xe/Intel® Core™ i5-13420H/16GB/512GB

INR 52,090

8

Modern 14 H D13MG

Iris Xe Graphics/Intel® Core™ i9-13900H/16GB/1TB

INR 71,990

9

Commercial 14 H A13MG vPro

Iris Xe Graphics/Intel® Core™ i5-13500H/16GB/1TB

INR 84,990

10

Modern 15 H AI C1MG (Office 2021)

Intel® Arc Graphics/INTEL® CORE™ ULTRA 7/16GB/512GB

INR 63,990

 

Croma focus models

S. no.

Model

Key Specifications

Promotion Price

1

Prestige 14 AI Evo C1MG-058IN

Intel® Arc™ graphics/Intel® Core™ Ultra 7/16GB/512GB

INR 84,990

2

Katana A15 AI B8VF-447IN

NVIDIA® GeForce RTX™ 4060/AMD Ryzen 9 8945HS

/16GB/512GB

INR 119,990

3

Prestige 16 AI Evo B1MG-054IN

Intel® Arc™ graphics/Intel® Core™ Ultra 7/16GB/512GB

INR 109,990

4

Modern 15 H B13M-224IN

Intel® Core™ i9-13900H/16GB/512GB

INR 74,990

5

Modern 15 H B13M-225IN

Intel® Core™ i7-1255U/16GB/512GB

INR 64,990

6

Cyborg 15 A13VFK-1079IN

NVIDIA® GeForce RTX™ 4060/Intel® Core™ i7-14650HX/16GB/512GB

INR 102,990

7

Cyborg 15 AI A1VEK-096IN

NVIDIA® GeForce RTX™ 4050/Intel® Core™ Ultra 7/16GB/512GB

INR 99,990

8

Sword 16 HX B14VFKG-287IN

NVIDIA® GeForce RTX™ 4060/Intel® Core™ i9-13900H/16GB/1TB

INR 149,990

9

Cyborg 15 A13VFK-1079IN

NVIDIA® GeForce RTX™ 4060/Intel® Core™ i7-14650HX/16GB/512GB

INR 74,990

10

Thin 15 B13VE-2611IN

NVIDIA® GeForce RTX™ 4050/Intel® Core™ i5-13500H/16GB/512GB

INR 79,990

11

Thin 15 B13UC-2617IN

NVIDIA® GeForce RTX™ 3050/Intel® Core™ i5-13500H/16GB/512GB

INR 64,990

 

Channel Models: 

S. no.

Model

Key Specifications

Promotion Price

1

Stealth 18 AI Studio A1VIG-022IN

NVIDIA® GeForce RTX™ 4080/Intel® Core™ Ultra 9/16GB/2TB

INR 339,990.00

2

Stealth 16 MercedesAMG A1VGG-295IN

NVIDIA® GeForce RTX™ 4070/Intel® Core™ Ultra 9/16GB/2TB

INR 249,990.00

3

Stealth 16 AI Studio A1VGG-057IN

NVIDIA® GeForce RTX™ 4060/Intel® Core™ Ultra 7/16GB/1TB

INR 203,990.00

4

Stealth 14 AI Studio A1VGG-054IN

NVIDIA® GeForce RTX™ 4060/Intel® Core™ Ultra 7/8GB/1TB

INR 201,990.00

5

Cyborg 14 A13VE-201IN

NVIDIA® GeForce RTX™ 4050/Intel® Core™ i7-13620H/8GB/512GB

INR 89,990.00

6

Thin 15 B12UC-2239IN

Intel® Core™ i7-12650H/NVIDIA® GeForce RTX™ 3050/8GB/1TB

INR 71,990.00

7

Cyborg 15 A12UDX-1049IN

NVIDIA® GeForce RTX™ 3050 / Intel® Core™ i5 / 16GB / 512GB

INR 63,990.00

8

Modern 15 B12MO-1006IN

Intel® Iris® Xe Graphics/12th Gen Intel® Core™/8GB/512GB

INR 52,990.00

9

Claw A1M-219IN

Intel® Arc™ graphics/Intel® Core™ Ultra 7/16GB/1TB

INR 49,990.00

10

Modern 14 C12MO-1213IN

Intel® Iris® Xe Graphics/Intel® Core™ i5-1235U/16GB/512GB

INR 30,990.00

 

