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Tata Tea JaagoRe’s AI campaign champions the power of collective actions for a positive climate impact

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1 year ago

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The initiative measures the positive impact of daily ‘green’ actions by individuals and is built on Google Cloud’s AI suite of products.

BANGALORE, India, April 30, 2025 /PRNewswire/ — Tata Tea JaagoRe is back with its latest campaign to fight climate change. This AI-powered campaign named ‘Har Green Action se Farak Padega’ by Tata Consumer Products Limited is aimed at awakening and nudging individuals to take small but meaningful actions in their daily lives that can collectively create a greater positive impact on the environment. The campaign reinforces Tata Tea JaagoRe’s commitment of spreading awareness on a cause which is the most defining crisis of our time – Climate Change and carries forward the brand’s purpose of being a catalyst for awakening consumers to drive positive social change.

One of the biggest challenge of trying to solve this problem is addressing the apathy of fighting climate change i.e. a lack of interest, concern, or motivation to take action against climate change, essentially meaning people may not be actively trying to address the issue despite its severity, often due to feelings of powerlessness, overwhelm, or a belief that their individual actions won’t make a significant difference

Hence, as part of this campaign, Tata Tea JaagoRe introduces an innovative AI-powered Whatsapp based tool on its microsite, www.JaagoRe.com. Engineered with Google’s Gemini, the tool enables consumers to see the positive impact of performing daily actions called ‘green actions’ such as using a lid while cooking on the stove, using public transport, increasing/managing air conditioner temperatures, and using a bucket instead of a shower while bathing etc. Consumers can now upload pictures of themselves performing these green actions using the Tata Tea JaagoRe chat tool. The AI tool utilizes advanced image recognition technology to identify the green actions and provide individuals with insights into the positive impact of their efforts on the environment, thereby giving them assurance on how their actions are meaningful and are contributing towards fighting climate change.

To further amplify the impact of the JaagoRe movement, for every 10 green actions undertaken by consumers, Tata Tea commits to planting a tree.

Renowned actor and environmental champion Dia Mirza has also joined the movement, featuring in a special digital film that encourages citizens to adopt simple green actions. Her association lends further strength to Tata Tea JaagoRe’s mission of awakening collective action for a greener tomorrow.

The message has been brought to life through a film, conceptualised by Mullen Lintas, that showcases everyday actions that collectively create a positive environmental impact. It opens with a conversation between a woman and a man discussing environmental conditions, symbolized by a headline about the diminishing green cover. While the parents express scepticism, the children take the lead by adopting simple green actions, such as using buckets instead of showers and placing lids on boiling pots. As the children’s chorus sings, the message of small, collective actions for the environment resonates deeply, emphasizing that when everyone contributes, meaningful change can be achieved.

Commenting on the initiative, Puneet Das, President – Packaged Beverages (India & South Asia), Tata Consumer Products, said, “Tata Tea JaagoRe has always believed in raising the society’s collective consciousness on key social issues of our times and there is nothing more pressing than the need to fight against Climate Change for the world’s future. As we face the challenges of climate change, we often underestimate the impact we can create through the power of collective actions. We are pleased to launch this latest initiative from Tata Tea JaagoRe, as part of our continued efforts to build awareness about how small, daily actions can make a meaningful difference. This campaign of Tata Tea JaagoRe, built using Google Cloud’s AI technologies, reflects our ongoing commitment to empower individuals to make choices that positively impact the environment while leveraging AI to enhance consumer experiences and foster a deeper connection with them. Through this initiative, we hope to inspire meaningful change for a better tomorrow and unlock the power of collective action of the people, because ‘Ek Ek Karke hum sab karenge, to Farak Padega.”

“We are thrilled to collaborate with Tata Tea’s innovative JaagoRe campaign which leverages Gemini and helps solve the challenge of verifying diverse user-submitted actions. Gemini’s advanced image recognition capabilities accurately analyzes these actions in real-time, providing users with immediate feedback and validation in natural language, fostering both accountability and a sense of achievement. The robust solution helps quantify individual impact, translating user actions into concrete environmental benefits,” said, Bikram Singh Bedi, Vice President and Country MD, Google Cloud India.

Kishore Subramanian, Chief Operating Officer & Chief Strategy Officer, Mullen Lintas, said, “Over the years, Tata Tea’s JaagoRe campaigns in their inimitable style have delivered punchy messages aimed at shaking the common man out of his inertia on a variety of issues. On the plank of climate change, this time around, we continued that tradition by highlighting our collective apathy towards the issue and the prevalent belief that individual actions can’t create meaningful change. Through the voices of children, the film emphasizes how small, individual efforts can lead to a powerful collective impact, urging all of us to do our bit… JaagoRe.”

