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Career Key Launches PathAdvisor: AI-Powered Career Planning App for Students and Adults Making Career Changes

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Trusted career guidance leader Career Key announces the launch of PathAdvisor, a new AI-powered career well-being app for consumers. Designed for both student career planning and adults making career changes, PathAdvisor reduces anxiety and delivers personalized, science-based support for choosing the right college major, training program, or career path.

SEATTLE, April 24, 2025 /PRNewswire-PRWeb/ — Career Key, a long-standing publisher of science-based career guidance tools, today announced the direct-to-consumer launch of PathAdvisor, the new award-winning AI-powered career well-being app. It turns anxiety into confidence that an individual’s choice of college major and career path will pay off in better jobs that will make them happier.

“PathAdvisor provides holistic, practical, and trusted career planning modules that people need now more than ever, especially as AI and uncertainty about college ROI transform our career and education decisions,” said Juliet Jones-Vlasceanu, President and CEO of Career Key.

Available in two versions—PathAdvisor Student and PathAdvisor Transitions—the app is designed to support both young adults and mid-career professionals in making confident education and career decisions.

PathAdvisor builds on Career Key’s 25-year history of providing research-backed assessments used by millions of people in education and workforce settings. With its direct-to-consumer launch, individuals can now access the same tools previously available only through top higher education and workforce institutions. This month, EdTech Digest recognized PathAdvisor as a 2025 Cool Tool Award Finalist in the competitive digital courseware solution category.

“We identified gaps in holistic, practical, and trusted career planning that people need now more than ever, as AI and uncertainty about college ROI transform our career and education decisions,” said Juliet Jones-Vlasceanu, President and CEO of Career Key. “PathAdvisor fills these gaps by bringing together the latest in AI technology and proven positive psychology and career development practices to help people make progress toward becoming happier on their academic or professional journey.”

Personalized, Award-Winning Career Guidance at Home

PathAdvisor guides users through short, interactive activities and assessments that match them to academic programs, occupations, and work environments where they are more likely to succeed and feel fulfilled. The career path tool includes:

AI-enabled personalization,Career Key’s validated Career Decision Profile® and Career Key Discovery® career assessment,Modern, unique use of Holland’s Theory of Career Choice (RIASEC or Holland Codes),Guided exploration of over 450 occupations and 1,500 college majors, postsecondary non-degree awards, certificates and graduate programs, andMobile-first design and accessibility for all users.

PathAdvisor Student focuses on high school and early college students’ postsecondary education and career decisions, while PathAdvisor Transitions is designed for adults considering a career change, returning to school, or exploring new professional opportunities.

Focus on Well-Being and Anxiety Reduction

PathAdvisor emphasizes “career well-being”—defined by Career Key as liking what you do each day. This element of well-being is twice as influential on a person’s happiness than any other element. By helping users understand themselves and what makes them happy, the app aims to reduce decision-making anxiety and increase satisfaction with chosen paths.

The tool is intended to be especially useful for parents and family supporting college major decisions that impact young adults’ college choices, as well as professionals seeking clarity about their next steps.

Risk-free, Ongoing Support

PathAdvisor is now available as an annual subscription with affordable pricing and a money-back guarantee.

About Career Key

Founded by Dr. Lawrence K. Jones, NCC, Career Key (www.careerkey.org) is a woman-owned publisher of digital learning and career path tools based on the best science and practices of career counseling. Its 1EdTech certified learning tool is used by top higher education institutions including the University of Toronto, Kansas State University, and the University of Alabama. Career Key supports over 4 million users annually.

Media Contact
Juliet Jones-Vlasceanu, Career Key, Inc., 1 425 395-4604, julietjones@careerkey.org, https://www.careerkey.org/

View original content to download multimedia:https://www.prweb.com/releases/career-key-launches-pathadvisor-ai-powered-career-planning-app-for-students-and-adults-making-career-changes-302435602.html

SOURCE Career Key, Inc.

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EcoFlow Reveals OCEAN 2 at Solar & Storage Live London 2026 as Demand Grows for Smarter, Scalable Home Energy

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Next-generation EcoFlow OCEAN 2 Plus Single-Phase system unveiled, designed for a new era of scalable, whole-home energy, supporting up to 12kw AC outputStorage capacity expandable up to 300 kWh, with 10,000 cell-cycle battery lifespanEngineered for faster installation and lower ongoing energy lossAdvanced solar optimisation with triple MPPT architecture for complex UK rooftopsExclusive preview of upcoming OCEAN 2 products and EcoFlow STREAM technology at the event

BIRMINGHAM, United Kingdom, April 28, 2026 /PRNewswire/ — EcoFlow is set to unveil OCEAN 2 Plus, its next-generation home battery system, at Solar & Storage Live London 2026, taking place at ExCeL London from 29–30 April.

Positioned at the intersection of performance, scalability and intelligent energy management, OCEAN 2 represents a significant step forward for residential energy systems in the UK – designed not just to meet today’s demand, but to evolve alongside it. As the market shifts towards more flexible, decentralised energy models, EcoFlow is delivering systems that scale from everyday households through to high-demand, fully electrified homes.

At the event, EcoFlow will also offer attendees an exclusive first look at upcoming additions to the OCEAN 2 series, alongside a showcase of its STREAM technology, reflecting growing momentum behind small-scale and emerging solar solutions in the UK.