About MSI

MSI is a world leader in gaming, content creation and AIoT solutions, dedicated to fostering connections through technology. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology, bringing families and communities closer together. For more product information, please go to https://www.msi.com

MSI Gaming: https://in.msi.com/
MSI Facebook: https://www.facebook.com/MSIGamingIndia/
https://www.facebook.com/MSIIndia
MSI Instagram: https://www.instagram.com/msigaming_india/
https://www.instagram.com/msi_india/?hl=en

All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

 

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Technology

Hyundai Motor Group Executive Chair Euisun Chung Announces Physical AI Vision at San Francisco AI Summit

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Hyundai Motor Group shares roadmap for realizing its Physical AI vision and collaboration strategy with global tech leaders at the San Francisco AI SummitExecutive Chair Euisun Chung presented, “Hyundai Motor Group is evolving beyond the traditional boundaries of automotive manufacturing to become a Physical AI solution company,” adding, “The ultimate Physical AI vision we pursue is the realization of integrated intelligence at the city level”The Group to leverage manufacturing competitiveness and leading robotics capabilities centered on Boston Dynamics, while establishing a data flywheel system connecting real-world operational data with continuous AI model advancementThe Group to leverage strategic partnerships with global technology leaders, including NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMindThe Group to collaborate with NVIDIA to develop a Robot Reference Platform that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities

… The initiative to support Korea’s Physical AI industry through an open ecosystem

The Group to cultivate strategic domestic hubs through investments in Saemangeum AI Valley and future advanced industries in Korea’s Yeongnam region

SAN FRANCISCO, July 25, 2026 /PRNewswire/ — Hyundai Motor Group (the Group) Executive Chair Euisun Chung today outlined the Group’s vision and strategy for Physical AI at the San Francisco AI Summit held in San Francisco, California.

The event brought together approximately 150 attendees, including Executive Chair Chung, business leaders from major Korean companies, executives from leading U.S. technology firms, startup representatives and students.

At the summit, Executive Chair Chung presented the Group’s roadmap for advancing Physical AI and outlined strategic collaboration plans with global technology leaders.

“Hyundai Motor Group is evolving beyond the traditional boundaries of automotive manufacturing by expanding into autonomous driving, robotics and AI Defined Factories, accelerating our transformation into a Physical AI solution company.” — Hyundai Motor Group Executive Chair Euisun Chung

Accelerating the Transition to a Physical AI Solution Company

Hyundai Motor Group’s Physical AI vision extends beyond intelligent devices such as vehicles and robots to intelligent spaces, including AI factories where AI seamlessly connects and optimizes entire operations. Ultimately, the Group envisions integrated intelligence at the city level, where urban infrastructure is organically connected and operated through AI.

A key differentiator for the Group is its ability to create a data flywheel that continuously connects real-world operations with AI advancement. Drawing on extensive experience in large-scale manufacturing, mobility, robotics and service operations, the Group is positioned to deploy, refine and scale Physical AI technologies in real industrial environments.

Executive Chair Chung also outlined strategic partnerships with leading technology companies, including NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind, to further advance Physical AI capabilities.

By combining Hyundai Motor Group’s manufacturing competitiveness, mobility and robotics technologies and extensive operational data with the AI infrastructure and algorithm capabilities of global technology leaders, the Group aims to help foster a new innovation ecosystem for the Physical AI era.

Executive Chair Chung also introduced initiatives designed to support the growth of Korea’s robotics and AI ecosystem, including the development of a Robot Reference Platform with NVIDIA that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities, as well as investments in initiatives such as the Saemangeum AI Valley.

Physical AI Vision: From Intelligent Devices to Integrated Intelligence at the City Level

During the summit, Executive Chair Chung presented Hyundai Motor Group’s Physical AI vision.

“The ultimate Physical AI vision Hyundai Motor Group pursues begins with intelligent devices such as vehicles and robots, expands to intelligent spaces such as AI factories, and ultimately realizes integrated intelligence at the city level, where urban infrastructure is seamlessly connected and operated.” — Hyundai Motor Group Executive Chair Chung

The Group’s vision begins with intelligent devices, where AI capabilities enhance vehicles and robots. It then expands to intelligent spaces, including AI factories where AI autonomously integrates logistics, production and quality management across entire operations.

Ultimately, Hyundai Motor Group envisions city-level intelligence, where critical infrastructure and assets — including energy, mobility and robotics systems — are connected and optimized in real time.