Tata Tea JaagoRe A.I.

Log on to https://www.jaagore.com/ 

About Tata Consumer Products Limited:

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets.

For more information, please visit www.tataconsumer.com

About Tata Tea JaagoRe:

JaagoRe is a flagship social awakening initiative of Tata Tea launched in 2007, with an objective to awaken people on relevant social issues, and inspire them to take action thereby bring about a difference in society. Over the years, JaagoRe has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change across various social causes.

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JinkoSolar Unveils Tiger Neo 5.0 All-Black Residential Solar Module with 25.52% Efficiency

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3 hours ago

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October 17, 2026

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SHANGRAO, China, Oct. 17, 2026 /PRNewswire/ — JinkoSolar Holding Co., Ltd. (“JinkoSolar” or the “Company”) (NYSE: JKS), today unveiled Tiger Neo 5.0, an all-black residential solar module built on its all-new TAC technology. The first version to reach the market, an all-black 48-cell module, delivers a maximum power output of 510 W with a module efficiency of 25.52%. It was designed to redefine the upper limits of what a scenario-specific module can deliver in both appearance and efficiency for premium homes and other architecturally refined residences.

The module showcases a deeper, more uniform and more refined black appearance than conventional back-contact (BC) modules. Semiconductor-grade low- and high-temperature processes bring the power temperature coefficient down to -0.24%/℃, meaning stronger energy yield in high-temperature environments.

TAC technology combines the excellent carrier transport of TOPCon with the low-temperature processing and positive electrode passivation of HJT, pushing peak cell efficiency to 28%, approaching the theoretical limit of monocrystalline silicon cells. Together with a zero-gap cell layout and hidden-ribbon technology at module level, the module achieves an efficiency of 25.52%. Compared with conventional BC products, it delivers approximately 30 W more power, and a lower temperature coefficient. Its deeper, more premium black appearance blends seamlessly into residential rooftops— especially dark-colored ones — making it a standout in the residential module category for both power and aesthetics.

“Our vision for Tiger Neo 5.0 was to develop a panel tailored to premium residential rooftops. It pushes the boundaries of both performance and aesthetics with innovations in cell technology, passivation processes, structural design, module format and interconnections. With this launch, we aim to help move the industry toward solutions tailored to specific applications,” said Charlie Cao, CEO of Jinko Solar Co., Ltd.

About JinkoSolar Holding Co., Ltd.

JinkoSolar (NYSE: JKS) is a holding company combining clean energy industrial operations and strategic investment in emerging technologies. Its industrial foundation is a controlling interest in Jinko Solar Co., Ltd. (SSE: 688223), a global leader in clean energy technology. The Company makes disciplined strategic investments in renewable energy, advanced materials, artificial intelligence, commercial space and other frontier technologies, drawing on its industrial experience and its ability to identify emerging technologies and bring them to commercial scale.

Through Jinko Solar Co., Ltd., the Company distributes its solar products and sells its solutions and services to a diversified international utility, commercial and residential customer base in China, the United States, Japan, Germany, the United Kingdom, Chile, South Africa, India, Mexico, Brazil, the United Arab Emirates, Italy, Spain, France, Belgium, Netherlands, Poland, Austria, Switzerland, Greece and other countries and regions.

JinkoSolar has over 10 production facilities globally, over 20 overseas subsidiaries in Japan, South Korea, Vietnam, India, Turkey, Germany, Italy, Switzerland, the United States, Mexico, and other countries, and a global sales network with sales teams in China, the United States, Canada, Brazil, Chile, Mexico, Italy, Germany, Turkey, Spain, Japan, the United Arab Emirates, Netherlands, Vietnam and India, as of June 30, 2026.

To find out more, please see: www.jinkosolar.com 

Safe Harbor Statement

This press release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the quotations from management in this press release and the Company’s operations and business outlook, contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Further information regarding these and other risks is included in JinkoSolar’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Except as required by law, the Company does not undertake any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

For investor and media inquiries, please contact:

Ms. Stella Wang
JinkoSolar Holding Co., Ltd.
Tel: +86 21-5180-8777 ext.7806
Email: pr@jinkosolar.com

View original content:https://www.prnewswire.com/news-releases/jinkosolar-unveils-tiger-neo-5-0-all-black-residential-solar-module-with-25-52-efficiency-302911814.html

SOURCE JinkoSolar Holding Co., Ltd.

