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EV Access Key to Meeting California’s Climate Goals and Can Help Lower Electric Prices

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PG&E Accelerating EV Adoption Among Customers With Limited Financial Resources 

OAKLAND, Calif., April 29, 2025 /PRNewswire/ — Electric Vehicles (EVs) are key to achieving California’s climate goals and can help lower electric rates for customers, but research shows that the cost of owning an EV can be a challenge for drivers in lower-income communities. Pacific Gas and Electric Company (PG&E) is taking action to make EV ownership more affordable for customers with limited financial resources.

PG&E has already helped make driving an EV a reality for more than 13,000 income-qualified customers through the Pre-Owned EV Rebate Program, and thousands more have benefited from incentives to lower the upfront costs for charging infrastructure at their homes.

Closing the equity gap to help get more drivers with limited resources into EVs is critical to accelerate EV adoption throughout PG&E’s service area and reach PG&E’s goal to serve 3 million EVs by 2030. EVs help improve air quality by decreasing carbon emissions from transportation. Additionally, PG&E estimates the next one million EVs connecting to the grid could lower residential electric rates by 2% to 3% by spreading fixed operations and maintenance costs across more customers.

“We have made great progress to improve access to EVs and charging infrastructure for all of our customers, including those who may have thought EV ownership was out of reach because of the costs. EVs are critical to California meeting its climate goals, and they also provide a road to lower electric prices,” said Lydia Krefta, Senior Director, Electrification and Decarbonization for PG&E.  

“Additionally, customers can manage their EV charging during times when energy demand and prices are lower, allowing them to charge for as low as the equivalent of $1.88 per gallon of gas for customers who receive income-qualified rate discounts, while reducing strain on the grid,” Krefta added.

Making EV Ownership More Affordable

There are over 700,000 EVs in PG&E’s service area, representing one in eight EVs in the country. According to recent data, California EV sales climbed for the fourth straight year in 2024, representing approximately 25% of all new vehicles sold in the state last year. However, a study from UCLA’s Luskin Center for Innovation finds that disadvantaged communities are not keeping pace in the EV transition because they often don’t have access to incentives and charging infrastructure.

PG&E offers a variety of resources—including rebates, incentives for income-qualified customers and EV-focused rate plans—that can help lower the total cost of EV ownership, including upfront, charging and charger installation costs.

The Pre-Owned EV Rebate Program provides up to $4,000 back when income-qualified customers buy or lease a used EV. Since launching in February 2023, the program has issued more than 13,000 rebate payments and provided over $29 million in benefits. An additional $50 million in funding is still available for PG&E customers who meet income qualifications.    

Powering the EV Transition

PG&E has programs that can reduce the cost of installing an at-home EV charger to help lower the overall cost of driving an EV.

PG&E’s Residential Charging Solutions pilot provides customers with a 50% post-purchase rebate on approved Level 2 residential charging equipment that can utilize existing 240-volt outlets and eliminate the need for costly electrical upgrades. Income-eligible customers can receive a rebate valued at 100% of the equipment’s purchase price. The pilot is funded by California’s Low Carbon Fuel Standard (LCFS) Program.       

EV Charge Manager can help customers save on their EV charging costs by scheduling charging when electric rates and grid demand are lower. The program— currently available to PG&E customers in Santa Clara, Contra Costa and Alameda counties who meet eligibility requirements—provides a personalized dashboard with insights into charging habits, costs, battery usage and battery efficiency. Participants will receive a $75 Tango gift card after being in the program for at least three months and staying connected to the platform at least 50% of the time.

In the year ahead, PG&E plans to announce two additional EV charging pilots that were authorized for funding through California’s LCFS Program.

The Affordable Public Charging pilot offers a charging credit, via a prepaid debit card, to help income-qualified customers cover some of the costs to charge their EVs at public charging stations.

The Panel and Flexible Electrification Support pilot offers incentives for electrical panel upgrades and other qualifying auxiliary equipment needed for low-income customers to install an EV charger at their home.

EV Rates and Additional Resources 

PG&E has three rate plans that may help EV drivers lower their electric costs. With these Time-of-Use rate plans, customers who charge their EVs during off-peak hours can reduce their overall energy costs.

On PG&E’s EV2-A rate, customers who qualify for the income-eligible California Alternate Rates for Energy (CARE) and Family Electric Rate Assistance monthly discounts can charge their EVs for the equivalent of $1.88 per gallon at the pump when they charge between midnight and 3 pm. The EV Rate Comparison tool can help customers find the best rate plan that works for them.

“There are real savings opportunities that can help lower EV ownership costs for customers with limited resources. An income-qualified customer with access to home charging could save 57% with the CARE discount and off-peak EV charging rates, compared to the cost to fuel their vehicle with gasoline. A CARE customer who only uses public charging through the upcoming Affordable Public Charging program can save up to 100% for two years,” Krefta said.

Customers who want to explore EV ownership are encouraged to check out PG&E’s EV Savings Calculator to browse vehicles, discover incentives and locate charging stations.

About PG&E 

Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is a combined natural gas and electric utility serving more than 16 million people across 70,000 square miles in Northern and Central California. For more information, visit pge.com and pge.com/news.

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SOURCE Pacific Gas and Electric Company

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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