Executive Chair Chung also highlighted the Group’s key strengths in realizing its Physical AI vision:

World-class manufacturing competitiveness: Hyundai Motor Group has built extensive expertise through decades of operating global manufacturing facilities, managing quality systems and optimizing supply chains. This foundation enables the Group to apply AI technologies to products, processes and services while rapidly validating and scaling innovations in real-world environments.Leading robotics capabilities: Hyundai Motor Group has established robotics as a key pillar of its future business portfolio. Boston Dynamics’ quadruped robot Spot®, logistics robot Stretch®, and Hyundai Motor Group Robotics LAB’s next-generation mobile robot platform MobED are recognized for combining technological competitiveness with real-world applicability.

In particular, the humanoid robot Atlas® is emerging as a representative example of Physical AI, supporting and collaborating with people across manufacturing, logistics and mobility environments.

Establishing a data flywheel system: Hyundai Motor Group is establishing a data flywheel system that leverages data generated across manufacturing operations, vehicles, logistics systems and robotics demonstrations to continuously advance AI models. Enhanced algorithms are then reapplied to real-world operations, creating a virtuous cycle that improves performance and strengthens Physical AI capabilities.

Accelerating the Future of Physical AI Through Partnerships with Global Tech Leaders

Executive Chair Chung also outlined concrete initiatives to position Hyundai Motor Group as a leader in human-centered Physical AI through strategic collaborations with NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind.

“By combining Hyundai Motor Group’s strengths in manufacturing, robotics and data with the capabilities of global technology leaders, we can help create a new innovation ecosystem for the Physical AI era.” — Hyundai Motor Group Executive Chair Euisun Chung

NVIDIA – Advancing Physical AI infrastructure and talent development

Hyundai Motor Group is expanding collaboration with NVIDIA to strengthen Physical AI infrastructure and cultivate AI talent. Building on a supply agreement for 50,000 NVIDIA Blackwell GPUs and a memorandum of understanding signed last year to advance Korea’s Physical AI capabilities, the Group is pursuing a range of initiatives, including the establishment of Hyundai Motor Group Robot Application Center, as well as various collaborations aimed at strengthening Korea’s Physical AI infrastructure and AI talent ecosystem, including the NVIDIA’s AI Technology Center.

In manufacturing, the Group is leveraging NVIDIA’s platform to create more sophisticated digital twins of production facilities, enhancing process design, operational optimization and validation efficiency. The collaboration also includes the integration of NVIDIA’s autonomous driving solutions, including automotive semiconductors, sensors and architecture, with Hyundai Motor Group vehicle platforms.

Waymo – Strengthening autonomous driving collaboration

Hyundai Motor Group continues to strengthen its strategic partnership with Waymo in the autonomous driving sector to support the development of a safe and innovative autonomous driving ecosystem. Autonomous driving vehicles require a wide range of specialized capabilities, including redundant systems for steering, braking, power and communications, dedicated features such as power-operated doors, as well as enhanced functional safety and cybersecurity technologies.

Hyundai Motor Group plans to produce IONIQ 5 vehicles with specific autonomous-ready modifications at Hyundai Motor Group Metaplant America (HMGMA) in Georgia.

Google DeepMind – Accelerating next-generation humanoid robotics

Boston Dynamics has established a strategic partnership with Google DeepMind to accelerate the development of next-generation humanoid robots. Advanced AI models and training systems are essential for robots to perform complex tasks in real-world environments and collaborate effectively with people. Through this partnership, Boston Dynamics robots are expected to achieve greater autonomy and adapt more effectively to complex operating environments.

Hyundai Motor Group plans to establish a robot production facility in the U.S. with an annual capacity of up to 30,000 units by 2028. The Atlas humanoid robot will first be deployed at production facilities including HMGMA before broader deployment is expanded through phased validation.

Building an Open Ecosystem Through the Robot Reference Platform and Continued Investment in Korea’s Physical AI Future

Executive Chair Chung also outlined initiatives aimed at supporting the growth of Korea’s Physical AI ecosystem through open collaboration and continued investment.

