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Baidu Launches ERNIE 4.5 Turbo, ERNIE X1 Turbo and New Suite of AI Tools to Empower Developers and Supercharge AI Innovation

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Following the release of two models in mid-March, Baidu unveiled ERNIE 4.5 Turbo and ERNIE X1 Turbo today, which stand out for their multimodal capabilities, strong reasoning, and low costs. ERNIE 4.5 Turbo delivers faster responses while priced at 20% of ERNIE 4.5; ERNIE X1 Turbo, featuring enhanced capabilities, is half the price of ERNIE X1.In addition to the models, Baidu also unveiled an array of AI applications, including Xinxiang, a multi-agent collaboration app, enabling full task delivery from a single sentence prompt, as well as highly convincing digital humans.Baidu also announced an AI Open Initiative as well as the integration of MCP into some existing products to enable effortless experience for the developers to access and utilize Baidu’s suite of services.

WUHAN, China, April 25, 2025 /PRNewswire/ — Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888), a leading AI company with a strong internet foundation, today introduced a new suite of AI innovations at its annual developer conference Baidu Create 2025. At the event, Baidu co-founder and CEO Robin Li introduced ERNIE 4.5 Turbo and ERNIE X1 Turbo, the latest two models of the company, along with a series of AI applications and advancements, and committed to empowering developers to fully embrace MCP (Model Context Protocol).

“Our releases aim to empower developers to build the best applications — without having to worry about model capability, costs, or development tools,” Li said in his keynote, addressing an audience of over 5,000 developers and tech enthusiasts. “Without practical applications, neither advanced chips nor sophisticated models hold value. While there will be a multitude of models, it is the applications that will truly dominate in the future. Applications are where true power lies,” Li added.

ERNIE 4.5 Turbo and ERNIE X1 Turbo: Faster and Cheaper

Baidu introduced ERNIE 4.5 Turbo and ERNIE X1 Turbo at Create 2025, both of which feature enhanced multimodal capabilities, strong reasoning, low costs, and are available for users to access on ERNIE Bot now free of charge. The two models were launched to address common pain points in the industry, including single-modality, high-hallucination, slow-response and high-price, Li noted.

ERNIE X1 Turbo is an upgraded deep thinking reasoning model. Featuring a more advanced chain of thought, stronger deep thinking capabilities, and further enhanced multimodal and tool invocation abilities, it excels in Q&A, literary creation, and logical reasoning, outperforming DeepSeek R1 as well as the latest version of V3.

ERNIE X1 Turbo offers improved performance while being priced at half of ERNIE X1, making it only 25% of the price of DeepSeek R1. The input price is RMB 1 per million tokens, and the output price is RMB 4 per million tokens.

ERNIE 4.5 Turbo demonstrates overall progress in hallucination reduction, logical reasoning, and coding abilities, with faster response. The multimodal capabilities of ERNIE 4.5 Turbo are on par with GPT-4.1 and superior to GPT-4o across multiple benchmarks. For ERNIE 4.5 Turbo, the input price is only RMB 0.8 per million tokens, and the output price is RMB 3.2 per million tokens, 80% off the price of ERNIE 4.5, 0.2% of GPT-4.5 and 40% of DeepSeek V3.

Both ERNIE 4.5 Turbo and X1 Turbo have further enhanced their multimodal capabilities. “Multimodality will become a standard feature of future foundation models. The market for pure text-based models will shrink, while the market for multimodal models will continue to grow,” Li predicted in his keynote.

The two models follow the launch of ERNIE 4.5, the company’s first native multimodal foundation model, and ERNIE X1, a multimodal deep-thinking reasoning model capable of tool use, both of which received strong market recognition after their debut on March 16, 2025.

AI Application Frontrunners: Highly Convincing Digital Humans and Multi-agent Tool Xinxiang

The highly convincing digital human is one of the key applications that exemplify the capabilities of multimodality. “AI digital humans are one of the most exciting breakthrough applications in 2025,” Li said in his speech.

Li introduced Baidu’s highly convincing AI digital human, which features ultra-realistic voice and appearance, as well as more professional content-generation and more flexible interactions. Baidu’s Huiboxing, a digital human livestream platform powered by AI, now offers a feature to create a digital human in one click where users can upload a video as short as two minutes before the system can generate a personalized digital human ready to go live.

Over the past year, agents have transitioned from a niche concept to a core field of AI applications. Notably, coding agents have rapidly gained traction, with Baidu offering tools like Comate for code assistance and Miaoda, a no-code platform for multi-agent collaboration. In March, Miaoda was made available to the public, allowing users to generate applications with a single sentence.

“There are nearly 30 million programmers and 8 billion people globally. As technologies become more accessible, everyone can possess the capabilities of a programmer,” said Li.

At the event, Baidu also officially released the multi-agent collaboration app Xinxiang, a “general super agent” capable of solving complex problems for users in a one-stop manner. Currently, Xinxiang covers 200 task types in scenarios such as knowledge-analysis, travel-planning, studying, and office work. In the future, Baidu plans to expand the number of task types to over 100,000.