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AGFUND wins international award for excellence in inclusive banking and social impact

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4 hours ago

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October 17, 2026

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 Prince Abdulaziz bin Talal credits the founders of AGFUND’s microfinance banks for laying the foundations of its development impact

BANGKOK, Oct. 17, 2026 /CNW/ — The Arab Gulf Programme for Development (AGFUND) won the “Excellence in Inclusive Banking and Social Impact” award at the 2026 Sustainable Development Goals Awards, organized by the World Savings and Retail Banking Institute (WSBI) in cooperation with the European Savings and Retail Banking Group (ESBG).

AGFUND CEO Hammam bin Nasser bin Juraid accepted the award in Bangkok, Thailand, alongside the Annual Meetings of the International Monetary Fund and World Bank Group.

HRH Prince Abdulaziz bin Talal bin Abdulaziz, President of AGFUND, said the recognition acknowledges AGFUND’s experience using financial services to empower underserved communities, strengthen livelihoods and promote economic independence.

He credited the founders of AGFUND’s microfinance banks, particularly the late Prince Talal bin Abdulaziz, for establishing institutions centered on empowering people.

He added that the award reflects over two decades of commitment, the dedication of financial inclusion banks and partners, and clients who transformed financing into businesses and family income. He emphasized expanding opportunities and measuring success through lasting improvements in people’s lives.

Prince Abdulaziz stressed that the recognition reflects the value of institutions reaching excluded populations and encourages broader access and economic opportunities for families.

AGFUND’s financial inclusion banking network has served more than 1.3 million clients and disbursed over US$1.37 billion in financing since inception. Women represent 59 per cent of borrowers, demonstrating its contribution to economic empowerment.

Presented by WSBI, established in 1924, together with ESBG, the award recognizes an approach linking financial services, social impact and sustainable development.

Following its first bank in Jordan in 2004, AGFUND expanded across nine countries: Jordan, Yemen, Bahrain, Syria, Lebanon, Palestine, Sudan, Mauritania and Sierra Leone, focusing on communities underserved by conventional financial institutions.

The network has issued more than 1.5 million loans, opened over 927,000 savings accounts, established 112 branches and employed more than 1,500 people. Its services finance micro and small enterprises and income-generating activities, improving livelihoods and economic independence.

AGFUND plans to strengthen development partnerships, advance digital solutions and innovative financial products, and integrate financing with training, capacity development, market access and risk protection.

It is also exploring geographic expansion, particularly in Africa, through institutional partnerships that adapt successful approaches to local needs and extend sustainable financial inclusion to more communities.

Website – https://agfund.org/

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SOURCE The Arab Gulf Programme for Development (AGFUND)

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GAC Showcases Multiple Models at Canton Fair: Systemic Global Expansion as a Response to High‑Level Opening‑Up

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5 hours ago

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October 17, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On 15 October, the 140th China Import and Export Fair (Canton Fair) kicked off in Guangzhou. Dubbed “China’s No.1 Exhibition” with a 70‑year history, it serves as a vital window for global merchants to understand China, and one of GAC’s stages to connect with the world. For international buyers, GAC serves not only as a sourcing platform but as a trusted channel for experiencing Chinese automotive innovation and building long-term local partnerships. Having made its debut in 2012, GAC has participated in the fair 30 times to date. Together with the Canton Fair, it has witnessed the transformation of Made‑in‑China products into Chinese global brands.

This transformation is reflected in GAC’s global expansion journey through a string of continuously refreshed sales figures. Overseas sales stood at 90,000 units in 2024, hit 130,000 units in 2025, and exceeded 197,000 units in January‑September 2026, representing a year‑on‑year surge of 138.9%. GAC is sprinting full steam ahead toward its annual target of 300,000 overseas units. GAC has accomplished a shift from “product export” to “system‑level global expansion”.

At the GAC booth, XT80, AION i60 and AISTALAND GX7 showcased intelligent driving, three-electric systems and premium cabins. The energy-ecology zone featured DC ultra-fast charging piles, 7 kW smart home chargers, multi-in-one electric drive units and PV-Storage-Charging-Swapping Technology, addressing range anxiety. Opening day drew buyers from Southeast Asia, the Middle East, Europe, Latin America and Africa. At the Music & Cuisine Festival, GAC built three immersive spaces blending smart mobility, Cantonese cuisine, camping and sports. The XT80, AION N60, GAC S7 and AISTALAND GT7 served as lifestyle carriers, letting guests enjoy morning tea, global cuisines and intangible cultural heritage.

GAC will advance its ONE GAC 2.0 strategy, deepening localized operations and expanding its systematic global layout. As a tribute to the Canton Fair’s 70th anniversary and a new business card for China’s auto industry, GAC will help drive Chinese intelligent manufacturing onto the global stage.

For further information about GAC, please visit https://www.gacgroup.com/en or follow us on social media.

 

SOURCE GAC

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