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CHOICE HOTELS INTERNATIONAL INTRODUCES MEWS CLOUD TECHNOLOGY AS NEWEST PROPERTY MANAGEMENT SYSTEM OPTION FOR INTERNATIONAL FRANCHISEES

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Choice Hotels continues to lead the way with a bold digital transformation strategy designed to
enhance guest experiences, empower franchisees and streamline operations 

AMSTERDAM, April 24, 2025 /PRNewswire/ — Choice Hotels International is introducing Mews as a property management system (PMS) option for international franchisees. The platform is designed to connect with Choice Hotels’ proprietary tools and systems using Mews’ PMS for enterprise-scale hospitality brands and offers robust integrations, intuitive workflows, and cloud-native architecture. It will enhance connectivity, streamline operations and drive guest loyalty across Choice Hotels’ growing portfolio using Mews’ next-generation PMS.

Mews will be integrating with choiceEDGE, Choice Hotels’ proprietary, cloud-based, customer reservation system to provide real-time rate updates and availability across all booking channels, while enabling frictionless guest interactions. Choice Hotels’ franchisees can expect to see:

Full Data Visibility – Real-time access to property-level data, enabling strategic, data-driven operations.Operational Efficiencies – Smart automation tools designed to reduce manual tasks in front desk operations, housekeeping, and payments, improving staff productivity.Scalable Growth – A flexible infrastructure that adapts to Choice Hotels’ diverse brand portfolio, while maintaining service consistency.Enhanced Guest Experience – Personalised, frictionless stays powered by real-time data insights.

Commenting on the agreement, Brian Kirkland, Chief Information Officer for Choice Hotels said: “As hospitality evolves, expanding our international connectivity and platform options are essential to franchisees. This agreement with Mews will provide another cloud-based platform option to serve Choice hotel owners outside of the U.S. with a tool that can meet their region-specific needs.”

Matt Welle, CEO of Mews added: “We’re excited to help Choice Hotels set a new benchmark in modern, connected hospitality and this agreement marks another significant milestone for Mews as it continues to expand its footprint in the enterprise hospitality space.”

“Mews was built to empower enterprise hotel groups with a flexible, scalable, and open ecosystem. Together, we’re redefining the future of hotel franchising with innovation, efficiency and exceptional guest experiences.” 

Choice Hotels has built and introduced industry-first owner-facing technologies, including:

In 1995, Choice launched the first hotel website with real-time rate and availability information.In 2003, Choice launched the first cloud-based property management system (PMS), choiceADVANTAGE.In 2009, Choice released the first hotel app for iOS.In 2014, Choice became the first hotel company to offer instant booking on TripAdvisor. That same year, Choice was the only hotel company listed on Forbes’ Top 100 Most Innovative Growth Companies.In 2016, Choice became the first hotel company to offer immediate in-app gift card downloads.In 2018, Choice launched choiceEDGE, the industry’s first cloud-based central reservation system (CRS).In 2019, Choice became the first hotel company to commit to being 100% on AWS (Amazon Web Services) Cloud.In 2021, Choice launched ChoiceMAX, an award-winning AI mobile-first revenue management solution.In 2024, Choice announced the closure of its last data center, making it the first major hotel company to migrate its entire system infrastructure to AWS.

Notes to Editors
*The Radisson brands outside of the Americas are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium, and are not eligible for participation. WoodSpring Suites® locations are not participating in Choice Privileges. At locations in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden customers can only redeem (not earn) Choice Privileges points. 

About Choice Hotels
Choice Hotels EMEA™ is represented under the Ascend Hotel Collection™, Clarion™, Quality™, Comfort™ and Sleep Inn® brands, in the UK, France, Germany, Italy, Spain, Ireland, the Nordics, the Czech Republic, Slovakia, Saudi Arabia and Turkey. Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories, the diverse Choice® portfolio of hotel brands provides business and leisure travellers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper midscale, to midscale, extended stay, and economy segments. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalised perks. For more information, visit www.choicehotels.com.

For further information, please contact: Katie Kershaw at Kershaw and Company: 07539 437 238 / katie@kershawandcompany.com

About Mews 

Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality. 

Forward-Looking Statement
This communication includes “forward-looking statements” about future events, including anticipated hotel openings and a brand refresh for the regional brand portfolio of Choice Hotels EMEA. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, acceptance of brands, and the other “Risk Factors” described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q of Choice Hotels International, Inc., any of which could cause actual results to be materially different from our expectations. 

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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