“The outcomes of collaboration with global technology leaders should contribute to the growth of Korea’s Physical AI industry. To that end, Hyundai Motor Group plans to foster an open ecosystem that supports innovation in robotics and AI technologies.” — Hyundai Motor Group Executive Chair Euisun Chung

Key initiatives to build an open ecosystem for robotics and AI innovation include:

Robot Reference Platform: Hyundai Motor Group and NVIDIA are collaborating to develop a Robot Reference Platform that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities.

The platform will provide research robot models to universities, research institutes and startups, helping foster an open ecosystem that supports technological innovation and the development of Physical AI talent while contributing to the broader growth of Korea’s robotics and AI industries. 

Supporting universities, research institutes and startups: The Robot Reference Platform is expected to provide universities, research institutes and startups with a standardized hardware and software environment, enabling them to more easily develop and validate Physical AI technologies. The initiative aims to help address challenges faced by organizations with innovative ideas but limited access to commercialization opportunities and validation infrastructure.

Hyundai Motor Group is also continuing large-scale investments aimed at driving the next leap forward in Korea’s industrial and technology ecosystem. Continued investments in Korea’s industrial and technology ecosystem include:

Saemangeum AI Valley: In the Saemangeum region of Jeonbuk State, the Group is developing Saemangeum AI Valley, which includes an approximate KRW 9 trillion investment in AI data centers, robotics manufacturing clusters, electrolyzer plants and AI hydrogen city infrastructure. 

In particular, the robotics manufacturing cluster will serve not only as a production base for the Group’s own robotics products, but also as a robotics foundry that provides manufacturing services for small and medium-sized enterprises that lack manufacturing expertise.

Advanced industrial hubs in the Yeongnam region: Hyundai Motor Group plans to invest a total of KRW 42 trillion over the next decade to foster advanced industrial hubs focused on AI-driven manufacturing, future aerospace industries and sustainable energy infrastructure.

Through these initiatives, Hyundai Motor Group aims to strengthen key foundations for the Physical AI era, including data and energy infrastructure, robotics production capabilities and real-world validation capabilities. The Group also expects these investments to contribute to enhanced industrial competitiveness, balanced regional development, job creation and broader economic vitality in Korea.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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SOURCE Hyundai Motor Company

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Tencent Brings Together AI and Games to Help Preserve and Share Cultural Heritage of New UNESCO Site in Jingdezhen

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Tencent applies AI and games to protect, reconstruct, and promote one of the world’s oldest porcelain traditions at newly inscribed UNESCO siteDigital initiatives create a new model for technology-driven heritage preservation globally using a multimodal AI dataset, AI-assisted artifact restoration, and interactive virtual experiences

SHENZHEN, China, July 25, 2026 /PRNewswire/ — Tencent (00700.HK) today announced the launch of Digital Jingdezhen: Porcelain Craft Adventure, an AI-powered cultural heritage game that enables users to explore Jingdezhen’s porcelain-making traditions and experience traditional craft techniques through interactive play. The launch coincides with the inscription of the Jingdezhen Handicraft Porcelain Industry Sites on the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage List.

Digital Jingdezhen is part of a broader cultural innovation initiative that applies Tencent’s AI and game technologies. Guided by Tencent’s vision of “Tech for Good”, the initiative leverages digital preservation to keep Jingdezhen’s thousand-year-old porcelain culture alive and relevant today, creating a living heritage with sustainable value and broad public engagement, and building a model that could be carried to heritage sites around the world.

Digital Preservation: Restoring and Unlocking Heritage with AI

Jingdezhen has a thousand years of living heritage; centuries of tradition are still active in its kilns today. To preserve this legacy, a cornerstone of the project was the Jingdezhen Porcelain Cultural Heritage Multimodal AI Dataset.

Over decades, historical records, heritage information, and craft specifications have accumulated into a massive volume of data. Tencent applied Optical Character Recognition (OCR), Natural Language Processing (NLP), and knowledge graph technologies to transform these dispersed materials into structured digital resources that can be analyzed, extracted, verified, and traced back to their original sources.

The dataset contains more than 30,000 documentary records, over 5,000 ceramic gene specimens, and data on nearly 1,000 representative ceramic artifacts in collections worldwide. It provides a digital foundation for cultural research, exhibition development, public interpretation and AI-powered heritage applications.

Building on this foundation, Tencent has developed a range of industry- and public-facing applications, including the Jingdezhen Ancient Ceramics Gene Database, the World Ceramics Interactive Map, and the Digital Jingdezhen AI Companion, providing researchers, heritage professionals, and the public with innovative AI-powered tools to explore and understand porcelain heritage.

