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28% of casual game installs from non-gaming publishers come from utility apps, Liftoff’s Casual Gaming Apps Report reveals

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Liftoff’s 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months

REDWOOD CITY, Calif., April 29, 2025 /PRNewswire/ — Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report. The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games.

Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%.

Liftoff and Singular’s Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market.

Key findings from the report, which you can download here.

include:

Utility apps drive the most installs as advertisers look outside of gaming audiencesHypercasual and hybrid puzzles revenue grows 240%Mobile game CPIs are 907% higher on iOSMinigame events are on the rise in top-grossing titlesMatch 3 games are making a comeback

Methodology

All report data comes from GameRefinery and Accelerate, Liftoff’s programmatic advertising solution, and Singular. It also draws from Liftoff’s data from February 2024 to February 2025. Liftoff’s data spans 318 billion ad impressions and 27 billion clicks across 55 million installs to deliver key takeaways on casual gaming app engagement worldwide. Singular’s data spans $11.9 billion spent, 1.1 trillion impressions and 36 billion clicks across 2.4 billion installs.

About Liftoff

Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Singular

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data.

View original content:https://www.prnewswire.co.uk/news-releases/28-of-casual-game-installs-from-non-gaming-publishers-come-from-utility-apps-liftoffs-casual-gaming-apps-report-reveals-302441616.html

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2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

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NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

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TCL Solar: Powering Pakistan with advanced solar module innovation

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LAHORE, Pakistan, April 19, 2026 /PRNewswire/ — TCL Solar made a strong impact at this year’s Solar Pakistan exhibition (17th-19th April, at Expo Centre Lahore) by unveiling a range of advanced solar solutions designed to meet the growing demand for low-carbon energy in South Asia and the Middle East.

The new T5 Pro solar module represents a major leap in N-type TOPCon technology, delivering breakthroughs in both conversion efficiency and power output. It is designed to be the new flagship product in the industry, offering enhanced performance and long-term value.

Key Highlights of the T5 Pro:

A unique product design: The T5 Pro specificity remains in its design architecture, with an overlapping tri-cut cell construction. This innovative structure significantly boosts the module’s performance, ensuring superior output and higher energy yield.

Product Reliability: The T5 Pro’s low-current technology ensures precise temperature control, with hotspot temperatures up to 45°C lower than conventional modules. This reduces the risk of fire hazards and improves overall module longevity. The module has also passed rigorous reliability tests, making it ideal for diverse applications, including commercial rooftops and ground-mounted power stations.

Customer Value: By enhancing energy generation and reducing project lifecycle costs, the T5 Pro provides a high return on investment for both residential and commercial solar applications.

TCL Solar’s Lightweight Module: Optimized for C&I Rooftops

TCL Solar’s Lightweight Module addresses the specific challenges faced by commercial and industrial (C&I) rooftops, particularly in areas with limited load-bearing capacity.

Improved Power Output: Weighing only 5.4 kg/m², these modules generate 3-6% more power compared to traditional TOPCon modules, offering a highly efficient solution for weight-sensitive environments.

Superior Heat Dissipation: The ultra-thin glass design enhances heat dissipation, lowers operating temperatures and reduces overall weight and making the modules ideal for aging rooftops or structures with limited structural integrity.

Building on the momentum at Solar Pakistan 2026, TCL SOLAR and TAIMOOR TRADING CO. have signed a Memorandum of Understanding (MOU), marking a key step in advancing solar energy solutions. This partnership aims to expand clean power access and drive sustainable development across Pakistan and beyond, with a shared focus on innovation and a low-carbon future.

Focusing on innovation, efficiency, and reduced environmental impact, TCL Solar continues to lead the way in solar technology in Pakistan and across the region, providing solutions that meet today’s energy needs while enabling measurable emissions reductions across the energy value chain.

As Pakistan embraces renewable energy, TCL Solar’s cutting-edge technologies will help drive the growth of low-carbon energy in South Asia and the Middle East.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tcl-solar-powering-pakistan-with-advanced-solar-module-innovation-302746579.html

SOURCE TCL Solar

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Technology

TCL Solar: Powering Pakistan with advanced solar module innovation

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LAHORE, Pakistan, April 19, 2026 /PRNewswire/ — TCL Solar made a strong impact at this year’s Solar Pakistan exhibition (17th-19th April, at Expo Centre Lahore) by unveiling a range of advanced solar solutions designed to meet the growing demand for low-carbon energy in South Asia and the Middle East.

The new T5 Pro solar module represents a major leap in N-type TOPCon technology, delivering breakthroughs in both conversion efficiency and power output. It is designed to be the new flagship product in the industry, offering enhanced performance and long-term value.

Key Highlights of the T5 Pro:

A unique product design: The T5 Pro specificity remains in its design architecture, with an overlapping tri-cut cell construction. This innovative structure significantly boosts the module’s performance, ensuring superior output and higher energy yield.

Product Reliability: The T5 Pro’s low-current technology ensures precise temperature control, with hotspot temperatures up to 45°C lower than conventional modules. This reduces the risk of fire hazards and improves overall module longevity. The module has also passed rigorous reliability tests, making it ideal for diverse applications, including commercial rooftops and ground-mounted power stations.

Customer Value: By enhancing energy generation and reducing project lifecycle costs, the T5 Pro provides a high return on investment for both residential and commercial solar applications.

TCL Solar’s Lightweight Module: Optimized for C&I Rooftops

TCL Solar’s Lightweight Module addresses the specific challenges faced by commercial and industrial (C&I) rooftops, particularly in areas with limited load-bearing capacity.

Improved Power Output: Weighing only 5.4 kg/m², these modules generate 3-6% more power compared to traditional TOPCon modules, offering a highly efficient solution for weight-sensitive environments.

Superior Heat Dissipation: The ultra-thin glass design enhances heat dissipation, lowers operating temperatures and reduces overall weight and making the modules ideal for aging rooftops or structures with limited structural integrity.

Building on the momentum at Solar Pakistan 2026, TCL SOLAR and TAIMOOR TRADING CO. have signed a Memorandum of Understanding (MOU), marking a key step in advancing solar energy solutions. This partnership aims to expand clean power access and drive sustainable development across Pakistan and beyond, with a shared focus on innovation and a low-carbon future.

Focusing on innovation, efficiency, and reduced environmental impact, TCL Solar continues to lead the way in solar technology in Pakistan and across the region, providing solutions that meet today’s energy needs while enabling measurable emissions reductions across the energy value chain.

As Pakistan embraces renewable energy, TCL Solar’s cutting-edge technologies will help drive the growth of low-carbon energy in South Asia and the Middle East.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/tcl-solar-powering-pakistan-with-advanced-solar-module-innovation-302746579.html

SOURCE TCL Solar

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