Li also introduced Cangzhou OS, the first content operating system jointly launched by Baidu Wenku and Baidu Drive. Powered by Cangzhou OS, Baidu Drive has launched AI Note, the industry’s first multimodal AI note-taking tool. Users can generate quick notes, mind maps, and quizzes from watching educational videos with just a single click.

To date, Baidu Wenku’s AI features have amassed 40 million paying users and 97 million monthly active users (MAUs), while Baidu Drive’s AI features serve more than 80 million MAUs.

Building a Thriving Ecosystem: AI Open Initiative, MCP and ERNIE Cup

Addressing the booming AI application market, Baidu introduced a series of initiatives aimed at supporting AI developers in adapting to the emerging trend.

Baidu Search Open Platform has launched the AI Open Initiative (sai.baidu.com), providing developers of AI agents, H5 pages, mini programs, and standalone apps with traffic and monetization opportunities, as well as access to the latest AI services through a diversified content and service distribution system.

Also at the event, Baidu announced full support to enable developers to adopt Model Context Protocol (MCP). Li compared MCP to installing a “universal socket” for AI — enabling seamless connections between external services and large models through standardized interfaces. Live demos showcased the integration of MCP across a series of Baidu proprietary services, including the Baidu Qianfan Foundation Model Platform, Baidu Search, e-commerce, and Baidu Drive.

To further support innovation in AI, Baidu announced the third ERNIE Cup Innovation Challenge at Create 2025. This year’s challenge will double the prize amounts from previous years, offering up to RMB 70 million in investment for outstanding projects.

At the same time, Baidu announced that over the next five years, the company will scale up its efforts to cultivate an additional 10 million AI talents for society.

Baidu Create is Baidu’s annual tech event for the developer community, serving as a platform for technology launches and knowledge exchange. This year’s conference centered around the theme of “Models Lead, APPs Rule” and featured six sub-forums on subjects such as MCP, agents, DeepSeek and more.

About Baidu

Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong internet foundation, trading on the NASDAQ under “BIDU” and HKEX under “9888.” One Baidu ADS represents eight Class A ordinary shares.

Media Contact
intlcomm@baidu.com

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SOURCE Baidu, Inc.

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World IP Day 2026: PitchMark launches Ideas.Exchange to help creators safeguard and license ideas in the age of AI

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April 26, 2026

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SINGAPORE, April 26, 2026 /PRNewswire/ — To mark World IP Day 2026, PitchMark® today launched Ideas.Exchange, a first‑of‑its‑kind platform designed to help creators assert intellectual property rights, license ideas, and formalise creative conversations in an increasingly AI‑driven economy.

Unveiled at Safeguard Your IP in the Age of AI, a media briefing hosted by CNBC’s Sri Jegarajah, the platform responds to growing concern that ideas are routinely used, reused or absorbed without attribution, consent or compensation—often with limited legal or commercial recourse.

“AI has amplified both the reach and the risk for creators,” said Mark Laudi, Managing Partner of PitchMark LLP. “Ideas.Exchange gives creators a way to protect themselves while still participating confidently in the market for ideas.”

At its core, the platform focuses on three interventions for creators:

Asserting IP rights by establishing proof of authorship and precedenceLicensing ideas without giving them away for freeFormalising conversations so pitches and evaluations are governed rather than informal

Ideas.Exchange is powered by three proprietary resources developed by PitchMark. These include a blockchain‑driven clearing house where ideas and creative works can be listed and licensed; smart contracts that automate usage terms and reduce disputes; and an IP Governance Certification Program designed to signal responsible handling of ideas, particularly in enterprise and AI contexts.

The result, PitchMark says, is three concrete outcomes: deterrence of idea theft, new ways to monetise ideas through structured licensing and price discovery, and a more level playing field that allows creators to pitch to clients and platforms on equal terms.

The launch comes amid renewed scrutiny of how intellectual property is treated in the AI era. While idea theft is rarely reported, its impact is significant. Beyond visible financial losses, organisations and creators often absorb hidden costs through talent attrition, innovation suppression and abandoned market opportunities.

“Most idea theft occurs informally and never reaches the courts,” said Prof David Llewelyn, Professor Emeritus of Law at Singapore Management University. “Introducing governance, traceability and standards is a meaningful step toward addressing that gap.”

Spokespeople including Prof Llewelyn, technology lawyer Bryan Ghows, and Mark Laudi are available for interview.

About PitchMark

PitchMark® deters idea theft and enables creatives to get paid by providing a trusted way to share and license ideas with prospects and clients.

 

View original content:https://www.prnewswire.com/apac/news-releases/world-ip-day-2026-pitchmark-launches-ideasexchange-to-help-creators-safeguard-and-license-ideas-in-the-age-of-ai-302753571.html

SOURCE PitchMark

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SK hynix receives 2026 IEEE Corporate Innovation Award for Driving AI Computing Expansion with HBM

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April 26, 2026

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SK hynix honored at the 2026 IEEE Awards for leading AI technology innovation with HBM Contributed to the global AI computing ecosystem via stable mass production across all HBM generationsCompany committed to becoming a premier leader in AI innovation through collaboration with global customers and partners

SEOUL, South Korea, April 25, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it received the Corporate Innovation Award at the ‘2026 IEEE1 Honors Ceremony’ held in New York on the 24th (local time).

IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. Established more than a century ago, the IEEE Awards Program recognizes individuals and teams whose innovations have advanced technology and improved the human condition.

The IEEE Corporation Innovation Award, part of the Recognitions category, has been presented since 1986 to companies that have significantly contributed to the advancement of industry and society through innovative technology. This marks the first time SK hynix has received this honor.

SK hynix attributed the honor to its contribution to the global AI computing ecosystem by ensuring the stable mass production of all High Bandwidth Memory (HBM) generations. Looking ahead, the company aims to solidify its position as a trusted partner in the global AI market by providing memory solutions that are critical to overcoming the performance limitations of AI platforms.

The recognition highlights SK hynix’s achievements in driving the expansion of AI computing through HBM innovation and application. Central to this success was the company’s ability to preemptively offer innovative HBM solutions and respond timely to customer demands in the global AI market.

Industry observers also credit this achievement to the strategic direction of SK Group Chairman Chey Tae-won, who has long emphasized securing long-term technological competitiveness. Under his leadership, the company has consistently expanded its AI infrastructure partnerships with global Big Tech firms in the United States.

Ahn Hyun, President and Chief Development Officer (CDO), attended the ceremony as the company representative to accept the award.

“It is an honor to receive this award on behalf of our employees, who have tirelessly challenged the limits of technology,” said Ahn. “By collaborating closely with our global customers and partners, we will stay ahead in creating the value the market demands and continue to be a premier company leading AI innovation.”

About SK hynix Inc.
SK hynix Inc., headquartered in Korea, is the world’s top-tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

About IEEE
IEEE is the world’s largest technical professional organization and a public charity dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at https://www.ieee.org.

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SOURCE SK hynix Inc.

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NCL (Formerly Natural Cure Labs) Unveils New Brand Identity, Reinforcing Its Position as a Leading Monolaurin Supplement Company

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April 25, 2026

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Natural Cure Labs, one of the most recognized monolaurin supplement brands in the United States, is officially transitioning to NCL – the same company, same formulations, and same science-backed standards, under a streamlined name.

ST. PETERSBURG, Fla., April 25, 2026 /PRNewswire-PRWeb/ — Natural Cure Labs, one of the most recognized monolaurin supplement brands in the United States, is officially transitioning to NCL. The company, founded in 2015, is adopting a streamlined brand identity while maintaining the same formulations, manufacturing standards, team, and commitment to quality its customers have trusted for more than a decade.

“NCL represents the quality, transparency, and innovation that our community expects from us. As we enter this new chapter, our commitment to our customers and our standards remains as strong as ever.”

NCL stands for Natural Cure Labs. The name change reflects how customers and the team already refer to the company. Over the past 10+ years, “NCL” has become the natural shorthand for Natural Cure Labs – and this transition formalizes that identity. This is a name change and visual evolution only. Ownership, leadership, formulations, and values remain unchanged.

Same Mission, Sharper Identity

This transition is not a departure from who the company is – it is a natural progression. The values that have guided NCL from the very beginning remain unchanged: clean-label quality, third-party testing, science-backed formulations, and an unwavering commitment to transparency. What is changing is how the company presents itself. In the months ahead, this rebrand will be accompanied by further updates across the brand experience – from visual identity and packaging to how NCL shows up across every channel and platform. Each of these changes will reflect the same standard of excellence customers have come to expect.

What is changing is how the company presents itself. In the months ahead, this rebrand will be accompanied by further updates across the brand experience – from visual identity and packaging to how NCL shows up across every channel and platform. Each of these changes will reflect the same standard of excellence customers have come to expect.

More Than 10 Years of Trust

This evolution comes at a time of significant momentum. Since 2015, NCL has grown from a small startup into an award-winning wellness brand available nationwide through Amazon, Walmart, Target+, TikTok Shop, eBay, and other major marketplaces. Along the way, the company has reached milestones that reflect the trust its community has placed in it:

200,000+ customers served worldwide35+ million capsules sold7,000+ verified customer reviewsRecognition in the 2025 Inc. 5000 list of fastest-growing private companiesMultiple Stevie Awards from the American Business AwardsNamed a 2025 and 2026 Gator100 HonoreeThree-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer

“This rebrand isn’t about changing who we are – it’s about evolving how we present ourselves to match the brand our customers already know and trust,” said Damon Sununtnasuk, Founder & CEO.

What This Means for Customers

For existing customers, nothing changes about the products they know and trust. The same formulations, manufacturing facilities, quality controls, and customer support team remain in place. Products sold as Natural Cure Labs and products sold as NCL are from the same company. Customers can continue to find NCL products on the company’s website and through Amazon, Walmart, Target+, Kroger, eBay, and other major marketplaces.

NCL is grateful for every customer who has been part of this journey and is excited for what is to come.

Media Contact

NCL (Natural Cure Labs), NCL (Natural Cure Labs), 1 8003036214, press@naturalcurelabs.com, https://www.naturalcurelabs.com/

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SOURCE NCL (Natural Cure Labs)

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