Digital Activation: Bringing Jingdezhen’s Porcelain Heritage to Life Through AI and Games

To bring the public closer to Jingdezhen and its porcelain-making traditions, Digital Jingdezhen: Porcelain Craft Adventure utilizes AI-assisted Procedural Content Generation (PCG) to create the first large-scale digital recreation of the city’s five major porcelain heritage sites and historical production scenes. By rapidly mapping out town layouts and automatically generating architectural structures, decorative elements, and pedestrians, the technology brings Jingdezhen’s historic townscape back to life in the digital world.

The game also features high-quality AI digital humans built on large language models and the Jingdezhen Porcelain Cultural Heritage Multimodal AI Dataset. Through AI voice-driven facial expressions and Tencent Games’ proprietary animation technology, it creates warm, human-centered interactive experiences that make historical knowledge tangible and relatable. At the same time, AI-powered 3D generation allows users to quickly transform an uploaded image into a 3D porcelain form, lowering the barrier to participation and enabling anyone to turn creative inspiration into tangible ceramic forms in the digital space.

Continuing Heritage: Mobilizing the Community

Ensuring the longevity of Jingdezhen’s legacy requires active public participation. Tencent developed the Digital Heritage Guardian (Jingdezhen), a volunteer program built within the Weixin ecosystem. The program enables the public to support the upkeep and stewardship of physical heritage sites, creating a practical channel for community involvement in heritage protection.

“Our work in Jingdezhen is a testament to how ‘AI for Good’ can breathe new life into ancient traditions,” said Zhan Shu, Head of Digital Culture Lab, Tencent. “Working alongside dedicated heritage experts, we have contributed our capabilities in AI and digital technologies to unlock decades of dormant archives for this incredible new UNESCO site. We are proud to help bridge the gap between the thousand-year porcelain heritage and the digital era, creating new ways for the global public to connect with Jingdezhen’s living history, and a model for heritage sites worldwide.”

For media queries, please contact: gc@tencent.com

About Tencent

Tencent is a global technology and entertainment company focused on creating connections and experiences that matter. Founded in 1998, Tencent is driven by its mission to create “Value for Users” and apply “Tech for Good.”

Tencent’s communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained. Tencent also develops and publishes some of the world’s most popular video games and other high-quality digital content, delivering rich and immersive interactive entertainment experiences. Tencent also offers a range of services such as cloud computing and other enterprise services to support our clients’ digital transformation and business growth. Headquartered in Shenzhen, Tencent has been listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.

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SOURCE Tencent

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Hyundai Motor Group Executive Chair Euisun Chung Announces Physical AI Vision at San Francisco AI Summit

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Hyundai Motor Group shares roadmap for realizing its Physical AI vision and collaboration strategy with global tech leaders at the San Francisco AI SummitExecutive Chair Euisun Chung presented, “Hyundai Motor Group is evolving beyond the traditional boundaries of automotive manufacturing to become a Physical AI solution company,” adding, “The ultimate Physical AI vision we pursue is the realization of integrated intelligence at the city level”The Group to leverage manufacturing competitiveness and leading robotics capabilities centered on Boston Dynamics, while establishing a data flywheel system connecting real-world operational data with continuous AI model advancementThe Group to leverage strategic partnerships with global technology leaders, including NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMindThe Group to collaborate with NVIDIA to develop a Robot Reference Platform that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities

… The initiative to support Korea’s Physical AI industry through an open ecosystem

The Group to cultivate strategic domestic hubs through investments in Saemangeum AI Valley and future advanced industries in Korea’s Yeongnam region

SAN FRANCISCO, July 25, 2026 /PRNewswire/ — Hyundai Motor Group (the Group) Executive Chair Euisun Chung today outlined the Group’s vision and strategy for Physical AI at the San Francisco AI Summit held in San Francisco, California.

The event brought together approximately 150 attendees, including Executive Chair Chung, business leaders from major Korean companies, executives from leading U.S. technology firms, startup representatives and students.

At the summit, Executive Chair Chung presented the Group’s roadmap for advancing Physical AI and outlined strategic collaboration plans with global technology leaders.