EcoFlow OCEAN 2 Plus Single-Phase has been designed with long-term flexibility at its core. A single system can start small and expand over time, supporting up to 300 kWh of storage capacity when configured in parallel. This enables the system to move beyond traditional residential use cases, supporting larger homes with electric vehicles, heat pumps, and increasing electrification demands. With a 10,000-cycle battery lifespan, the system is built to deliver consistent performance and savings over many years of operation.

Performance has also been optimised for real-world UK conditions. With three independent MPPTs, OCEAN 2 is able to maximise solar generation across rooftops with multiple orientations or partial shading, ensuring more consistent energy capture throughout the day. Each string supports high input capacity, enabling installers to design more efficient, higher-yield systems without compromise.

Efficiency extends beyond generation. OCEAN 2 has been engineered to minimise its own energy consumption, operating at just 50W during light-load discharge. While often overlooked, this reduction in baseline energy use contributes to meaningful long-term savings, with estimated lifetime energy savings reaching up to 6,000 kWh over a 15-year period.

Installation has been streamlined throughout. With a compact form factor, integrated components and reduced on-site complexity, OCEAN 2 is designed to save time at every stage, from handling and positioning through to commissioning. At 46kg per battery pack, and with support for both indoor and outdoor installation, the system provides practical flexibility for installers working across a wide range of property types.

Whole-home backup functionality is built in as standard, with seamless switching designed to maintain power continuity across essential systems. This is complemented by a multi-layered safety architecture, combining both passive and active protection mechanisms across the battery system, alongside a 15-year warranty designed to support long-term peace of mind.

At the system level, OCEAN 2 integrates into EcoFlow’s wider Home Energy Ecosystem, connecting solar generation, storage, and smart home technologies into a single intelligent platform. Through its Home Energy Management System, the system can automatically optimise when to store and use energy based on demand and dynamic electricity tariffs, helping households reduce reliance on the grid while improving overall energy efficiency.

Craig Bilboe, Head of Residential UK&ANZ for EcoFlow said:

“UK homes are changing quickly. We’re seeing more electric vehicles, more heat pumps, and more people wanting to use their own solar more effectively. OCEAN 2 Plus Single-Phase has been built for that reality. It gives installers a system that’s quicker to work with, and gives households the ability to store more, use more, and expand over time without replacing what they already have. Alongside that, technologies like STREAM are opening the door for people who want to start smaller, making solar more accessible in a way we haven’t really seen in the UK before.”

Visitors to the EcoFlow stand will be able to experience live demonstrations of OCEAN 2 Plus Single-Phase, explore upcoming product developments, and speak directly with EcoFlow’s technical and commercial teams.

To register or learn more, visit: https://lnkd.in/g6RxBPmB

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View original content:https://www.prnewswire.co.uk/news-releases/ecoflow-reveals-ocean-2-at-solar–storage-live-london-2026-as-demand-grows-for-smarter-scalable-home-energy-302754188.html

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XTM International Appoints New CMO and VP of Engineering to Accelerate AI-Driven Growth

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Niki Sotiropoulou joins as Chief Marketing Officer and Sean Mooney as Vice President of Engineering, reinforcing XTM’s commitment to AI-driven product innovation and global enterprise growth.

LONDON, April 28, 2026 /PRNewswire/ — XTM International, a global leader in AI-driven localisation technology, today announced two strategic additions to its executive leadership team. Niki Sotiropoulou has been appointed Chief Marketing Officer (CMO), and Sean Mooney joins as Vice President of Engineering, leading engineering execution across XTM’s expanded product portfolio.

“Adding leaders of Niki’s and Sean’s calibre is a clear signal of XTM’s ambitions for the next phase of growth,” said Lorcan Malone, Chief Executive Officer of XTM International. “Niki brings the strategic marketing leadership to amplify the value our platform delivers to enterprise customers, while Sean brings the engineering depth to accelerate how quickly we ship that innovation. Together, they will help us extend our lead in AI-driven localisation.”

Niki Sotiropoulou — Chief Marketing Officer

Niki Sotiropoulou is a marketing leader focused on the intersection of AI, data and enterprise growth. Across more than two decades in both B2B and B2C, including pivotal roles at market-leading companies such as viva.com and eSHARE, she has built a reputation for aligning marketing strategy with overarching business objectives, and for using data and modern marketing technology to deliver measurable commercial impact. Her contribution to the field has been recognised through her inclusion among the industry’s top marketing influencers.

As CMO, Niki will lead XTM’s global marketing organisation, embedding AI and data across brand strategy, demand generation and customer-facing communications as the company delivers on its composable, AI platform mission.

“Marketing is most effective when it is grounded in data and amplified by AI,” said Sotiropoulou. “XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about.”

Sean Mooney — Vice President of Engineering

Sean Mooney is a highly experienced technology leader specialising in cloud, connected services, technical architecture, systems integration and product modernisation. He brings 25 years of industry experience and a proven track record of delivering complex, concurrent strategic programmes on time, on budget and to specification. Sean will lead engineering execution across XTM’s R&D function, including development, QA, support and architecture teams in Ireland and across XTM’s global hubs.

“Great products are built by great teams,” said Mooney. “XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver. My role is to make sure our R&D organisation operates at the standard our customers expect : combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands.”

About XTM International

XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.

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View original content:https://www.prnewswire.co.uk/news-releases/xtm-international-appoints-new-cmo-and-vp-of-engineering-to-accelerate-ai-driven-growth-302754951.html

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Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down

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LONDON, April 28, 2026 /PRNewswire/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Website: loftie.com

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View original content:https://www.prnewswire.co.uk/news-releases/loftie-launches-loftie-habit-system-to-help-people-put-their-phones-down-302753395.html

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