“Hyundai Motor Group is evolving beyond the traditional boundaries of automotive manufacturing by expanding into autonomous driving, robotics and AI Defined Factories, accelerating our transformation into a Physical AI solution company.” — Hyundai Motor Group Executive Chair Euisun Chung

Accelerating the Transition to a Physical AI Solution Company

Hyundai Motor Group’s Physical AI vision extends beyond intelligent devices such as vehicles and robots to intelligent spaces, including AI factories where AI seamlessly connects and optimizes entire operations. Ultimately, the Group envisions integrated intelligence at the city level, where urban infrastructure is organically connected and operated through AI.

A key differentiator for the Group is its ability to create a data flywheel that continuously connects real-world operations with AI advancement. Drawing on extensive experience in large-scale manufacturing, mobility, robotics and service operations, the Group is positioned to deploy, refine and scale Physical AI technologies in real industrial environments.

Executive Chair Chung also outlined strategic partnerships with leading technology companies, including NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind, to further advance Physical AI capabilities.

By combining Hyundai Motor Group’s manufacturing competitiveness, mobility and robotics technologies and extensive operational data with the AI infrastructure and algorithm capabilities of global technology leaders, the Group aims to help foster a new innovation ecosystem for the Physical AI era.

Executive Chair Chung also introduced initiatives designed to support the growth of Korea’s robotics and AI ecosystem, including the development of a Robot Reference Platform with NVIDIA that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities, as well as investments in initiatives such as the Saemangeum AI Valley.

Physical AI Vision: From Intelligent Devices to Integrated Intelligence at the City Level

During the summit, Executive Chair Chung presented Hyundai Motor Group’s Physical AI vision.

“The ultimate Physical AI vision Hyundai Motor Group pursues begins with intelligent devices such as vehicles and robots, expands to intelligent spaces such as AI factories, and ultimately realizes integrated intelligence at the city level, where urban infrastructure is seamlessly connected and operated.” — Hyundai Motor Group Executive Chair Chung

The Group’s vision begins with intelligent devices, where AI capabilities enhance vehicles and robots. It then expands to intelligent spaces, including AI factories where AI autonomously integrates logistics, production and quality management across entire operations.

Ultimately, Hyundai Motor Group envisions city-level intelligence, where critical infrastructure and assets — including energy, mobility and robotics systems — are connected and optimized in real time.

Executive Chair Chung also highlighted the Group’s key strengths in realizing its Physical AI vision:

World-class manufacturing competitiveness: Hyundai Motor Group has built extensive expertise through decades of operating global manufacturing facilities, managing quality systems and optimizing supply chains. This foundation enables the Group to apply AI technologies to products, processes and services while rapidly validating and scaling innovations in real-world environments.Leading robotics capabilities: Hyundai Motor Group has established robotics as a key pillar of its future business portfolio. Boston Dynamics’ quadruped robot Spot®, logistics robot Stretch®, and Hyundai Motor Group Robotics LAB’s next-generation mobile robot platform MobED are recognized for combining technological competitiveness with real-world applicability.

In particular, the humanoid robot Atlas® is emerging as a representative example of Physical AI, supporting and collaborating with people across manufacturing, logistics and mobility environments.

Establishing a data flywheel system: Hyundai Motor Group is establishing a data flywheel system that leverages data generated across manufacturing operations, vehicles, logistics systems and robotics demonstrations to continuously advance AI models. Enhanced algorithms are then reapplied to real-world operations, creating a virtuous cycle that improves performance and strengthens Physical AI capabilities.

Accelerating the Future of Physical AI Through Partnerships with Global Tech Leaders

Executive Chair Chung also outlined concrete initiatives to position Hyundai Motor Group as a leader in human-centered Physical AI through strategic collaborations with NVIDIA and Waymo, as well as Boston Dynamics’ strategic partnership with Google DeepMind.

“By combining Hyundai Motor Group’s strengths in manufacturing, robotics and data with the capabilities of global technology leaders, we can help create a new innovation ecosystem for the Physical AI era.” — Hyundai Motor Group Executive Chair Euisun Chung

NVIDIA – Advancing Physical AI infrastructure and talent development

Hyundai Motor Group is expanding collaboration with NVIDIA to strengthen Physical AI infrastructure and cultivate AI talent. Building on a supply agreement for 50,000 NVIDIA Blackwell GPUs and a memorandum of understanding signed last year to advance Korea’s Physical AI capabilities, the Group is pursuing a range of initiatives, including the establishment of Hyundai Motor Group Robot Application Center, as well as various collaborations aimed at strengthening Korea’s Physical AI infrastructure and AI talent ecosystem, including the NVIDIA’s AI Technology Center.

In manufacturing, the Group is leveraging NVIDIA’s platform to create more sophisticated digital twins of production facilities, enhancing process design, operational optimization and validation efficiency. The collaboration also includes the integration of NVIDIA’s autonomous driving solutions, including automotive semiconductors, sensors and architecture, with Hyundai Motor Group vehicle platforms.

Waymo – Strengthening autonomous driving collaboration

Hyundai Motor Group continues to strengthen its strategic partnership with Waymo in the autonomous driving sector to support the development of a safe and innovative autonomous driving ecosystem. Autonomous driving vehicles require a wide range of specialized capabilities, including redundant systems for steering, braking, power and communications, dedicated features such as power-operated doors, as well as enhanced functional safety and cybersecurity technologies.

Hyundai Motor Group plans to produce IONIQ 5 vehicles with specific autonomous-ready modifications at Hyundai Motor Group Metaplant America (HMGMA) in Georgia.

Google DeepMind – Accelerating next-generation humanoid robotics

Boston Dynamics has established a strategic partnership with Google DeepMind to accelerate the development of next-generation humanoid robots. Advanced AI models and training systems are essential for robots to perform complex tasks in real-world environments and collaborate effectively with people. Through this partnership, Boston Dynamics robots are expected to achieve greater autonomy and adapt more effectively to complex operating environments.

Hyundai Motor Group plans to establish a robot production facility in the U.S. with an annual capacity of up to 30,000 units by 2028. The Atlas humanoid robot will first be deployed at production facilities including HMGMA before broader deployment is expanded through phased validation.

Building an Open Ecosystem Through the Robot Reference Platform and Continued Investment in Korea’s Physical AI Future

Executive Chair Chung also outlined initiatives aimed at supporting the growth of Korea’s Physical AI ecosystem through open collaboration and continued investment.

“The outcomes of collaboration with global technology leaders should contribute to the growth of Korea’s Physical AI industry. To that end, Hyundai Motor Group plans to foster an open ecosystem that supports innovation in robotics and AI technologies.” — Hyundai Motor Group Executive Chair Euisun Chung

Key initiatives to build an open ecosystem for robotics and AI innovation include:

Robot Reference Platform: Hyundai Motor Group and NVIDIA are collaborating to develop a Robot Reference Platform that combines Hyundai Motor Group’s and NVIDIA’s Physical AI capabilities.

The platform will provide research robot models to universities, research institutes and startups, helping foster an open ecosystem that supports technological innovation and the development of Physical AI talent while contributing to the broader growth of Korea’s robotics and AI industries. 

Supporting universities, research institutes and startups: The Robot Reference Platform is expected to provide universities, research institutes and startups with a standardized hardware and software environment, enabling them to more easily develop and validate Physical AI technologies. The initiative aims to help address challenges faced by organizations with innovative ideas but limited access to commercialization opportunities and validation infrastructure.

Hyundai Motor Group is also continuing large-scale investments aimed at driving the next leap forward in Korea’s industrial and technology ecosystem. Continued investments in Korea’s industrial and technology ecosystem include:

Saemangeum AI Valley: In the Saemangeum region of Jeonbuk State, the Group is developing Saemangeum AI Valley, which includes an approximate KRW 9 trillion investment in AI data centers, robotics manufacturing clusters, electrolyzer plants and AI hydrogen city infrastructure. 

In particular, the robotics manufacturing cluster will serve not only as a production base for the Group’s own robotics products, but also as a robotics foundry that provides manufacturing services for small and medium-sized enterprises that lack manufacturing expertise.

Advanced industrial hubs in the Yeongnam region: Hyundai Motor Group plans to invest a total of KRW 42 trillion over the next decade to foster advanced industrial hubs focused on AI-driven manufacturing, future aerospace industries and sustainable energy infrastructure.

Through these initiatives, Hyundai Motor Group aims to strengthen key foundations for the Physical AI era, including data and energy infrastructure, robotics production capabilities and real-world validation capabilities. The Group also expects these investments to contribute to enhanced industrial competitiveness, balanced regional development, job creation and broader economic vitality in Korea.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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SOURCE Hyundai Motor Company

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